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STYLE & SHOPPING.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Your favourite movies and tv shows are now a trend! The common small talk “What’s your favourite movie, show, music group etc.” is now a street style must. Brands have taken icons and movies to create wonderful t-shirts and sweatshirts. This vintage trend is inspired by the seventies band t-shirts yet with a modern take. Pair them with your boyfriend jeans and zebra print boots to look like a street style icon! #poster #movie #tvshow #music #trend #fashion #streetstyle #nostalgic #bandtshirts #tshirts #sweatshirts

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Emily Beeson
emilylavinia added a look via the mobile app

It’s official: the colour of autumn 2018 is undisputedly orange. Whether you rock a neon shade or a rich vintage-inspired hue, orange is the cheerful champion of our cool-weather line-ups…   


Successfully wearing the colour is, however, easier said than done. It’s a bold shade and one that’s best sported with an all-or-nothing approach. We looked to our editors for a few tips on how to nail the autumnal trend sweeping Instagram.  

Oversized  

A statement colour calls for a statement silhouette so go big or go home with this one, literally. Think oversized duster coats and puffer styles, flared or wide-leg trousers and boxy shirts and tees. A maxi dress or skirt is always a winner too.  

Utilitarian  

The sporty, utility-inspired trend is big for AW18 so think less ‘70s corduroy and more futuristic crepe and lamé. Try sporting simple culottes with a cropped metallic jacket or opt for a simple military-inspired look with a button-down shirt and straight-leg trousers in bright orange tones. 

Androgynous  

Gender fluidity is back and here to stay this season. Rock your orange pieces in simple silhouettes and cool, understated layers. Give sports-luxe a go with an orange varsity jacket, trending camouflage prints and matching chunky-soled sneakers.   

Colour blocked

Brave enough to try head-to-toe orange? Be sure to stay consistent with your choice of shade. Whether you opt for a pop-bright tone or a pale peachy orange, match your ensemble exactly to nail this season’s hottest colour trend.   

Want to try the look for yourself? Shop our favourite orange pieces for him and for her below…   

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest  

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Alexandra Houliston
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Emily Beeson
emilylavinia added a look via the mobile app

We get it, ok? Swimwear shopping can be a daunting task at this time of year – so many styles, so many occasions to wear them. Whether you’re heading off on a sunny vacation, chilling at home, hitting the beach for volleyball and windsurfing or heading to a next-level pool party, you’re going to need at least a few options.  


Luckily for you, we’ve selected the hottest swimwear trends of the summer and how and when to rock them…  

Stripes  

It’s all about big, bold stripes this summer, especially in rainbow tones – hello Pride Month. Invest in a high-leg one piece with lace-up detailing or a classic triangle bikini to rock this swimwear trend. Add cat-eye sunnies, gold-toned accessories and comfy mules. This look was made for fun vacations and parties so live it up.  

Ruffles

Romantic Latin-inspired vibes reign this summer so a one-piece adorned with ruffles is a must-have. Opt for a monochrome style and add hoop earrings, layered necklaces, a wicker bag and a huge fedora hat for extra sun protection. This chic ensemble is perfect for poolside lounging and sashaying around that yacht deck. 

Sporty vibes

Made ultra-covetable by the likes of Tommy Hilfiger and Calvin Klein, nothing beats a sporty two-piece. A sports bra-style top and simple bikini bottoms are perfect for hitting the beach for a morning run or afternoon surf. Team yours with a classic white tee and complete the look with chunky Ray Bans.   

Boho babe

The trend that inevitably rolls back around every summer because it’s just too cute and classic to pack away, crochet bikinis and monokinis with tasselled cords are the order of 2018. Up your game by opting for something besides the classic off-white style and team with a cool kimono, pool slides and round vintage-style sunnies.  

Ready to rock these looks for yourself? Shop everything from our edit below...

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Have you heard about the latest fashion trend? Yes, you guessed it right, it is definitely a retro trend… Back from the eighties these super high waist jeans are going to be one of your favourite vintage moment. Set on the slimmest part of your waist, these jeans are called ‘Pinch-Waist Jeans.’ Elongating your legs and slimming your waist, these jeans will be the star of your style. #style #jeans #denim #trend #streetstyle #fashion

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Thiara Collorec
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Classique parmi les classiques, la New Balance fait partie des incontournables de tout dressing qui se respecte. Vous avez forcément votre paire fétiche, et votre collection va probablement s'agrandir... 


Version actualisée de la célèbre 247, le modèle 247 V2 s'inspire de l'héritage vintage de la marque, brouillant les pistes entre sport et lifestyle. Confortables et stylées, les New Balance 247 V2 rassemblent tout le savoir faire de la marque - de la semelle intermédiaire en REVlite au revêtement en mesh ultra-technique - sans oublier le logo iconique. 

La ligne se décline en 7 modèles, dont 4 pour homme et 3 pour femmes, dans différents coloris. À vous de trouver celui qui vous fera craquer ! Découvrez notre sélection et shoppez votre paire. 

