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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Emily Beeson
emilylavinia added a look via the mobile app

Maximalism is set to be big this autumn and whether you’re revamping your wardrobe, your accessories line-up or your home, the eclectic trend is here to stay.  


Now when it comes to interior design nailing the maximalist trend can be tricky and there are a few rules to follow if you want to get it right. Basically, it all comes down to clashing prints…  

Power of three

When you’re clashing prints to create an eclectic, maximalist feel in your space, be sure to pick out no more than three strong prints. Whether you use these sparingly or cover an entire wall, be sure to limit your choice to two or three designs to keep things looking chic and considered rather than messy and out of control.   

Colour code

Picking out prints from the same colour family – like neutrals, pinks or monochrome – can really help to bring a space to life and character while still sticking to your chosen theme. Try an autumnal palette for the new season or channel 2018’s punk-inspired vibes with clashing animal prints.   

Accent and accessorise   

Rather than adorning every surface in your home with print, carefully select smaller statement print pieces to make the most of them. Opting for accent pieces and cool accessories will mean you can not only mix and match but this also gives you the option to tone your maximalist interior up or down depending on your mood.   

Want to get the look for yourself? Shop our edit of must-have pieces below to get started…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Lina Psaila
linapsaila added a look via the mobile app

There's no doubt that with balmy temperatures arriving there'll be a slew of outdoor events in our calendars and the obvious winner is brunch. Nothing quite beats sitting outside a café sipping rose and munching on pancakes in summer, does it?


This is a pretty casual event, so what should one wear for a brunch date? Half lazy, late breakfast with friends, half excuse to dress up like a lady who lunches, we want something that's a mix between comfortable and chic. We looked to our Editors to select four outfits to help you nail dressing for brunch with ease… 

Keep things flirty with a crochet dress, strappy sandals and a straw hat. Add a long scarf or denim jacket for those chilly mornings. 

Go for a casual look by donning a pair of cut-off jeans, a cool slogan tee and a cardigan. Chanel some sass by throwing a pair of mules to the mix and complete the ensemble with an XXL bag. 

Opt for muted, neutral tones with a pair of white straight-leg jeans, a relaxed tee, espadrilles and a basket bag that you'll be wearing all summer long. 

Polka dot dresses are everywhere this season. Style yours with a pair of cute ankle boots, a pair of vintage sunnies and a round-handle bag. 

Hungry for more brunch-ready outfits? Check out our gallery and shop our Editors' best picks in the edit below... 

IMAGE CREDITS: INSTAGRAM 

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Add a ribbon to your hairstyle, or a handkerchief can be the perfect solution to raise your style, especially for those days when our hair looks very dull. Look at these images that we select to inspire you and see how to incorporate them into your outfits! Credits: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

It's very common to get stuck in a jewellery routine. As they constitute a very personal and occasionally expensive business it makes sense that we narrow it down to a select few necklaces, rings, bracelets and earrings and wear the same every day; unless we restock. 


But whether those items are emotionally valuable to you, for example, a ring passed down from your mother or a family heirloom with a great significance, or even just a ring that you purchased to celebrate a momentous occasion they tend to become second nature. We put them on and that habitual thing ends up becoming a very repetitive process that may, in fact, hinder our ability to experiment and evolve our looks. 

Actually, jewellery provides many avenues of self-expression through new styling techniques or picking statement earrings that say something about you. A great styling tip is to layer your necklaces and make them stand out just like an individual statement piece would. It sounds very straight-forward but there is a difference between layering charms for example coins, to wearing statement pieces, like primitive jewellery, lettered pieces or experiment with textured items. 

Head to our gallery for more inspo and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram.


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Thiara Collorec
thiaracollorec added a look via the mobile app

Une petite virée à Londres. c'est toujours une bonne idée. À seulement quelques heures de Paris, la capitale britannique ne manque pas d'arguments pour nous séduire. Alors pendant la Fashion Week, c'est encore mieux ! 


Depuis ce matin, tous les modeux de la planète se sont donné rendez-vous à Londres. Mannequins, influenceurs, éditrices ou photographes, voici où les croiser entre deux défilés : 

Chiltern Firehourse : 

Rendez-vous incontournable de la hype londonienne, le Chiltern Firehouse est l'un des spots préférés des Vogue Girls pour un drink ou un petit dîner. Installé dans une ancienne caserne de pompiers, l'hôtel appartient au même groupe que le Château Marmont, à Lons Angeles, dans une version 100% British. La grande terrasse couverte au rez-de-chaussée est the place to be. 

Dover Streer Market : 

Le Concept Store le plus cool de Londres dispense toute presentation. Mélangeant grands noms du luxe et designer emergents, le Dover Street Market est un passage obligé pour tout fashionista digne de ce nom. Allez-y rien que pour regarder et vous poser prendre un thé chez Rose Bakery. 

Petersham Nurseries : 

À quelques minutes du British Fashion Council, là où se déroulent la plupart des défilés, Petersham Nurseries est un petit oasis en plein coeur de Covent Garden. Version mini de l'original à Richmont, à quelques heures de Londres, l'adresse est un mix de bar, delicatessen, cave et fleuriste. Le point de repli parfait entre deux défilés. 

The Ned : 

Bien plus qu'un hôtel, The Ned réunit un seul endroit pas moins de 9 restaurants et bars, un spa, un club privé et bien plus encore. Somptueux et branché à la fois, c'est l'endroit parfait pour un drink ou une manucure, selon votre humeur. 

The Curtain : 

Pour faire un peu la fete, cap sur the très select The Curtain, dans le quartier branché de Shoredich. Niché en haut de l'hotel du même nom, le club est connu pour ses soirées aussi glamour qu'animées. 

