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STYLE & SHOPPING.

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Shopcade
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shopcade

NOW EXTENDED! COMPETITION ENDS SUNDAY 27TH SEPTEMBER AT MIDNIGHT- DON'T FORGET TO ENTER FOR A CHANCE TO WIN THIS AMAZING PRIZE!

It's London Fashion Week! Yes, once again London will come to a standstill as designers, models and A-listers frock to the FROW in arguably the biggest event of autumn.

To celebrate, we're giving you the chance to WIN £500 to spend on Shopcade! 

Just think you could be sporting a whole new AW15 wardrobe from the likes of Topshop, River Island, Very Exclusive, Karen Millen and MORE...

To enter, all you have to do is:

1. Like this post 
2. Tell us who your fave designer is and why using the hashtag #ShopcadeLFW

And that is literally it! T&Cs apply. GOOD LUCK!

In the meantime, make sure you check out our fave autumn picks below... that £500 prize just became a lot more real didn't it?! May the best fashionista win...

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Fiona Glen
#ShopcadeLFW.  - karl lagerfeld
Amanda P
@savanahjohnson thank you :D love your style!
Savanah Johnson
@amandapichel #Shopcade- She has an outstanding variety and there is a lot of personality in each design! Love It!
Sophie Ioannidou
#ShopcadeLFW - Viktor & Rolf..they are genious and their creations are futuristic offering 3d textures
Becky Baker
My fave designer is Vivienne Westwood because she is quirky and amazing, cares about animal welfare and makes the most beautiful things! <3 #ShopcadeLFW
Heat Magazine
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Taylor Swift sang the wise words, Shake It Off, and we listened! This summer is all about shaking it off, off the shoulder that is. 


Celebs are quite literally rubbing shoulders with each other, with Kate Hudson, Nicola Peltz, Julianne Hough, Rosie Fortescue and Sam Faiers showing off their shoulders and showing us how it’s done. 

Whether it’s in the field of a festival or a fancy event, this look is perfect for all occasions. This fun, flirty, feminine look is once again following the '70s trend, but bringing a more gypsy-like vibe and we love it! 

Off the shoulder tops, dresses, shirts, and jumpsuits.....we can't get enough!  Kendall Jenner looked cool and hip at Coachella in a cream puff sleeved off the shoulder top and black maxi skirt with side slits. 

She accessorised the look with gold body chains, a gold headpiece and a chunky double buckle belt, making her one of the most stylish gypsies we’ve ever seen. 

So dare to bare those shoulders and embrace your inner gypsy. With off the shoulder having such a moment right now, summer is the perfect time to give it a go and pair with other popular trends such as suede and flares. Just don’t forget the sun cream! 

Photo Credits: Tumblr, Pinterest, Quiz Clothing, Twitter, Hollywood Reporter

Like this post? Make sure you follow @heatmagazine on Shopcade to see more!

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Betty Krugg
Need one for the beach
Lucy Kennedy
Love these tops
Shopcade
shopcade added a look via the mobile app

Halloween is just around the corner and we're giving you the chance to WIN this awesome spooky bundle! 


You could be walking away with LOTA's amazing 'Be my Booooo' glow in the dark t-shirt, a skeleton iPhone case from Iconemesis, nail lacquer from All That Jazz AND a set of Glitter Lips from the fabulous Beauty Boulevard! 

We know, it's a great prize and winning it could not be easier! All you have to do is... 

1. Like this post.
2. Leave a comment on this post telling us which celeb always gets it right with their Halloween costume. 

Stuck on who to pick? Scroll through our gallery above for some inspiration- Katy Perry as a cheeto is a particular fave of ours! 

For an extra chance to WIN- Upload your fave Halloween look to the app using the hashtag #SpookyStyle

The competition ends Wednesday 28th October at midnight. T&Cs apply. Good luck! 

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Lori Hunter
Heidi Khlum is always gettkng it right and is just so creative at Hallween that it give me chills 👻
Georgia Dean
Little Mix always Look amazing at Halloween
Chaznee Hagerty
Rihanna will always win X pick
Fabia Andrade
Rihanna will always be the one 🎉
Morven Hylands
Rihanna will always slayyyy #RiRi4lyf
Shopcade
shopcade added a look via the mobile app

What would you say if there was a place you could find the coolest, chic and most carefully curated brands all together? Well consider Very Exclusive as your fashion fairy godmother if you will, because they have just done that and it is AMAZING.


This actually feels like something new in the world of fashion with brands such as Karl Lagerfeld, Elizabeth & James, Current/Elliot and Pinko to name but a few, featured alongside Saint Laurent, Vivienne Westwood, Love Moschino and Diesel Black Gold.

We’ve picked the best pieces to feature in our luxe edit, so you can bag the latest Marc by Marc Jacobs pumps, Markus Lupfer sequinned jumper or that Zoe Karssen T-shirt have been lusting after since it stomped down the runway last season.

Yes, your bank manager may not quite understand that “But it’s Mqc, I must buy it now!” argument, but trust us, we've had a few conversations with him already and it’s so undeniably worth it! Welcome to the world of affordable luxury from Very Exclusive, we’ll see you at the (online) checkout.

