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Thiara Collorec
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Pour le commun des mortels, les fashion week sont l'occasion d'avoir une petite leçon mode condensée en quelques jours : de NY à Paris, les filles les plus stylées de la planète nous inspirent avec leurs idées de looks et associations inattendues, comme le manteau ceinturé. 


Ceinturer son manteau, voilà une astuce facile à reproduire en toute circonstance. À Londres, les fashionistas ceinturent tout : du manteau en fourrure, comme Camille Charrière, à la doudoune overzize, comme Emmanuelle Alt, on casse le volume d'un gros manteau en soulignant joliment sa taille. 

Vous aurez compris, vous vous pouvez tout ceinturer. Classique avec une ceinture fine en cuir ou fashion avec une longue ceinture industrielle, cette petite touche fait immédiatement la différence. Vous pouvez aussi craquer pour un manteau déjà ceinturé, dont la coupe sera parfaite, quite à remplacer la ceinture pour un effet plus mode. 

Découvrez notre sélection et choisissez votre camp ! 

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Felicia Pennant
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With London Fashion Week well underway, take your cues from the streetstyle set as you shop this week’s incredible deals. Nasty Gal, IKRUSH and AX Paris are offering discounts on everything, not just the sale, and you can shop Misspap’s newest styles for a quarter off. Trend boxes you can tick are anything red or mustard, check tailoring, statement shoes, and a floral dress wouldn’t hurt for an wedding or Spring event you’ve got coming up. Head to Lookfantastic to re-stock your bathroom shelf or pick up some new beauty products to try. 


Scroll through the deals and shop our edit of the best pieces for less this week below.

ENDING TOMORROW 
Nasty Gal: 20% off everything + free delivery. Code: SOCRE20. 
IKRUSH: 20% off everything. Code: TREAT20. 
AX Paris: 10% off everything. Code: 10ALL. 
Misspap: 25% off new in. Code: NEW25. 
Boohoo.com: 25% off going out. Code: LOVE. 

ENDING WEDNESDAY 
Zalando: Up to 40% off trainers. 
Topshop: Free worldwide delivery.  

ENDING FRIDAY 
The Hut: 20% off coats & boots. Code: RAIN20. 
Lookfantastic: 15% off. Code: FIRST. 
IKRUSH: 50% off boots. 

 Image credit: Instagram.

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Morgan Blanks
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The most famous faces in British fashion came together in support of the LGBTQ community and collection at the head of Burberry. Models such as Kate Moss and Cara Delevingne looked glamorous as ever! #LondonFashionWeek #Burberry Credit: Vogue Paris

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Isabelle Herring
Love this collection!
Thiara Collorec
thiaracollorec added a look via the mobile app

Une petite virée à Londres. c'est toujours une bonne idée. À seulement quelques heures de Paris, la capitale britannique ne manque pas d'arguments pour nous séduire. Alors pendant la Fashion Week, c'est encore mieux ! 


Depuis ce matin, tous les modeux de la planète se sont donné rendez-vous à Londres. Mannequins, influenceurs, éditrices ou photographes, voici où les croiser entre deux défilés : 

Chiltern Firehourse : 

Rendez-vous incontournable de la hype londonienne, le Chiltern Firehouse est l'un des spots préférés des Vogue Girls pour un drink ou un petit dîner. Installé dans une ancienne caserne de pompiers, l'hôtel appartient au même groupe que le Château Marmont, à Lons Angeles, dans une version 100% British. La grande terrasse couverte au rez-de-chaussée est the place to be. 

Dover Streer Market : 

Le Concept Store le plus cool de Londres dispense toute presentation. Mélangeant grands noms du luxe et designer emergents, le Dover Street Market est un passage obligé pour tout fashionista digne de ce nom. Allez-y rien que pour regarder et vous poser prendre un thé chez Rose Bakery. 

Petersham Nurseries : 

À quelques minutes du British Fashion Council, là où se déroulent la plupart des défilés, Petersham Nurseries est un petit oasis en plein coeur de Covent Garden. Version mini de l'original à Richmont, à quelques heures de Londres, l'adresse est un mix de bar, delicatessen, cave et fleuriste. Le point de repli parfait entre deux défilés. 

The Ned : 

Bien plus qu'un hôtel, The Ned réunit un seul endroit pas moins de 9 restaurants et bars, un spa, un club privé et bien plus encore. Somptueux et branché à la fois, c'est l'endroit parfait pour un drink ou une manucure, selon votre humeur. 

The Curtain : 

Pour faire un peu la fete, cap sur the très select The Curtain, dans le quartier branché de Shoredich. Niché en haut de l'hotel du même nom, le club est connu pour ses soirées aussi glamour qu'animées. 

