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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Whether you're hitting the beach in an exotic location or just stopping by your local pool, looking your best is a must. So throw out the dad shorts, do away with those ill-fitting speedos and try these cool, casual swimwear trends for summer…


Tropical times

You can never go wrong with a tropical print but opting for the right style is essential with this trend. Opt for boxy styles that sit higher on the leg – too much excess fabric when paired with a print is never a good look. Go for blue and green shades to emphasize your tan and finish your look with a pair of mirrored sunglasses.  

Riviera rules

Opt for a classic look with a pair of block-color swim shorts with subtle logo detailing at the leg or a contrasting drawcord. Pair them with a white polo-shirt, fedora hat and simple Ray Bans for an effortlessly cool Gallic-inspired vacation look.

‘80s statement

Infuse your summer swimwear line-up with a cool old-school aesthetic is by sporting stripes. Invest in a colourful design with a vertical stripe and add pared-down round sunnies for a vintage-inspired finish.  

Playful print

Now’s your time to shine – whether you opt for a pineapple print, on-trend lobsters or a simple graphic design, a stylish print has the power to elevate your look to new heights. Opt for repeat patterns in modern silhouettes and avoid anything too long or loose – the secret to pulling off a print is tailoring. Pair with a neutral tee and you’re good to go. Now, which way to the beach?  

Shop every trend in our summer round up from our high-end and affordable edit below…

Follow us on INSTAGRAM for more men’s style and shopping inspiration.

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Much like the rest of the UK, we’re not ashamed to say that Love Island still has us hooked and boy is it shaping up to be a dramatic week in the villa… 


Along with sun, squats and scandal, there have been a ton of next-level outfits on our screens – rocked by both the girls and the boys. Last week we got the low-down on the Islanders’ beauty routines but this week, we’re looking to them for style tips. 

If you’ve got a sunny beach holiday coming up, or if you just fancy investing in a new pair of swim shorts or bikini for the summer months, we’ve got you covered. 

From high-end to high street, these picks come courtesy of some of the Islanders’ favourite brands. Plus, we’ve added a few pieces that match the ultra-cool outfits you’ve seen on your screens over the last few episodes too. 

So, whatever your budget, shop the Love Island edit below and supercharge your swimwear line-up for summer… 

Follow us on INSTAGRAM for more style and shopping tips.

IMAGE CREDITS: Pinterest 

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Felicia Pennant
feliciapennant added a look via the mobile app

The sun-drenched snaps on Instagram featuring our favourite it-girls and actresses enjoying sunny holidays instead of a wintery work commute like us is leaving us green with envy. We really wish we were there and the scallop trim Marysia Swim Antibes bikinis some have been sporting is only making it worse. Millie Mackintosh wore a grey one on her girls getaway this past weekend and looked fantastic in it, no other accessories besides sunglasses needed. And award-winning actress Tracee Ellis Ross proved that the top could stun beyond the beach as an adorable bra-top by teaming hers with high waisted black trousers not long ago. We expect to see Dua Lipa in one soon.  


Forget about the unusual tan lines for a sec, and consider how glamorously modern the strapless tops are, although they are undeniably for smaller busts that don’t require underwire support. Lupita Nyong’o has worn this style in the past, along with models Bar Refaeli and Behati Prinsloo, and they’re available in the kind of punchy shades that really pop with a tan. Curiously, none of the women wearing this bikini appear to have risked getting it wet! Now it is pricy but worth it and we’ve also found some alternatives that may be more in line with your budget. Here’s hoping that we’ll be able to recreate these enviable shots before too long.  

Shop your favourite colour in our Marysia Swim Antibes bikini edits below.  

Image credit: Instagram.

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Lina Psaila
linapsaila added a look via the mobile app

There's a common misconception about Hawaiian shirts, as they're wildly associated with dad cool sporting them unbuttoned with swim shorts and a beer bottle at hand. In the late 90s, Hawaiian shirts got a makeover after Leo Di Caprio made them cool again as the tortured lover in Romeo & Juliet. This season they're getting a brand new comeback and here are the best ways to don them this summer. 