Crédit Photo : Pinterest 
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Lina Psaila
linapsaila added a look via the mobile app

The lust for velvet continues to capture our imagination with Kendall Jenner and Gigi Hadid sporting the trend that has pervaded the wardrobes of trendsetters and celebrities proving to be a red-carpet staple for Winter months - especially during Award season. From Amy Adams and Rita Ora in a lavish Tom Ford, Lady Gaga and Lily Donaldson in pure black and Nicole Kidman in a plunging velvet Armani Privé dress at this year’s BAFTAs. 


Here’s why we’re still craving for that velvet touch. 

Velvet massively took off in 2017 and is still going strong this season. This time the look is more elevated - less studio 54 and more uptown-chic. Think tailored suits, swinging dresses and grandiose skirts courtesy of Prada, Koche and Erdem. 

You can go completely head to toe in sumptuous rolls of velvet, or select some velvet accessories for a touch of glamour: From quilted cross body bags to velvet embellished platforms, block heels and slingback shoes available both from designers like Prada and Rochas but also more affordable retailers like ASOS and Forever 21. 

Velvet’s main characteristics are that elaborate look due to its complex and luxurious texture. However some hues on velvet can have an undesirable effect. When it comes to colour palette opt for shades of burgundy, teal, mustard, and crimson that dominate the Winter 2018 season. 

Be the first to sport the velvet trend by selecting your favourite items from our exclusive edit below! 

IMAGE CREDITS: VOGUE, Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Did you think we were going to leave you hanging just a week before Valentine's Day? We know you may have extra costs this week: From gifts to booking a fancy restaurant for your beau to maybe some me-time pampering. Whatever the case we thought that you deserve a little treat! From Reiss, to designer looks at Stylebop, Henri Bendel and Yoox, we definitely have something that will give you an instant mood lift without breaking the bank.

Take a look at our fave Deals below: 

ENDS TOMORROW 

YOOX Extra 20% off 

Banana Republic Up to $75 off

Old Navy 25%o off 

ENDS FRIDAY FEB 2ND 

GAP up to 50% off 

The Body Shop 30% off Select items 

ENDS MONDAY FEB 5TH 

Macy's up to 60% Off

Henri Bendel Up to 60% Off 

ENDS FRIDAY FEB 9TH 

Luisaviaroma Up to 60% off 

Stylebop Up to 70% off  

Hurry! Sales end soon! 

Have a look at our gallery for more inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram, Luisaviaroma, YOOX.

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Felicia Pennant
feliciapennant added a look via the mobile app

Make sure you check out our deals of the week before you make any pay-day purchases to get set for a fabulous February. You’re bound to find something you love/need for him and her; maybe a wardrobe update is in order due to the changeable weather (mild, freezing, rainy, repeat) or you’re prepping outfits for Valentine’s Day or a weekend away. And don’t forget about beauty as you’ll be able to stock up on well-known brands for less like Bare Minerals and Benefit from feelunique.com, and replace the almost finished products in your makeup bag. Race you to the checkout! 


You’ll regret not shopping the deals and our must-buys below as some offers end today. 

ENDING TODAY 
Route One: extra 15% off. Code: EXTRA15. 
Warehouse: 20% off everything. 
La Redoute: extra 10% off. Code: EXTRA10. 

ENDING TOMORROW 
IKRUSH: 20% off everything. Code: TREAT20. 
Misspap: 40% off everything. Code: GET40. 

ENDING WEDNESDAY 
Nasty Gal: 20% off everything + free next day delivery. Code: SCORE. 
Feelunique.com: Up to 20% Bare Minerals and Benefit. 
Miss Selfridge: 20% off student discount.  

ENDING THURSDAY 
Shoeaholics: Extra 20% off flats and trainers edit. Code: C20. 

ENDING FRIDAY 
Lookfantastic: 15% off. Code: LF15. 
F&F: 20% off tailoring. 
Gap: Up to 35% off. Code: SHOPGAP. 
Wallis: 20% off select styles. 
Iwantoneofthose.com: 15% off gadget box. Code: GADGET15.

Image credit: Instagram.

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Lina Psaila
linapsaila added a look via the mobile app

A headscarf is one of those accessories that you think only a select few may have been gifted to nail in their lifetime, but in all honesty, anyone can pull off a headscarf. It's just a matter of knowledge and individual taste. So, this week because headscarves are trending (although when were they not in fashion) we're going to show you how to wear it. And believe us when we say anyone can sport it. From the Queen to Grace Kelly, Lauryn Hill, or Gucci models there's a headscarf girl in all of us. 


Boho Vibe

If you're feeling the Gucci 70's vibe then this is the look for you. Just opt for a long scarf that you'll wrap around your head and tie it securely at the back.

Queen style 

For this look, you'll need a much shorter fabric preferably in a monotone colour devoid of any patterns. And voila! Classic Queen chic. 

Turban 

Even if you're not Linda Evangelista in the 90's you can still rock the uber elegant turban. Take an elastic scarf and tie it once in the front and once securely on the back of your neck.

 HeadBand 

Go for the Upper East Manhattan Charlotte from SATC meets Blair from Gossip Girl vibe and sport a very classy headband and elevate any smart casual outfit! 

Ready for scarf day? Just head to our gallery for more inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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corina bello
mcorik17 added a look via the mobile app
mcorik17

On sporty airs or perfect to go to work. We select the models that cannot be missing in your wardrobe this summer.Credits: Pinterest

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Organizing makeup can become a more complicated task than it seems: labials scattered in the bathroom drawer, nail varnishes in a box, products forgotten in a vanity case . We started 2018 with the firm to keep our products organised. I select the 15 best organisers that I have found.Credits: Pinterest

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