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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

A playful mish-mash of vintage finds and ironic ‘bad taste’ objects, kitsch embraces bright colours and retro silhouettes. Certainly an acquired taste, when done right kitsch can be a real crowd pleaser. 


This eclectic trend is the definition of maximalism and is certainly not for the faint of heart.  
You can dial up the look as much as you like for maximum impact or simply dedicate a corner of your home. Whatever your choice, it’s worth bearing these three golden rules in mind…   

Mix and match  

This goes for everything – colours, styles, patterns and eras. Don’t be afraid to pepper a vintage sofa with bright modern cushions or mix up your artworks.   

Cluster objects  

Your kitschy items will be far more impactful when grouped together. This way, your ornaments, artworks and furniture will play off each other far better and work much harder.   

Be personal   

Pick out items that make you happy, represent you or evoke memories. The beauty of kitsch is that it’s a totally celebratory décor trend and the perfect opportunity to showcase your creative side.   

Want to try the trend in your home? Browse and shop the edit below for our team’s favourite kitsch-perfect pieces…  

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IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

With so many gorgeous pieces dropping with the onset of each new season it can be tricky trying to figure out which pieces are worth investing in. Cue the rise of the designer rental market. Brands like Rent The Runway make it easy to rock the latest IT-bag or designer dress for a fraction of the cost.


So whether you've a one-off occasion coming up or you want to try out every fall trend without splurging, here are the pieces you might want to consider renting instead of making a full investment in this season...

A party dress 

Sequins and statement prints are going to be huge this fall, but realistically, how much wear are you going to get out of an embellished party dress? Save your money for staple pieces and try out the trend without the commitment.

A statement coat

While it’s always worth investing in a classic coat – think camel, black and navy – this season’s statement styles may not be still be so cool in a couple of years. Tartan, houndstooth and bright colors are all key looks for fall, so grab them now.

A bold bag

Logo prints and neon hues are big on the street style scene, but they don’t exactly scream timeless. If you’re still not sure if it’s worth splashing the cash on this season’s bold bag trends, play it safe and rent one instead.

A printed jacket 

Probably the easiest way to refresh your wardrobe, a printed jacket will make your go-to jeans and sweater feel completely new. Animal prints and military styles are the ones to look out for right now.  

Retro sunglasses

Sunglasses aren’t just for summer – they’re the easiest way to work this season’s retro trend, and they’ll look so good with a faux-fur coat. Look for an oversized cat-eye pair in a bright color or tortoiseshell print. 

Browse the edit below to shop our Rent The Runway picks. 

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IMAGE CREDITS: Pinterest   

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Shopcade
shopcade added a look via the mobile app

So, you’ve got the ready-to-wear trends down for the new season – now it’s time to brush up on the best beauty looks from the FW18 runways. Here’s what was hot and how to rock it this season...


Electric eyes 

Neon hues are huge this fall, but it wasn’t just the clothes that were bright on the FW runways. The models at Prada and Marni wore electric eyeshadow, while at Dries Van Noten neon lashes reigned. Try accenting your usual black liner with a bold color in the inner corner of your eyes, or give your lashes a swipe of blue mascara.

Brushed brows

Another season, another brow trend. This time, make up artists kept them natural and feathery. All you need to nail the trend is a tinted brow gel –  or keep it clear if you’re blessed with full brows – and softly brush the hair upwards.

Retro lashes

Valentino and Givenchy embraced ‘60s-inspired beauty, coating models’ eyelashes in plenty of mascara for a retro feel. The trick to keeping this trend modern is to leave the rest of your face as natural as possible – think dewy skin and a just a dab of lip balm.

Punk liner

The runways were awash with rebellious clothes, and there was plenty of make up to match. Max Mara opted for a glam-punk look, with Gigi Hadid and Kaia Gerber sporting dramatic smoky eyes in the show. Don’t worry about getting it perfect – the smudgier, the better.

Want to try the looks for yourself? Shop our essentials from the edit below...

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Emily Beeson
emilylavinia added a look via the mobile app

Ready to shop for the new season but overwhelmed by all the trends? Don’t worry – we’ve rounded up the best looks from London Fashion Week, along with our favourite AW18 pieces.   
Modern military  

It’s not unusual for military pieces to appear on the AW runway, but Belstaff’s collection was a fresh take on the trend. We loved the printed hoodies worn with double-breasted coats and zipped cargo pants.   

Reworked classics

For AW18, Burberry gave its iconic pieces a contemporary update: see the oversized trench coats, rainbow logo-embroidered sweatshirts and checked baseball caps.  

Tonal tailoring   

Loved for its pared-back minimalism, Joseph’s autumn collection did not disappoint. A standout look consisted of clean brown tailoring worn with a sharp camel coat.  

