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STYLE & SHOPPING.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Marianna Nagy
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mariannanagy

These trousers are so cool, girly and unique. What is your opinion about these pants? I would wear them on myself. Photo credit @_luxury_fashion_style on #instagram #ootd #fashion #womenslook #outfit #dailylook #stylish #fashioninspo #outfitset

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Alya Barutoğlu
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alyabarutoglu

Raffia bags, wicker bags, straw bags clogs… It’s all au naturale! Now I’m super into woven mules. I’m imagining myself wearing them with ripped boyfriend jeans and a white blouse. But you can style them with anything. From denim skirts, daisy dukes to dresses or printed overalls. Woven mules are our new white sneakers! #woven #mule #mules #trend #shoes #style #slides #streetstyle #summer #fashion

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M.J Ortega
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moxbeauty

Too faced have always been known for launching very extravagant and playful collection, so, I was pretty pleased to see that they were launching a more natural one.  As a fan of blush and highlighter this one face palette caught instantly my attention.  I could see myself gravitating to this palette all year around, there are two highlights from the pink family that I would love using for every day, three shades of blushes that could use depending on the seasons and mood and one matte bronzer, because who doesn't need one? photo credit: @toofaced. #beauty #makeup #toofaced

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Do you like running? If yes, you have some running shoes. I think Nike is the best brand in the whole world. Why? 'cause I have tried different styles and brands on myself, but these shoes make your training easier for you. This is the cause why I want to show you my favourite shoes of Nike. This brand is not only nice, cool, girly, but convenient, too. These running shoes command high quality. If you like running, choose the Nike, because you won't be disappointed. Trust me.

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

The summer is almost here, so you will go to a few parties in this season. It's necessary to take a clutch bag with yourself. I show you my favourites, what I would take with myself for a date, or a girly night out. If you like going to the theatre, one of these clutch bags is a great choice. I want to recommend you some cuties. Just wear your elegant dress with high heels, and take a clutch bag, and you're ready to go! Check my list out now, and choose one from it.

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Hattie Cotmore
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hattiecotmore

I had to include this in the animal print round up. Of the three jackets I've posted this is probably my favourite. It's just so fun. The pink and the zebra is obviously amazing. I also really love the style. This boxy blazer shape is almost eighties in style but could be worn with skinny jeans and court shoes bringing it up to date instantly. I was immediately in love and am going to have to find a dupe to appease myself. Image: Ashley Williams/Vogue.com

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Hattie Cotmore
hattiecotmore added a look via the mobile app
hattiecotmore

Okay so I love backless mules. I have been seeing them everywhere and they're a perfect shoe for the seasonal transition but could definitely be worn all summer. My biggest question about these shoes is that I have very narrow feet - so would they stay on? I can just see myself losing one to a tube track and having to then walk the rest of my journey one-shoe-less. That said they are so beautiful and I've picked these Armani ones as the block red is really fun and fits the block bold colour trend. Image: Armani

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

I really love red clothes on myself. I think these beautiful jackets are very elegant, feminine, and pretty as well. Do you wear colours on yourself? In my opinion these beautiful red biker jackets are necessary clothes for spring.You can wear with any cloth. These are perfect for skirts, high heels, jeans, sneakers. If you have a date, or a girls night out, or you're on holiday, just take it on yourself and enjoy your day. These jackets good for everyone. You can be small, tall, thin.

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Simply, but very feminine wear. Do you like the nude colour? I often wear this colour on myself. I love my nude coat, shirt, skirt as well. Sometimes my nails are nude, too. #ootd #fashion #nude #inspo Photo credit @chicnchic_factory on #instagram

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

I like pink clothes on myself. This cute coat is a feminine and elegat, but girly wear. Photo by @freak__fashion on #instagram #ootd #fashion #womenslook #outfit #dailylook #stylish #fashioninspo #outfitset #pink #coat

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Hattie Cotmore
hattiecotmore added a look via the mobile app
hattiecotmore

This Fashion Month make up artists began to move away from the classic smokey eye and towards something a little brighter. Block colours were splashed across every show from the shoes to the eye shadows and one my favourite instances of this Romero Jenning's look for Talbot Runhof. He went for vivid colours like this azure blue and zig zagged across the eye lid. This is such an easy look to recreate and one I am definitely down for trying myself. Image: Matteo Scarpellini/Imaxtree.com

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