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Payal Shah
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Dorothy Perkins line has pieces that exemplify femininity with a little bit of structure. From fitted dresses to perfectly tailored pants and shirts, we think that the bran can be your saving grace in terms of finding the perfect Valentine's Day outfit! 


Keeping this in mind, we have picked out our favourite Dorothy Perkins pieces, and put them on display for you in our edit below. Whether upscale or chilled out, the list has something for any and all vibes you may feel on V-Day. So don't forget to scroll on over and get shopping!

Photo Credit: Dorothy Perkins

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The 411: Hector & Lola was created out of a desire to provide today's woman with original designs that would allow her to feel comfortable and herself. 


Why You Need Hector & Lola: This brand doesn't believe in throw-away fashion, because they know you deserve better than that. They picked the most luxurious material, cashmere, to focus on, but have reimagined it into something youthful and affordable. 

Our Fave Item: The Celestine sweater, its back detailing is so on trend, plus it's currently an amazing 40% off, what more could you want?

Photo Credit: Hector & Lola

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The 411: Flaunt Ya Faith means to flaunt what you believe in, whilst being fashionable and on-trend! For jewellery lovers who want to inspire. 


Why You Need Flaunt Ya Faith: It is a jewellery brand that is inspired by fashion but also aims to inspire. It's a unique mixture of on trend pieces that mix fashion with inspirational quotes. It's like wearing your favourite Instagram quote on your wrist. 

Our Fave Item: The Love Charm Bracelet is the perfect gift for your SO to show much you care. 
 
Like the sound of that? Then continue on to our Edit and shop jewellery that stands for something... 

Photo Credit: Flaunt Ya Faith 

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The 411


NYSM is an independent lifestyle brand which represents real Hip Hop and NY street culture. It began in 2008 from a folding table in the streets of Brooklyn and now it proudly does business all under one roof! Those who are apart of NYSM include Method Man, Ghostface Killah, Raekwon and Masta Killa from the WU-Tang CLAN. As well as French Montana, Fame, Makaya Revolutionary Love and many more...

Why You Need NY State of Mind:

NYSM clothing is an embodiment of NY Hip Hop culture, its unique approach to experimenting with materials, technology and business strategies makes them one of a kind. If you're into street style, then this brand is for you! 

Our Fave Item:

This is a tough decision, but we'd have to pick one of the classic hats. The 'Arched Snapback Hat' is an essential and can be styled in a multitude of ways- whether that's dressed down with jeans and a statement pair of trainers for the guys, and for gals it looks great with a slip dress and denim jacket combo!

Photo Credit: NY State of Mind

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The 411: Valley High is the ultimate cool-girl, lifestyle brand straight out of SoCal. They provide girls with an eclectic mix of styles, because no girls wear the same thing every day! From bomber jackets to bodycon dresses! 


Why You Need Valley High: It's the coolest brand around, it's the new squad on campus "slaying the style game and taking all the boys". You'd be crazy not to jump on this brand, and join their style squad!

Our Fave Item: The Valley High pink satin bomber. It reminds us of Greece, but with a modern twist. It's the perfect street style piece, that'll give you serious style points. 

Photo Credit: Valley High

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The 411: Vintaholic is a vintage brand which selects careful curated pieces, presented in the way they deserve to be presented. 


Why You Need Vintaholic: Want fun, unique and unlimited vintage? Well this brand is for you. The uniqueness of the brand is down to their 'vintage pickers' who are all industry insiders! If you're a twenty-something fashion lover looking for pieces that aren't mainstream then you need Vintaholic. 

Our Fave Item: There are so many fab items to pick from, but we'd have to say that the red velvet top is perfect for this AW and the approaching Halloween. 

Photo Credit: Vintaholic 

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The 411: Founder and designer of Think Positive, Antonio Marsocci, states that "marrying my professional coaching practices to my history in the fashion industry I have designed the Think Positive silver jewellery to carry my fundamental message to you: Think Positive! By wearing this constant reminder of your "think positive" state of mind, you make a statement about the attitude that you bring to your life". 


