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STYLE & SHOPPING.

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Felicia Pennant
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With London Fashion Week well underway, take your cues from the streetstyle set as you shop this week’s incredible deals. Nasty Gal, IKRUSH and AX Paris are offering discounts on everything, not just the sale, and you can shop Misspap’s newest styles for a quarter off. Trend boxes you can tick are anything red or mustard, check tailoring, statement shoes, and a floral dress wouldn’t hurt for an wedding or Spring event you’ve got coming up. Head to Lookfantastic to re-stock your bathroom shelf or pick up some new beauty products to try. 


Scroll through the deals and shop our edit of the best pieces for less this week below.

ENDING TOMORROW 
Nasty Gal: 20% off everything + free delivery. Code: SOCRE20. 
IKRUSH: 20% off everything. Code: TREAT20. 
AX Paris: 10% off everything. Code: 10ALL. 
Misspap: 25% off new in. Code: NEW25. 
Boohoo.com: 25% off going out. Code: LOVE. 

ENDING WEDNESDAY 
Zalando: Up to 40% off trainers. 
Topshop: Free worldwide delivery.  

ENDING FRIDAY 
The Hut: 20% off coats & boots. Code: RAIN20. 
Lookfantastic: 15% off. Code: FIRST. 
IKRUSH: 50% off boots. 

 Image credit: Instagram.

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Hattie Cotmore
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hattiecotmore

White accessories, especially those adorning our feet, are on track to be all the rage. I recently post a photo of some beautiful, buckled boots by Topshop and then stumbled upon these heels on ASOS. A cute, kitten heel version of the alternative chunky boot. These will be perfect in summer with jeans or midi skirts. I love that the heel and court toe are fairly feminine but the buckle adds a masculine edge. I have to have them. Image: ASOS

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Felicia Pennant
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Is the picture above the first real life sighting of a piece from Burberry’s AW18 celebration of LGBTQ+ communities announced earlier this week? We’re hoping so because current Burberry face Adwoa Aboah wears her technicolour dream coat magnificently and the check patch the British powerhouse shared isn’t giving anything away besides a first glimpse of the rainbow check. If you can’t wait until outgoing Chief Creative Officer Christopher Bailey’s final show tomorrow, then check out the beautiful editorial Alasdair McLellan shot for LGBTQ+ platform them. Featuring same sex couples wearing AW18 pieces, you can see the rainbow check in a baseball cap, scarf and shirt. The thinking behind the collection, Bailey explains, is that "There has never been a more important time to say that in our diversity lies our strength, and our creativity." The collection will be available to buy immediately after the show and Burberry’s complementary set of initiatives include donations to Albert Kennedy Trust, the Trevor Project and ILGA.  


Apart from Burberry, the other London Fashion Week shows are still shrouded in secrecy. What we do know is that Topshop Unique won’t be showing this year, J.W.Anderson is showing his new menswear and womenswear together, and that Delpozo has decamped from New York. We can’t wait to see how rising brands Matty Bovan and Halpern progress; how Molly Goddard, Rejina Pyo and Isa Arfen harness their success; and the streetstyle will hopefully be bolder and more playful. 

Shop our LFW edits below and follow all the action via our social media channels!  

Image credit: Instagram, Vogue.co.uk and www.them.us.

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Lina Psaila
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Although last season designers were trading the New York catwalks for British and Parisian shows, this year it seems that London has followed New York's example. Most notably, Topshop abandoned the runway for its traditional Unique show while Emporio Armani and  Tommy Hilfiger also forewent the shows as they were a big departure from London's experimental design team. However, LFW is all about fresh designers, innovative thinking unexpected garments, and bold statements. 


THE NEWCOMERS 

AV Robertson who designed for Marc Jacobs and Presented at Fashion East is one of the emerging designers to watch. Matty Bovan is a press favourite already as she made the cut of The Kids Are Alright in British Vogue's January issue. After earning the Emerging Womenswear Designer award at the Fashion Awards in September, Michael Halpern is constructing an ambitious production and a much-anticipated collection. 

THE VETS 

We'll witness the departure of Christopher Bailey from Burberry on Saturday after 17 years with the House. Johny Coca from Mulberry will be back on the London stage after a small detour to Paris in September, while Delpozo is bringing ball gowns to London in the place of Ralph & Russo. We're really excited to see JW Anderson whose missed the usual Men's show but is putting on his first co-ed collection. 

THE REGULARS 

Even though we may be missing a few names from the list, we can still count on Roksanda, Erdem and Christopher Kane to impress at LFW. Newcomer Michael Halpern will throw a soiree with Brows while Gareth Pugh is hosting a decadent party of his own. Sunday is all about Edward Enninful's British Vogue BAFTA party that will follow after the ceremony.Ready for a taste of London Fashion Week? Scroll down below and shop everything British! 

