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Mathilde Pain
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L’univers de la parfumerie est synonyme de luxe, de glamour, de rêve, d’émotions… Pour stimuler toujours un peu plus notre imagination et nous transporter dans leur univers, les marques réalisent des publicités grandioses qui flirtent avec les codes esthétiques du cinéma. Retour sur 6 films publicitaires qui ont marqué les esprits. 


La plus romanesque
En mai 2009, Chanel dévoile son nouveau film “Train de Nuit”, réalisé par Jean-Pierre Jeunet, qui met à l’honneur sa fragrance iconique: Chanel n°5. En tête d’affiche: la charmante Audrey Tautou. L’histoire débute à bord de l’Orient Express qui roule vers Istanbul, où la jolie brune croise un bel inconnu avec qui l’alchimie est immédiate. Le destin se charge ensuite du reste… 

La plus audacieuse
La marque Dior prend ses quartiers au Château de Versailles en 2011 pour sa publicité mettant en scène l’actrice Charlize Theron, visage du célèbre parfum Dior J’Adore. Le petit twist: dans le backstage de ce qui semble être un défilé de mode, l’actrice croise les icônes Grace Kelly, Marlene Dietrich et Marilyn Monroe… Le défilé à couper le souffle de la star dans la Galerie de Glaces quelques instants plus tard sur le son entraînant d’Heavy Cross de The Gossip rend ce spot inoubliable.

La plus envoûtante 
Guerlain rend hommage à son parfum Shalimar avec un film de presque 6 minutes qui nous fait voyager à travers les plaines brumeuses de Mongolie où l’empereur Shah Jahan tente de rejoindre sa belle épouse, incarnée par Natalia Vodianova. C’est l’histoire d’un amour et d’un parfum légendaires… 

La plus glamour 
Intitulé “Le Film”, le spot publicitaire de Chanel N°5 réalisé en 2004 est l’un des plus chers de l’histoire avec un coût total de 42 millions de dollars. Chanel a misé sur une équipe de prestige avec Baz Lurhmann, le réalisateur de Moulin Rouge, l’actrice Nicole Kidman, des robes réalisées par Karl Lagerfeld et un collier paré de 320 diamants ! Résultat, une petite merveille. 

La plus déjantée 
Pour le lancement de son nouveau parfum Kenzo World en 2016, la marque japonaise a fait appel au réalisateur Oscarisé Spike Jonze pour un court métrage dément où l’actrice et danseuse Margaret Qualley se livre à une transe effrénée lors d’un dîner mondain ennuyeux. Quatre minutes libératrices et entraînante qui bousculent les codes propres aux publicités de marques de parfums.

La plus féerique
Réputée pour son univers enchanteur, la marque Lolita Lempicka réalise en 2012 un film publicitaire plein de douceur et de poésie pour sa fragrance “Le Premier Parfum”. On y voit l’actrice Elle Fanning déambuler dans une forêt féerique et croiser un cerf majestueux qu’elle enlace. Un joli portrait d’innocence et de candeur propre à l’enfance.

Crédit Photo: Pinterest
Crédit Vidéo: Youtube 
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Chloe Laws
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Fall is here, which means shorter days and colder weather but could it also be changing our moods? We've all heard of Seasonal Affective Disorder, and people throw it around casually, but it would help if we actually knew the scientific truth behind it and other old wives tales regarding the weather. For example, does the moon really change women's menstrual cycles? 


A lack of sunlight

A lack of sunlight can make you sad, the mood disorder SAD usually affects people from October until April. Which is literally half the year, fab. The lack of sunlight means you produce more melatonin, which makes you feel sleepy, this sleepiness causes your serotonin levels to dip- basically making you sad. All sounding pretty gloomy rn, but there are steps you can take to combat SAD! Buying a UV light therapy box, or setting your lights to a timer so they come on before you wake up (mimicking sunrise). 

Rainy days

Rainy days make you eat more according to Judith Wurtman the co-author of The Serotonin Power Diet. Carbs give you an instant serotonin peak, but this spike doesn't last- they advise reaching for starchy vegetables not the family size chocolate bar. But, let's be honest, now it's scientifically justified, we're gunna use rainy days as an excuse to eat...

A full moon

Nah, you're not going to turn into a werewolf. But is the moon related to our menstrual cycles? Well, apparently not, according to a 2013 study no correlation between the menstrual cycle and moon phases occurred. However, a 1990 study did find that a bright light at night can help regulate periods, so maybe before electricity the moon's phases did have an impact. Anyway, f*ck that, we're going to continue to blame the moon for our mood swings, what does science know...

