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STYLE & SHOPPING.

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Payal Shah
payalshah14 added a look via the mobile app

All you lovebirds out there (and all of you playing the field) know that date night is a big one. Whether it's your first date with someone new, or your ninetieth date with a significant other, you want to look soft and pretty without looking like a foundation cake. 


And if you're in the market for some easy and glamorous date night makeup looks, what better marketplace than good old YouTube? We've collected some of our favourite Valentine's Day and date night makeup looks, and posted them all in our gallery above for you to watch! 

So put on a face mask, brew up some tea (or wine for those who need it), and settle in for some stunning date makeup goodness! Whether you want some easy glam or something bold and dramatic, we have a variety of options for you. 

Photo Credit: Pinterest, Charlotte Tilbury, Kaushal Beauty, Teni Panosian 
Video Credit: Charlotte Tilbury, Kaushal Beauty, Teni Panosian

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Shopcade India
shopcadeindia added a look via the mobile app

However glamorous, life of a blogger can be crazy busy and exhausting if you're looking to build networks and continuous collaborate. Every day, we head out with our head up high, but return home tired and completely drained of energy, so much that it shows on our faces! It's why we asked fashion blogger Pallavi of Moda Ninja for a few tips, because no matter when we see her, there's always a refreshing glow on her face! 


Read on for a few beauty tips from her and also to know a little bit about her life. 

Shopcade HQ (SHQ): What do you do? 
Pallavi (P): I am a part time fashion blogger, part-time fashion consultant and sustainable development consultant. 

SHQ: How do you best describe your style 
P: My style is a mix of boho chic and androgyny. 

SHQ: Your fail-safe outfit/product 
P: Shirt dress in bright colours like red or yellow, can easily dress it up with heels and jewellery or dress down with a chambray shirt and oxfords or casual with wedges and some neck piece! 

SHQ: One trend you are loving at the moment 
P: I have ligament tear in both my ankles so I love the 'sneakers with everything' trend. 

SHQ: One trend/product you would never wear, if any 
P: *smirks* Crocs! 

SHQ: Long fashion week days - what are your tips? 
P: 
1. Wash and blow-dry hair first day so you save time for next 3 days. 
2. Wear comfortable shoes 
3. Carry battery back up, body spray and mint! 

SHQ: Things you can't leave without when heading to an event? 
P: Battery backup, credit card, body spray, lip balm, mint, notebook pen and visiting cards. 

SHQ: With this fast paced lifestyle, any tips for skincare? 
P: 
1. Hydrate your body, drink lots of water with a slice of lemon and mint to keep up with socialising at parties and oily food! 
2. Take off your makeup, however tired you are after the Diwali parties. I apply aloe vera gel fresh from plant with honey on my face, it is loaded with antioxidants and is good for sensitive skin and sunburns. 

Does this make your life easier? Well, it definitely helped us a lot!

Photo credit: Moda Ninja

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Saloni Dahake
salonidahake added a look via the mobile app

India is a diverse country. We're quirky, colourful, different yet similar, strong and extremely hardworking people; but what don't match our style quotient on most day are a few factors that no matter how hard we try, we just cannot avoid! 


Read on to know the most difficult problems every Indian fashionista faces. 

Rain = possibility of a fashion disaster! 
If you live in Mumbai, you're probably still thinking why it hasn't stopped raining yet! Well, while the rain is good for almost everybody we know, it sucks to be stuck in a season where wearing your fave clothes may have become a taboo. Leather? Keep it away! Boots? Not for this weather! Velvet? Nooo! Almost everything is a no during rains! 

When to layer, is the question! 
India sees extreme climate every year in different cities and if you're a traveller, you know we are talking about large storage spaces for warm and cold clothes in your house! We know that "too many clothes" is a false notion, but if you live in India, you most definitely need to stock up, for you never know what you'd have to prepare for. 

Public transport = "ehhh, what?!" 
If you've decided to wear your fave dress and travel by trains, chances are it will get soiled in no time. If you've styled your hair but you need to catch a bus in order to make it to work on time, you're sure to reach that meeting with on time but with messy hair. What we can say for sure is you'll never reach your destination the exact same way you left home if public transport is what you choose today! 
Tip: Big tote, is always a good option to stack up things for last minute touch ups.

