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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Emily Beeson
emilylavinia added a look via the mobile app

Our weekly sale round up is packed with offers on high-end and high street finds, from accessories to autumn boots and party dresses. Browse the list below and shop our edit for the must-have pieces that are bound to sell out this weekend... 

EXCLUSIVES 

Moda Operandi 10% OFF your first purchase with code: NEWTOMODA 

ENDS 22 SEPT 

YOOX up to extra 20% OFF 

ENDS 23 SEPT 

Koi Footwear 20% OFF boots and trainers with code: GET20 

ENDS 24 SEPT 

Pink Clove 25% OFF dresses, jumpsuits and with code: GET25 

The Hut 25% OFF the menswear edit with code: MEN25 

Little Mistress 25% OFF everything with code: AUTUMN25 

ENDS 25 SEPT 

The Body Shop 25% OFF selected items with code: 14674 

ENDS 27 SEPT 

ASOS up to 60% OFF footwear and accessories 

ENDS 28 SEPT 

Oliver Bonas 30% OFF selected items 

New Look up to 70% OFF 

ENDS 1 OCT 

STYLEBOP.com extra 20% OFF 

Figleaves up to 70% OFF clearance 

Shop our favourite pieces from these exclusive sales in the edit below… 

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGES: Pinterest

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Marianna Nagy
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mariannanagy

Wooow! Have you seen these nike trainers like these? What is your opinion about those? #nike #trainers #embroidered #floral

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Marianna Nagy
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mariannanagy

I like this set. Sporty, but feminine. Those nike trainers are fashionable. Photo credit @womanslook_ on #instagram #ootd #fashion #womenslook #outfit #nike

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Alya Barutoğlu
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alyabarutoglu

Dad sneakers are part of this trend. Thick soled sneakers are perfect if you want to add some height and be comfy at the same time. These chunky trainers are loved by anyone who is in fashion. Models, celebs, bloggers, they don’t care how chunky it looks, they are loving the thick soled sneakers trend. #sneakers #dadsneakers #trainers #streetstyle #style #fashion #trend

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Emily Beeson
emilylavinia added a look via the mobile app

We have it on good authority that the ninties never went out of style. In fact, everyone from Bella Hadid to our favourite fashion bloggers has rocked a classic pair of adidas trainers or an oversized sporty tee with mini frames of late.   


One of the easiest ‘90s trends to channel, the sports luxe look pays homage to the likes of TLC, sporty spice and the off-duty style of powerhouses like Kate Moss and Naomi Campbell. 

Enduringly cool, comfortable and surprisingly sleek, here’s how to work the look while still looking chic and polished…   

Balance it

Unless it’s freezing out and you’ve got a killer handbag, avoid the full tracksuit. Instead opt for a pair of relaxed joggers and a cropped T-shirt or a zip-down jacket with vintage-style logo detailing with cool shorts or a mini skirt.  

Accessorise   

This look is all about accessories so whether you go for tinted shades, hoop earrings or a statement belt bag, forget the less is more rule and layer up – otherwise you might be mistaken for somebody on their way to the gym.   

Outside the box

Make the trend your own by teaming sporty trainers with a logo tee and a denim jacket or team a cute sports bra with a blazer. Knot your T-shirt, opt for statement socks and have a little fun with mixing and matching.  

Ready to channel your inner ninties IT-girl? Shop our edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGES: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Festival season is here and with it comes a host of handy fashion hacks to ensure you’re looking and feeling on-point, no matter how hot, muddy or out of hand things get… 


Any seasoned festival girl knows that the perfect get-up begins with the perfect shoe. Heels are a no-no, some sandals are way too flimsy and being choosy about your trainers is probably wise too. 

Whether you’re living it up at a festival abroad, partying in the city or getting your glitter on in a field, we’ve put together an essential edit of the coolest – read most sensible – footwear around. 

Think statement sandals, breezy summer trainers and easy espadrilles. Shop the edit below and take your festival line-up to the next level… 

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest

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Emily Beeson
emilylavinia added a look via the mobile app

Introducing the LOVE LIST – a round up of the pieces we’ve been crushing on, shopping for and wearing in the SHOPCADE office…  


Lately, we’ve been loving cool, minimalist trends with contemporary twists – see streamlined all-white looks with a little ruffle here and there. 

