×
Shopping Cart
Stories Social
ESHOP
Deals Brands Lists Categories Top Interests Fashionistas
Blog
Contact us Terms of services Privacy policy

STYLE & SHOPPING.

Download the app and discover new brands, trends and exclusives.


Lina Psaila
linapsaila added a look via the mobile app

There's nothing new about the allure of a white shoe. Dominating the 80's, this hue has been gaining ground as a certified new addition to footwear, since last season. After the white trainer boom (which is still going strong by the way) this shade has become popular in all shapes and sizes: Whether they're slingbacks, "ugly" trainers, ankle boots, thigh-high boots or your basic pumps white shoes are everywhere. 


There's something about this particular colour that elevates each outfit to rich status especially if you keep them in a pristine condition. They've also received a lot of designer approval from Vetements to Rejina Pyo or Topshop making sure that they have evolved from their 80's version to a current aesthetic. 

This season was a great example of pure sophistication when it comes to white shoes. We had the chance to feast our eyes on some pretty impressive street style photography of slouchy boots, spiky stilettos or flats including mules and loafers. Now if you want to really nail top-of-the-art glam pair them in juxtaposition with black accessories or clothing. Think of your basic LBD paired with thigh-high boots and a furry black bag for a very chic evening look. 

For a smart-casual approach team a pair of white slingbacks with leggings and the uber-elegant vinyl trench. For some extra modern appeal make sure your trench is in a checked pattern and add a pair of extra slim sunnies with coloured lenses.

Head to our gallery for white shoe inspiration and shop your favourite looks from our expert edit below! 

IMAGE CREDITS: Instagram

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Lina Psaila
linapsaila added a look via the mobile app

After the long prominence of mom jeans and dad sneakers, it's time for dad jeans to take over as the new trend of questionable aesthetic (see: "ugly" trainers). Think of those light blue roomy jeans that your dad couldn't get enough of in the nineties. Now, this specific style is translated for womenswear and adopted by hard-core fans ranging from Victoria Beckham to Kendall Jenner and Rita Ora. Despite its unflattering silhouette dad jeans can be styled in a way that compliments the figure by balancing volume and belting. 


Dad Jeans are quite versatile as you can wear them with almost anything that's already hanging in your closet. Try a slim fit top tucked in with an oversized teddy bear coat or a vinyl trench. Finish your look with a pair of crimson red booties and a clutch. 

Opt for Victoria Beckham's approach by juxtaposing the slouchy shape of the jeans with a fitted and sleek rollneck, a leather messenger bag and black leather mules. Put your hair up in a messy bun and don't forget your oversized sunnies for an XXL approach to smart daywear. Go for a dad head-to-toe look like Kendall Jenner. 

Pair your distressed jeans with "ugly" dad trainers, an oversized sweatshirt, a dad grey check coat and matching scarf and a pair of tiny 90s sunglasses. The end result may raise a few eyebrows in terms of elegance but you have to give it points for comfort. 

So what do you think? Yes or no to dad jeans? Still undecided? 

Head to our gallery for more "dad" inspo and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram.

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

What the actual…? Many brands from Gucci to Calvin Klein used balaclavas in their collections. I get that Winter season is getting colder but how freezing it gets, it is never that horrible to wear balaclavas? This trend just confuses me and sends me to an existential crisis. Ugly dad shoes were kinda cool… Wearing heels with trackpants had some attitude, I was sort of getting used to the idea of orthopaedic shoes… But this… this is a big fat NO. #balaclava #fashion #trend #streetstyle #style

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Lina Psaila
linapsaila added a look via the mobile app

The "ugly" shoe trend is making the rounds still, across catwalks and street style alike. The only difference is that more designers are getting in on the trend and are creating their own versions. Demna Gvasalia for Balenciaga made this legit with those chunky Triple S sneakers that are still selling out while also introducing the sky-high Croc Platforms. At Loewe, Jonathan Anderson's offering of curled-toe sneakers presents the most unpredictable fashion choice. 


There are many other favourites like Birkenstocks that are sought after by many street style stars and Insta influencers. This is widely attributed to the rise of ironic trends by brands like Vetements and Gucci. Maybe we're redefining the meaning of "beauty" where "ugly" in 2018 can be a good thing. But more than anything, women are embracing their practical side and are sanctioning a trend that has predated 2018. 

