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STYLE & SHOPPING.

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Your favourite movies and tv shows are now a trend! The common small talk “What’s your favourite movie, show, music group etc.” is now a street style must. Brands have taken icons and movies to create wonderful t-shirts and sweatshirts. This vintage trend is inspired by the seventies band t-shirts yet with a modern take. Pair them with your boyfriend jeans and zebra print boots to look like a street style icon! #poster #movie #tvshow #music #trend #fashion #streetstyle #nostalgic #bandtshirts #tshirts #sweatshirts

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Brittany Du-Crow
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Ready to shop for the new season but overwhelmed by all the trends? Don’t worry – we’ve rounded up the best looks from London Fashion Week, along with our favourite AW18 pieces.   

Modern military  

It’s not unusual for military pieces to appear on the AW runway, but Belstaff’s collection was a fresh take on the trend. We loved the printed hoodies worn with double-breasted coats and zipped cargo pants.   

Reworked classics

  For AW18, Burberry gave its iconic pieces a contemporary update: see the oversized trench coats, rainbow logo-embroidered sweatshirts and checked baseball caps.  

Tonal tailoring   

Loved for its pared-back minimalism, Joseph’s autumn collection did not disappoint. A standout look consisted of clean brown tailoring worn with a sharp camel coat.  

 Utility cool   

 JW Anderson’s show combined menswear and womenswear, but each had an effortless utilitarian feel. We predict the graphic knit sweaters and relaxed khaki pants will be an instant hit.   Industrial outerwear   Not only were the coats and jackets at Christopher Raeburn incredibly cool, they were also constructed from recycled materials. Look out for the checked wool pieces made from Russian navy blankets.   

Asymmetric shapes   Chalayan’s deconstructed designs made ordinary wardrobe staples feel completely unique – check out the cut-out trousers and cleverly folded coats in the line-up.   

Heritage checks   

 You can always count on Margaret Howell to deliver timeless pieces that will transcend seasons – for example, the checked shirts and Prince of Wales tailoring seen on the runway.   

Retro refresh   

‘70s references could be spotted throughout Oliver Spencer’s show, but in the most understated way: see the corduroy and velvet trousers and shearling jackets.   

Sports luxe  

Sportswear has become a fixture on the runway, and it’s not going anywhere fast. Band of Outsiders mixed retro tracksuits with smart tailoring for a fresh take on the trend.   

Go graphic  

Bold logo prints are still dominating the street style circuit, and it looks like they’re sticking around for another season. Cottweiler’s final look was an oversized T-shirt embroidered with the Natural History Museum’s name – also the location of the label's show.   

Shop the trends seen on the runway with our AW18 edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Emily Beeson
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Autumnal chills call for luxe layers and if there’s one label that knows how to do this well it’s Florence Bridge…  


The eponymous British brand is well known for its impossibly soft Mongolian lambswool jackets rocked by pop idols and street style stars alike, but its offering includes light, pared-back layers too.   

Our go-to for desk to drinks, simple slip dresses, silk shirts and cool wide-leg trousers are our favourite picks from Florence Bridge’s offering and that’s before we’ve even mentioned the signature wool pieces.   

Available inn an array of hues from smoky neutral grey to pop-bright scarlet red, these expertly-crafted jackets, scarves and sleeveless separates fuse pure ‘70s glam with a cool contemporary silhouette.   

Perfect pieces for layering or raising your game this autumn, shop our favourite picks from Florence Bridge in the edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Emily Beeson
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It’s official: the colour of autumn 2018 is undisputedly orange. Whether you rock a neon shade or a rich vintage-inspired hue, orange is the cheerful champion of our cool-weather line-ups…   


Successfully wearing the colour is, however, easier said than done. It’s a bold shade and one that’s best sported with an all-or-nothing approach. We looked to our editors for a few tips on how to nail the autumnal trend sweeping Instagram.  

Oversized  

A statement colour calls for a statement silhouette so go big or go home with this one, literally. Think oversized duster coats and puffer styles, flared or wide-leg trousers and boxy shirts and tees. A maxi dress or skirt is always a winner too.  

Utilitarian  

The sporty, utility-inspired trend is big for AW18 so think less ‘70s corduroy and more futuristic crepe and lamé. Try sporting simple culottes with a cropped metallic jacket or opt for a simple military-inspired look with a button-down shirt and straight-leg trousers in bright orange tones. 

Androgynous  

Gender fluidity is back and here to stay this season. Rock your orange pieces in simple silhouettes and cool, understated layers. Give sports-luxe a go with an orange varsity jacket, trending camouflage prints and matching chunky-soled sneakers.   

Colour blocked

Brave enough to try head-to-toe orange? Be sure to stay consistent with your choice of shade. Whether you opt for a pop-bright tone or a pale peachy orange, match your ensemble exactly to nail this season’s hottest colour trend.   

Want to try the look for yourself? Shop our favourite orange pieces for him and for her below…   

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest  

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Thiara Collorec
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À chaque nouvelle saison, la magie de la mode opère et on s'emballe pour des nouvelles tendances sans même s'en rendre compte. Heureusement ! La rentrée serait bien ennuyeuse si tout était toujours pareil.


