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STYLE & SHOPPING.

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Shopcade
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What’s classier and more comfortable than a classic ballerina shoe? Name us another style, we’ll wait. Made iconic by the likes of Audrey Hepburn and Kate Moss, ballet flats are a staple of every stylish woman’s wardrobe.   


In music and ballet ‘allegro’ means swift and lively which seems the perfect way to describe the new offering from Fitflop. The Allegro Ballerinas are a fusion of fashion-tech and enduring style and we can confirm, they’re the comfiest flats ever.

With FitFlop’s signature footbed technology, these ballet pumps offer your feet the anatomical support they need. And before you say, ‘supportive shoes are for my mother, not for me’ hear us out.   

The Dynamicush technology minimises impact so when you’re pacing to a meeting or running for the bus, you won’t feel the ground hitting your feet and sending shockwaves through your legs.   

Your ankles won’t feel wobbly after a day on your feet and thanks to a luxe leather upper and a range of colour options, you’ll be looking decidedly classic and elegant or cool and collected – depending on how you style yours.    

We suggest teaming your Allegro Ballerinas with anything from distressed denim and a cool army jacket and shirt combo to an on-trend leopard-print midi dress and a boxy leather jacket.  
Or if your work-to-weekend look rests more on the formal side, team a pencil skirt and checked blazer with a classic white tee and match your ballerina pumps to your bag.    

The styling possibilities are endless and let’s be honest, who doesn’t love being comfortable all day and all night, no matter where you’re heading?    

Browse the edit below and shop the Allegro Ballerinas now… 

In partnership with FitFlop    

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Gurpreet Singh
Shopcade
shopcade added a look via the mobile app

Ever wonder how the fash pack do it? Rocking impeccable outfit after outfit with a seemingly fresh layer of sparkling accessories to complement each look. At least that’s what it looks like. Lean in a little closer and you’ll notice even the fanciest fashion icons doubling up on their favourite pieces…    


It’s possible to refresh and reinvent any look or line-up with the right blend of accessories, the trick is knowing how to mix and match like a pro. Enter TOUS a contemporary jewelry brand with a new collection made for switching up and styling differently.   

The HOLD collection is a luxe mix of gold, silver and rose gold-toned pieces in directional minimalist silhouettes. Ideal for stacking, layering and wearing in different combinations, it’s a collection made to be personalized.   

To celebrate the launch of the collection and to help you build your selection of mix and match pieces TOUS is giving you 12% off all jewelry. Just fill your basket and enter code: TOUS124M when you check out. This offer ends October 31 so hurry and find your favourite pieces before they sell out.   

Browse and shop the new-season styles our team loves in the edit below…  

In partnership with TOUS   

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Shopcade
shopcade added a look via the mobile app

If looking effortlessly chic in an instant is your jam you can’t do much better than a pair of classic ballet flats. The go-to for cool girls the world over, the timeless ballerina shoe is a staple of Parisian wardrobes with good reason.  

In our quest to find the comfiest ballet flats for work, the weekend and all those fall events filling up our calendars we discovered the new Allegro Ballet Flats from FitFlop

In music and ballet ‘allegro’ means swift and lively - the perfect way to describe these next-level shoes. Ideal for jetting from the office to the bar, those days where you’re constantly on your feet and those nights where you’d rather hang up your heels and give your feet a night off, The Allegro Ballerinas are made with FitFlop’s signature Dynamicush technology.

Simple, sleek and the comfiest ballerina shoes we’ve ever come across, this new style ticks every box with its classic Parisian silhouette, soft leather upper and supportive shock-absorbing soles.   

Plus, in luxe metallic iterations or classic nude and black the styling possibilities are endless. Our tip? Team your Allegro flats with a printed midi dress and cool leather jacket for day to night and for the weekend opt for distressed denim, an oversized army jacket and a statement cross-body bag.   

Got a big event coming up? Simply pair your ballet shoes with a full skirt and lacy camisole top combination to channel your inner Audrey Hepburn in an instant.  

Want to try the world’s comfiest flats for yourself? Browse the edit below and shop our favourite new-season picks from FitFlop… 

In partnership with FitFlop

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Emily Beeson
emilylavinia added a look via the mobile app

Véronique Forge-Karibian Founder of the French platform for female entrepreneurs, Business O Feminin, lets us in on her secrets to a healthy work/life balance, her go-to brands and how to succeed as a woman in business... 

Why did you create Business O Feminin? 

I had the chance to work on a show about women called Women of Exception for several years in which I interviewed women with like Christine Lagarde and Simone Veil but also business minds like Mathilde Thomas of Caudalie and artists like Dee Bridgewater. 