The difference is that now, hopefully, women will not feel obliged to change the sneakers they wore to their commute for a pair of heels. Maybe it's not all about women, and it's more about the relaxed approach towards business attire, whereas in the past suit would be the only choice now, employees in most startups or tech companies are dressed in jeans, jackets and sneakers.  The styling tips for wearing the ugly trainer is that there aren't any. Wear them with dresses, your LBD, a vinyl skirt, with dungarees or slacks, and you'll still look uber fashionable. 

Check out our gallery for more inspiration and shop your favourite styles from our edit below!

IMAGE CREDITS: Instagram

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Ugly shoes are on a new level! With Christopher Kane’s latest Fall Winter 2018 collection, orthopaedic shoes were sent down the runway as high-fashion footwear. I don’t know if you’ll ever try this trend but I’m sure your grandmother is ecstatic! Embellished with crystals, these shoes were the result of a collaboration with an actual orthopaedic footwear brand; Z-Coil. I’m guessing our feet will be the most comfortable in 2018! #orthopaedic #shoes #christopherkane #trend #uglyshoes #ugly #fashion #style

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Oh dear nineties, thank you for coming back! I’m obsessed with this retro trend. Ugly dad shoes, sweatpants, oversized hoodies, branded t-shirts… It’s all too good to be true. The thing about nineties hip-hop sportswear trend is that, it’s super comfortable. Think stepping out of your house with pyjamas yet you look super cool. Fila, Champion, Supreme, Kappa and many more are having their moment nowadays. Anything that was cool in the nineties are even more popular now! Wear those oversized hoodies before its too late! #hoodies #sweatshirts #sweatpants #tracksuits #nineties #trend #popular

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Felicia Pennant
feliciapennant added a look via the mobile app

Never mind the Balenciaga ‘Triple S’ trainers, which are sold out everywhere. Consider this: would your Dad actually wear them? Because that’s the criteria all so-called ‘Dad’ trainers (or even Grandpa trainers) should be judged by and we’re not sure that the streetstyle favourites previously mentioned fit the bill. After all, there’s nothing understated about them, they’re chunky, and truth be told,  they probably fit into the ‘ugly’ sneaker trend just as well. But besides the 80s and 90s nostalgia of them, they are undeniably comfortable and an delightfully subversive addition to a dress that will garner compliments.


So if your Dad won’t wear those, what will he wear? We’re imagining simple, and most importantly, unisex styles so you can give the phrase ‘Daddy’s girl’ a sartorial twist with a matching pair of your own. Like the ever popular Stan Smiths that Phoebe Philo chicly revived which were named after the male American tennis player of the same name; or the Gazelles creative types seem to wear uniformly in their favourite or most versatile colour. And speaking of versatility, a neutral colour palette will maximise wearability. And if your Dad, like mine, wouldn’t be seen dead in a pair of sneakers; wear the trend in his honour.  

Shop our edit of the best real life Dad sneakers below. 

Image credit: Pinterest.

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Lina Psaila
linapsaila added a look via the mobile app

This week our Instacrush was inspired by NYFW street style. The first days of New York Fashion week were compromised by weather tantrums including heavy rain. The fashion glitterati wasn't fazed as they sported mish-mash of couture and high street pieces as they pleased. Fortunately, there were many outfits to admire on Saturday during Alexander Wang's last NYFW show and Christian Siriano. Many micro trends emerged in the streets of New York and also a few remained solid from last season: Check patterns, vinyl details, stripes, pastel colours, ugly trainers and polka dots were a few of the big contenders. 


As far as accessories go, there was an omnipresent need for the top handle handbag. This "It" purse was spotted in different shapes and sizes from Danse Lente's (a previous Shopcade Instacrush) to Meghan Markle's favourite the Strathberry. Other top bags included Loewe’s basket bag interpretation, and the Fendi Shopper bag, Longchamp foldable bags as well as CHLOE's Drew Bijou

No matter the style, silhouette and budget you decide to invest the bag will prove very practical for daywear and smart casual occasions. Pair it with your trench coat for a classic look or a polka dot dress for a date. 

Have a look at our gallery and shop the best styles from our expert edit below! 

