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STYLE & SHOPPING.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

So… Honestly, I’ve had enough of luxury Croc’s. Personally, Croc’s is the last thing that comes in to my mind when I think of luxury. That is why I don’t quite understand Christopher Kane and Balenciaga. After the oversize platformed Croc’s that Balenciaga released last season, the brand has now created a stilletto Croc’s shoe. Why? I really don’t know, but I really don’t adore it! #crocs #balenciaga #fashion #trend #streetstyle #style #christopherkane

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Would you be up to paying $795 for a pair of recycled Louboutins? Recycling has never been this luxury! The most famous shoe designer has created shoes from craft paper and boxes and wrapped them with PVC using the ‘trash’ technique. Worn by Jennifer Lopez and Gigi Hadid, this recycled shoe has made its name among stars! #recycling #sustainable #louboutin #christianlouboutin #shoes #style #streetstyle

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Emily Beeson
emilylavinia added a look via the mobile app

Shopping for designer shoes isn’t always the most affordable pastime but when you’re looking to invest in a new pair, designer brands spell form, function and quality in equal measure.   


But what if we told you that not all designer shoes have to cost the earth? Enter our line-up of covetable styles, all for under $100…   

Whether you’re jetting off on vacation, looking for the perfect summer wedding shoe or simply looking for the perfect pair of sneakers for those relaxed off-duty afternoons, our edit features our favourite pieces from the likes of Kate Spade, Tory Burch, Sam Edelman and Michael Kors.   

Plus there are plenty of luxe sporty picks from the likes of Puma and Adidas, and of course, boho summer styles from Ancient Greek Sandals and Havaianas.   

Browse and shop the edit below and fill your wardrobe with designer shoes for a smaller spend. We won’t tell anyone if you don’t…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGES: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

This week luxury retailer and our go-to for high-end style Mytheresa.com has joined forces with Christian Louboutin to pre-launch the designer’s most exciting collection to date... 


The Loubikraft collection repurposes the kraft paper of Louboutin’s iconic shopping bags and shoe boxes to create a selection of cool, contemporary designs that honour the history, craftsmanship and character of the brand. 

Instantly recognisable in red and stamped with the Christian Louboutin logo, the capsule collection consists of a pair of classic stiletto pumps, ankle boots and a chain-strap clutch – all created using Mr. Louboutin’s signature Trash technique. 

To celebrate the Loubikraft launch, Rihanna’s choreographer Dashaun Wesley worked with three dancers to create a unique concept video, showcasing the New York skyline and the playful new collection. 

Mytheresa.com is pre-launching the collection three days ahead of the global launch to give you exclusive access and to celebrate Christian Louboutin launching on mytheresa.com this month.

Browse our edit of the Loubikraft capsule collection below and get your hands on these limited edition styles before anyone else… 

In partnership with Mytheresa.com.

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Emily Beeson
emilylavinia added a look via the mobile app

Festival season is here and with it comes a host of handy fashion hacks to ensure you’re looking and feeling on-point, no matter how hot, muddy or out of hand things get… 


Any seasoned festival girl knows that the perfect get-up begins with the perfect shoe. Heels are a no-no, some sandals are way too flimsy and being choosy about your trainers is probably wise too. 

Whether you’re living it up at a festival abroad, partying in the city or getting your glitter on in a field, we’ve put together an essential edit of the coolest – read most sensible – footwear around. 

Think statement sandals, breezy summer trainers and easy espadrilles. Shop the edit below and take your festival line-up to the next level… 

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest

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Emily Beeson
emilylavinia added a look via the mobile app

Introducing the LOVE LIST – a round up of the pieces we’ve been crushing on, shopping for and wearing in the SHOPCADE office…  


Lately, we’ve been loving cool, minimalist trends with contemporary twists – see streamlined all-white looks with a little ruffle here and there. 

For this, we’ve looked to Nanushka for simple shirts, dresses and skirts in neutral tones and the Off-WhiteTM and Browns Fashion collection for breezy androgynous silhouettes.    

Our summer shoe line-up is composed of fresh white trainers, soft suede mules and statement pool slides. We’ve been wearing a mix of high-end and high street, with McQueen sneakers, block heels by Dear Frances and Mango mules making regular appearances for equal parts comfort and style.   

In our opinion a designer bag is what makes an outfit. Our summer heroes? Balenciaga and Cult Gaia of course. It’s all about those oversized totes, pop-bright shades and cool boho basket bags.   

Want to steal our summer style? Browse the edit below for our favourite pieces…  

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

There’s only one thing that can ruin a killer summer outfit and that’s uncomfortable shoes. Yep, those sky-high sandals might look incredible but they certainly weren’t made for walking the city’s uneven streets on a hot day. 


So what on earth are we supposed to wear when we want to look great and feel comfy?   

We looked to a selection of our favourite designer brands for essential summer shoes that both look and feel amazing. Think butter-soft mules with cool block-heel detailing, easy loafers and elevated trainers in statement sunny-weather tones.   

You’ll find no stilettos, straps or ultra pointed toes here, just a round up of our favourite low-key and luxurious designs – great for heading to the office and on to dinner, drinks and busy weekend plans.      

Browse the edit below for summer shoe heroes from our favourite brands…   

Follow us on INSTAGRAM for more style and shopping inspiration.   

IMAGE CREDITS: Pinterest 

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Ahh block heels! My favourite kind of heels… Not comfortable as flats but not painful as stiletto heels. Block heels are the perfect shoe for any summer party or event. Think about all the times you tried to save your pointy heels from the grass during a party. Or the times you wanted to throw away your heels and walk barefoot. Well if you were wearing block heels you would’ve never had this kind of problem. Especially in mid-heels, this style looks great with anything. Want to spice up your day look? Add some block heels without being scared. Want to wear cute heels to a summer party? Add some block heels and you’re ready to go! #heels #blockheels #style #party #summer #trend #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Life is not a fairytale! This should be a warning when you’re investing on a Cinderella shoe! Plastic is taking over shoes and bags and now the heels look like the glass slippers of our favourite fairytale. Don’t leave your shoes on the stairs of a club because I guarantee prince charming won’t pick it up and find you! But still, if you’re looking for a heel that will go with anything, these clear heels should be the answer! #plastic #cinderella #glassslippers #style #streetstyle #fashion #heels #fairytale

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Flashback to the noughties! If you’re a fan of Clueless, you will definitely love this trend. Strappy sandals are everywhere! Celebs and models are giving us the envy with their strappy sandals, but don’t worry! This trend is everywhere from high-street to luxury. Bold colours or neutrals… Strappy sandals are the it-shoe of this season and you should definitely invest in one! #nineties #style #strappysandals #sandals #fashion #streetstyle

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Federica Caiazzo
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Not the ordinary slingback: giving a formal twist to the iconic shoe makes it more business. I would love to wear them on institutional meetings, they would be perfect! #slingback

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