What fascinates me about all these women is their path in life, their thread and the entanglement of the circumstances that helped them find their way. Through Businessofeminin.com, I wanted to give all women the ability to fulfil their professional potential and develop their full personal potential. 

How do you juggle your personal life and your career? 

I am fortunate to have help with my two children who are still young. I also try to spare some time for myself – I lived in London for nine years and in that time I started playing a lot of sports, which I still love to do. In the mornings I have my rituals and begin the day by using the Calm app to meditate. It’s a great little app that helps teach a life-changing practice. 

What are the pieces in your wardrobe that make you feel most confident? 

I like to feel comfortable in my clothes and not be too overdressed. I'm pretty keen on suede jackets, especially from the brand Van Palma. I wear them with jeans by Closed or leather pants by Fête Impérial. I’m also a hat person and I love Estrée for these. 

What essentials do you always carry with you? 

I always carry a pouch that turns into an evening bag in my handbag and in terms of other essentials I really like Clio Goldbrenner's new chic and practical collection. As for beauty, I carry a survival kit comprised of Mademoiselle Saint Germain's eye cream with cucumber, Glossier's pink blush and my favourite, By Terry's rose balm for my lips. 

Long days at the office can take its toll on your skin. Tell us about your skincare routine…

Always remove make up before bed, apply a mask twice a week and stay hydrated. This season I’ve been road testing a cream by Raw Material and a pomegranate serum from Wisdom Cares. I also do a deep skin cleanse every month to maintain a healthy glow. 

Who inspires you? 

I have a lot of admiration for Arianna Huffington, the founder of the Huffington Post, whom I had the chance to meet in London. She is extremely intelligent, cultured and visionary and the proof is in her new project, Thrive Global, a media platform geared towards personal development. She has drawn on her own experiences of burn out in order to help people take a step back and enjoy the multiple aspects of their lives. 

What would you say is the secret recipe for becoming an accomplished businessperson? 
 
Finding a balance between personal and professional life and always saving a little time for yourself. Before you start, meet other entrepreneurs to exchange experiences, ideas and insights and join existing communities, like the Business O Feminine Club. We organise monthly meetings with entrepreneurs, coaches and leaders to share knowledge and give women the tools they need to succeed. 

What is your favourite motivational quote? 

I have two… "They did not know it was impossible, so they did it" – Mark Twain. "Well behaved women rarely make history." – Eleonor Roosevelt.

Browse and shop Veronique's edit below... 

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Shopcade
shopcade added a look via the mobile app

COS has long been a style set staple – from Bauhaus-inspired accessories to impossibly soft cashmere essentials and ultra-cool oversized silhouettes, the brand’s designs always hit the sweet spot between effortless cool and minimalist elegance.   


There’s a lot to be said for the COS approach to gendered dressing too. It’s styles are androgynous, oversized or tailored to perfection – ideal for back to school season and lazy girl office attire.   

Now that fall has arrived we’ve been keeping our eyes peeled for simple staples to make layering up that little bit easier. Naturally, COS is our go-to for this.   

The brand’s Fall/Winter18 collection blends cool neutral tones with textural wool, felt and leather while sticking to those modernist silhouettes we all know and love.   

Drawing inspiration from the shapes found where architecture meets the forest and sea, the collection was shot by photographer VIVIANE SASSEN. Textural contrasts give the impression of rough industrial surfaces juxtaposed with fluid natural lines.    

Black silk is the hero of the collection with dresses, pants, blouses and jackets taking centre stage. The beauty of these pieces is of course that they can be layered with just about anything for work, the weekend and beyond.   

We’re filling our closets for the cooler season to come and we’ve also created an edit of our favourite COS pieces. 

Browse and shop our picks below...   

In partnership with COS   

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Shopcade
shopcade added a look via the mobile app

When we’re on the lookout for new-season pieces from cutting-edge brands there’s usually one store that springs to mind. W Concept is our go-to for anything from high-end streetwear to IT-bags and to our delight, their new-season lines have just dropped...  


Suiting is huge for fall – you only need to check the coverage from this month’s Fashion Week Events to see that – so naturally, we’ve got our eye on the Drama Collection by FRONTROW, a tailored line-up crafted using innovative tech fabric.    

The label has applied its flair for garment technology to a collection of cool, androgynous pieces for season ahead – think sleek pants, statement blazers and block-color separates as seen all over the style set’s Instagram feeds.

The Drama Collection is all about boyfriend styles so expect ultra-flattering cuts in lightweight stretch-fabric that hang perfectly on the body. No bunching, no draping, just cool oversized jackets and a choice of slim, flared or voluminous pants.    

