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STYLE & SHOPPING.

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Lina Psaila
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When comfort meets style we all gasp with excitement and relief! One of those chic combinations is the undeniable allure of wearing dresses with trainers. This trend started a few seasons ago and it shows no signs of slowing down. If you simply scroll on your Insta you'll find more than a few influencers sporting their favourite sneaker with a dress. If you're still unsure of how to wear the trend, fear not we have you covered! 


Take notes from Lilly Allen, circa 2006 and wear your favourite tennis sneakers with a full tulle skirt or dress. Add a hair bow for effect! 

One of the biggest pattern trends of 2018 is polka dots. So why not get your fave polka dot dress out of the closet and wear it with a chunky pair of "ugly" dad sneakers. 

Mix and Match. Go for a velvet floral number which is quite chic and evening and sport it with basic grey trainers to create a well- balanced outfit. 

Go for Bold. Try an ultraviolet (pantone colour of the year) dress and pair it with an equally vavavoom shade on your sneakers like mustard or blue. The end result is pure confidence.

Check out our gallery for more inspiration and shop your favourite looks from our expert edit below! 

IMAGE CREDITS: Instagram

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Felicia Pennant
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You’ll be wearing cycling shorts, head-to-toe lilac and indigo denim this year: mark our words.They were among the hottest trends seen on the Spring Summer 2018 catwalks and you can get one step ahead of the influencers and streetstyle stars by shopping and adopting them now. There are carryovers and upgrades from 2017 too, so don’t throw away last year’s ugly shoes just yet as they’ll stylishly subvert all the colour and glamour. 


This is part 1 of our 2018 trend guide and you’ll discover six need-to-know trends and expert edits below. Shop and learn! 

Image credit: Pinterest and Google.

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Every Christmas different trends are imposed. We have the sequins, velvet and lace, which will ensure that we are very fashionable at this time. But there is a garment that does not depend on the season, and that is only valid during this month. The Christmas ugly sweaters, full of reindeer, snowflakes and firs full of lights. .Have a look at our gallery for more inspiration! Credits: Pinterest

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corina bello
mcorik17 added a look via the mobile app
mcorik17

It is a fact: sometimes the most difficult, strange, ugly and expensive clothes in the world of fashion is, at the same time, the ones that I want the most. And that has happened with Balenciaga sneakers that every time they go on sale, they sold out in a matter of minutes.Even limited editions of Nike last so little in the market. credits: GQ

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Christmas parties at work can be somewhat complicated regarding style. You look divided between looking professional, wearing the worst ugly sweater you have in the closet or throwing the house out the window and appearing in the office as if you were Paris Hilton in her best years. Do not lose your head! Here we give you options of looks to be the queen of the day without crossing dangerous stylistic limits.Have a look at our gallery for more inspiration! Credits: ManRepeller

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Lina Psaila
linapsaila added a look via the mobile app

It's quite amazing that a trend which quite evocately carries the name 'ugly' in its description can have such an amazing popularity amongst the fashion pack. True, the admittedly ugly trainer is back with a vengeance staught from the guts of any self-respecting 80's movie. From the Breakfast Club to E.T and Back to the Future you must have caught a tv glimpse of that unmistakable chunky big trainer usually a bit worn out, sometimes with bold colourful leashes and in grey tones. 


This time, the big difference is that in complete juxtaposition to its normally ugly demeanor, it's being styled with historically proclaimed 'girly' paraphernalia. From puffer skirts, romantic dresses, to your usual everyday business suit and skirt. All the major fashion influencers from Mariannα The Moss to Leandra Medine, Marianne Theodorsen and Pandora Sykes are sporting the trend with unexpected items like luxe vinyl trench coats or smart casual attire.

Invest now in a pair of 'ugly' trainers and immediately amp up your style without changing a thing in your normal wardrobe! Check out our gallery for more inspiration and shop your favourite styles from our exclusive edit below! 