IMAGE CREDITS: Instagram

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
corina bello
mcorik17 added a look via the mobile app
mcorik17

The ArchLine sneakers model, a futuristic and chunky sneaker model that is becoming a must in the closet of the girls, despite being called the "ugly trend".Look at my gallery for more inspiration. Credits: Pinterest

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Lina Psaila
linapsaila added a look via the mobile app

For the past few seasons, the trainer has elevated to omnipresent status. It's almost a street style prerequisite to sport haute couture with a pair of sneakers. But more than even the contrast has been more evident with the rise of the "ugly" dad trainer and more specifically the Balenciaga's designer version. But the expensive option is luckily not the only one. Usually, the trainer trend doesn't exceed the $100 mark making it quite easy for us. 


Here are a few of our best Shopcade finds: 

VANS 

Those classic black Vans slip ons have been one of the most popular options to pair with frilly dresses, colourful pantsuits even a basic jeans and shirt combo. 

NIKES 

There's something about Nikes with jeans. a long coat and a chunky knit that says 80s elegance. Although denim goes perfectly with Nikes you can try it with dresses as a tennis shoe alternative.

REEBOKS 

Apart from the highly anticipated Victoria Beckham collaboration in 2018, we love Reeboks because of their slight pump making them an ideal pairing for dresses and joggers alike. Take your pick for an uber cool street style look. 

ASICS

Turn back time to the naughties in the Kill Bill era that made this pair Hollywood level popular. Try them with a midi denim skirt or denim overalls. 

Head to our gallery for more trainer inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Felicia Pennant
feliciapennant added a look via the mobile app

Call us catty but we’ve always thought of ‘Uggs’ as shorthand for ‘ugly’ no matter the height or colour. And Y/Project’s Creative Director Glenn Martens has taken up the ‘ugly shoe’ trend baton and pushed it to new and extreme heights quite literally by lengthening and widening the boot for his AW18 menswear collection, shown last week in in Paris. It’s worth pointing out that there are three styles in this Y/Project x Ugg collaboration which all reflect the exaggerated proportions that the Parisian upstart brand is making it’s name with. The big question wasn’t whether they’d be comfortable- of course they’ll be. Martens himself described wearing Uggs as "putting your foot in a warm pot of butter" to Vogue.com and wanted to extend that admittedly wonderful feeling when faced with a super cold winter up the leg towards the crotch. And having worn these glorified slippers when they were hot during the mid Noughties, (thank you Sienna Miller) we can’t disagree. But would you wear the thigh-high ones? 


If the answer’s yes, how? They were styled with oversized tops and jacket sans trousers (you wouldn't want to sweat in them?) on the runway allowing cheeky flashes of thigh that would usually be hidden. Exactly how we’d imagine Rihanna rocking them with the IDGAF attitude that’s essential for these. In fact, we wouldn’t be surprised if there’s a pair already winging its way to the stylish superstar as she’s a big fan of Y/Project who did her Anti Tour outfits. The swathes of suede and shearling that would be sheathing your legs are definitely cool but clearly casual, making this look fine at home or for an off-duty, weekend outing. But nowhere else as the boots can’t really be teamed with dresses, skirts and trousers because they're too bulky. But maybe that’s the point and people with the budget can save them exclusively for certain occasions. Uggs are notoriously not waterproof, even if you cover them with suede shoe protector, so the upkeep and frustratingly inevitable wet patches if you wear them out may not be worth it.  

Shop our UGG edit below because whatever you think of the thigh-highs, the lower styles are much easier to wear and apparently a revival is underway.  

Image credit: Dazeddigital.com and Google.com.

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Lina Psaila
linapsaila added a look via the mobile app

When comfort meets style we all gasp with excitement and relief! One of those chic combinations is the undeniable allure of wearing dresses with trainers. This trend started a few seasons ago and it shows no signs of slowing down. If you simply scroll on your Insta you'll find more than a few influencers sporting their favourite sneaker with a dress. If you're still unsure of how to wear the trend, fear not we have you covered! 


Take notes from Lilly Allen, circa 2006 and wear your favourite tennis sneakers with a full tulle skirt or dress. Add a hair bow for effect! 

One of the biggest pattern trends of 2018 is polka dots. So why not get your fave polka dot dress out of the closet and wear it with a chunky pair of "ugly" dad sneakers. 

Mix and Match. Go for a velvet floral number which is quite chic and evening and sport it with basic grey trainers to create a well- balanced outfit. 

Go for Bold. Try an ultraviolet (pantone colour of the year) dress and pair it with an equally vavavoom shade on your sneakers like mustard or blue. The end result is pure confidence.

Check out our gallery for more inspiration and shop your favourite looks from our expert edit below! 

IMAGE CREDITS: Instagram

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
See More Loading...