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STYLE & SHOPPING.

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Lina Psaila
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Dakota Johnson belongs to Hollywood royalty but made her own name, starring in Fifty Shades of Grey and later becoming a Gucci muse. Now the actress is set to star in the much-anticipated adaptation of the horror film Suspiria. 


She'll be heading up the cast of the 1977 classic alongside Chloe Grace Moretz, Mia Goth and an unrecognizable Tilda Swinton. The Fifty Shades of Grey star is known for her role choices as well as her understated style. 

For red carpet she opts for long silhouettes,like the white Proenza Schouler number she rocked at a screening of Call Me By Your Name, in New York. Usually you'll find her in Gucci, whether it's the Met Gala, Fashion Week or the Oscars, where she donned a show-stopping gold gown… 

For her off-duty looks you'll find her sporting a simple pair of denim cut-offs with a plain shirt, or slogan tee,  a fedora hat, sunnies and an indie scarf. Her hack for remaining chic at all times is adding designer accessories such as an oversized Gucci tote, a velvet duster coat and Gucci brogues. 

Ready to emulate her elegant style? Head to our gallery for more inspiration and shop her favorite looks below... 

Follow us on INSTAGRAM for more style inspiration. 

IMAGE CREDITS: VOGUE.com 

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Lina Psaila
linapsaila added a look via the mobile app

On screen Emilia Clarke is best known as Daenerys Targaryen in Game of Thrones – think bleach blonde hair, long gowns and... dragons. Off-screen she's a natural brunette rocking gowns from designers such as Altuzarra, Chanel and Proenza Schouler. Want to steal Emilia Clarke's effortless style secrets? We’ve compiled a few tips on how to look as fierce as The Mother of Dragons… 


Red carpet 

Emilia Clarke is not afraid to take risks, opting for classic Valentino at the Golden Globes and a daring Vivienne Westwood at the Emmy Awards. She goes for bold colours such as fuchia, bright red and statement patterns that complement her skin tone. 

Airport ready 

For her travel attire Emilia keeps it simple. She was recently snapped at JFK wearing a pair of wide-legged jeans, mint fitted blouse and fresh white blazer, with vintage sunnies and an XXL bag to hold her travel essentials. 

Off duty 

When off duty Emilia always looks classic. Slim-fit black pants, a white shirt, denim blazer and sunnies are her go-tos. She's recently adopted a bleach-blonde do which we’ve heard she keeps looking healthy by following a comprehensive haircare routine.

Ready to rock her style? Head to our gallery for more inspiration and shop her top three looks from our exclusive edit below... 

Follow us on INSTAGRAM for more style and celebrity inspiration...

IMAGE CREDITS: VOGUE.com

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Lina Psaila
linapsaila added a look via the mobile app

It can be very easy to invest in your summer wardrobe at the last minute but in most cases, this will result in impulse buys you may regret later. We suggest taking the time to properly prep for the upcoming months and invest in a few items that will compliment your wardrobe. This month we’ve already witnessed an array of fresh new pieces that excite us and we’ve spotted  four major trends….  


What are the key style trends for summer 2018?

Big statement hats 

XXL hats are great for style and for UV protection. You've probably come across the iconic Jacquemus straw hat on Insta by now. The bigger the better is your main rule. 

Basket bags 

Wicker bags, baskets and woven accessories are here to stay. Try a white raffia style or a woven tote with an all-white ensemble and finish your look with a pair of  Camille Charriere's Mista pumps. 

Rainbow stripes 

Originally emerging as a winter trend, the rainbow stripe craze is set to brighten our summer holidays too. Invest in a few key pieces – from your bikini to your crop top –  and pair with white and black for on-point juxtaposition. 


Fruity prints and patterns 

Bright fruit-inspired prints work perfectly with a summer tan. This year opt for lemons or banana prints and embrace the sunshine.

 Ready to indulge in a few of this summer’s must-haves? Scroll down and choose your faves from our Editors’ list. 