For this, we’ve looked to Nanushka for simple shirts, dresses and skirts in neutral tones and the Off-WhiteTM and Browns Fashion collection for breezy androgynous silhouettes.    

Our summer shoe line-up is composed of fresh white trainers, soft suede mules and statement pool slides. We’ve been wearing a mix of high-end and high street, with McQueen sneakers, block heels by Dear Frances and Mango mules making regular appearances for equal parts comfort and style.   

In our opinion a designer bag is what makes an outfit. Our summer heroes? Balenciaga and Cult Gaia of course. It’s all about those oversized totes, pop-bright shades and cool boho basket bags.   

Want to steal our summer style? Browse the edit below for our favourite pieces…  

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

There’s only one thing that can ruin a killer summer outfit and that’s uncomfortable shoes. Yep, those sky-high sandals might look incredible but they certainly weren’t made for walking the city’s uneven streets on a hot day. 


So what on earth are we supposed to wear when we want to look great and feel comfy?   

We looked to a selection of our favourite designer brands for essential summer shoes that both look and feel amazing. Think butter-soft mules with cool block-heel detailing, easy loafers and elevated trainers in statement sunny-weather tones.   

You’ll find no stilettos, straps or ultra pointed toes here, just a round up of our favourite low-key and luxurious designs – great for heading to the office and on to dinner, drinks and busy weekend plans.      

Browse the edit below for summer shoe heroes from our favourite brands…   

Follow us on INSTAGRAM for more style and shopping inspiration.   

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

Remember 10 years ago when white skinnies were the pinnacle of cool? Well, white jeans are back and this time round they’re way easier to wear. In fact, relaxed white denim is hotter than hot right now and we’re thanking the fashion gods for their graciousness…   


Rocking white denim is easy – simply team your wide-leg jeans with a classic white tee, slip on a pair of luxe pool slides and grab that basket bag. Or if a denim jacket’s more your vibe, throw an off-white number over your sundress and complete the look with oversized gold-toned or tortoiseshell-style sunnies.   

Relaxed silhouettes reign but so do ruffles and a rips so don’t be scared to invest in a skirt or pair of shorts with a little extra detailing for sunny afternoons at home and on your holidays – might we suggest a knotted white shirt and shorts for your next city break and a cute skirt with mules for that afternoon drinks date?

If you feel like taking the plunge and opting for double denim, you can’t really go wrong with all white. Team cool culottes with simple trainers and a cropped denim jacket and throw in a tan leather bag for a classic finish.   

Find everything you need to nail the trend in our edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Investing in a pair of designer shoes is the ultimate treat. But sometimes, throwing your cash at a trending design may seem frivolous. So, we put a question to our editors to help you make a decision about your next investment: are those Balenciaga sneakers worth our hard-earned cash?   


SPEND  

Ok so the fact that this is a sneaker means it’s not a ridiculous shoe that will only work for certain occasions. You can literally wear sneakers anywhere. The comfort factor is a big deal here too – the Balenciaga iteration of these chunky shoes is well crafted and built to withstand the test of time making it worth the investment.  

Then there’s the branding. If you want people to know you’re rocking an IT-shoe rather than a designer dupe, these sneakers are worth splashing your cash on. Just make sure you get your cost per wear and figure out how many outfits they’ll complement before you make your purchase; thinking about color combos is key.    

SAVE  

Balenciaga’s iconic panelled sneakers have been re-imagined and re-produced in many affordable versions. Most recently River Island has created a copycat design that bears an uncanny resemblance to the original. The great thing about investing in a high street iteration is obviously that you can enjoy the look for less, but there are other benefits too.

Being able to rock your kicks without fearing for their safety is liberating. With an affordable pair, you’ll be able to wear your sneakers all season long, maxing them out with as many outfits as you like – no matter the occasion or the weather. 

What's your verdict, spend or save? Shop our high-end and affordable picks in the edit below and browse our gallery for inspiration...  

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Morgan Blanks
morganblanks added a look via the mobile app
morganblanks

Get sporty this Summer with the Sport Angel collection and find all the perfect joggers, vests and trainers! #sportangel #sportswear Credit: Vogue Collections

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