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STYLE & SHOPPING.

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Hattie Cotmore
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hattiecotmore

I had to include this in the animal print round up. Of the three jackets I've posted this is probably my favourite. It's just so fun. The pink and the zebra is obviously amazing. I also really love the style. This boxy blazer shape is almost eighties in style but could be worn with skinny jeans and court shoes bringing it up to date instantly. I was immediately in love and am going to have to find a dupe to appease myself. Image: Ashley Williams/Vogue.com

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Hattie Cotmore
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hattiecotmore

Okay so I love backless mules. I have been seeing them everywhere and they're a perfect shoe for the seasonal transition but could definitely be worn all summer. My biggest question about these shoes is that I have very narrow feet - so would they stay on? I can just see myself losing one to a tube track and having to then walk the rest of my journey one-shoe-less. That said they are so beautiful and I've picked these Armani ones as the block red is really fun and fits the block bold colour trend. Image: Armani

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Marianna Nagy
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I really love red clothes on myself. I think these beautiful jackets are very elegant, feminine, and pretty as well. Do you wear colours on yourself? In my opinion these beautiful red biker jackets are necessary clothes for spring.You can wear with any cloth. These are perfect for skirts, high heels, jeans, sneakers. If you have a date, or a girls night out, or you're on holiday, just take it on yourself and enjoy your day. These jackets good for everyone. You can be small, tall, thin.

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Marianna Nagy
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mariannanagy

Simply, but very feminine wear. Do you like the nude colour? I often wear this colour on myself. I love my nude coat, shirt, skirt as well. Sometimes my nails are nude, too. #ootd #fashion #nude #inspo Photo credit @chicnchic_factory on #instagram

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Marianna Nagy
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mariannanagy

I like pink clothes on myself. This cute coat is a feminine and elegat, but girly wear. Photo by @freak__fashion on #instagram #ootd #fashion #womenslook #outfit #dailylook #stylish #fashioninspo #outfitset #pink #coat

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Hattie Cotmore
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hattiecotmore

This Fashion Month make up artists began to move away from the classic smokey eye and towards something a little brighter. Block colours were splashed across every show from the shoes to the eye shadows and one my favourite instances of this Romero Jenning's look for Talbot Runhof. He went for vivid colours like this azure blue and zig zagged across the eye lid. This is such an easy look to recreate and one I am definitely down for trying myself. Image: Matteo Scarpellini/Imaxtree.com

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Hattie Cotmore
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hattiecotmore

Valentino's A/W18 show was feminine, romantic and, well, bright. The usual colours we associate with our winter wardrobe, navies, greys and khakis, colours I love but which, let's face it, can be a little drab, were tossed aside. Valentino's 68-piece line was bold and bright. One of my favourite clashes is pink and red and Valentino took this one step further with red and blood orange. This is totally high fashion but I can actually imagine wearing these colours myself. Valentino has proven that colours don't have to be on a gradient to work together. Image: Getty

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Hattie Cotmore
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hattiecotmore

For me the Kardashians aren't exactly fashion icons. Whilst I do find myself drawn to many of their fashion choices there are few I would emulate myself. That said I've been scanning their 'grams of their recent trip to Japan and I've been very pleasantly surprised. I love what Kourtney is wearing here, you can't go wrong with a denim co-ord and this dark blue denim looks great on Kourt. Khloe looks sassy in pink - I absolutely adore this coat. Her shirt is smart but her trainers are totally tourist casj. Image: Kourtney Kardashian's Instagram

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Hattie Cotmore
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hattiecotmore

Of all the MFW street style looks I've posted this may be the one I can see myself in the most. I don't believe in saving the best until last, I don't believe in saving the best for anything - get it worn - but I may have done so on this one occasion. Part of the reason I love this look is that I feel I can shop each piece myself, or a version of at least, on the high street. Pleated midi-skirts are everywhere and I've been on the hunt for the perfect one for a while with several adorning my ASOS wish list. This is fused with another key current trend of rainbow stripes and of course the stiletto boot. The jacket looks uber comfy and cute and whilst slightly more casual this is still a glam look. Yes, yes and yes. Image: Jonathan Daniel Pryce