 IMAGE CREDITS: Manrepeller.com, Refinery29, Instagram.

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Alya Barutoğlu
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alyabarutoglu

Is this the new sneakers trend? Are these actually replacing Stan Smiths? Absolutely! From Balenciaga to Acne and many more, brands have embraced the #dadsneaker trend. With thick soles these sneakers are taking the streets. This season is about seeing the beauty in everything ugly... Well I don't know about you but I'm absolutely adoring this trend. Besides being super comfy, these shoes create modern contrast with the outfits you wear.

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Catwalk shows and street style always has something new to look at. There are plenty of trends emerging yet some manage to persist for seasons. White boots are certainly a thing in fashion. Initially considered the 'ugly shoe' white booties are now the trendiest item in stores. They can be worn as statement pieces, just like black boots they go with everything yet making you stand out more!

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Lea Petermeijer
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Spring is just around the corner, and we are ready to give a fresh new feel to our homes.


This season, we’re talking minimalist and colourful decor.

When it comes to decorations, less is more so the first step is to get rid of all the little unnecessary objects lying around everywhere. Say goodbye to of all the magazines, keys, old photos and ugly presents you got over a year ago… And once you’re done, carefully select a few items you really like like a nice lamp, or a candle. 

Spring is also the perfect time to take full advantage of the natural lighting by adding some bright colours to your home as they will really stand out. 

The trick is to add just a few touches of brightness and if you’re only going to change one thing, start with the sofa, as it’s the centrepiece of any living room. We recommend going for a bold coloured sofa which will truly add personality to your house, but you can also opt for a more neutral couch with eccentric pillows.

Another great way to bring some colour into your home is of course by adding plants. Flowers or cactuses, real or fake… anything works! And they will add a fresh spring feel that you really can’t get any other way.

Scroll down to discover our selection of SS17 home decor pieces and start shopping.

Photo Credit: Pinterest 

Follow us on Instagram HERE for bite size style inspo! 

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Payal Shah
payalshah14 added a look via the mobile app

Only a few more days until Christmas, and the holiday vibes are just about kicking in! Holiday fever is contagious, but it's definitely not going to bring you down. We've been hunting down all the best Christmas wear around to bring in the cheer, and it's time for you to get on the train too. It's a time to treat yourself and your loved ones as well — what could be more uplifting than that? 


Shop our edit below for gift ideas for your loved ones, and also things to treat yourself too! 

From ugly Christmas sweaters to cute oversized sweaters, and from shiny stilettos to heeled booties, we have it all covered. Happy Shopping, and Merry Christmas! 

Photo Credit: Vanity fair, Front row 

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Nainika Agrawal
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nainikaagrawal

In all the post-breakup advice articles on the internet, rebounds get a very bad rap. But today, we decided to ask ourselves—are they really all that bad? Don't get us wrong, we still think that jumping into a serious relationship immediately after getting out of a previous one is a bad idea.


But how bad could a casual fling be? It can give you an ego boost at a time when you're feeling not-so-great about yourself (especially if you're the one who got dumped), and can provide some fun to get you out of the dumps. It can be a good distraction, and is definitely better than moping around at home and bingeing on too much chocolate ice cream and crying over your ex's social media! 

However, there are some things you should keep in mind when it comes to casual post-breakup flings to avoid things getting messy. 

Make sure the person doesn't know your ex 
If you end up having a fling with someone your ex knows, the news is bound to get to them sometime or the other, and this could lead to an ugly and awkward situation! 

Ensure the person isn't a douchebag 
After a breakup, you're particularly emotionally vulnerable, which makes it easy to get taken advantage of. So, if you've heard bad things about the person you're having a fling with, be careful. 

Don't get emotionally involved 
It's easy to mistake sexual attention for emotional attention when you're vulnerable after a breakup, but consciously remind yourself that this is just a fling, and to not get attached. Make sure you tell the person you're not looking for anything serious It's important to be on the same page as the person, so make sure they know you've just gotten out of a relationship and aren't looking to get serious. 

