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STYLE & SHOPPING.

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Shopcade
shopcade added a look via the mobile app

Hop on the end of season sales from all your favourite high street and designer retailers for clothing, shoes, accessories, skincare, and make-up bargains that'll see you through the rest of the year! 

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Shopcade
shopcade-us added a look via the mobile app

Eager to give your wardrobe a much needed update? Don't miss out on the end of season sales spanning dresses, blazers, tees, jeans, bags, watches, shoes, skincare, and makeup favourites from retailers such as Gilt, Macy's, Kohl's, Sephora, and more!

Photo Credit: Pinterest

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Shopcade
shopcade added a look via the mobile app
shopcade

Available to order in 1 click from Shopcade, Aeterna Style boasts on-trend SS16 pieces from brands like For Love & Lemons, Custommade, and Iroo! We get up close and personal with Angela and Geeta of Aeterna Style to find out more about their fashion ethos and more...

Describe Aeterna Style in 3 words...

- Unique, contemporary, and timeless.

Where do you get your inspiration from?

- Travelling, design, Vogue, and inspirational women.

Which pieces from Aeterna Style do you most enjoy wearing?

- Angela: I like the Lilly Pastel Pink Dress from So Nice because it's unique and timeless. It has the cutest print ever on the fabric and you can dress it up with pastel pink pumps or easily dress it down with white sneakers. It's the ultimate versatile piece for your summer wardrobe!

- Geeta: I love the Emelia Mini Dress by For Love And Lemons because it's so feminine and elegant. It's perfect for summer events and very different to other dresses out there.

How would you sum up the Aeterna Style customer?

- She is a woman who wants to look different from the high street and from her peers. She wants to invest in quality timeless pieces that she can wear again and again. But most of all, she wants to look and feel confident in life and in everything she does. This will resonate in her unique style.

Which celebrities best resemble the Aeterna Style aesthetic?

- Cate Blanchett, Olivia Palermo, and Jennifer Connelly. 

What's next for Aeterna Style?

- As we are an online boutique we thought it would be to give our customers the opportunity to see our beautiful collections up close and in person in London at the Stylist Live event held from October 13th-16th. 

Why the name "Aeterna Style"?

- We love the concept of our brand name, Aeterna, which means "Timeless" in Latin. However, not the smart linguists we'd like to be, we are still not 100% sure what's the correct way of pronouncing Aeterna other than saying it with a very Aussie accent!

Look to our edit below to shop high summer and transitional looks from Aeterna Style!

Photo Credit: Aeterna Style

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Shopcade
shopcade added a look via the mobile app
shopcade

Enjoy sunny skies, glistening blue waters and eye-catching holiday style with the best beach fashion edit you'll ever shop from! Look below to fill your carry-on with beach cover ups, hot weather dresses, swimwear, jewellery, summer sandals and accessories from Guess, Nobody's Child, Reiss and more. 

Photo Credit: Pinterest

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Shopcade
shopcade added a look via the mobile app

The 411: London based fashion label Mod Dolly is for the modern girl who seeks not only to be more creative in her everyday style but individual too! Pieces from its fashion lines - seasonal Ready-to-Wear line and signature range - can be bought directly from Shopcade. 

Why You Need Mod Dolly: Vintage style lovers are treated to in-house designed pieces created with love and attention to detail. Plus, Mod Dolly stocks jewellery, accessories and stationery from kooky independent labels such as cult favourite Ban.do!

Our Fave Item: Mod Dolly's Shauna Blue Striped Playsuit is a fun yet elegant garment that can be easily dressed up or down for the summer months. Wear it with a blazer, satchel and mid-heels to cope with an office heatwave or with a woven tote and espadrilles for a day at the beach!

Photo Credit: Mod Dolly

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Amanda P
amandapichel added a look via the mobile app
amandapichel

Now that the long weekend is over, it's time to head back to the office and back to real life. You may think all the fun is over, and the sales are done... but they're not! Give yourself something to look forward to by ordering yourself something special from Mango. The retailer has clothes, shoes, and accessories for ladies, guys, and the little ones! Get up to 50% off anything in the Spring/Summer '16 line now!


Photo Credit: Mango

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Lily Niu
lilyniu added a look via the mobile app

You can scroll through your social feeds and stare at all the stars you want but when push comes to shove, you know for a fact there are just some dress styles you can't pull off! The time has come to stop moping and shop dresses for YOUR body shape! Check our guide to determine you body shape and shop below to enhance your figure the RIGHT way...