For a sleek laid back look at the beach pair your favourite Hawaiian shirt with similar colour palette swim shorts, aviator sunglasses, pool slides and a cool leather backpack with all of your under-the-sun essentials. 

A Hawaiian shirt is probably one of the best ways to do summer after work cool. Pair your shirt with a pair of chinos, or deconstructed jeans, sliders and your sunnies. 

For an urban casual look, pair your shirt with bermuda jean shorts Vans trainers and a hoodie. Your weekend cool outfit is sorted! 

For a summer night out on the island try your favourite pattern Hawaiian shirt with a pair of slim fit chinos, white high top sneakers and a cool leather jacket. 

For more styling options browse through our gallery and scroll down for more Hawaiian shirts!

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Lea Petermeijer
lea added a look via the mobile app

The summer has finally arrived which means it’s time to get out and enjoy the sunshine while it lasts!! And because it’s been so long, some of us might need a bit of a reminder when it comes to finding fun things to do outdoors. Because sitting outside in a parc gets old after a while...


Luckily we made a list of 8 unusual but super fun activities that you can do to make the most out of your summer weekends! 

Rent a tandem with a friend or your significant other and ride it across the countryside.

Watch a classic movie in an outdoor cinema. You can go on a rooftop, in a field or even to a drive-in cinema…

Try new types of food at a market by buying only things you’ve never tasted before! You may end up developing a passion for Brazilian tapioca crepes!

Go to a silent disco cruise at night. There’s tons of organised parties on boat and it’s guaranteed to be a fun night out!Jump and go for a swim in a lake. Because it’s so much more enjoyable than a swimming pool filled with chlorine and screaming children…

Take an outdoor yoga class! Whether you want to do it on a parc or a rooftop, the possibilities are endless.

This may seem like a winter thing, but painting your house actually requires you to open all windows so it’s definitely worth taking avantage of the warm temperatures to do some fun DIY at home!

Spend the night in a treehouse. Yes, it’s possible. Airbnb actually has many unusual places to rent, so get ready for a completely unexpected evening!

Now you have zero excuses to stay inside this weekend…

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Vika Viktorovna
Shopcade
shopcade added a look via the mobile app

We've seen the emergence of the one piece swimsuit this summer, after it was featured on the cover of LOVE magazine & their feature "Alastair's girls" with Adwoa Aboah, Adriana Lima and Slick Woods. 


Why do we love it so much? The one piece swimsuit is so versatile, it can be worn to the beach or the pool of course, but also with shorts and accessorised for a festival look- or equally on a night out for a more glamorous look. Its a classic piece that you should invest in, that will never get old- in black it flatter all body shapes. We've found some great deals and exclusives on Shopcade: Black one pieces with cross back, scopped necklines and low-Vs...We have it all! 



Photo credit: LOVE magazine, Eres,  Matteau Swim, Jeanne Damas. 


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Shopcade
shopcade-us added a look via the mobile app
shopcade-us

Whether you're heading to the beach to swim, tan, or build sandcastles with the kids, there's a way in which you can rock this summer's hottest beachwear looks with no drama whatsoever! Look to our edit below to check out how you can...

Work the Master of Monochrome look: Zil Boutique's Amores black one piece swimsuit and black and white bikini set are easily styled up or down (depending on what company you have) with Chain Candy flatforms or the Valley High Palm Visor. 

Nail Summer Stripes: The nautical stripes look has long been a beachwear winner but to take it to the next level, style your loose-fit striped dress with Chain Candy's quartz or gemstone pendants or a gold or silver handpiece by Alexandra Koumba. 

Work the Pink Lady Look: Pink never goes out of style and for all those who consider themselves Pink Ladies through and through, add a touch of character to your beach by accessorizing with Valfre's pink Shellular 3D iPhone case and Chain Candy's transparent pink backpack!