Resist the temptation to tell your ex about it 
It can be very tempting to casually tell your ex that you're having a fling just to spite them, but take the high road and avoid this. Just enjoy your fling and forget about your ex! 

If you follow these pointers, there's no reason a casual little fling could do you any harm. In fact, it can help reduce the initial sadness and move on more easily. So go on, go bar-hopping with your girls and find a cool person to have a fling with! We've even got an edit below of the perfect dresses for you to wear.

Photo Credit: Pinterest

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Chloe Laws
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Makeup shaming, sigh , it's a product of our deeply misogynistic society. You know, where women are told that they should be 'pretty', to then be told how much prettier they'd be without makeup, to then be met with distain when they go bare faced. We can't win. If you love makeup, you're vain or materialistic, if you don't own any you're not a 'real woman'- it's like Goldilocks- society wants us to wear *just* the right amount of makeup, not too much and not too little. 


It's not just men who makeup shame, women are guilty too. A lot of women think it's vulgar to apply makeup in public, why? Is it because they think we're giving away a female 'secret' and destroying the mystery? This angers me greatly, because a) anyone who thinks women naturally have gold eyelids and red lips deserve to have their bubble burst, b) makeup is not a secret, and it shouldn't be seen as a tool of disguise but more one of fun and confidence, c) who doesn't love watching a woman on the tube do her makeup? It's like a live Youtube beauty tutorial! 

In August the campaigns #ThePowerOfMakeup and #MakeupShaming kicked off after NikkieTutorials shared a half made-up/ half natural tutorial. Women clapped back at the makeup shamers who think women wear it because they're insecure, want male attention or don't love themselves. They showed that they wear it because it's a fun, creative method of self expression, it gives you a little confidence boost and also that it's no one's f*cking business what a woman choses to do with her face. 

Makeup shaming was brought to my attention again a couple of weeks ago, when Tokyo Corp, a Japanese railway operator released a video imploring female commuters to refrain from applying their makeup on their journey. The video shows a young woman confronting two commuters who are doing their makeup, she speaks to the camera "Women in the city are all pretty, but can be ugly sometimes. Why can't you do that before you leave home? Your eyebrows restored and eyelashes multiplied, your transformation has been witnessed". 

There is a plethora of things wrong with this campaign. Firstly, it's outrageously sexist. Secondly, applying makeup on your commute is a bloody efficient use of time. Why would I get up twenty minutes earlier to do my makeup, when I could utilise my hour commute? Thirdly, why on earth are people so bothered?! Surely, there are much bigger issues that this transport operator could be dealing with, like sexual harassment or pickpocketing. But no, apparently a woman applying some mascara on the train needs attention. 

A year ago 'My Pale Skin' (aka Em Ford) released a video entitled 'You Look Disgusting' which responded to the thousands of comments she'd received on makeup free images she had posted on social media. The message, was "I wanted to create a film that showed how social media can set unrealistic expectations on both women and men. One challenge many face today, is that as a society, we're so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing- you ARE beautiful". 

Makeup shaming, in both veins (shaming those who wear makeup and those who don't) is completely wrong. You are not ugly if you wear makeup, you are not ugly if you don't wear makeup, but you are ugly if you shame and troll others. Beauty isn't skin deep. Moreover, if you makeup shame have a little reevaluation- why do you give a sh*t? Really? How does a woman's choice on how she presents herself have any impact on you? Does it make you feel better about yourself to tear someone else down?

I'll end with a Mean Girls quote, because a Mean Girls quote is ALWAYS relevant. "Calling someone fat won't make you any skinner. Calling someone stupid doesn't make you any smarter. Ruining someone's life won't make yours any better". 

Photo Credit: Pinterest
Video Credit: My Pale Skin, Nikkietutorials 

Follow us on Instagram HERE for bite size style inspo! 

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