IMAGE CREDITS: VOGUE.com, CNN.

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Lina Psaila
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Some trends grow symbiotically. Take peanut butter and jelly, or a cinched waist and statement sleeves. Ever since the waist became defined the shoulders and arms became big, puffy and oversized to exaggerate the silhouette. The statement sleeve has taken centre stage both on the catwalk and on our Instagram feeds. Early adopters include Leandra Medine sporting Rosie Assoulin's signature oversized sleeve tops. 

This season the trend expanded to the masses, from balloon to billowing and bell-shaped the impressive sleeves this year a offered in great variety to suit all tastes and arm sizes. For an uber romantic aesthetic head over to Roksanda Ilincic who presented elegant feminine dresses embellished with aethereal bell sleeves. Ellery focused on length rather than volume while Balenciaga and Jacquemus showed exaggerated 80's puffer sleeves. Over at Gucci, Anna Sui and Simone Rocha the interpretation was dramatic balloon sleeves. Thankfully we can now find most of these styles from high street brands like Zara Topshop and Mango without breaking the bank. 

Although a summer trend the statement sleeve is an absolute winner for this season. It can instantly lift any old boring wardrobe item by giving it depth and volume. It also is quite cleverly elongating and thus complementary for any figure. So unless you're prone to dip your sleeves into your dinner - statement sleeve tops and dresses will be one of your favourite purchases of the year! 

Check out our exclusive edit of the best statement sleeve items on the market this season!

IMAGE CREDITS: Instagram


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Alexandra Houliston
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alexandrahouliston
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Lina Psaila
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This week Shopcade turns to influencer and author of the blog 'Ninety Percent Stardust' Rachel Reaney, for an instant fashion and beauty boost. Her blog chronicles her daily life, trends, travels and enviable skin beauty treatments. We caught up with the busy blogger, influencer and Communications professional to talk about creativity, morning routines and exotic destinations. 


What compelled you to start your own blog and Instagram account? 

I've always chosen photography and fashion as a medium to express myself and Instagram provides the perfect visual platform to do that. Multiple accounts on the platform have not only inspired me personally but have inspired me to start creating and sharing my own content and things that I love.  

What do you enjoy most about the creative process? 

For me, I really enjoy and find it relaxing to edit photos. I use VSCO to add the final touches to my photos such as adding a vintage grain or warmer tones using a filter. I use an app called Mosaico to plan the layout of my content. 

What are the challenges and also the benefits of being a freelance content creator and influencer? 

Luckily, I already work in social media so I feel the combination of working with brands as both a consultant and an influencer is very useful, as you can really understand both sides of the equation and how they can partner together in a collaborative way. 

What are your non-negotiables regarding your wellness routine? 

I'm a skincare junkie and for me feeling good about myself extends to how my skin is behaving. I try to eat lots of vegetables and drink as much water as I can but once a week I'll set aside some time to have some me-only pamper time. I'm currently a fan of beauty brands including Le Labo, The Ouai, Glossier, Nuxe and Rodin. 

How would you describe your personal style? Do you have any favourite brands? 

For me, I aspire to look low-key yet effortlessly put together. When it comes to my wardrobe I like to mix pieces from high-end designers on Yoox Netaporter such as Acne Studios, Staud and Nanuska with high street staples from Topshop, H&M or the occasional vintage find. 

Which are your staples when it comes to dressing up in the morning? It's important to me to be comfortable in whatever I put on. 

I tend to favour a good pair of jeans paired with a nude top or ruffled sleeved blouse. I'll then dress this up with gold jewellery and a statement bag. 

You're always travelling. Which one of your recent destinations was the most memorable to you and why? 

It sounds like a cliche but Oia in Santorini is one of the most beautiful and photogenic places I've ever been to. My next bucket-list destination is a hot air balloon ride over Cappadocia. 

What are you working on at the moment? Do you have any specific goals for 2018? 

Keep on improving! I've recently upgraded my camera and am excited to take my photos to the next level. On a personal note, my goal is also to enjoy the little moments and joys that life brings - most often or not these aren't planned!

IMAGE CREDITS: Instagram @rachlondon. 

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Lina Psaila
linapsaila added a look via the mobile app

This week Shopcade turns to influencer and author of the blog 'Ninety Percent Stardust' Rachel Reaney, for an instant fashion and beauty boost. Her blog chronicles her daily life, trends, travels and enviable skin beauty treatments. We caught up with the busy blogger, influencer and Communications professional to talk about creativity, morning routines and exotic destinations. 