Classic gray and black, rust-toned brick and autumnal camel tap into this season’s biggest color trends, meaning it’s easy to mix and match these simple separates to turn your look up or down.    

There’s nothing cooler than a woman in a well-fitting suit, so we’re taking cues from cool ‘70s layering and androgynous ‘80s styling to raise our game this season.   

Browse our gallery for styling inspiration from our favourite influencers and shop the collection below…   

In partnership with W Concept   

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IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

It's official, twinning is winning. The street style jury have spoken and whether you're rocking matching outfits with your bestie, a lá Cher Horowitz and Dionne Davenport or twinning with your significant other, the only way to look 'gram-ready is in matching line-ups. 


We've created an edit of the best mix and match pieces for him and for her, some sporty and androgynous, some vintage-inspired and some luxe and minimalist so you can take your brunch look, gym threads or your date night ensemble to the next level. 

Think matching colours, clashing prints, his and hers outerwear and simple silhouettes for cosy winter weekend afternoons. So layer up and get twinning because this trend is here to stay. 

Browse and shop the edit below... 

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IMAGES: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

It's easy to lose track of your fitness goals and let your workout slide in winter. It's just not the same as exercising when the sun's shining. 


Luckily, we've compiled a list of fitness professional-approved essentials to give you the fitspo you need to get your head back in the game. 

From thermal running gear to sneakers, headphones and snow sports ensembles, browse and shop our favourite picks below...

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Emily Beeson
emilylavinia added a look via the mobile app

Fall always signals the emergence of deeper tones and of course, as we edge closer into party season territory, winter colors are set to be even richer and more luxe. 


We love a dark lip shade, mainly because it's an easy way to elevate any look. Whether you're heading to work or to a big event, a deep-red, plum-toned or berry-hued lip will see that you're on-trend and making a statement in seconds. 

We've compiled a list of our favorite berry-inspired lip colors for winter, from luxury beauty essentials to affordable handbag heroes, for every skin tone and type. 

Browse and shop the edit below...

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Emily Beeson
emilylavinia added a look via the mobile app

Whether you're planning to be sunning yourself on a beach somewhere or prepping your apres ski line-up, there are certain essentials you can't do without on your winter vacation. 

Sun and sea or snow and snuggling up in a cosy bar require the perfect mix of versatile pieces and on-trend accessories and luckily, we have the perfect collection. 

We looked to some of our favourite luxury retailers and outdoor brands to compile the ultimate edit of winter vacation essentials, so you can pack with no stress whatsoever. 

Browse and shop the edit below... 

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Emily Beeson
emilylavinia added a look via the mobile app

Whether you opt for '70s-inspired silk tassels or boho macramé, fringing is in and there's no denying it. Tipped to be a huge interiors trend for the coming seasons, this little detail pays homage to luxury vintage pads and cute beach houses alike.

The trick with fringe is not to overdo it. Artfully selecting a range of textured pieces can really boost a room's appeal and lend it a cool, eclectic edge but there are a few rules to follow. 

Firstly, stick to a simple palette. Ensure your fringed pieces work as accents to the room and avoid massive colour clashes. 

Secondly, less is more so opt for a fringed wall hanging, a few tactile fringed cushions or a textural rug but avoid going for all three in the same room. 

Lastly, stick to a single look in each room. Love pink silk fringe? Work it with simple marble, copper and deep navy velvet. Into rustic artwork in neutral tones? Use it to offset a darker wall colour and pair it with similar natural fabrics like linen. 

Want to try the trend for yourself? Browse and shop the edit below... 

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Emily Beeson
emilylavinia added a look via the mobile app

Keeping your vitamin and mineral levels in check is vital if you want to feel happy and healthy all winter long but sometimes this can be a challenge, especially when the sun's hiding away. 


Vitamin D deficiency is pretty common in the UK so it's important to make sure you're getting enough of the sun vitamin to keep your bones and muscles healthy. 

Our bodies produce Vitamin D to regulate our calcium and phosphate levels and usually, the sun's rays help us to do this. But in winter, we need a little help. 

Opt for a Vitamin D supplement and go for foods and recipes that contain it, like oily fish, eggs and fortified cereals and juices. 

Taking magnesium with Vitamin D can help too so try bath salts and skincare and beauty products that contain this magic ingredient. 

Finally, make sure your skin is ready for the sun when it does appear by keeping it exfoliated and moisturised. This also boosts your healthy cell renewal to keep you looking and feeling fresh. 

Browse and shop our health and happiness edit below... 

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