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STYLE & SHOPPING.

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Shopcade
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What’s classier and more comfortable than a classic ballerina shoe? Name us another style, we’ll wait. Made iconic by the likes of Audrey Hepburn and Kate Moss, ballet flats are a staple of every stylish woman’s wardrobe.   


In music and ballet ‘allegro’ means swift and lively which seems the perfect way to describe the new offering from Fitflop. The Allegro Ballerinas are a fusion of fashion-tech and enduring style and we can confirm, they’re the comfiest flats ever.

With FitFlop’s signature footbed technology, these ballet pumps offer your feet the anatomical support they need. And before you say, ‘supportive shoes are for my mother, not for me’ hear us out.   

The Dynamicush technology minimises impact so when you’re pacing to a meeting or running for the bus, you won’t feel the ground hitting your feet and sending shockwaves through your legs.   

Your ankles won’t feel wobbly after a day on your feet and thanks to a luxe leather upper and a range of colour options, you’ll be looking decidedly classic and elegant or cool and collected – depending on how you style yours.    

We suggest teaming your Allegro Ballerinas with anything from distressed denim and a cool army jacket and shirt combo to an on-trend leopard-print midi dress and a boxy leather jacket.  
Or if your work-to-weekend look rests more on the formal side, team a pencil skirt and checked blazer with a classic white tee and match your ballerina pumps to your bag.    

The styling possibilities are endless and let’s be honest, who doesn’t love being comfortable all day and all night, no matter where you’re heading?    

Browse the edit below and shop the Allegro Ballerinas now… 

In partnership with FitFlop    

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Gurpreet Singh
Emily Beeson
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Véronique Forge-Karibian Founder of the French platform for female entrepreneurs, Business O Feminin, lets us in on her secrets to a healthy work/life balance, her go-to brands and how to succeed as a woman in business... 

Why did you create Business O Feminin? 

I had the chance to work on a show about women called Women of Exception for several years in which I interviewed women with like Christine Lagarde and Simone Veil but also business minds like Mathilde Thomas of Caudalie and artists like Dee Bridgewater. 

What fascinates me about all these women is their path in life, their thread and the entanglement of the circumstances that helped them find their way. Through Businessofeminin.com, I wanted to give all women the ability to fulfil their professional potential and develop their full personal potential. 

How do you juggle your personal life and your career? 

I am fortunate to have help with my two children who are still young. I also try to spare some time for myself – I lived in London for nine years and in that time I started playing a lot of sports, which I still love to do. In the mornings I have my rituals and begin the day by using the Calm app to meditate. It’s a great little app that helps teach a life-changing practice. 

What are the pieces in your wardrobe that make you feel most confident? 

I like to feel comfortable in my clothes and not be too overdressed. I'm pretty keen on suede jackets, especially from the brand Van Palma. I wear them with jeans by Closed or leather pants by Fête Impérial. I’m also a hat person and I love Estrée for these. 

What essentials do you always carry with you? 

I always carry a pouch that turns into an evening bag in my handbag and in terms of other essentials I really like Clio Goldbrenner's new chic and practical collection. As for beauty, I carry a survival kit comprised of Mademoiselle Saint Germain's eye cream with cucumber, Glossier's pink blush and my favourite, By Terry's rose balm for my lips. 

Long days at the office can take its toll on your skin. Tell us about your skincare routine…

Always remove make up before bed, apply a mask twice a week and stay hydrated. This season I’ve been road testing a cream by Raw Material and a pomegranate serum from Wisdom Cares. I also do a deep skin cleanse every month to maintain a healthy glow. 

Who inspires you? 

I have a lot of admiration for Arianna Huffington, the founder of the Huffington Post, whom I had the chance to meet in London. She is extremely intelligent, cultured and visionary and the proof is in her new project, Thrive Global, a media platform geared towards personal development. She has drawn on her own experiences of burn out in order to help people take a step back and enjoy the multiple aspects of their lives. 

What would you say is the secret recipe for becoming an accomplished businessperson? 
 
Finding a balance between personal and professional life and always saving a little time for yourself. Before you start, meet other entrepreneurs to exchange experiences, ideas and insights and join existing communities, like the Business O Feminine Club. We organise monthly meetings with entrepreneurs, coaches and leaders to share knowledge and give women the tools they need to succeed. 

What is your favourite motivational quote? 

I have two… "They did not know it was impossible, so they did it" – Mark Twain. "Well behaved women rarely make history." – Eleonor Roosevelt.

Browse and shop Veronique's edit below... 

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IMAGE CREDITS: Pinterest

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Shopcade
shopcade added a look via the mobile app

When we’re on the lookout for new-season pieces from cutting-edge brands there’s usually one store that springs to mind. W Concept is our go-to for anything from high-end streetwear to IT-bags and to our delight, their new-season lines have just dropped...  