Sunlight

Sunny weather typically makes us happier, as the SAD side effects explained above don't occur. Studies have found that when the sun in shining people are more helpful and more romantic, however there are negatives. Sunny days make you spend more because we feel positive, and then consequently go a little spending mad. 

Photo Credit: Pinterest 

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Chloe Laws
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The last two years have seen a rising backlash against the Oscars for their lack of diversity, after no black actors were nominated in the best actress or actor category for the second year running. If you haven't been living under a rock, you will have seen the viral hashtag #OscarsSoWhite which trended worldwide for the last two years. 

The hashtag and cause got support from many in the industry, for example director Spike Lee wrote "We cannot support it and mean no disrespect to my friends, host Chris Rock and producer Reggie Hudlin, president Isaacs and the Academy. But how is it possible for the 2nd consecutive year all 20 contenders under the actor category are white? And let's not even get into the other branches. 40 white actors in 2 years and no flava at all. We can't act?! WTF". 

Lee's outrage was mirrored by thousands on social media, and others in the industry like Will and Jada Smith who boycotted this year's Oscars in light of the nominations. Luptia also commented on the ceremony stating "the Awards should not dictate the terms of art in our modern society, but rather be a diverse reflection of the best of what our art has to offer today. I stand with my peers who are calling for change in expanding the stories that are told and recognition of the people who tell them". 

Due to the above controversy the film industry has finally decided to take action, with the Hollywood Academy of Motion Picture Arts and Sciences opening up the academy, inviting 683 new members to join the panel. 

Those who have confirmed the offer include Idris Elba and Michael B. Jordan. Moreover, women such as Brie Larson and Emma Watson have also been invited. 

The new 683 people are 46% female, 41% people of colour and represents 59 countries. Meaning that the Academy, with its new members is now 27% female and 11% people of colour. 

The above statistics show how disproportionately reflective the old membership was, and that even with the new class included there is still a long way to go before the Oscars diversify.

The thing is, it's easy to point the finger at the ceremony because it is such a coveted and widely televised night- but the real problem lies with institutional bias. Although the Oscars should try and push for a more diversified ceremony, which arguably they are now taking steps to do, they can only do so much. A larger movement of diversification in the industry as a whole needs to happen, which as a snowball effect links to America's larger problem with societal racism and sexism. 

Some have argued that the Oscars have been progressive, for example the best supporting actress category has been called 'a diverse group' by the Washington Post. *internal screams*. I may be pointing out the obvious here, but if the only category that is racially diversified is the 'best supporting' category doesn't that speak volumes about how the Academy views minorities? That they can win or do well in the supporting role, but not the lead. 

This marginalisation highlights the larger issue, and although I see why the Washington Post view it as a success it sort of feels like they're taking the stance 'every little helps'. Which, fine, it does and seeing people reflective of minorities win Oscars is of course a positive step- but the fact that for the last two years every person in the best actress and actor category have been white unconsciously reinforces racial prejudices. Subliminally it's sending the message that minorities should be included and that they can win supporting awards, but that white people are still dominant. 

The racial issue is prevalent and obvious, which is why the hashtag #OscarsSoWhite has proved to be incredibly influential and a real force in pressuring the Academy to diversify. What about the issue of sexism? Women have to make up 50% of the nominees, so from face value many don't see this as an issue, but when you look a little closer the institutionalised sexism is apparent. Women have only received 19% of the non-acting nominations over the past 10 years. 12 films directed by women have been nominated for best picture...no not in the last few years, ever. 

The 683 invitations mark a (long overdue) step. Hopefully those new members will be on the same wavelength as Brie Larson who tweeted "I got in! Excited to use my vote to nominate talent that reflects the real world we live in- Diversity'. The Oscars are seen by many as prestigious and the ultimate acting accolade, if they can lead the way in diversifying then hopefully the industry as a whole will respond to this call for more representation in film. 

What do you think about the new members? Are the Oscars taking a positive step in combating bias or are they merely employing tokenism to avoid another media frenzy? 

Photo Credit: Pinterst
Videot Credit: Oscars Youtube

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Lily Niu
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Each summer, A-Z list celebrities are all subject to what we call Breakup Season. By Christmas, 1/3 of these celebrities will reconcile (but don't quote me on that). So far this summer we've seen Amber Heard drag Johnny Depp's name through the mud and Calvin Harris get "bored" of Taylor Swift

Early last week rumours circulated that millennial power couple Gigi Hadid and Zayn Malik had called it quits on their seven month long relationship. Attending Spike TV's Guys Choice Awards on Saturday, Gigi joked about being a "good girlfriend."