Photo Credit: Very Exclusive 

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Jannie Jane
Love this!
Selly SELMA
I love is very beautiful
Nathalie Gaveau
Monifa Browne
Fabulous collection of products. I am liking this new very ;)
Shopcade India
shopcadeindia added a look via the mobile app

22 influencers, 48 hours of shooting and more than 100 looks. This is the Shopcade Cool List #2 in collaboration with Koovs.com. 


To celebrate the launch of the new season we've tried to bring to you (our readers) on how to wear the most coveted pieces. From the denim crop top to the midi skirt, from graphic t-shirts to slogan jumpers. We've got it all covered! 

So, what are you waiting for? Shop now before its all gone. 

PS: Don't forgot to like, share and love this post. Also tell us about your fave digital influencer and their look. Come on don't be shy now!

Photo Credit: Shopcade X Koovs

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Hariti Chhatwal
Awesome looks..loving this list. Looking forward to more of such exciting work. Totally worth the time and effort!
Anamika Oberoi
Loved the looks you have worked on. Your time spent is not wasted. keep up the good work.
Suki Waterhousefan
loving this list, well done
Shopcade
shopcade added a look via the mobile app

If the past few days are anything to go buy, dressing for the office over SS15 is about to get a hell of a lot trickier. 

With Jack Wills' 20% off shirts promo however, you're in for a real treat! We've put together 3 Ways To Wear The Classic White Shirt to see you through SS15 and beyond - whenever it's warm out, you'll know how to work your favourite white shirt ;)

We're big advocates of the Southbrook Classic Shirt in white - here's how you can style it...

Board Meeting: Big day at the office? Spruce up your shirt with the Eltisley Skirt and Oxham Mary Janes. As for accessories, you can't go wrong with some slick black leather; the Brimley Leather Case for iPad Mini and Braidley Satchel are perfect take-to-work companions.

Casual Friday: When you spring out of bed singing TGIF, it can only mean one thing - it's Casual Friday! Pair your white shirt with Jack Wills' Roundton Trousers and some silver ballet pumps for a cool yet comfortable Friday look.

Office Heatwave: Not got air con? Windows glued shut? If you can't bear to stand the heat in the office, we bet none of your colleagues will either. Luckily, when temperatures get high, you can always resort to some utility shorts with your white shirt. To smarten up your look just a little more, fall back on Jack Wills' Sledmere Loafers.

Like this post? Hit the heart to save to your profile for later. 

Photo Credit: Fashion Gone Rogue, Jack Wills
Video Credit: Jack Wills

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Shopcade
shopcade added a look via the mobile app

Bag designer fashion at a steal thanks to Very Exclusive's 50% off sale! From Ash trainers to McQ Alexander McQueen dresses, get in quick before any of your favourites are gone.

Whether you've had your eye on that Wildfox pink Barbie tee or the Marc by Marc Jacobs New World System t-shirt dress - NOW is the time to break out the plastic!

Scroll right to WATCH Rankin for Very Exclusive's video on SS15 fashion trends and shop below for top sale picks! #shoptillyoudrop 

Photo Credit: Very Exclusive
Video Credit: Very Exclusive

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Geraldine Sancho
geri_sancho added a look via the mobile app

Fancy winning an amazing prize every week just by being the most active user on our Shopcade mobile app? 


Yes, it really is that simple, thanks to the launch of our new #SinAndWin competition, which will reward the best users in these competing categories every week: 

The 7 Shopping Sins 

1. Selfie Bae: Like to upload looks? Then this could be the easiest category for you to win. Keep it stylish though, peeps. 

2. Shopaholic: Yes, you had to buy it and now you could win this category if you make the most purchases this week! 

3. Trend Hunter: Made your wish list yet? If not, get started! The best list of cool products will be crowned the winner. 

4. Fashion Addict: Always come back for more? Then you’re definitely an addict. Login every day for a chance to win!

5. Queen Bee: Most followed, most admired, most popular…Hello Regina George! Get your friends to follow you to outshine the competition. 

6. Social Butterfly: Shared our posts? Well, shucks. You could be walking away with a prize if you shared the most this week. 

7. Brand Ambassador: Feel like you would die without your fave brand? Us too. Show them your support- follow, like and want like mad to win! 

To be in with a chance of winning you have exactly one week to go crazy using your Shopcade app and be as active as possible!

OK, so here's what's up for grabs this week: We're giving away SEVEN statement tees with the slogan "No Boyfriend No Problem" emblazoned on them. We know, we know... too cool. Scroll right to see a pic of the t-shirt in all its glory. 

We'll announce the winners every Tuesday in a shout out on the app, so keep your eyes peeled to see if you have been chosen. If not, don't worry there will be plenty more chances to win something new each week. 

Comment on this post to tell us what you would love to see as a prize, baring in mind we can’t buy you Channing Tatum, Ryan Gosling or any other hot man…be realistic and who knows, your suggestion may just be picked. 

Wednesday's will never be the same again...

