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STYLE & SHOPPING.

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Shirt With Mini Check
£82.00 £36.50
Shirt With Mini Check
This shirt by Velour has been constructed in cotton with a mini check. It comes in a regular fit. The details include: a button down collar and button front fastening, a patch pocket to the chest, long sleeves and a shaped hem. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling
ASOS
Short Sleeve Shirt
£90.00 £34.00
Short Sleeve Shirt
Short sleeve shirt by Velour. Constructed in a soft cotton. Featuring a button down collar, classic placket, two chest pockets, standard cuffs and hem, regular yoke, short sleeves, striped oxford cloth front and plain oxford cloth back and arms in a regular fit. Short sleeve shirt by Velour has been styled with a Shopper bag. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling.
ASOS
Striped Knitted Sweater
£135.00 £85.00
Striped Knitted Sweater
Sweater by Velour. Constructed in a soft cotton rich blend. Featuring a shawl collar, alternating ribbed and cross knit patterns, ribbed cuffs and hem, flecked wool effect, tight weave and regular fit. Sweater by Velour has been styled with chinos. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling.
ASOS
Jumper With Cable Knit
£119.00 £59.50
Jumper With Cable Knit
This cable knit jumper by Velour has been constructed in a lambs wool blend. It comes in a regular fit. The details include: a crew neck and long sleeves with rib knit cuffs and hem. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling.
ASOS
Shirt With Single Block Stripe
£100.00 £42.50
Shirt With Single Block Stripe
This shirt by Velour has been constructed in cotton with a block stripe. It comes in a regular fit. The details include: a button down collar and button front fastening, long sleeves and a shaped hem. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling.
ASOS
Slim Chinos
£110.00 £37.00
Slim Chinos
Chinos by Velour. Constructed in a stretch cotton twill. Featuring a button fly, belt loops, front slant pockets, back patch pockets, standard hem, brand patch on waistband and slim fit. Chinos by Velour have been styled with shoes. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling.
ASOS
Shirt With Jacquard Pattern
£120.00 £54.00
Shirt With Jacquard Pattern
This shirt by Velour has been constructed in cotton with a ja. It comes in a regular fit. The details include: a button down collar and button front fastening, long sleeves and a shaped hem. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling.
ASOS
Jumper With Crew Neck
£136.00 £68.00
Jumper With Crew Neck
This jumper by Velour has been constructed in a lambs wool blend. It comes in a regular fit. The details include: a crew neck and long sleeves with rib knit cuffs and hem. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling.
ASOS
Shirt In Checked Flannel
£91.00 £27.00
Shirt In Checked Flannel
Shirt by Velour - Constructed in cotton. - Button down collar. - Patch pocket to chest. - Shaped hem for improved fit. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling.
ASOS
Shirt In Washed Denim
£120.00 £54.00
Shirt In Washed Denim
This shirt by Velour has been constructed in washed denim. It comes in a regular fit. The details include: a button down collar with a distressed finish, a button through fastening, a patch pocket to the chest and a shaped hem for an improved fit. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling.
ASOS
Slim Chinos
£110.00 £46.50
Slim Chinos
These chinos by Velour have been constructed in a cotton twill. They come in a slim fit. The details include: a concealed front fly and button closure, side seam pockets and button welt pockets to the reverse. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling.
ASOS
Half Striped Sweater
£126.00 £37.50
Half Striped Sweater
Sweater by Velour. Constructed in a high twist cotton. Featuring a ribbed crew neck with buttoned shoulder opening, stripe design along lower half of the body, ribbed cuffs and hem, block colour design along arms and a regular fit. Sweater by Velour has been styled with chinos. ABOUT VELOUR: In 1997, Per Anderson founded a vintage clothing store in Gothenburg, Sweden, which soon drew a cult following of creative individuals, inspiring the launch of his label Velour eight years later. Strongly influenced by Gothenburg’s eclectic arts scene and nautical setting, alongside a clean-cut Swedish aesthetic, Velour brings forth a vibrant collection of marine striped t-shirts, linen chinos and Scandi-cool knitwear, reworking classic, preppy designs with modern detail and styling.
ASOS