A source told E! News last week that "t's all very unclear what's going on between them now. They been [sic] having some issues lately that involved communication and getting along." The source did add however that "they can likely get back together tomorrow."

Lo and behold, Gigi confirmed in an interview with Elle that she is STILL dating Zayn, making a point to answer "Hang out with my boyfriend" when asked about preferring a night out or night in!

Photo Credit: Daily Mail, Elle
Video Credit: Entertainment Tonight

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Chanelle Laurence
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Gigi is reason enough to watch the newest episode of Lip Sync Battle, but add a guest appearance by none other than BSB themselves? EPIC! 


The supermodel decided to turn up her performance a notch by having the guys up on stage with her to help her in her battle. Having them all up on stage together made me fantasize about them one big singing group, touring the globe with Gigi as their front woman. A girl can dream right?Of course Gigi looked flawless, we don’t expect anything less from her these days. 

Not only was her makeup GORGEOUS that patent leather jumpsuit was nothing short of amazing. With her nod to 2000s pop artists, Gigi’s look was everything and it made all my jr. high dreams come true.

The show airs this Thursday, 2/25 - For now, watch the Lip Sync Battle Teaser here!

Photo Credit: Tumblr, E! Online
Video Credit: Lip Sync Battle On Spike via Youtube

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Hasna Haidar
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hasnahaidar

You only have until the 22nd of January to grab an extra 10% off boots at Sarenza. 


We love their range of ankle and thigh-high boots, particularly their Number boot from I Love Shoes, and their Moray Balm boot from Clarks - both classic and versatile choices.

If you’re feeling a bit more adventurous, why not try their cat-themed Miaow AH14 from Irregular Choice, or their electric purple Spike By Jeffrey Campbell? 

Shop boots your feet will love with Sarenza and our edit below.

Photo Credit: Sarenza

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Lily Niu
lilyniu added a look via the mobile app

Lip Sync Battle season 2 is returning to Spike on January 7th and the first two guests to go head to head in the new year are none other than Channing Tatum and his wife Jenna Dewan Tatum! 

Watch the preview above to see Channing channel Queen Elsa from Frozen and Jenna channel her husband in Magic Mike! We'll also get to to see Channing perform Beyonce's hit, Run The World (Girls), with a cameo by Bey herself.

With hot mama-to-be Chrissy Teigen also making an appearance on the hour-long special, we are definitely staying tuned for this!

Photo Credit: Harper's Bazaar
Video Credit: Entertainment Tonight

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Amanda P
amandapichel added a look via the mobile app

We're really feeling the punk-inspired fashion this season. Class up some ripped jeans and a black leather jacket with shiny silver spiky earrings. 


Whatever the occasion, let your inner badass out and check out these gothy faves. From spike-heeled pumps to studded bags, the fashion punk accessories are great this time of year!

Photo Credit: Pinterest

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Lily Niu
lilyniu added a look via the mobile app
lilyniu

Two of our favourite stars are set to compete on Spike TV's Lip Sync Battle! Channing Tatum and Beyonce's appearance on the popular show is sure to be an entertaining watch. 

There's no date as to when these two will battle it out but we'll be sure to keep our eyes peeled for news.

Recently, Bey's estranged dad Matthew Knowles has gone public with claims that his daughter is older than she says she is. 

Speaking on The Breakfast Club radio show, Matthew insists Bey is actually 36, the same age as Pink...

Photo Credit: Daily Mail, GQ

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RynXualyy HnAmte
rynxualyyhnamte added a look via the mobile app
rynxualyyhnamte

Black dress with leather and spike#goldbelt#goldbracelet#

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Rachel Cadman
rachelcadman1992 added a look via the mobile app

After celebrating hitting 35 million Instagram followers with a steamy snap from a recent shoot, it seems Kylie Jenner has upped her fitness game. 


Spotted out in LA picking up a smoothie after her workout, Kylie looked a gym bunny dream showing off her toned stomach in a grey/lime SuperDry Sports two piece, paired with neon green Nike sneakers. 

Still showcasing her new blonde hair, she could almost be mistaken for her gym fanatic sister Khloe Kardashian

We predict a huge spike in Superdry sales this week, so grab your Kylie inspired work out gear below whilst you can!

Photo Credit: Daily Mail

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Chi Kalu
chikalu added a look via the mobile app
chikalu
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