1) Apple Shape: Do you carry weight above your hips and have a broad back and shoulders but slender legs? Welcome to the apple shape club! Opt primarily for monochrome shades, empire and v-neck dresses, and cuts that show off your pins like mini dresses or skirts with a thigh split. Apple shaped celebrities include Angelina Jolie, Eva Longoria and Drew Barrymore.

2) Pear Shape: Got a lower half that's bigger than your upper half? Congrats; you've joined the ranks of Kim Kardashian, Eva Mendes and Katherine Heigl in having a pear shaped bod! Emphasise your shoulders by adding volume and show off your midsection with a plunging neckline. Also choose dresses that accentuate your waist. 

3) Wedge Shape (Inverted Triangle): With the likes of Naomi Campbell, Renee Zellweger and Demi Moore as your ideal style icons, wedge shaped individuals tend to have a narrow waist and hips with a broader top half. Wear A-line dresses when possible to balance your silhouette and choose styles with higher waists...without spaghetti straps or boat necklines.

4) Rectangle Shape: Do your shoulders, waist and hips have a similar width? You a rectangle shaped! Show off your arms and legs, choose dresses with ruffles, scoop necks and sweetheart uppers. Stars with a rectangle shaped figure include Natalie Portman, Kate Hudson and Camreon Diaz. 

Photo Credit: Pinterest

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Shopcade
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It’s that time of year again, we’re back on the hunt for the ultimate summer dress… Explore Gap’s Summer Dress Shop and find comfortable, elegant and versatile pieces that'll stand the test of time in any wardrobe! We've lined up three key looks for SS16: Prints Galore, The LWD (that's the Little White Dress) and Rompers and Jumpsuits. Get into the spirit of summer and shop NOW...


Photo Credit: Gap

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Amanda P
amandapichel added a look via the mobile app

Olivia Palermo is living up to our #hairgoals with her latest cover for Harper's Bazaar Mexico. She wears a loosely woven braid on the side, giving her an effortlessly romantic, feminine look. Her makeup stays natural throughout the shoot, with mascara and full brows, dark rose shadow, and just a swipe of lipgloss. Her gold hoop earrings complement her outfits, which are full of ruffles, lace, and boho silhouettes. Get Olivia's look with our edit below!


Photo Credit: Fashion Gone Rogue

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Amanda P
amandapichel added a look via the mobile app
amandapichel

Memorial Day may be over, but there's still time to save big for the holiday! There are some huge sales going this week to help you whip your summer wardrobe into shape. Get hot-weather ready in some casual boyfriend jeans or a striped pair of shorts from Banana Republic. If you're looking for something work-appropriate, they have heaps of midi skirts, gauzy tops, and cheerful printed dresses! Get up to 30% off until 6/7 ONLY! Don't wait!


Photo Credit: Banana Republic

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Shopcade
shopcade added a look via the mobile app
shopcade

It's never too late to transform your look but then again, with these hot midseason deals lasting just a few days, it's better to shop the sales quick before your favourite pieces have sold out!

> Office: Get 20% off full price Office brand shoes with OFFICE20 at checkout UNTIL MONDAY
> George at ASDA: Get 20% off selected lines UNTIL TUESDAY
> Monsoon: Get up to 30% off summer essentials UNTIL MONDAY
> Laura Ashley: Get 30% off everything UNTIL 5TH JUNE
> Topshop: Get up to 30% off on selected lines UNTIL MONDAY
> Miss Selfridge: Get 30% off jeans UNTIL TUESDAY
> Weird Ape: Get up to 30% off selected lines 
> Gap: Get 30% off full priced items and an extra 15% off sale styles with GOTGAP only UNTIL MONDAY
> Latelita London: Get up to 40% off selected lines
> House of Fraser: Get up to 40% off selected lines UNTIL WEDNESDAY
> Mod Dolly: Get up to 40% off selected lines
> Mango: Get up to 50% off selected lines UNTIL 3RD JUNE
> F&F: Get up to 50% off selected lines UNTIL TUESDAY
> Yull Shoes: Get up to 50% off selected lines
> Hipanema: Get up to 50% off selected lines
> New Look: Get up to 60% off selected lines UNTIL 3RD JUNE

Photo Credit: Monsoon

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Amanda P
amandapichel added a look via the mobile app

Now that we're well into May, it's time to rebuild your summer wardrobe! Many of us tossed out old, reliable pieces during our spring cleaning frenzy, because they were outdated, too worn, or just plain tired out. So naturally, we need to replace them with new classics! 


In my top 30 dresses for summer, you'll definitely find something you're missing. A few key dresses not to miss: a striped number, a breezy shirtdress, a slinky slip dress, a casual maxi, and a black and white athleisure piece.

Photo Credit: Pinterest

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Amanda P
Am I missing anything? What's your favorite dress?
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