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STYLE & SHOPPING.

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Felicia Pennant
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Just when you thought your awesome winter coat couldn’t be one-upped, ask yourself this: is it reversible? If so, you’ve got two of them for the price of one and much more bang for your buck this winter. By simply turning it inside out, you’ve doubled your wardrobe options instantly and there’s little chance of getting bored with your outerwear as the mercury continues to drop. And we’ve noticed that there tends to be a more muted, classic side and then a bolder, statement-making side for when you want to be the centre of attention. 


Right, so which one to choose? Choosing a reversible coat is a great to half-commit to a trend you know will pass or you’re not really sure about. There are such wonderful contrasts between the two sides: fluffy and smooth, patterned and plain, bright and neutral and more allowing them to be dressed up and down to taste.These special styles are available for both women and men in almost every coat type- trench, quilted, shearling, waterproof included- so there’s no excuse not to try this trend. 

Shop the best ones we’ve seen for women and men below. 

Image credit: Pinterest.

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Thiara Collorec
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thiaracollorec

Manteau long, trench, sock boots, vinyle, carreaux, imprimés fleuries ou robes cache-coeur ou lamées... en cherchant bien, toutes les tendances de la saison à moins de 50€, c'est déjà possible. 


Avant le coup d'envoi des soldes, on a déniché pour vois 40 pièces incontournables, triées sur le volet, avec des super remises. La doudoune vernie, les cuissardes, les mules à pompom... il est encore temps de trouver votre pièce far pour l'hiver, à prix mini-mini. 

Découvrez notre sélection et voyez par vous même. Vous ne regretterez pas d'être passées ! 

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Felicia Pennant
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You’ll be wearing cycling shorts, head-to-toe lilac and indigo denim this year: mark our words.They were among the hottest trends seen on the Spring Summer 2018 catwalks and you can get one step ahead of the influencers and streetstyle stars by shopping and adopting them now. There are carryovers and upgrades from 2017 too, so don’t throw away last year’s ugly shoes just yet as they’ll stylishly subvert all the colour and glamour. 


This is part 1 of our 2018 trend guide and you’ll discover six need-to-know trends and expert edits below. Shop and learn! 

Image credit: Pinterest and Google.

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Lina Psaila
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With only ten days away from the New Year it's time to say goodbye not only to 2017 but to all the fashion trends we loved and welcome 2018 with open arms. Last year saw the resurgence of many brands, the return of logomania, a bloom of mid-tier designer brands, sparkles, loungewear as daywear, vinyl, reds, and who can forget millennial pink? Now a little wiser we take a look at the trends you'll want to invest for next year! 


NEW TRENCHES 

Take cues from Loewe SS18 and invest in a trench coat that is a bit different than your classic version. It may feature cutouts, fringing or even alternative colouring to your regular camel hues. 

FRINGES ALL AROUND

Speaking of fringing, this is another trend borrowed from previous seasons that is still going strong for 2018. Get inspired by Acne Studios, Diane Von Furstenberg, Calvin Klein and Elie Saab. 

CHECK, PLEASE 

Yes, the check trend is not going anywhere soon, but like all things, it's growing and getting better. This year, add a few unexpected colours to your usual grey palette and don't hesitate to experiment with textures. 

WHITE OUT 

Probably influenced by menswear one of the biggest trends for next year will be the all-white-outfit. Think of Jennifer Lopez's outfit in the maid or a simple white blazer and trousers, as an alternative business attire. This is the perfect alternative to 2017's colour suiting. 

ANIMAL LOVE 

So 2017 saw a boom in animal print with leopard print taking centre stage and brushing off any previous trashy connotations. This year, the animal print expands from leopard print to include snakeskin, animal print patches and it's not only for your shoes and bags but also for trousers or jackets. Have a look at our gallery for more inspiration and shop your favourite styles from our exclusive edit below. 

IMAGE CREDITS: Instagram

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Lina Psaila
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There's something about the elegance and the comfy factor of a leather woven moccasin. And we can't say that we always vow for comfort when it comes to footwear. But when the two elements of comfort and chicness meet we can only be happy. The 70's resurgence with its many florals denim and blowy silhouettes and overall trend for maximalism call for a solid moccasin. So it was no surprise that the moccasin was our top searched item this week. 


Dress it down with a pair of tight fitted jeans, a white crisp shirt and a check blazer for a cool and understated smart day look. Add a cute trench and an oversized bag for the ultimate daywear effect. Take advantage of the hygge effect of the moccasin by wearing it with a chunky knit dress. Add a big piece of jewellery for effect and finish the look off with a 70s saddle bag. Update your business attire by sporting your fave moccasins with a pair of sleek trousers a blazer and a pussy bow blouse. Don't forget the briefcase. 

Have a look at our gallery for more inspo and buy your favourite styles from our exclusive edit below!

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Lina Psaila
linapsaila added a look via the mobile app

We all have that over the top friend or family member that is loud and after the excitement and drawn to big bold loud patterns. The important thing to remember about the maximalism lover is to aim for anything that is not basic. 