Follow us on INSTAGRAM for more style inspo! 

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

It's back. The festival that created its own unique dress code is returning this weekend and if you're one of the lucky show goers we have a few tips for you. Packing for Coachella doesn't have to be a daunting task. You don't need to acquire a Native American headdress to impress. In fact, avoiding fancy dress and going for a chicer approach will make more of a statement. So assuming, you’ve already sorted out your luggage, we’ll help you with the packing. 


Do's and don'ts when packing for Coachella…

Don't bring a one-piece 

Jumpsuits and bodysuits look cute but they’re a no-no at a festival, as you'll be stuck in long toilet cues and you'll have to change in and out of your one-piece. Instead, go for the simpler version with a bralette, cut-off jean shorts and western-style booties. 

Do light layering 

Considering you'll be faced with the adverse weather of the desert, see-sawing between high and low degrees it's best to resort to layering. Wear your swimsuit top, with a flowing skirt or denim shorts, your booties and a kimono or denim jacket for after dark. 

Do practical bags 

Backpacks and cross-body bags are your safest bet come festival season. You can store larger items with ease: say your water bottle, SPF, phone and deodorant while leaving your arms and hands free to fist pump and dance the night away. 

Don't do sandals 

We know the model pack often strolls the California polo fields in sandals which looks adorable during the day but not so practical during the gigs. Instead, go for cute white sneakers or ankle boots that will elevate your outfit and keep your toes safe at the same time. 

Do glitter make up 

Add some extra sparkle by adopting the festival look without going full unicorn. Some stick-on gems, glitter eyeshadow and shimmering lip balm will leave you looking fresh and ready to party. Avoid heavy eyeliners and dark eyeshadow as they tend to smudge in the heat. 

Editor's Pick: Add a dab of self-tan before you hit the festival for an extra glow. Just remember to wash your hands immediately after applying it and stay away from stain-prone clothing like your whites and crochet bikini tops. 

Now you're done and ready to party the weekend away! See you in the fields…

Head to our gallery for more inspiration and shop all the festival essentials from our edit now…

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Any fashionista worth her salt will know the name Emily Blunt, but did you know? The actress made her stage debut back in 2001, five years before she appeared on our screens as Miranda Priestly's assistant in The Devil Wears Prada alongside Meryl Streep and Anne Hathaway.

Emily Blunt's latest endeavour features her in the leading role in unsettling thriller A Quiet Place scripted by hubby and fellow actor John Krasinski. The film is a crossover between your typical bloodthirsty horror and a take on the fears of modern parenthood. 

Emily Blunt's powerful performance gave us chills and has since been added to a long list of standout roles including appearances in Hollywood hits such as the Edge of TomorrowSicario, and Young Victoria. It seemed like all anyone could talk about was Paula Hawking's psychological thriller Girl on the Train in which Emily played Rachel Watson, and now the name of everyone’s lips is Mary Poppins – tipped to be the most exciting reboot of 2018. 

As an actress that made a name starring in one of the most popular fashion flicks of all time, it comes as no surprise that we’re fascinated by her unique fashion sense. She's one to make a statement on the red carpet, by employing her sartorial savviness and opting to work with a wide range of designers. 

From choosing international names like Prada, Dior, Michael Kors and Elie Saab to rocking statement garments by British designers like Vivienne Westwood, Stella McCartney, and the late Alexander McQueen. 

To emulate her evening look, opt for a long figure-hugging frock in a bold hue like crimson red or a metallic shade for full-on vintage flair. Complete your look with a pair of strappy heels, a sparkly clutch and a statement ring. 

For daywear, adopt Emily's practical approach by pairing your black trousers with a simple pussy bow blouse and throwing on a tailored blazer. Add a pair of neutral pumps and statement jewellery to infuse your look with a touch of character. 

Ready to try Emily Blunt's look? Head to our gallery for more inspiration and shop her favourite looks from our expert edit below…

IMAGE CREDITS: Instagram, HARPER'S BAZAAR.