Suiting is huge for fall – you only need to check the coverage from this month’s Fashion Week Events to see that – so naturally, we’ve got our eye on the Drama Collection by FRONTROW, a tailored line-up crafted using innovative tech fabric.    

The label has applied its flair for garment technology to a collection of cool, androgynous pieces for season ahead – think sleek pants, statement blazers and block-color separates as seen all over the style set’s Instagram feeds.

The Drama Collection is all about boyfriend styles so expect ultra-flattering cuts in lightweight stretch-fabric that hang perfectly on the body. No bunching, no draping, just cool oversized jackets and a choice of slim, flared or voluminous pants.    

Classic gray and black, rust-toned brick and autumnal camel tap into this season’s biggest color trends, meaning it’s easy to mix and match these simple separates to turn your look up or down.    

There’s nothing cooler than a woman in a well-fitting suit, so we’re taking cues from cool ‘70s layering and androgynous ‘80s styling to raise our game this season.   

Browse our gallery for styling inspiration from our favourite influencers and shop the collection below…   

In partnership with W Concept   

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IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Keeping your vitamin and mineral levels in check is vital if you want to feel happy and healthy all winter long but sometimes this can be a challenge, especially when the sun's hiding away. 


Vitamin D deficiency is pretty common in the UK so it's important to make sure you're getting enough of the sun vitamin to keep your bones and muscles healthy. 

Our bodies produce Vitamin D to regulate our calcium and phosphate levels and usually, the sun's rays help us to do this. But in winter, we need a little help. 

Opt for a Vitamin D supplement and go for foods and recipes that contain it, like oily fish, eggs and fortified cereals and juices. 

Taking magnesium with Vitamin D can help too so try bath salts and skincare and beauty products that contain this magic ingredient. 

Finally, make sure your skin is ready for the sun when it does appear by keeping it exfoliated and moisturised. This also boosts your healthy cell renewal to keep you looking and feeling fresh. 

Browse and shop our health and happiness edit below... 

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IMAGE CREDITS: Pinterest

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Sahar Mahdavian
saharmahdavian1 added a look via the mobile app

Halloween is here but if you're still worrying about what to dress up as later, don't fret... We looked to our favourite influencers for a few pointers on how to get into the spooky spirit. 


If time isn't on your side and you don't have a costume sorted, make up is your friend. There are plenty of simple tutorials online and we've picked out one of our favourites for a quick and easy Halloween transformation, courtesy of beauty vlogger Chrisspy

For a long lasting finish to keep you going all night, base your face with a classic primer, followed by a layer of foundation to even out your skin tone, this is great for the areas you won't be applying white face paint to.

Once your base is set, you can begin applying your white make up cream with a brush, blending in any larger areas with a clean sponge. Work your way around half the face and leave to set before starting with the black face paint.

Watch the video above for a detailed tutorial shop all the extras you'll need in our edit below...

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IMAGE CREDITS: Chrisspy, Pinterest
VIDEO CREDITS: youtube.com/user/ChrisspyMakeup

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Emily Beeson
emilylavinia added a look via the mobile app

Every autumn we go on the hunt for the perfect pair of boots, the perfect cool-weather work shoe or a loafer that we'll be able to love for years to come. The high street sometimes offers up decent options and of course, our go-to designer brands might have something that catches our eye, but this year we've relied on a firm favourite...


Dear Frances is a luxury shoe brand for cool women everywhere. Ultra-focused on design and craftsmanship, the label works with a conscious approach to fashion, and what's more the shoes are beautiful. 

Made by artisan shoemakers in Italy, Dear Frances shoes are a hit with celebs like the Hadid Sisters, Selena Gomez, Kendall Jenner, Sienna Miller and Katy Perry and obviously we love them too. 

Now a cult label, the indie brand also does good with its designs, partnering with with non-profit organisations such as Soles4Souls so that a person in need receives a pair of shoes every time you buy one from the Dear Frances store.

We've picked out the most covetable styles for autumn, from boots to mules and loafers. Browse the edit below and shop your new favourite brand for AW18... 

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Emily Beeson
emilylavinia added a look via the mobile app

Fall is in full swing and we’re embracing it with open arms. We’re also looking to this gorgeous season for design inspiration, especially when it comes to our home decor.   


Celestial and zodiac-inspired accessories have been huge this year, but have you considered bringing the night sky into your living space as well as your wardrobe?   

We looked to a group of home design experts for inspiration on how to channel clear night skies, bright fall moonbeams and shining stars in every room of the house.  

Browse our gallery below for tips and shop the edit below for everything you need to transform your space this season...   

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IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

New season, new wardrobe and you’ll be needing essentials for the months ahead – we’re talking work, weekends, your trips away and of course, party season.   


With a mix of premium yet affordable brands such as Champion and Tommy Hilfiger on offer alongside the brand’s own easy-to-wear designs, Topman is a go-to for men with style smarts for a reason.   

