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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Shine on ladies. If sequins are not your thing but you still want to shimmer, metallics should be your go-to trend. Metallic shoes, jackets or bags, the perfect item to jazz up your summer look. Pair your metallics with denim to get a cool look or style them with prints to get the blogger styles! #metallics #style #streetstyle #fashion #trend

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Khaki and camouflage print. Strong girls strong trend. Military fashion is back again. Camouflage pants were the it-item of last season and now khaki military jackets are the perfect add on to your daisy dukes and t-shirts. #military #fashion #camouflage #khaki #style #streetstyle

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

From office style to weekend looks. Blazers are a joker piece in your wardrobe. Especially the colourful and printed ones will make one of the best pieces of your wardrobe. Wear them with dresses, you wide-leg trousers, boyfriend jeans, skirts… Anything and everything. No matter how much you wear it, it will always look different with different styles! Blazers are the joker of fashion, mark my word! #fashion #blazer #jackets #blazers #style #streetstyle #trend

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Art lovers are you there? Because I’ve got a news that will get you on cloud nine! Vans is already the most sought out sneakers among models and it-girls, and now the famous brand is collaborating with Van Gogh Museum in Amsterdam. Taking the artist’s most iconic pantings to your sneakers, hats and bomber jackets, the brand is creating the most artsy collection of all time! #vangogh #vans #vincentvangogh #art #fashion #sneakers

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Emily Beeson
emilylavinia added a look via the mobile app

From Gucci to Marni luxury labels have been gifting us with far-out prints in statement colors for SS18 and beyond. These pieces look gorgeous when paired on a catwalk but what about when it comes to the practicalities of dressing for every day?   


Clashing prints is a tricky trend to master, especially if you want to look chic for work, meetings and brunches with friends. There’s a fine line between effortless beauty and bag lady but fret not, we’re here to help.  

Whatever your budget, take stock of our Editors’ tips and browse our picks below to look like a bonafide member of the Gucci gang day and night…  

Keep it tonal

Keeping your pieces in the same color family, or clashing complementary colors will help to keep the look chic. Don’t go too matchy matchy but always keep your palette in mind.   

Scale is everything   

Too many oversized print pieces will drown you so remember to balance your silhouette. Team boxy jackets with voluminous skirts and pants and opt for slouchy tops and sweaters with mini skirts and tapered pants.   

Mix fabrics 

To accentuate the contrast between your prints, opt for clashing fabrics too. Mix silk with jacquards and crepe with denim and beading for a next-level look.   

Accessories rules  

Less is more with this trend so keep your shoes sleek and opt for simple earrings and rings. A single statement necklace always works well but keep it classic with a gold-toned chain or simple chunky knotted style.   

Want to try the look for yourself? Shop the edit below for our favourite clashing pieces…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGES: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

The World Cup has officially begun and we’re already speculating over which teams are likely to make it through the first few rounds. Come on, who doesn’t love cheering their team on?


Though we enjoy a little healthy competition, we must admit, a football shirt and jeans isn’t exactly our go-to look. As for face-paint and themed accessories, forget it. Sure, we’ll be rooting for our home team but we’d rather show our support without making any sartorial compromises.

To ensure we’re looking on-point for every match, we’ve given the term ‘sports luxe’ a whole new meaning and put together an edit of our favourite pieces from the coolest high-end retailers to match our beloved teams’ football strips. 

From luxe leather jackets to statement dresses and day-to-night boots, whether you’re cheering for England, France, Serbia or Brazil, you’ll be nailing your outfit game and certainly won’t look out of place in the stands. 

Ready to rock your team’s colours without compromising on style? Scroll through our gallery for outfit inspiration and shop the edit below…

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

White jeans are a tricky style, especially if you’re on the special time of the month. Winter is a definite no for white jeans so as summer comes, white jeans go free! Especially seen in shorts and jackets, white is the perfect option for your cute summer prints. Pair your whites with bold colours to get the ideal summery look. #summer #white #denim #jeans #whitedenim #whitejeans #style #fashion #streetstyle

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Among the fringes and other bohemian trends, fashion bloggers have adopted the mini suede coffee combined with fringed jackets, blue jeans shirts and white shirts among others Credits: Pinterest

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corina bello
mcorik17 added a look via the mobile app
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The suede jackets are a garment that is worth investing in, as they are a classic. On the other hand, there are also different colors, different lengths and others with more daring endings. Credits: Pinterest

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Hot weather is coming our way, and I personally love the exotic safari style. Cargo pants, safari jackets, khaki linens, get your Safari style too! #safari #style #linen #khaki #beige

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Embroidered jackets added to this trend. We have seen how a simple jeans jacket takes centre stage with cute embroidery. Credits: Pinterest

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