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STYLE & SHOPPING.

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Felicia Pennant
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"You smell really good," is a compliment of holy grail magnitude. It’s praise for your personal hygiene (BO is much more commonly smelt) but also your beauty routine as whether you wear a perfume or not, the products you use do have a scent unless unscented. First impressions are everything but a seductive scent can also help you change a bad one for the better as you’ll forever be associated with a strong and emotive smell. And it’ll probably contain ‘musk’ which mirrors how the body’s natural scent intensifies during arousal.This person might want to get a little closer, perfect for breaking the ice with a colleague or crush, and listen to what you have to say. It’s biology and chemistry working together to help give you the confidence and the leverage you’ll need to push the goals and dreams for the year you’ve identified this month forward. 


It’s also an impulse buy because it’ll make a great Valentine's Day gift for your loved one or yourself. When researching these scents, one was described as ‘sex in a bottle’, although that is an individual's preference, which will add an extra edge to a similarly seductive outfit. Consider the bottle shapes as well as these are likely to be prominently displayed; and if you can’t stretch to the eau du parfum, try a deodorant, hair mist or candle of the same scent. We know how personal perfumes are to people but a new one might be just what they need to freshen up their outlook. 

Shop our recommendations for her and him via our edits below. 

Image credit: Pinterest.

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Shopcade France
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L’Histoire: Nicolas et Laetitia, deux passionnés de technologie, sont fatigués du manque d’originalité de leur coque de téléphone, ils décident alors de lancer Coques-iphone en septembre 2012. Grâce à des partenariats avec de nombreux artistes, ils proposent une gamme infinie de modèles originaux et uniques pour tous les smartphones. Et en plus c’est 100% Made in France et à bas prix !


Pourquoi On Adore: Parce qu’il n’y en a pas que pour les iPhones mais aussi les Samsung. Et pour le choix illimité de coques: un jour on est fan de Justin Bieber le lendemain on préfère afficher notre côté princesse avec une licorne. 

Notre Produit Préféré: Les coques impressions bois colorées, pour leur côté boho chic qu'on adore tant !

Pour Qui: Celles qui en ont marre de confondre leur téléphone avec celui de leur copine et ceux qui aiment afficher leur personnalité jusqu’à leur coque de téléphone.

Crédit Photo: Coques Iphone 
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Shopcade France
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Il y a plus d'un mois maintenant, nous annoncions le grand gagnant de notre concours #BestInFest


Marc-Alexis Dufour avait alors remporté; 
4 Tickets 3 Jours pour le festival Rock en Seine
150 € de Carte Cadeau Manucurist 
150 € de Carte Cadeau LuckyTeam 
100 € de Carte Cadeau Deeluxe Est.74
2 HeadBands Dongping Lu Les Petites Shanghaiennes
1 Bracelet et 1 manchette C. Laboëme

Aujourd'hui nous l'avon interviewé afin de savoir s'il a apprécié ses cadeaux !

Shopcade: Comment avez-vous découvert Shopcade ? 
Marc-Alexis Dufour: Difficile de m'en rappeler exactement mais par le bouche à oreille il me semble. J'achète régulièrement des vêtements sur internet et j'échange sur ces sujets avec mes amis. 

S: Quelle partie du site vous plait le plus ? 
M-A D: L'espace "Nos marques", pas toujours facile de découvrir de nouvelles marques sans courir les magasins pendant des heures. Ici en un coup d'oeil je découvre de nouvelles marques / produits 

S: Comment avez-vous découvert notre concours #BestInFest
M-A D: Sur Facebook via le newsfeed de Shopcade. 

S: Quel cadeau avez-vous préféré ?
M-A D: Les places pour le festival qui m'ont permis de profiter d'une programmation géniale le tout au soleil :) Même si je suis ravi d'avoir pu faire plaisir à mon entourage avec les autres cadeaux ! 

S: Avec qui avez-vous profité de vos cadeaux ?
M-A D: J'ai emmené ma copine et 2 amis au festival, c'était vraiment génial de pouvoir vivre cela à 4 !

S: Quelle a été votre réaction en apprenant que vous étiez le gagnant? 
M-A D: Honnêtement dans un premier temps je n'y ai pas cru ! Et puis cela avait l'air vrai et je me rappelais très bien du blind test. Une fois réalisé j'ai été ravi et je me suis jeté sur mon téléphone pour prévenir les personnes avec qui je voulais y aller ! 

S: Quelles ont été vos impressions du festival Rock en Seine?
M-A D: Vraiment génial, c'était une première pour nous tous et autant la programmation que le lieu sont incroyables. En plus de ça de nombreux artistes dévoilaient des exclus de leurs futurs albums!