Stuck in traffic! 
Well, if by car is the only way you can travel, chances are you wake up early and leave at least two hours before the whole world does! In the process you forget to conceal your face or wear eyeliner! Sometimes you still manage to but only upon reaching office you realised you did a terrible job. But thank god for easy-to-wear makeup and pocket mirrors, emirate? 

Working weekends! 
You're indubitably a true Indian if you're wondering what is the problem with working weekends! Almost every second person works during weekends and fails to give themselves the much needed attention they need. Following a strict routine for your skin and hair is very important, possibly more than your job!

Photo Credit: Pinterest

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Saloni Dahake
salonidahake added a look via the mobile app

It's FRIYAY morning and we're already prepping for the evening! We've made an extra effort today to look all dolled up so we can go for a night out after work and not look like a tired mess. It's easy and not intimidating if you follow our advice mentioned below. 


1. Hydrate with Hyalurotic Acid 
Any moisture with hyaluroric acid goes into the skin and smoothens out any makeup that you've had on throughout the day! It just melts right into your skin, leaving it smooth, shiny and refreshed. Well, at least this time you don't need coffee to look awakened! 

2. Turn your eyeliner into a smokey eye in a jiffy! 
Take the same moisturiser and buff it around your eyes, so you kind of smoothen out the day's eyeliner. Then take a little cream pot of eyeshadow and add a little colouring on top. Do up your eyes the way you want and viola! There you are -- from eyeliner to eyeshadow! 

3. Illuminate your skin 
Let the foundation you'd already applied in the morning be the way it is and use some illuminating powder on the tip of your nose, around the hairline, jawline, basically everywhere you would otherwise contour. This will not only make you shine but also look fresh. 

4. Ombre lip, ahoy! 
We all love our lips red, don't we?! But why not give that colour a twist and play around with textures? Use a sheer red lipstick around the lip and then apply a nude colour in the middle and blend blend blend! The result will be a beautiful ombre lip that will pair perfectly with your smokey eye. You can try this with different colours as well! 

Get all the products you need below.

Photo Credit: Pinterest

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hollie gjoen
holliegjoen added a look via the mobile app
holliegjoen

Create your own custom lip color using any color mineral eyeshadow you choose and mix it with petroleum jelly or a clear lip gloss. You can also do the same with clear nail polish to create your own custom nail color! :) #lips #lipgloss #lipstick #nails #makeuptipoftheday #makeup #picoftheday #makeupartist #beauty #makeuptips #bosschick #bossbabe #beautiful #instagram #instapic #instagramers #dailygood #dailygrind #mygrind #ilovemyjob #ilovemyfollowers #myjob #entrepreneurship #instadaily #tips #instagood #womensempowerment #womenwithambition #beyoutifulyoubyhollie #followforfollow

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Amanda P
amandapichel added a look via the mobile app

We've all heard about and experienced the magic of contouring... Kim Kardashian face anyone?


The super-hot makeup technique can actually transform the look of your face and bone structure through strategic highlights and shadows. 

Well step aside and make room for Tontouring, or Tantouring- using self-tanner to achieve the same effect, makeup free! Cocoa Brown's founder, Marissa Carter, posted helpful snaps and vids to her instagram, @marissacarter to help you achieve that perfect contoured tan that will stick around!

Scroll to the right to see a tutorial video on how to Tontour!

Photo Credit: Pinterest
Video Credit: Wayne Goss via Youtube

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Shannon Jennings
shannonjennings added a look via the mobile app

The Balmain Army has broken another headline, the sister duet of (Kendall and Kylie Jenner, Gigi and Bella Hadid, and Joan and Erika Smalls) was yet another master piece of Creative Director, Oliver Rousteing.


The campaign was centred around the beauty of the intimate connection, the “unique and unconditional love” of siblings. Yet what caught our attention was the smokey eye! 

Rousteing with 1.2M (Instagram) followers knows how devise eye make-up that is as fierce as the women who wear it. The classic smokey eye has always been a prominent staple to many girl's weekend routine. 

Yet the secret to the smokey eyed women of the balmain army is a hint of of colour, a dark blue or emerald green, and to follow, a hint of sliver below the brow. 

The tiny stroke of colour blends out the uniform black tone, creating a smudged yet shimmering effect. It also enhances the eye colour bringing all attention to eyes. EXACTLY what, the Balmain babes need to ace the perfect eye capturing photo, Take note Ladies, Take note!

Photo Credit: Tora Tora 
Video Credit: Lauren Curtis

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