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Lina Psaila
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This week, our Influencer Focus is dedicated to Sandra Diola. If there's anything new to know about beauty, the South Floridian based model features it on her Instagram account. Whether it's a lip tint, enriching hair products or highlighters, you can find them on @sandradrifter. Her understated wardrobe, an enviable mix of playful designers like Ganni from YOOX, pieces from Urban Outfitters and streamlined items by COS, is another reason why we scroll through her feed religiously. We caught up with the busy influencer and aspiring graphic designer to talk style, wellness essentials and designing her boyfriend's album cover. 


What compelled you to start your own Instagram account? 

I’m from the Philippines, so after moving to Florida, I started my Instagram account because I wanted to be more connected and present. Which is funny, actually, because we end up not being as present with social media. 

What do you enjoy most about the creative process? 

I enjoy changes in direction and having to invent something new. There’s this feeling of happiness in the middle of a shoot when I know I'm in the zone creatively. It makes me feel even more excited to see the outcome. 

What are the challenges and also the benefits of being an influencer? 

I guess the challenge would probably be staying true to myself. This means working with brands that align with my ethos, the ones I truly love and want to promote, especially the smaller ones. I guess the benefits would be allowing these smaller brands to be more visible and having the platform to talk about real things that matter to me. Issues that transcend the beautifully styled imagery. 

What are your non-negotiables regarding your wellness routine? 

MOISTURISING. That’s non-negotiable. 

How would you describe your personal style? Do you have any favourite brands? 

My style is very easy going. I enjoy wearing colourful outfits that convey elements of nostalgia, which why I love shopping vintage. Some of my favourite designers are Cos, Orseund Iris, and I recently have fallen in love with Ganni from YOOX. I also adore Albisia for jewellery. It's a small brand from my hometown that makes styles by hand. 

Which are your staples when it comes to dressing up in the morning? 

I'm used to being out all day studying or running to castings and meetings, so I always bring a sweater or cardigan for all-day, for maximum cosiness. Plus, it adds that hygge element to my outfit. 

You're always travelling. Which one of your recent destinations was the most memorable to you and why? 

I think my most memorable destination will forever be Cuba. The city's architecture, the colours and sceneries were reminiscent of another era. I'll never forget it. 
What are you working on at the moment? What are your plans this year? 

Apart from growing my work on my platform and modelling, I'm doing graphic design. I’m aiming to make album covers for my boyfriend's music project ‘Pleasure Wars’, finish my book and indulge in more self-care when I find the time.

IMAGE CREDITS: Instagram @sandradrifter

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Lina Psaila
linapsaila added a look via the mobile app

This week, our Influencer Focus is dedicated to influencer Sandra Diola. If there's anything new to know about beauty, the South Floridian model will have featured it on her Instagram account. Whether it's a lip tint, chunky jewellery, enriching hair products or highlighters you can find them on @sandradrifter. Her understated wardrobe is another reason why we scroll through the platform including a mix of designers like Ganni from YOOX or streamlined items by COS. We caught up with the busy Influencer and aspiring Graphic Designer to talk about style, wellness essentials, designing her boyfriend's album cover. 

What compelled you to start your own Instagram account? 

I'm from the Philippines, so after moving to Florida, I started my Instagram account because I wanted to be more connected and present. Which is funny actually, because we end up not being as present with social media. 

What do you enjoy most about the creative process? 

I enjoy changes in direction and having to invent something new. There’s this feeling of happiness in the middle of a shoot when I know I'm in the zone creatively. It makes me feel even more excited to see the outcome. 

What are the challenges and also the benefits of being an influencer? 

I guess the challenge would probably be staying true to myself. This means working with brands that align with my ethos, the ones I truly love and want to promote. Especially the smaller ones. I guess the benefit would be allowing these smaller brands to be more visible. Another benefit would be having the platform to talk about real things that matter to me, issues that transcend the beautifully styled imagery. 