Crédit Photo : Pinterest 
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Emily Beeson
emilylavinia added a look via the mobile app

We have it on good authority that the ninties never went out of style. In fact, everyone from Bella Hadid to our favourite fashion bloggers has rocked a classic pair of adidas trainers or an oversized sporty tee with mini frames of late.   


One of the easiest ‘90s trends to channel, the sports luxe look pays homage to the likes of TLC, sporty spice and the off-duty style of powerhouses like Kate Moss and Naomi Campbell. 

Enduringly cool, comfortable and surprisingly sleek, here’s how to work the look while still looking chic and polished…   

Balance it

Unless it’s freezing out and you’ve got a killer handbag, avoid the full tracksuit. Instead opt for a pair of relaxed joggers and a cropped T-shirt or a zip-down jacket with vintage-style logo detailing with cool shorts or a mini skirt.  

Accessorise   

This look is all about accessories so whether you go for tinted shades, hoop earrings or a statement belt bag, forget the less is more rule and layer up – otherwise you might be mistaken for somebody on their way to the gym.   

Outside the box

Make the trend your own by teaming sporty trainers with a logo tee and a denim jacket or team a cute sports bra with a blazer. Knot your T-shirt, opt for statement socks and have a little fun with mixing and matching.  

Ready to channel your inner ninties IT-girl? Shop our edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGES: Pinterest  

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M.J Ortega
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moxbeauty

Dita Von Teese is the epitome of vintage style done right. You can always catch her with beautiful vintage and classic clothes even when she's wearing more relaxed pieces like the dress from this picture. photo credit: @ditavonteese. #ditavonteese #vintage #fashion #beauty

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Emily Beeson
emilylavinia added a look via the mobile app

If your summer line-up doesn’t contain at least one beautiful boho dress, can you even call it a ‘summer line-up’? We love a hippie-chic number and there’s one brand that gets us every time…   


When we’ve got those bohemian feels we look to Free People, a contemporary fashion destination specialising in laid-back luxe. From cool ankle boots to floral skater dresses and flowing kimonos, Free People is our go-to for the summer months.  

Effortlessly nailing folksy broderie blouses and silk camisoles – perfect with blue-wash denim at the weekend – and serving us serious wedding guest inspiration with bold embroidered dresses and romantic maxi skirts, Free People is all about pretty vintage-inspired style.

In fact, we've spotted FP pieces all over Instagram with our favourite influencers from around the world rocking the brand's dreamy designs.

We’ve picked out a selection of our favourite pieces so you can rock that boho look for work, the weekend and your adventures abroad this summer. Browse and shop our exclusive edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

You've booked the hotel, bought the flights and finished the daunting task of packing. Now one question remains… what should you fly in?  


You should never have to compromise style for comfort. After all, real fashion girls go for both. So, here’s what to wear at 25000 feet...  

Sporty

If sportswear isn’t usually your jam, at least consider it for your next long-haul journey. Models and IT-girls swear by the sports-luxe look and it’s wonderfully easy to rock. Try teaming a cropped hoodie with fitted sweatpants and cool sneakers.   

Basics

Don’t overthink it. Go for classic silhouettes – think boxy tees, leggings, oversized tank tops and simple cargo pants. Mix fitted and loose styles for a cool layered look that feels as good as it looks.

Luxe fabrics

Cashmere, silk, cotton and satin are where it’s at when you’re set to fly. Natural, breathable materials will be your lifeline on a long flight with all that air con.   

Sunnies

There’s no better way to look chicer in arrivals than rocking a pair of oversized sunnies. Go for a chunky vintage-inspired pair for instant glam.   

Bags

If you’re going to be hauling your luggage around you might as well make it look good. This is the perfect excuse to rock a chic designer weekend bag, a cool tote or belt bag and a luxe suitcase all at the same time. Let your accessories do the talking.  

Ready to hit your next vacation spot? Shop the essentials from our edit below...  

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest    

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Emily Beeson
emilylavinia added a look via the mobile app

Some girls always look polished – dress freshly pressed, make-up perfect and not a hair out of place – these girls are often early birds. Then there are those in an ‘it’s complicated’ relationship with the snooze button. 


Whether you’re a self-identifying lazy girl or not these four fail-safe looks are guaranteed to raise your on-duty game to new heights so you can enjoy an extra ten minutes under the covers…   

Monochrome  

Everyone looks chic in monochrome no matter what they put on. Opt for sleek lines and oversized basics to mix and match so you’ll always have a few options to throw on. We love pieces by COS paired with a smart tote, mules and oversized sunnies.   

Layers

Cool linen and cotton layers are ideal during the summer months so don’t be afraid to rock the look at work. Team a cool mini skirt with a pared-down camisole and a loose-fitting unbuttoned shirt for effortless polish in an instant.   

Statement  

A simple silhouette in a bright color or bold print is always a winner. Opt for something easy to wear and just add a cross-body bag, heels and a pair of frames to match your dress – this will instantly make you look more put together.   

Suited

When has power dressing ever failed us? Team tailored pants with a cool blouse and blazer and complete the look with statement loafers and vintage-inspired shades. Nothing says ‘big deal coming through’ like a woman who puts a killer twist on a pant suit.    

Shop our favourite pieces from the edit below and nail your on-duty look this summer…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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