S: Quel a été votre artiste préféré ?
M-A D: Birdy Nam Nam, qui a enflammé le parc de Saint-Cloud le vendredi soir avec un set aussi surprenant que puissant !!!

Retrouvez la sélection des produits gagnés pour le #BestInFest ci-dessous et surtout n'oubliez pas de participer à nos prochains concours, vous serez peut-être notre prochain(e) grand(e) gagnant(e)! 

Crédit Photo: Rock en Seine et Marc-Alexis Dufour

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Chloe Laws
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Freshers week is almost here for many of you, and the start of University. Being a fresher is a fun, new, exciting, scary thing, and we know that you're probably freaking out. But don't worry, we're here to help and shed some of our wisdom as graduates. The main thing I want to reiterate is "don't sh*t where you eat". Seriously. 


Don't: Shag someone in your flat or block in Fresher's week. You will have to see them every day for the next year. Save yourself from the horrors of awkward pre drinks and wait until you know them better. Plus, everyone in halls are super intrusive and gossip spreads fast- there will often be a chart of who hooked up with who, try and stay off it for Fresher's week. Also, don't have sex with someone in your seminar. Group projects aren't fun when you can't look them in the eye, let alone do a presentation together worth 20% of a module.

Do: Make friends with everyone in Fresher's week, you won't stay close to them as it's a known fact that your fresher's friends don't usually end up being your uni friends. But it helps to socialise, everyone's in the same boat. It's nice to be nice. Plus, the more people you know the more parties you get invited to and the more queue jumps you receive. 

Don't: Ignore the "fresher 15". It's real. You will either gain or lose 15 pounds in freshers. Mostly due to consuming 2,000 calories worth of alcohol a night. And then surviving off dominos to get rid of the hangover. Or, not eating at all because you'll vom. It's fine for the first week to live like trash, but try not to let it seep into an every day lifestyle. 

Do: Take advantage of naps. You'll miss them when you're a third year and a real adult. Nap all the time. Seriously, do all the napping. 

Don't: Peak in first year academically. First year is suppose to be when you peak socially, the academic stuff comes later. Second and third years will always tell you first year doesn't count, and you'll think it's patronising. But seriously, it isn't. You just need 40%, that's less than half. If you even turn up to most of your lectures you're pretty likely to pass. Also, other years hate when first years take up library space, so GTFO and go to the pub. 

Do: Join clubs and societies. They have the best socials, lots of free booze and it's a great place to meet people. Piece of advice, from experience, joining the trampoline club in freshers isn't smart. All that bouncing isn't good for a hangover. 

Don't: Get in a relationship in the first week, or come to uni with a high school boyfriend. Ok, it works out for some people, but they're the exception. If you get in a relationship in fresher's week you'll regret it, because you only know that person drunk, and when you break up your friendship group will have to pick sides. Also, it sounds harsh, but don't come to uni with a bf/gf. You'll break up because one of you cheats- save yourselves the heartbreak and break up amicably before you go to uni. 

Now we've gone through the social main dos and don't of starting university, you need the sartorial ones. First impressions are everything at Uni, so make sure wardrobe is uni ready. Shop below for the outfits that'll see you through Fresher's week...

Photo Credit: Pinterest 

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Shopcade
shopcade added a look via the mobile app

A new term is approaching, and for many of you a whole new course. Going to or returning to University is an exciting time, and a great excuse to get some stylish new threads. First impressions are important during Fresher's Week, because that's often where you meet a lot of your friends that will shape the rest of your University experience. 


Being comfortable is important, but so is looking on trend. You want to be the best version of yourself, because Uni is a great place to be yourself and become the person you want to be. Outfits are a good place to start!

Clothes say a lot about someone, and the transition from sixth form to uni means that your wardrobe is probably in need of a little TLC and reinventing . 

We've compiled 7 outfits for the 7 days of Fresher's week, with a mixture of looks suitable for uni nights out and day time activities. You'll soon learn that at Uni going out 'out' attire is pretty casual, so rather than buying some killer heels invest in a shoe that will be just as suited to your introduction seminars as it will a night in the SU. 

Shop the 7 looks in the edit below...

Photo Credit: Pinterest

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Chloe Laws
chloelaws added a look via the mobile app

Legally Blonde, the ultimate chick flick. Despite its outwards appearance of being a silly comedy, it gave us some really valuable advice. Like to go for the career you want, DNGAF what people think of you and most importantly, "bend and snap". Yes, ladies, you know the drill. Elle Woods, the queen of getting what she wants. 


Here are 15 real-life scenarios that "bend and snap" work in...
 
1. When you want something for free. 
Literally anything. Coffee, a drink, a baby monkey. Ok maybe not the last example, but you never know, limber limbs can get you far. 