Cela étant, une garde-robe de base épurée, avec des basiques de qualité triés sur le volet, reste la clé du style, le vrai. Celui qui définit l'élégance en toutes circonstances, y compris les matins pressés.

On a toutes une petite idée de ce qui fait l'uniforme efficace par excellence : un jean droit, sans fioritures. Une veste noire parfaitement coupée, une marinière, des pulls et des t-shirts bien choisis. Un beau manteau, un trench classique, une jupe crayon et un pantalon noirs, forcément. Et la chemise blanche bien sûr, LA pièce incontournable.

Sans oublier les accessoires, évidemment. Comme ce sac de designer qu'on choisit pour la vie, des bottes canon mais confortables et la paire de basket qui dédramatise un look trop coincé. 

Vous ne savez pas par où commencer ? On a sélectionné le meilleur pour vous.

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Emily Beeson
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Whether you’re attending your last few weddings of the season, dressing up for dinner or hitting the town for the final party nights of the summer, the next few weekends are all about making it count before winter coat weather hits.   


Every wardrobe needs a few fail-safe going out looks and we’ve selected the perfect pieces to mix and match for every occasion. Think form-flattering dresses, lacy skirts, cool button-down shirts, barely-there heels and compact clutch bags.   

The best thing about these picks? They won’t break the bank. Shop our affordable going out edit below and give summer the send off it deserves…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Why do we love menswear so much, I don’t know. Maybe its because the clothes are super comfy and baggy. But after boyfriend jeans, mens shirts is having its moment! Especially shirts with bold prints and colours are loved by street style bloggers. Opt for a baggy shirt with your daisy dukes or even better wear it as a dress in the last days of summer. #mensshirts #menswear #streetstyle #trend #fashion

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Emily Beeson
emilylavinia added a look via the mobile app

Back to school season is here and with it comes fashion’s golden hour. Offering us the September issue of Vogue, AW collections and a new work wardrobe, the onset of fall is something the style set looks forward to every year.  


Androgynous dressing is always a winner when the weather starts to change – there’s just something effortlessly cool about a button-down shirt and tailored pants or a chic blazer over a simple tee.  

If you’re looking to give your office-ready ensembles a boost or just fancy rocking something inspired by the boys, we recommend a look at W Concept’s Drama Collection.   

A capsule line-up of sleek pants, shirts and boxy blazers in autumnal tones, the cutting-edge retailer has well and truly mastered the art of dressing to impress.  

Browse our favourite pieces from the collection below and put a twist on power dressing for the new season with a suit and shirt combo guaranteed to raise your game.  

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Every month we round up the pieces we’ve been loving, trends we’re crazy about and the designer pieces we’re lusting after. So, here’s what we’ve been wearing and wishing for in the SC office this month…   


We saw rain and a little chilly weather disrupt the heatwave so the sweaters came out. Did that mean we opted for sensible shoes? Absolutely not. Fun sliders, sandals and sneakers are still the order of August. Along with polkadots and leopard print – arguably the biggest trends of the summer so far.   

We’ve also been loving iconic accessories by Gucci as seen on Instagram – see IT-bags and sunnies – simple denim by M.i.H Jeans and of course, those easy breezy boho vibes.   

Simple cotton and linen shirts have been top of our menswear list and when it comes to colour trends yellow tones have been top of our list with everyone rocking a pop of sunshine at least once a week.   

Want to nail summer dressing just like our editors? Shop the edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Shopcade
shopcade added a look via the mobile app

We've been eyeing the Moda Operandi end of season sale for the longest time and we've found an array of amazing pieces we can't wait to share with you. The luxury retailer is treating us to a unique   sale, offering discounts on all spring collections. 


What's more Moda Operandi is the only retailer that lets you pre-order next season's styles straight from the runway. This means instant access to a curated edit of designer pieces. Do we need to say more? 

Moda Operandi is known for carrying some of the most breathtaking designs. We're talking stunning pieces from Alexis, Boyy, Khaite and our absolute favourite footwear designer Malone Soulier. 

Be the first to get your hands on floral tops, floor-skimming dresses, deconstructed shirts, precious jewelry and comfy mules from the likes of ALEXACHUNG, Nicholas Kirkwood, Carven, Tome and J W Anderson. But hurry, only a few hours until the sales end... 

Browse our Editors' picks below and claim your favourite styles today. You’ve definitely earned your right to a few of those gorgeous pieces in your closet. 

In partnership with MODA OPERANDI 

IMAGE CREDITS: MODA OPERANDI

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

What is summer’s most sought out look? Mini skirts and t-shirts. You have so many options. You can do classic denim skirt with white t-shirt. Band t-shirts with ripped denim skirts and many more. There is so much room to play with. Change your shoes, jewellery and bag and wear the t-shirt and mini skirt look over and over again. #skirt #miniskirt #tshirt #style #streetstyle #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Khaki and camouflage print. Strong girls strong trend. Military fashion is back again. Camouflage pants were the it-item of last season and now khaki military jackets are the perfect add on to your daisy dukes and t-shirts. #military #fashion #camouflage #khaki #style #streetstyle

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