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Lina Psaila
linapsaila added a look via the mobile app

The past few years  Alicia Vikander has been going from strength to strength both in her acting roles but in her style evolution as well. Her break out year was 2015 when she released seven films, won an academy award for her role as Gerta in the  Danish Girl and landed her first Vogue cover, too. This Oscar winner obviously knows a thing or two about style. She sports unapologetic vibes in her new movie as Lara Croft in Tomb Raider after gaining six kilos of muscle and donned combat shorts and double revolver's to portray the action heroine. 


Apart from her action star wardrobe, her fashion credentials are more aspirational including a gig as a Louis Vuitton spokesmodel. It doesn't hurt that Vikander is graceful and poised due to her rigorous dance training at the Swedish Royal Ballet School. She continues to carry that Scandi chic factor working with stylist Victoria Sekrier taking her through awards seasons, premieres and appearances, striking a balance between fashion innovation and nonchalance. Even though her looks are timeless, Vikander likes to blend muted minimal options with sleek tailoring and neutral colours with a few boho details creating her own unique style (a mix of the Marc Jacobs and Chloe girl). 

As a model and muse for Nicholas Ghesquiere's Louis Vuitton, she always looks flawless on the red carpet with diverse outfits from high-necked gowns or strapless finds. Other designer favourites include Gucci, Rodarte, McQueen, and emerging brands like Barbara Casasola. If you want to infuse a bit of her everyday style try a long boho skirt a top denim jacket and mules. For an evening look go for the GANNI lace black dress paired with strappy sandals and a crossbody tiny evening bag. 

Head to our gallery for more inspo and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram.

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M.J Ortega
i love alicia style, she's such a doll!
Lina Psaila
linapsaila added a look via the mobile app

Olivia Culpo's outfit during NYFW was a fine testament to her ability to look effortlessly polished and sexy at the same time. She rose to fame after being crowned Miss USA and Miss Universe.She's also a swimsuit model and has appeared in movies and series as an actress. Her sense of style is composed and sleek yet varied according to the occasion. For example, she goes for off-duty denim and elegant workwear to lovely party ensembles and cocktail dress attire. Here are a few of the style tips that constitute her unique fashion formula.


1. Play Up your Assets 

Olivia Culpo knows what works best for her figure and shows off her best features: her pins. She considers what suits her best and incorporates trends according to her look, not the other way around. If you want to accentuate your legs, go for an oversized jumper dress or a mini with ankle boots that elongate the silhouette. 

2. Selective Trend Infusion 

As Culpo's look is mostly about clean lines, and loose but figure-hugging materials, elegance and classic patterns you're not bound to see Culpo sporting fishnet stockings. They may be one of the biggest trends of the season, but since they don't work for her overall look she doesn't wear them. However, she favours slingback kitten heels that are very much on trend right now. 

3. Workwear Spin 

You may not see Olivia Culpo working a 9-5 job yet when she goes for workwear she knows how to make it her own. For example, she chooses a culotte jumpsuit paired with chunky heels and socks in order to infuse a funkier edge to her normal officewear. 

4. Colour Perfect 

Since she's a fan of the chic classic looks, you may eye Culpo sporting a head-to-toe same colour look. However, she also enjoys experimenting by colour-clashing an outfit, especially this season. For example, she incorporated the red and pink combo which is a seasonal key trend, and at the same time works well with her aesthetic.

5. Off-Duty Fun 

Although her look is poised and put together she likes to experiment with her off-duty looks. She may try a baggy denim, sheer tees and baseball caps just in time for weekend attire! 

Head to our gallery for more inspiration and shop her favourite looks from our expert edit below! 

IMAGE CREDITS: Instagram, VOGUE.com

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Lina Psaila
linapsaila added a look via the mobile app

This week Shopcade turns to influencer and author of the blog 'Ninety Percent Stardust' Rachel Reaney, for an instant fashion and beauty boost. Her blog chronicles her daily life, trends, travels and enviable skin beauty treatments. We caught up with the busy blogger, influencer and Communications professional to talk about creativity, morning routines and exotic destinations. 