What compelled you to start your own blog and Instagram account? 

I've always chosen photography and fashion as a medium to express myself and Instagram provides the perfect visual platform to do that. Multiple accounts on the platform have not only inspired me personally but have inspired me to start creating and sharing my own content and things that I love.  

What do you enjoy most about the creative process? 

For me, I really enjoy and find it relaxing to edit photos. I use VSCO to add the final touches to my photos such as adding a vintage grain or warmer tones using a filter. I use an app called Mosaico to plan the layout of my content. 

What are the challenges and also the benefits of being a freelance content creator and influencer? 

Luckily, I already work in social media so I feel the combination of working with brands as both a consultant and an influencer is very useful, as you can really understand both sides of the equation and how they can partner together in a collaborative way. 

What are your non-negotiables regarding your wellness routine? 

I'm a skincare junkie and for me feeling good about myself extends to how my skin is behaving. I try to eat lots of vegetables and drink as much water as I can but once a week I'll set aside some time to have some me-only pamper time. I'm currently a fan of beauty brands including Le Labo, The Ouai, Glossier, Nuxe and Rodin. 

How would you describe your personal style? Do you have any favourite brands? 

For me, I aspire to look low-key yet effortlessly put together. When it comes to my wardrobe I like to mix pieces from high-end designers on Yoox Netaporter such as Acne Studios, Staud and Nanuska with high street staples from Topshop, H&M or the occasional vintage find. 

Which are your staples when it comes to dressing up in the morning? It's important to me to be comfortable in whatever I put on. 

I tend to favour a good pair of jeans paired with a nude top or ruffled sleeved blouse. I'll then dress this up with gold jewellery and a statement bag. 

You're always travelling. Which one of your recent destinations was the most memorable to you and why? 

It sounds like a cliche but Oia in Santorini is one of the most beautiful and photogenic places I've ever been to. My next bucket-list destination is a hot air balloon ride over Cappadocia. 

What are you working on at the moment? Do you have any specific goals for 2018? 

Keep on improving! I've recently upgraded my camera and am excited to take my photos to the next level. On a personal note, my goal is also to enjoy the little moments and joys that life brings - most often or not these aren't planned!

IMAGE CREDITS: Instagram @rachlondon. 

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Lydia Cotmore
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lydiacotmore

Gone are the days when dungarees were only for the playground! This season has heralded an influx of corduroy dungarees across the major high street retailers (ASOS and Topshop included) seeking to emulate the lasting cool of this vintage style. Yes, they were practical in your early days toddling around with teddy in hand but, as usual, bigger means better, and now you can wear them over a chunky vintage jumper with worn trainers for a late-night library session or Sunday trip to the farmers' market. Finish off the look with a beret, as shown here, for that extra touch of class. [Photo cred: Instagram, @liberty.mai]

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Isabelle Herring
Obsessed with this look!
Thiara Collorec
thiaracollorec added a look via the mobile app
thiaracollorec

Si vous faites partie de celles qui associent encore La Redoute à un vieux catalogue de vente par correspondance, vous avez clairement raté un épisode. La Redoute, c'est le nouveau Topshop ! 


Si vous ne nous croyez pas, voyez par vous mêmes. Des manteaux à tomber, des robes bohèmes, des pulls parfaits et des jeans trop cool. Plus tous les incontournables de la saison, comme les carreaux et le velours ! 

Bref, une sélection géniale et surprenante, à portée de clic. Et avec 50% de remise, on n'a pas besoin de vous en dire plus... 

Découvrez vite les 50 pièces à ne pas rater sur La Redoute et shoppez vos préférées ! 

Crédit Photo : Pinterest 
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Thiara Collorec
thiaracollorec added a look via the mobile app

De janvier à décembre, on a envie d'être sexy, c'est certain. Mais avec la Saint Valentin qui approche, la pression monte. Trouver la robe parfaite pour le jour J, celle qui rappellera à Monsieur qu'il est - vraiment - un homme chanceux, c'est probablement la partie la plus fun de la fête. 


Et s'il n'y a pas de Monsieur dans le tableau, le challenge n'est que plus sérieux. Une robe sexy c'est votre meilleure alliée pour le trouver - et le convaincre à passer une soirée magique, évidement. Vous avez encore quelques semaines !

Découvrez vite notre sélection et shoppez la robe qui fera tourner toutes les têtes. 

Crédit Photo : Pinterest 
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Isabelle Herring
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isabelleherring

This is a great matching look! I love the unique touches added to create an interesting version of the standard printed suit, very cool! A slogan tee is also the perfect styling option. #ootd #topshop #outfitinspo #fashion Photo Credit: @Topshop on Twitter

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