Why You Need Think Positive: Because sterling silver jewellery is the most pure and simple precious material which as Antonio states its beauty "like life, increases with age". 

Our Fave Item: For her we adore the charms silver bracelet, the heart pendants are super cute and it radiates love! For him, the black sterling silver chain bracelet has an elegance and sophistication to it. 

Photo Credit: Think Positive 

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The 411: Trench & Coat is based on Lerner Cordier's values; a great family company that aims to enhance and showcase women's silhouettes, since 1954. 60 years of passion and creating feminine coats means that this brand is trustworthy and great quality!  


Why You Need Trench & Coat: A coat is an investment, it's something that makes an outfit and should never go out of style. It isn't trend driven, but a classic. 

Our Fave Item: The IBANO trench coat which slightly flares from the waist, has a beautiful brown weave lining and a sheen finish. We are obsessed!

Photo Credit: Trench & Coat

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The 411: Founded by artist Lisa Valfre, LA based retailer Valfre hosts a number of on-trend, tongue-in-cheek fashion pieces spanning outerwear, dresses, jewelry, and tech accessories.

Why You Need Valfre: For days on which you feel like making a statement through your look, an item or two from Valfre is the way to go! With free shipping on domestic orders over $50 and international orders over $150, you know you're getting a sweet deal when it comes to waiting for your Valfre package to arrive. 

Our Fave Item: Clothing wise, it's gotta be the Rose Velvet Jacket. Wear it with a cami top and skinny or flare jeans for a rock chick look or for occasions where you'd like a little more exuberance, opt for a velvet slip dress beneath!

As for tech accessories, Valfre offers a vast selection of iPhone cases for models 6/6S and 6/6S Plus!

Photo Credit: Valfre

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The 411: Founded in 2013 by Lou Booth and Keli Craig, two self confessed fashion savvy shopaholics, who had a dream to banish unsightly, tight, cheap hairbands that ruin even the most glamorous up-dos, in favour of a band for girls and women of all ages. Their bands are beautiful colours and styles that will take your hair to the next level!


Why You Need Popband: We all whip our hair up in a messy bun on the way to work when we're running out of time, but instead of it looking drab with basic hair ties, popband turns our hairstyles into something on trend and fashionable. Plus, they're super affordable and last a lot longer than your standard ties. 

Our Fave Item: The biggest trend for AW16 is metallic, and Popband have a pack that fit this- their Hippy Chick. 

At our LFW pop-up lounge event last week Popband provided some pieces for our goodie bags, and they went down a treat! Shop these tried and tested products to make your hair as stylish as your outfit...

Photo Credit: Popband

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The 411: Yull was founded in 2011 by Sarah Watkinson-Yull whilst still at University, she received funding from the Prince's Trust. It is one of the only independent shoe brands manufacturing high heels in Britain! They provide quintessentially British shoes that put a smile on your face, the vibrant colours and unique patterns make them statement pieces worth investing in.

Why You Need Yull: "Good shoes take you good places, just like Cinderella, proof that a new pair of shoes can change your life. Would you like to go places? Come with us!" is Yull's motto. And we couldn't agree more, especially with their new AW16 collection. We are in love.

Our Fave item: Tweed detailing, colour palettes of maroon, cobalt, plum and grey make their new line the only place you should be looking for AW16 shoes. From brogues, Chelsea boots, courts and knee high boots, there's a style for everyone. Our ultimate fave has to be the Chester grey block heel boot as it mixes classic British tweed with an elegant wearable shape. 

Shop their new season below, in 1 click! 

Photo Credit: Yull 

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Ysé is a beautiful lingerie brand that champion showing off your natural femininity to its best advantage, but in a natural way. Their ethos is to "herald a new vision of femininity: the vision of a woman who is spontaneous, bold, elegant and terribly modern, who knows that respecting and showing off her natural form is what makes her beautiful". 


Ysé fits so well, that it almost feels tailor-made! That's because they're the only brand that designs their bras directly in cups A and B, meaning they never loosen or wrinkle.

Shop our top picks from this beautifully curated brand below...

Photo Credit: Ysé

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