What compelled you to start your own blog and Instagram account? 

I've always chosen photography and fashion as a medium to express myself and Instagram provides the perfect visual platform to do that. Multiple accounts on the platform have not only inspired me personally but have inspired me to start creating and sharing my own content and things that I love.  

What do you enjoy most about the creative process? 

For me, I really enjoy and find it relaxing to edit photos. I use VSCO to add the final touches to my photos such as adding a vintage grain or warmer tones using a filter. I use an app called Mosaico to plan the layout of my content. 

What are the challenges and also the benefits of being a freelance content creator and influencer? 

Luckily, I already work in social media so I feel the combination of working with brands as both a consultant and an influencer is very useful, as you can really understand both sides of the equation and how they can partner together in a collaborative way. 

What are your non-negotiables regarding your wellness routine? 

I'm a skincare junkie and for me feeling good about myself extends to how my skin is behaving. I try to eat lots of vegetables and drink as much water as I can but once a week I'll set aside some time to have some me-only pamper time. I'm currently a fan of beauty brands including Le Labo, The Ouai, Glossier, Nuxe and Rodin. 

How would you describe your personal style? Do you have any favourite brands? 

For me, I aspire to look low-key yet effortlessly put together. When it comes to my wardrobe I like to mix pieces from high-end designers on Yoox Netaporter such as Acne Studios, Staud and Nanuska with high street staples from Topshop, H&M or the occasional vintage find. 

Which are your staples when it comes to dressing up in the morning? It's important to me to be comfortable in whatever I put on. 

I tend to favour a good pair of jeans paired with a nude top or ruffled sleeved blouse. I'll then dress this up with gold jewellery and a statement bag. 

You're always travelling. Which one of your recent destinations was the most memorable to you and why? 

It sounds like a cliche but Oia in Santorini is one of the most beautiful and photogenic places I've ever been to. My next bucket-list destination is a hot air balloon ride over Cappadocia. 

What are you working on at the moment? Do you have any specific goals for 2018? 

Keep on improving! I've recently upgraded my camera and am excited to take my photos to the next level. On a personal note, my goal is also to enjoy the little moments and joys that life brings - most often or not these aren't planned!

IMAGE CREDITS: Instagram @rachlondon. 

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Lina Psaila
linapsaila added a look via the mobile app

Winter season is beautiful and also one of the most challenging times to nail that comfortable chic outfit that will look amazingly elegant but will also let you brace the cold like a modern day heroine! In our endless quest for that elusive style combo we've come across many solutions.


 One of our absolute favourites adorned by celebs in the late 90s and the fashion pack now is the dress over your pants, more specifically jeans. Scroll down your insta feed and you'll see Instagram Fashion Partnerships Director Eva Chen, Yasmin Sewell and blogger Leandra Medine in seemingly mismatched outfits of dresses over trousers that actually look great together. 

Even though there are no styling rules to apply on this look try to keep items in the same colour palette so that you can result in a more cohesive outfit. (same goes for mismatched prints). Just select a long comfy dress and a pair of jeans and your ultimate Winter 2018 outfit is sorted! 

 Check out our gallery for more information and shop our top picks for dresses and jeans from our exclusive edit below!

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Hariti Chhatwal
haritichhatwal added a look via the mobile app

Here's what to expect when you're expecting. 


When you're expecting, it can be a bit difficult to make choices that flatter your bump. Right? Wrong! 

Mommy-to-be, we've got just the pieces your wardrobe needs right now! 

Invest in boyfriend pants and pair them with oversizes shirts and sweaters. Use your summer maxi layer them with denim jackets. Don't be afraid to try out fitted dresses for winter, just layer them with a light trench or a long cardigans.

Bonus: they're on-trend too!

Photo Credit: Pinterest

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