What are your non-negotiables regarding your wellness routine? 

MOISTURIZE. Non-negotiable. 

How would you describe your personal style? Do you have any favourite brands? 

My style is very easy going. I enjoy wearing colourful outfits that convey elements of nostalgia, which  why I love shopping vintage. Some of my favourite designers are Cos, Orseund Iris, Urban Outfitters and I recently have fallen in love with Ganni from YOOX. I also adore Albisia for jewellery. It's a small brand from my hometown featuring products made by hand. 

Which are your staples when it comes to dressing up in the morning? 

I’m used to being out all day studying or running to castings and meetings, so I always bring a sweater or cardigan for all-day, for maximum cosiness. Plus, it adds that hygge element to my outfit. 

You're always travelling. Which one of your recent destinations was the most memorable to you and why? 

I think my most memorable destination will forever be Cuba. The city's architecture, the colours and sceneries were reminiscent of another era. I'll never forget it. 
What are you working on at the moment? What are your plans this year?

Apart from growing my work on my platform and modelling, I'm doing graphic design. My motivation is to make album covers for my boyfriend's music project, Pleasure Wars, finishing my book and more indulging in more self-care when I find the time. 

Head to our gallery for more Influencer inspiration and shop Sandra's wishlist from our edit below!

IMAGE CREDITS: INSTAGRAM @sandradrifter

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Lina Psaila
linapsaila added a look via the mobile app

This week Shopcade turns to influencer and author of the blog 'Ninety Percent Stardust' Rachel Reaney, for an instant fashion and beauty boost. Her blog chronicles her daily life, trends, travels and enviable skin beauty treatments. We caught up with the busy blogger, influencer and Communications professional to talk about creativity, morning routines and exotic destinations. 


What compelled you to start your own blog and Instagram account? 

I've always chosen photography and fashion as a medium to express myself and Instagram provides the perfect visual platform to do that. Multiple accounts on the platform have not only inspired me personally but have inspired me to start creating and sharing my own content and things that I love.  

What do you enjoy most about the creative process? 

For me, I really enjoy and find it relaxing to edit photos. I use VSCO to add the final touches to my photos such as adding a vintage grain or warmer tones using a filter. I use an app called Mosaico to plan the layout of my content. 

What are the challenges and also the benefits of being a freelance content creator and influencer? 

Luckily, I already work in social media so I feel the combination of working with brands as both a consultant and an influencer is very useful, as you can really understand both sides of the equation and how they can partner together in a collaborative way. 

What are your non-negotiables regarding your wellness routine? 

I'm a skincare junkie and for me feeling good about myself extends to how my skin is behaving. I try to eat lots of vegetables and drink as much water as I can but once a week I'll set aside some time to have some me-only pamper time. I'm currently a fan of beauty brands including Le Labo, The Ouai, Glossier, Nuxe and Rodin. 

How would you describe your personal style? Do you have any favourite brands? 

For me, I aspire to look low-key yet effortlessly put together. When it comes to my wardrobe I like to mix pieces from high-end designers on Yoox Netaporter such as Acne Studios, Staud and Nanuska with high street staples from Topshop, H&M or the occasional vintage find. 

Which are your staples when it comes to dressing up in the morning? It's important to me to be comfortable in whatever I put on. 

I tend to favour a good pair of jeans paired with a nude top or ruffled sleeved blouse. I'll then dress this up with gold jewellery and a statement bag. 

You're always travelling. Which one of your recent destinations was the most memorable to you and why? 

It sounds like a cliche but Oia in Santorini is one of the most beautiful and photogenic places I've ever been to. My next bucket-list destination is a hot air balloon ride over Cappadocia. 

What are you working on at the moment? Do you have any specific goals for 2018? 

Keep on improving! I've recently upgraded my camera and am excited to take my photos to the next level. On a personal note, my goal is also to enjoy the little moments and joys that life brings - most often or not these aren't planned!

IMAGE CREDITS: Instagram @rachlondon. 

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