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STYLE & SHOPPING.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

With the ‘organic’ trend going on, wooden jewellery couldn’t fit anything better! Linen and organic cotton has its perfect match; wooden accessories. If you’re feeling au naturalle you shoudl definitely style your outfits with these. #streetstyle #style #wooden #jewellery #trend #fashion

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Emily Beeson
emilylavinia added a look via the mobile app

The Duchess of Sussex Meghan Markle celebrated her birthday this month and as usual her outfits were on point. A pro at styling her looks to suit her royal engagements, Meghan Markle always manages to look flawless.  


Usually sticking to flattering neutral tones, sleek tailored silhouettes and simple accessories, we love how she manages to look elegant and still rock trending designers and styles.   

In honour of Meghan’s effortless style, we’ve created an affordable edit inspired by the Duchess so you can channel her looks for work, the weekend and beyond – think chic heels, pastel tones and that signature tailoring.   

Shop the edit below and save your favourites for later…   

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

Kim has been killing it with her outfits lately! I love the cut out design from her bodysuit and i'm really into her cleopatra bob, i think it suits her more than the long wavy hair that she previously had. photo credit: @kimkardashian on twitter #beauty #fashion #outfit #hair #look

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M.J Ortega
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moxbeauty

I call this outfit: when you wanna do black but in a summer and flirty way. Kim Kardashian is killing it with her outfits lately, she's never been shy of showing some skin, but nowadays she does and a more chic and cute way. What do you think of this look? photo credit: @kimkardashian on twitter #kimkardashian #outfit #summer #look

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Dumitru Dumitru
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Emily Beeson
emilylavinia added a look via the mobile app

Packing for a holiday is always a tough one – so many winning outfit ideas so little space. Your best bet when filling a suitcase for your summer holiday is to create a vacay-ready capsule wardrobe that can be relied on for any and every eventuality.   


This fail-safe line-up should contain a pair of sunnies that goes with absolutely everything, a wide-brimmed straw hat, hot-weather haircare products and of course, a few all-white pieces that are chic, comfortable and easy to wear.   

When it comes to shoes and accessories, opt for one or two accent pieces to lift your mix and match outfits and don’t be afraid to go bold with colour and embellishment.   

Finally, don’t forget light lacy lingerie, a swimsuit and a pair of faithful blue-wash denim shorts. Add a few ruffled tops and simple tees and you’re ready to roll.   

Want to build your own holiday capsule wardrobe? Browse our favourite pieces for creating a flawless edit below…

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Red is not quite associated with summer style, yet this season, our Instagram feed is filled with bright and bold red outfits. Bloggers and celebs are moving the winter all-red looks into the summer. If black is the classic colour of fashion, red is the bold and courageous one! Either red lips or red denim skirts… Red is definitely a popular colour this season. #red #colour #bold #style #streetstyle #fashion

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Emily Beeson
emilylavinia added a look via the mobile app

Investing in a pair of designer shoes is the ultimate treat. But sometimes, throwing your cash at a trending design may seem frivolous. So, we put a question to our editors to help you make a decision about your next investment: are those Balenciaga sneakers worth our hard-earned cash?   


SPEND  

Ok so the fact that this is a sneaker means it’s not a ridiculous shoe that will only work for certain occasions. You can literally wear sneakers anywhere. The comfort factor is a big deal here too – the Balenciaga iteration of these chunky shoes is well crafted and built to withstand the test of time making it worth the investment.  

Then there’s the branding. If you want people to know you’re rocking an IT-shoe rather than a designer dupe, these sneakers are worth splashing your cash on. Just make sure you get your cost per wear and figure out how many outfits they’ll complement before you make your purchase; thinking about color combos is key.    

SAVE  

Balenciaga’s iconic panelled sneakers have been re-imagined and re-produced in many affordable versions. Most recently River Island has created a copycat design that bears an uncanny resemblance to the original. The great thing about investing in a high street iteration is obviously that you can enjoy the look for less, but there are other benefits too.

Being able to rock your kicks without fearing for their safety is liberating. With an affordable pair, you’ll be able to wear your sneakers all season long, maxing them out with as many outfits as you like – no matter the occasion or the weather. 

What's your verdict, spend or save? Shop our high-end and affordable picks in the edit below and browse our gallery for inspiration...  

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

Much like the rest of the UK, we’re not ashamed to say that Love Island still has us hooked and boy is it shaping up to be a dramatic week in the villa… 


Along with sun, squats and scandal, there have been a ton of next-level outfits on our screens – rocked by both the girls and the boys. Last week we got the low-down on the Islanders’ beauty routines but this week, we’re looking to them for style tips. 

If you’ve got a sunny beach holiday coming up, or if you just fancy investing in a new pair of swim shorts or bikini for the summer months, we’ve got you covered. 

From high-end to high street, these picks come courtesy of some of the Islanders’ favourite brands. Plus, we’ve added a few pieces that match the ultra-cool outfits you’ve seen on your screens over the last few episodes too. 

So, whatever your budget, shop the Love Island edit below and supercharge your swimwear line-up for summer… 

Follow us on INSTAGRAM for more style and shopping tips.

IMAGE CREDITS: Pinterest 

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

Both, the Duchess of Cambridge and the Duchess of Sussex look so beautiful with their outfits.  What I really love about their looks, is the colors that they choose for the outfits and how they complement their skin tones so lovely.  The pastel baby blue color looks marvelous on Kate's fair and rosy complexion, and the dusty pastel pink is so stunning on Meghan's dark and olive complexion.  If you have similar a skin tone to anyone of the duchess, keep these color in mind when you're  looking for a new wardrobe. photo credit: @cosmopolitan. #royalty #theduchess #fashion #look

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M.J Ortega
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moxbeauty

I really like this two outfits, especially the one on the left.  It's such a nice outfit for going out in the city on these summer days, I love how the tomato red top really stands out on the pale complexion of the girl, and the skirt with the Dalmata print is a fun pair for the top and shoes.  photo credit: @manrepeller on twitter  #fashion #summer #outfit #look 

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