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STYLE & SHOPPING.

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Lina Psaila
linapsaila added a look via the mobile app

The "ugly" shoe trend is making the rounds still, across catwalks and street style alike. The only difference is that more designers are getting in on the trend and are creating their own versions. Demna Gvasalia for Balenciaga made this legit with those chunky Triple S sneakers that are still selling out while also introducing the sky-high Croc Platforms. At Loewe, Jonathan Anderson's offering of curled-toe sneakers presents the most unpredictable fashion choice. 


There are many other favourites like Birkenstocks that are sought after by many street style stars and Insta influencers. This is widely attributed to the rise of ironic trends by brands like Vetements and Gucci. Maybe we're redefining the meaning of "beauty" where "ugly" in 2018 can be a good thing. But more than anything, women are embracing their practical side and are sanctioning a trend that has predated 2018. 

The difference is that now, hopefully, women will not feel obliged to change the sneakers they wore to their commute for a pair of heels. Maybe it's not all about women, and it's more about the relaxed approach towards business attire, whereas in the past suit would be the only choice now, employees in most startups or tech companies are dressed in jeans, jackets and sneakers.  The styling tips for wearing the ugly trainer is that there aren't any. Wear them with dresses, your LBD, a vinyl skirt, with dungarees or slacks, and you'll still look uber fashionable. 

Check out our gallery for more inspiration and shop your favourite styles from our edit below!

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

It's quite amazing that a trend which quite evocately carries the name 'ugly' in its description can have such an amazing popularity amongst the fashion pack. True, the admittedly ugly trainer is back with a vengeance staught from the guts of any self-respecting 80's movie. From the Breakfast Club to E.T and Back to the Future you must have caught a tv glimpse of that unmistakable chunky big trainer usually a bit worn out, sometimes with bold colourful leashes and in grey tones. 


This time, the big difference is that in complete juxtaposition to its normally ugly demeanor, it's being styled with historically proclaimed 'girly' paraphernalia. From puffer skirts, romantic dresses, to your usual everyday business suit and skirt. All the major fashion influencers from Mariannα The Moss to Leandra Medine, Marianne Theodorsen and Pandora Sykes are sporting the trend with unexpected items like luxe vinyl trench coats or smart casual attire.

Invest now in a pair of 'ugly' trainers and immediately amp up your style without changing a thing in your normal wardrobe! Check out our gallery for more inspiration and shop your favourite styles from our exclusive edit below! 

 IMAGE CREDITS: Manrepeller.com, Refinery29, Instagram.

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