Photo Credit: Vogue

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Chloe Laws
chloelaws added a look via the mobile app

This has undoubtably been the question on everyone's lips over the last week, chose your camp, are you in for budget mascara or out?


On a more serious note, picking the right waterproof mascara is actually pretty important for any beauty lover. With holiday season approaching, the dilemma of how the hell can I get flutter worthy lashes without mascara running down my face due to the heat/swimming/humidity. 

We've all tried waterproof mascaras that promise one thing and do the complete opposite. A lot just offer dry formulas thinking that it will combat any moisture, which isn't a bad logic, but in actuality you end up with clumpy lashes and flakes of black speckled on your face. Not ideal.

With all of the potential problems we face when shopping for a waterproof mascara, it's made even harder by the constant dilemma of- if I splash out on make-up will it really be any better? 

Below we've compiled an edit of the best high-end and hight-street waterproof mascaras, so not matter what your budget is, you won't look like you've been crying hysterically whenever you go for a swim. 

Actually, waterproof mascara is probably a good idea for anyone going through a breakup. Adrianna Lima once said 'I won't cry for you my mascara is too expensive' (you go girl), but with these mascara you can cry and no-one will know...

Photo Credit: Pinterest
Video Credit: Buzzfeed

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Chloe Laws
chloelaws added a look via the mobile app

Good looks obviously run in the family, Kaia is the spitting image of her supermodel mum Cindy Crawford. The 14-year-old fronts the new campaign film for Miu Miu's Scenique sunglasses. 


The film was produced by APRIL with creative direction from Joakim Dahlqvist and executive producer Alessandro Farinella. Kaia Gerber is seen waking up from bed, then wandering through a house to take a swim in the pool- where she emerges from the water with the Scenique butterfly shaped sunglasses on. 

We're sure her mother is super proud of Kaia following in her footsteps, not bad for 14 years old!

Watch the campaign video above...

Photo Credit: Miu Miu 
Video Credit: Miu Miu

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Lily Niu
lilyniu added a look via the mobile app

Long sleeves in summer? Ain't nobody got time for that. Sort your life out and get fit with this week's Beach Body Blitz focussed on helping you get strong and toned arms! Watch the video above to see what exercises you can do to get arms like a Victoria's Secret Angel and shop below for what to wear during and post workout. We've also got these three tips to help you get there even quicker...

1) For the past few Beach Body Blitz posts (we've covered abs and legs so far) I've emphasised the importance of cardio in burning fat. Again, it's not possible to lose weight in a specific part of the body so if it's slimmer arms you're after, it certainly does help to either run, cycle, swim or jump rope. On the other hand...

2) Training your biceps and triceps is what will ultimately give you the toned, sculpted look we're all so envious of. Pushing movements like presses and press-ups take care of your triceps whereas any repeated pulling motion (lat pulldowns for instance) strengthens your back while working on your biceps in the process.

3) Break out those dumbbells you've had stashed away since scrapping those New Year's resolutions and start doing curls and overhead extensions. There's no need to be afraid of bulking up - that's actually a long process which requires a lot of effort. Think light weights with many reps. 

Photo Credit: Pinterest, Instagram
Video Credit: XHIT Daily

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Astrid Lavigne
astridlavigne added a look via the mobile app

The Kendall + Kylie swimwear collection for Topshop is out, and it will make you so happy that you haven’t had time to shop for swimsuits yet! 


The collection of summer bikinis, swimsuits and cover-ups includes bright neoprene and logo waistbands giving it a sporty look, as well as neon leopard prints and cut-out details for a more glamorous style. 

And guess what? They’re all available to buy through Shopcade! Shop our edit now...

Photo Credit: Topshop

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Amanda P
amandapichel added a look via the mobile app

Take advantage of the weather, and have a fun day in the sun - whether you're going for a long run, going for a cool swim, or meeting a friend for a quick match of tennis. Whatever your plans, we (of course) have your outfit covered!

Photo Credit: Pintrest

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