Don't forget that if you're using the mobile app it will be a lot quicker to participate in this competition. So if you don't have it... well, you’re missing out. Download NOW 

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Jennie Schwartz
Susan Maloney
Abs machine
Rebecca Craig
beanies or chockers
Laura Roberts
@geri_sancho no, the dog cannot be a valid prize! Good ideas from @rachelcadman1992 & @jennieschwartz <3
Shopcade
shopcade added a look via the mobile app
shopcade

If you're anything like us, right now you've broken all your New Years resolutions, said adios to 'dry January' three days in and are currently counting down the hours until pay day. Sound familiar?! 

BUT there is light at the end of the tunnel, as this month we're giving away 5 x £50 Netflix gift cards because a) we're really nice and b) If you haven't watched Making A Murderer yet, you will be a social outcast forever. 

So, to be in with a chance of winning, all you have to do is 1. Like this post and 2. Comment on what your fave Netflix show is and why. Simples. 

We'll be putting our judging caps on and selecting our winners based on the five most original and creative answers we like the best! Competition closes Friday 5th February at 23.59. T&Cs apply

Psst... 2016 is going to be a HUGE year for competitions on the Shopcade app, so make sure you download the latest version now and stay tuned for more of our monthly giveaways....

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Kevin McCarthy
Kevin McCarthy
Serena Chauhan
Jessica Jones for sure :)
Anna Kosakowska
Better call Saul it's such a good follow up to breaking bad and it's just brilliant
Lynsey Wall
American horror stories
Shopcade
shopcade added a look via the mobile app
shopcade

The Halloween countdown is officially on and now we've cleared the second week in October, it's TOTALLY acceptable to get your spook on.

And no, we don't mean wearing your costume a fortnight early (although, admittedly that would be awesome) we mean adding a few scary touches to your every day wardrobe.

A ghost t-shirt here, a pair of cross tights here, oh and a bodycon dress is an essential

This year the brands have gone all out with these hot Halloween frocks- from pumpkins to wandering skeleton hands, to serious cool statement slogans, shop our under £20 bestsellers in the edit below.

Fair warning, they won't be around for long...

Photo Credits: PrettyLittleThing, Boohoo

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Aileen Okeeffe
😜🌇🏦🌅🇮🇮🔼yookoooo we okaalkkko o Ohio on q wakkkkllkkkkk Knollwood m Kokomo i
Lily Niu
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Today, Kylie Minogue's tiny tooshie ain't nothin' but a distant memory. In 2014, Nicki Minaj's Anaconda hit the club scene like Katrina vented its rage on poor ol' New Orleans and the year before that, Miley Cyrus went to show that even the kids were all about twerking...

Whatever the shape or size of your bum, YOU too can work those cheeks to perfection. Here's how to get your derriere tight and toned if your buns don't feel nothin' like steel...

1) If you're shy about your butt and can't help but feel there are improvements to be made - don't hide from your arse! Instead of covering it up with baggy shirts and loose tracksuit bottoms, invest in fitted leggings so you can watch the muscles working while you exercise. 

2) Go running. If you're afraid of stepping outdoors and wanna substitute a good old fashioned run for 45 minutes on the treadmill - forget it. Running on a treadmill doesn't use your arse or hamstrings, rendering it pointless for bubble butt building/maintenance. 

3) Do dumbbell squats! Standing with your feet apart and a dumbbell in each hand, squat down as if to sit down whilst squeezing your glutes as hard as you can on the way back up. Do 15-20 reps with a 1 minute rest period, then repeat for at least 2 more sets.

4) Take inspo from Leandro Carvalho's Brazilian Butt Lift Workout and do some Brazilian Butt Lift Explosive Lunges! Lunging forward with the left leg first, jump up (pushing both feet off of the ground) and switch legs in mid air to land into a right foot lunge. Continue whilst alternating sides.

5) And lastly...Say NO to McDonald's (fast food), cut down on sweetened drinks (sugary juices, fizzy drinks, sugar in tea etc.) and fill up on spinach, leafy greens, wholegrain cereal, fruit and lean meats!

Scroll right to WATCH a 15 minute home butt workout and shop below for workout gear you can't do without!

Photo Credit: Instagram
Video Credit: womensworkoutchannel

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Sahar Mahdavian
**my anaconda dont 😂
Sahar Mahdavian
Shopcade
shopcade added a look via the mobile app

House of Fraser's up to 70% off mega sale has landed! Keep your wardrobe updated with some of the hottest summer sale buys around with our clearance edits below...

Looking for a timeless LBD? People Tree's Naomi party dress will see you through events for work AND play without much fuss. Dress it up or keep accessories minimal - a classic black dress from the fair trade fashion brand is an investment you don't want to miss.

Need a versatile summer top? Perfect for day-to-night dressing, the Essential vest in white from Therapy is a fashion essential indeed! 

Keen to impress your house guests? A spritz or two of Linea's White Flowers & Orange Blossom Candle gives your place a fresh and fragrant summer scent.

Scroll right to WATCH House of Fraser's Invitation to Summer video and shop below for hot sale buys NOW!

Photo Credit: House of Fraser
Video Credit: House of Fraser

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