So instead for a mere blazer go for a sequined blazer or a cape. Instead of a baseball cap go for a fedora hat, and instead of a parka or classic trench coat opt for a decadent faux fur coat. In terms of colour hues and patterns the bolder the better. Go for optimistic fuchsias, gold electric blue juxtaposed with white and black. Look into the patterns of Gucci for the ultimate Italian opulent maximalism mantra, or opt for a more affordable version from Ganni and Roland Mouret. 

Have a look at our gallery for more maximalism inspiration and shop the perfect gift from our expert edit below!

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Lina Psaila
linapsaila added a look via the mobile app

It's quite amazing that a trend which quite evocately carries the name 'ugly' in its description can have such an amazing popularity amongst the fashion pack. True, the admittedly ugly trainer is back with a vengeance staught from the guts of any self-respecting 80's movie. From the Breakfast Club to E.T and Back to the Future you must have caught a tv glimpse of that unmistakable chunky big trainer usually a bit worn out, sometimes with bold colourful leashes and in grey tones. 


This time, the big difference is that in complete juxtaposition to its normally ugly demeanor, it's being styled with historically proclaimed 'girly' paraphernalia. From puffer skirts, romantic dresses, to your usual everyday business suit and skirt. All the major fashion influencers from Mariannα The Moss to Leandra Medine, Marianne Theodorsen and Pandora Sykes are sporting the trend with unexpected items like luxe vinyl trench coats or smart casual attire.

Invest now in a pair of 'ugly' trainers and immediately amp up your style without changing a thing in your normal wardrobe! Check out our gallery for more inspiration and shop your favourite styles from our exclusive edit below! 

 IMAGE CREDITS: Manrepeller.com, Refinery29, Instagram.

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Morgan Blanks
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morganblanks

Behold the belted coat, a thing of true beauty and elegance! Why opt for buttons and zips when you can choose to wear a belt with any sort of coat, be it a trench coat or jacket. #beltedcoats #belt #winter Credit: ellegermany Instagram

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Hattie Cotmore
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hattiecotmore

I wrote recently about the upcoming trend of the white accessory. It is bound to dominate our accessory wardrobe next year. It even more than that our coat cupboard. The likes of Beyoncé have been spotted in a white trench and it is the ultimate chic trend of the season. Image: vogue.co.uk

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corina bello
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mcorik17

Some coats are destined to become pedestals in our wardrobe: see the trench, the parka or the raincoat. But there is one that will always be the king: the classic coat, masculine and sartorial in the camel colour. Either in its lighter shades or the darker Pantone, batin style or double-breasted, is a must-have. If you have already tracked the best coats and want to invest in a wardrobe background, we bring you some options to inspire you. Credits: Pinterest

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Thiara Collorec
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Oui, cela fait déjà dix ans. Avec son joli minois et sa dégaine de de gamine, on oublie qu'Alexa Chung a 34 ans, dont dix à nous rendre jalouses avec son style. 


On l'a vue débarquer en mini-short et ballerines dans les rues de Londres, aux bras des rockeurs les plus cool du moment. Une nouvelle version de Kate Moss, en somme, plus bavarde et plus souriante.

Depuis, Alexa Chung reste fidèle à son style, simple et pourtant si reconnaissable, tout en le faisant évoluer. On n'est jamais déçu et on ne se lasse pas. La preuve : elle a enfin lancé sa propre marque, cette année, avec une collection qui reprend tous les classiques de sa garde-robe signature. 

Parmi ces classiques, certains sont incontournables : le perfecto, le short, les boots, le gros pull, le trench, les converse. Elle a aussi toujours misé sur le cuir, les mix improbables, et osait déjà le vinyle avant qu'on y pense. Un savant mélange de fille sage et rockeuse sixties, souvient copié mais jamais égalé. 

On se demande d'ailleurs pourquoi avoir mis autant de temps à se lancer en solo. Après des multiples collaborations avec des marques comme Mulberry, Maxwell et Maje, Alexa Chung aime la mode et elle le rui rend bien. D'égérie à styliste, il n'y a un pas qu'elle a enfin franchit. 

Découvrez notre sélection et shoppez le style Alexa Chung.
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#181920">Crédit Photo : Pinterest 
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Lina Psaila
linapsaila added a look via the mobile app

There's no denying it. Temperatures have dropped to winter level this week making it very clear that heavy coat season is upon us. And though we're very onboard with investing in one key Going Out Coat, sometimes you just need variety. So we here at Shopcade have selected, edited and presented the best coats you can now shop for £50 or less! 


THE Puffer Jacket 

Puffer jackets are fantastic because you can wear them confidently both for casual and evening occasions. If you have a simple look at street style from every major fashion week since 2016 you'll realise gowns and puffer coat look amazing together. It's like the elegant fashion it-girl today. She's on trend, chic and elegant but can still get down and dirty if needed and gets through her busy day. 

THE Faux Fur Coat 

Whether you're going for a classic faux fur coat, a fuzzy teddy bear coat interpretation, a shorter version, a leopard print or a poppy pink version, faux fur is one of the biggest trend of the season. 

THE Trench Coat 

Trench coats are the ultimately French chic staple. Opt for a classic creme version or choose a very bold red vinyl trench and turn a few heads immediately. 

Head to our gallery for more inspiration and shop all your favourite styles for less than £50 from our edit below!

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