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Lina Psaila
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Although last season designers were trading the New York catwalks for British and Parisian shows, this year it seems that London has followed New York's example. Most notably, Topshop abandoned the runway for its traditional Unique show while Emporio Armani and  Tommy Hilfiger also forewent the shows as they were a big departure from London's experimental design team. However, LFW is all about fresh designers, innovative thinking unexpected garments, and bold statements. 


THE NEWCOMERS 

AV Robertson who designed for Marc Jacobs and Presented at Fashion East is one of the emerging designers to watch. Matty Bovan is a press favourite already as she made the cut of The Kids Are Alright in British Vogue's January issue. After earning the Emerging Womenswear Designer award at the Fashion Awards in September, Michael Halpern is constructing an ambitious production and a much-anticipated collection. 

THE VETS 

We'll witness the departure of Christopher Bailey from Burberry on Saturday after 17 years with the House. Johny Coca from Mulberry will be back on the London stage after a small detour to Paris in September, while Delpozo is bringing ball gowns to London in the place of Ralph & Russo. We're really excited to see JW Anderson whose missed the usual Men's show but is putting on his first co-ed collection. 

THE REGULARS 

Even though we may be missing a few names from the list, we can still count on Roksanda, Erdem and Christopher Kane to impress at LFW. Newcomer Michael Halpern will throw a soiree with Brows while Gareth Pugh is hosting a decadent party of his own. Sunday is all about Edward Enninful's British Vogue BAFTA party that will follow after the ceremony.Ready for a taste of London Fashion Week? Scroll down below and shop everything British! 

IMAGE CREDITS: VOGUE.com, CNN.

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Morgan Blanks
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Marc Jacobs showcased a range of 80s inspired oversized coats in a collection of bold colours. It’s all about the oversized outfits! #fashionweek #marcjacobs #oversizedcoats #80s Credit: Vogue Paris

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Felicia Pennant
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Love is most definitely in the air as you can score some incredible Valentine’s day deals this week. It’s seems your favourite brands and retailers are doing their upmost to ensure you rise the the occasion and look your best however you’re celebrating. Moda Operandi, AX Paris and Missguided are just three offering dream date dresses and standout separates for less, while Lookfantastic has brilliant products to enhance your natural beauty and Shoeaholics will ensure you’ll walk through the season in stylish shoes. Then go to the Gap if you want to get something lovely for your kids in your life. Enjoy! 


Scroll down to shop our top picks!  

ENDING TODAY 
Paul’s Boutique: 20% off full price. Code: LOVEPB. 

ENDING TOMORROW 
AX Paris: 14% off everything. Code: LOVE. 
Psyche: 10% off accessories. Code: LOVE10. 
Macy’s: Extra 20% off. Code: LOVE. 
Moda Operandi: 10% off Valentine’s Day. Code: NEWTOMO. 
Lavish Alice: 20% off everything full price. Code: VDAY20. 
Banana Republic: 25% off. 

ENDING FRIDAY 
Gap: Up to 40% off kids & babies. 
Shoeaholics: 10% off all boots. Code: 10OFF. 
Missguided: 40% off selected lines. Code: LOVE40. 
Lookfantastic: 15% off. Code: BRIGHT. 
The Idle Man: 30% off Farah. 
Misspap: 20% off new in. Code: NEW20. 

Image credit: Instagram.

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Lina Psaila
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New York Fashion Week runs from today until next Wednesday, February 14th following the Men's collections February 5th- 8th. However, this New York Fashion Week is different than the rest. It's following on a wave of changes that was initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo also joined the pack of designers leaving New York for Paris. While the controversial collaboration of Rihanna's Fenty x Puma received many accolades and the quintessential American spirit brand of Ralph Lauren hosted his show in his Bedford garage. This season more designers are striking on their own accord while two are coming out of town. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the New York edgy and youthful sensibility. Esteban Cortazar - the boy wonder from Paris, formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule there are more designers evading the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before moving with his plans. Marchesa's Georgina Chapman after filing for divorce from Harvey Weinstein and Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London, Tome traded New York for Paris while there will be no Fenty x Puma show. Many others Public School and Baja East switched to straight-to-consumer, Burberry and Mansur Gavriel wanted to a see-now-buy-now model while Rebecca Minkoff and Lela Rose opted for Instagram shows instead of IRL ones.

FASHION WEEK STAPLES 

But still, it's New York fashion week Marc Jacobs whose latest collection was featured on the cover of American Vogue is closing the show. While Raf Simons is presenting both his third collection for Calvin Kein and also showcasing his own menswear brand. Tom Ford is showing two separate collections Women's and Men's. We're anticipating Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott! We're also expecting a breath of fresh air from newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and the American - Australian Matthew Adams Dolan, a denim aficionado and Rihanna favourite. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. 

Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT


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Lina Psaila
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New York Fashion Week starts today and will run until next Wednesday 14th February (aka Valentine’s Day) following the Men's collections held between the 5th and 8th of February. However, there are a host of changes, initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo crossed over to the French capital as well, and even more, designers are shaking up the fashion system. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the city’s urban edge and youthful sensibility. Esteban Cortazar, the boy wonder from Paris and formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule, more designers have followed suit and evaded the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before executing his plans. After filing for divorce from disgraced film mogul Harvey Weinstein, Marchesa's Georgina Chapman and her co-founder Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London ( the former this season, the latter next), and there will be no Fenty x Puma show (making a Rihanna a little less likely). Others like Public School and Baja East have switched to a straight-to-consumer format, Burberry and Mansur Gavriel’s collections will be see-now-buy-now, while Rebecca Minkoff and Lela Rose have opted for Instagram shows instead of IRL ones. 

FASHION WEEK MAINSTAYS 

But one of NYFW’s biggest names Marc Jacobs, whose latest collection was featured on the cover of American Vogue, is closing the week as usual. Raf Simons is presenting both his third collection for Calvin Klein and his own menswear brand; while Tom Ford is eschewing co-ed shows by showing his new menswear and womenswear separately a few days apart. We're looking forward to seeing what Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott have come up with! And keeping a close eye on Monse, newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and Rihanna’s favourite denim aficionado Matthew Adams Dolan. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT

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Thiara Collorec
thiaracollorec added a look via the mobile app

Un bijou pour la Saint Valentin, le c'est classique qu'au fonds on aimerait toutes recevoir. Et si c'est une bague, difficile de garder cet air blasée anti Saint-Valentin et de cacher que oui, on est vraiment touchée... 


Il y a la bague de fiançailles bien sûr, qui dispense tout commentaire, mais pas que. Une jolie bague reste un cadeau riche en symbole, que l'on portera tous les jours. Cela veut dire je tiens à toi et j'ai envie de le montrer. 

Bien choisir sa bague est donc indispensable. Le classique solitaire reste une valeur sûre, mais des nouvelles marques cool comme Ginette NY, Monsieur ou Goyal Paris surprennent avec des designs graphiques et sophistiqués, qui feront craquer les plus modernes. 

Découvrez notre sélection... et choisissiez la votre.

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Lina Psaila
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When Rihanna stepped on stage at the 60th annual Grammys last Sunday, we gasped as she unveiled her outfit. It was a long vinyl trench coat in deep burgundy, complete with matching gloves and boots; and in true Rihanna fashion, she proved that confidence can be part of your attire. And no wonder: the ‘Wild Thoughts’ songstress’ love of statement coats is well documented and vinyl has been more associated with clothing than records in recent seasons. 


The vibrant hue was most surprising as Rihanna put her own spin on the luxe material. Today's coolest trendsetters are adding vinyl pieces to their everyday attire to infuse a much-needed edginess. And as the fetishistic fabric hasn’t completely shaken off its racy connotations, the juxtaposition with other textures and flattering silhouettes is captivating circa 2018. Check out the street style in Paris, London, New York or Milan and you're bound to find plenty of styling tips. 

We’d recommend teaming a sleek pair of vinyl trousers with a soft feathered sweater to indulge in the dynamic contrast between the two. Or trying the ever popular long vinyl trench coat over day and night outfits. You could also opt for a black vinyl midi skirt then tone it down by pairing it with a puffer jacket. Finally, go for the ultimate sexy chic combo of the thigh-high vinyl boot. 

Ready to try vinyl? Browse through our gallery for more inspiration and shop your favourite items from our expert edit below. 

IMAGE CREDITS: Instagram. 

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Thiara Collorec
thiaracollorec added a look via the mobile app

Elle vous a manquée, Paris Hilton ? Peut-être pas, mais en la voyant en clone de Kim Kardashian, on est pour le moins intrigués ! 


Voyant toujours plus grand, Kanye West a crée ni plus ni moins qu'une armée de clones de sa femme chérie, dont faisait partie Paris Hilton, méconnaissable en tenue Yeezy ultra moulante. Avec elle, des dizaines d'autres filles ont été shootées à différents endroits où Kim a été immortalisée par des paparazzi, dans une opération marketing aussi inédite qu'efficace. 

Les images ont fait le tour des réseaux en quelques heures, et à la veille de la sortie la nouvelle collection Yeezy, brillamment baptisée Season 6, on ne peut qu'imaginer les pics d'audience. 

Curieuse ? Découvrez votre Kim préférée en faisant défiler la galerie et shoppez la collection Yeezy dans notre sélection ci-dessus. 

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