Utility cool   

JW Anderson’s show combined menswear and womenswear, but each had an effortless utilitarian feel. We predict the graphic knit sweaters and relaxed khaki pants will be an instant hit.   

Industrial outerwear

Not only were the coats and jackets at Christopher Raeburn incredibly cool, they were also constructed from recycled materials. Look out for the checked wool pieces made from Russian navy blankets.   

Asymmetric shapes   

Chalayan’s deconstructed designs made ordinary wardrobe staples feel completely unique – check out the cut-out trousers and cleverly folded coats in the line-up.   

Heritage checks   

You can always count on Margaret Howell to deliver timeless pieces that will transcend seasons – for example, the checked shirts and Prince of Wales tailoring seen on the runway. 

Retro refresh   

‘70s references could be spotted throughout Oliver Spencer’s show, but in the most understated way: see the corduroy and velvet trousers and shearling jackets.   

Sports luxe  

Sportswear has become a fixture on the runway, and it’s not going anywhere fast. Band of Outsiders mixed retro tracksuits with smart tailoring for a fresh take on the trend.   

Go graphic  

Bold logo prints are still dominating the street style circuit, and it looks like they’re sticking around for another season. Cottweiler’s final look was an oversized T-shirt embroidered with the Natural History Museum’s name – also the location of the label's show.   

Shop the trends seen on the runway with our AW18 edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Wild prints are back in fashion. The eighties glamour style is here with us now. 80s was filled with zebra prints, even so they were more popular than leopards. Now you have a reason to live the 80s all over again. This retro trend is quite tricky to wear. If you pair them with neons or bold colours you might get a tacky look. But if you stick with the classic black & white colour palette your look will be polished and expensive! #zebra #trend #prints #fashion #style #streetstyle

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Emily Beeson
emilylavinia added a look via the mobile app

There’s no doubt that sneakers have ruled the runway and the street for several seasons now – and thankfully, they’re not going anywhere. From the ‘dad’ sneaker trend kicked off by Balenciaga to minimalist styles and iconic ‘90s classics, every influencer has traded in their heels for a super comfy pair. 


Need proof? All you need to do is check Instagram. This year, sneakers dominated our feeds more than ever before: search for #yeezy350 or #airmax90 and you’ll be met with millions of posts. Here are the most popular sneakers to add to your collection. 

The throwbacks

If you prefer your sneakers with an old-school feel, the Nike Air Max 97 is your best bet. Loved by everyone from Bella Hadid to Drake, they’ll add a ‘90s edge to any look. The Adidas Superstar is another retro favorite that will only get cooler with time. 

Supersize soles

Balenciaga’s Speed sneakers took over the street style circuit last season, and now its chunky Triple S style is selling out fast. But don’t worry – almost every label has platform-soled sneakers to choose from.  

Skate icons

J.W. Anderson’s collaboration with Converse has reaffirmed everyone’s love for Chuck Taylors, and Vans Old Skools are still the go-to option for laid-back LA style. Trust us, you’ll wear them forever. 

Want to see more? Shop our edit below…

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IMAGE CREDITS: Pinterest 

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Perfectly on point with these orange point shoes matching the retro mood of the carpet! #orangeshoes

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Have you heard about the latest fashion trend? Yes, you guessed it right, it is definitely a retro trend… Back from the eighties these super high waist jeans are going to be one of your favourite vintage moment. Set on the slimmest part of your waist, these jeans are called ‘Pinch-Waist Jeans.’ Elongating your legs and slimming your waist, these jeans will be the star of your style. #style #jeans #denim #trend #streetstyle #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Accessories can change the plainest look. And hair accessories are my favourite this season. As fashion is going full retro for 2018, why not go back to your old-time favourites; butterfly clips, headbands, scrunchies. They are all in! #hair #accessories #bandana #clips #hairclips #style #streetstyle #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Carrie Bradshaw called it ugly. Fashion called it ugly… Until now! After Alexander Wang’s fashion show last season, scunchies have made a comback from the 80s and 90s. If you’re looking for new hair accessories try out your childhood favourite; scrunchies. #scrunchies #style #fashion #retro #trend

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

I love the dress that Suki Waterhouse has in this picture, is very fun, a little bit romantic and retro just like her signature style. And also, can I borrow those shoes? photo credit: @wmag on twitter. #fashion #dress #style #look

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

I don’t know why but everything retro is a trend for this season! Vintage trends are re-emerging in fashion and I can’t get enough of it! I’m a nineties gal but I love everything before it! If you’re in the market to buy new sunglasses, then definitely go for the retro styles. Either channel your inner Matrix gal or Audrey Hepburn… Cat-eye or skinny sunglasses, retro is the answer for this season. #retro #vintage #sunglasses #style #fashion #streetstyle #trend

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