Whether you’re a fan of a classic button-down shirt and chinos or more of a skinny jeans and blazer kind of guy, Topshop’s AW18 offering is pretty versatile making it ideal for mixing and matching.   

So why not team that statement printed bomber jacket with a classic shirt and pair your sharp suit with a super-soft tee for a more relaxed approach?   

Browse our favourite pieces for Autumn/Winter and shop everything you need to give your line-up a boost from the edit below…   

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IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

The UK’s favourite cult beauty brand has just dropped a range of new products for AW18 and we’ve got the low-down on every product you need to know about…  


The newly-launched collection includes the long-awaited and ever-iconic Charlotte Tilbury Advent Calendar. This year’s is as glitzy as they come, embellished with sparkles and packed with beauty treats.   

Priced as last year’s was at £150, the Charlotte’s Beauty Universe Advent Calendar is a beauty buff’s dream and well worth the spend with 12 full-size products inside its beautiful doors and drawers.   

The biggest surprise, however, is the new Stars In Your Eyes palette comprised of 12 shimmering tones created to complement any and all skin tones that range from ‘happy eyes’ to ‘power eyes’.   

The new collection also includes some very handy minis, including the Mini Hollywood Liquid Lipstick Charms – perfect for that teeny tiny bag – and the Magical Mini Brush Set – Charlotte’s award-winning make up brushes in a sparkling rose-gold travel case.   

The Gift Of Magical Skin also features some of the brand’s bestselling skincare favourites in miniature but our favourite part of the new drop has to be the Superstar Lips Lipstick made with real diamond dust and available in six glossy shades. We’ll take one of each.  

Shop the whole collection from the edit below and be the first to try it…   

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IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

If there’s one brand that knows how to do fall to perfection, it’s Coach. Mainstay of cool girls, stylists and celebs everywhere, Coach is synonymous with a laid-back rock’n’roll meets wild prairie aesthetic and of course, those signature shearling and leather pieces.   


You can always rely on Coach to offer up a luxe fall jacket or the perfect new-season bag, complete with playful dino charms, but this year the brand has really struck gold.   

Perhaps it’s because the rest of the fashion world seems to be embracing the Coach approach to style with ‘70s shearling, snakeskin and muted autumnal tones reigning supreme on the FW18 runways at fashion Week.    

Whatever the reason, the brand’s latest ready-to-wear collection is almost too good to be true so we’ve picked out our favourite pieces and the styles you need to know about before they sell out.   

Shop the new-season Coach edit and elevate your look to new heights…   

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IMAGES: Pinterest  

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Shopcade
shopcade added a look via the mobile app

If there’s one beauty essential we’ll never leave the house without, it’s lip balm. No matter the season, it’s a must-have for on-the-go moisture. But now that it’s starting to get colder – not to mention the inevitable windy weather – it's time to step our lip care game up a notch...


The best way to beat seriously chapped lips? Start with an exfoliator. Look for scrubs with organic sugar crystals and soothing essentials and use about three times a week to buff dry, flaky skin away for good. 

While balms are perfect for keeping your lips moisturized throughout the day, a mask will work wonders overnight. Opt for key ingredients like coconut oil and mango butter for soft, supple lips by the morning. 

We’ll always have a space in our make up bag for a balm, but now there are so many treatments and conditioners to choose from. Whether you prefer a two-in-one hydrating lipstick or a plumping gloss, there’s a product to suit every possible need. 

Browse and shop the edit below for our team's favorite lip care products for fall...

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Shopcade
shopcade added a look via the mobile app

So, you’ve got the ready-to-wear trends down for the new season – now it’s time to brush up on the best beauty looks from the FW18 runways. Here’s what was hot and how to rock it this season...


Electric eyes 

Neon hues are huge this fall, but it wasn’t just the clothes that were bright on the FW runways. The models at Prada and Marni wore electric eyeshadow, while at Dries Van Noten neon lashes reigned. Try accenting your usual black liner with a bold color in the inner corner of your eyes, or give your lashes a swipe of blue mascara.

Brushed brows

Another season, another brow trend. This time, make up artists kept them natural and feathery. All you need to nail the trend is a tinted brow gel –  or keep it clear if you’re blessed with full brows – and softly brush the hair upwards.

Retro lashes

Valentino and Givenchy embraced ‘60s-inspired beauty, coating models’ eyelashes in plenty of mascara for a retro feel. The trick to keeping this trend modern is to leave the rest of your face as natural as possible – think dewy skin and a just a dab of lip balm.

Punk liner

The runways were awash with rebellious clothes, and there was plenty of make up to match. Max Mara opted for a glam-punk look, with Gigi Hadid and Kaia Gerber sporting dramatic smoky eyes in the show. Don’t worry about getting it perfect – the smudgier, the better.

Want to try the looks for yourself? Shop our essentials from the edit below...

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IMAGE CREDITS: Pinterest 

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