2. If you need to get out of something. 
 The "bend and snap" has worked for many a lady trying to get out of a parking fine.

3. When you want to show off your new bra. 
Agent Provocateur sale? Spent that money you were meant to be saving on a really cute but impractical bra? Feel like you need to make the purchase worth it. *Bend and Snap*. 

4. To salvage an embarrassing situation.
If you have rather clumsy tendencies then you'll be all too familiar with dropping/spilling things in public, on a frequent basis. That cute guy in Pret just saw you drop your croissant? "Bend and snap" too dazzle him so that he'll forget all about the dropped pastry. 

5. Picking anything up
Squats ain't cute. "Bend and snap" is cute. No need to expand on this one really...

6. To slay the haterz
That iconic moment when Elle won her case and exclaimed "The rules of haircare are simple and finite. Any Cosmo girl would have known". Now imagine that scene, followed by a sassy AF "bend and snap". It's a more original version of the hair flick. 

7. First impressions
Elle taught us to remember "that first impressions are not always correct", but also that they are important. I like to walk into a room and "bend and snap". People will never forget you if you do that. (Only in social situations, please don't do this in an interview) 

8. To get someone's attention
That hottie at the bar not noticing you? Whip out the "bend and snap" and you'll get their attention in no time. 

9. Misread a situation
Said something superrrrrr awkward? Like that you hate crocs to then notice the person you're talking to is wearing said offending item. Get out of the situation by bending and snapping. It'll relieve the tension.

10. To prove you still got 'it'
Reese Witherspoon (moment of appreciation for the mega babe) took to Instagram to celebrate Legally Blonde's 15th anniversary. She didn't disappoint, Reese shared a video of her doing the "bend and snap". It was amazing. It's a good move to whip out when you get a little bit older, just to show people that sass has no age limit. 

11. As a departing FU
Quit your job? Trying your hardest to restrain from throwing all the papers on your desk up in the air on your last day? The "bend and snap" is the perfect alternative. Seemingly innocent, but also a great way to remind your colleagues how fab you are and what they're going to be missing.

12. Seeing your ex
The dreaded moment of bumping into the ex. As much as you want to literally run away/drop and roll/crawl out of the situation, it isn't socially acceptable. You know what is socially acceptable? Yup, bending and snapping. You'll walk away feeling proud that you resisted the urge to punch said ex, and they'll leave in pieces because your "bend and snap" was so fierce.

13. As an ode to Legally Blonde's anniversary  
The "bend and snap" scene is one of the most surreal moments in film history. Weird but wonderful. On this splendid day, the film's 15th birthday, whip out the move as a little thanks to Elle. 

14. When you're sh*t at dancing
Two left feet? Just "bend and snap" in continual repetitions, it actually turns out to be quite a good little jig. 

15. Because you want to
Ok, so the "bend and snap" might not actually  be appropriate in most real life situations but who cares? Not us. 

Photo Credit: Pinterest
Video Credit: Same Wintersgill YouTube

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Chanelle Laurence
chanellelaurence added a look via the mobile app

First impressions are everything which is why looking great is one of the most important things you can do for an interview. Theres a balance between looking professional, stylish and not too done up and when you nail it you’ll nail the job. I’m personally loving pieces like the ones in my list to mix and match for your big day. 


Whether you wear a nice midi, bodycon dress with a long vest over it, a nice blouse with trousers and heels, or a blazer over a dress, you’ll look great and ready for anything. Stripes are a great print to mix and match with, they look great with anything and match with almost any other print out there. 

There’s a sophistication about them and they really make any outfit look classy. I’ve included some great stripe pieces to layer with or to make as your statement piece. Stripes are always a great way to go when getting ready for an interview!

Photo Credit: Pinterest

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Rachel Cadman
rachelcadman1992 added a look via the mobile app

She's been subject to controversy lately with her America/donut dissing ways, but Ariana showed her comical side as she slayed the 'musical wheel of impressions' on The Tonight Show! 


This is definitely our favourite thing to come of Ariana's fame; she shows off her diva traits by impersonating Britney Spears, Christina Aguilera & even Celine Dion! We must admit she killed it!

Tuesday was a Grande packed day for America, as she also made an appearance on Good Morning America apologising for her 'donutgate' scandal and letting fans know she has 'turned over a new leaf'...whatever that means. 

Watch her amazing impressions with Jimmy Fallon above!

Photo Credit: Daily Mail
Video Credit: The Tonight Show Starring Jimmy Fallon

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Camille Vazquez
camilleanne added a look via the mobile app

Model and actress Emily Ratajkowsk rocked the perfect "First Day of School" outfit, and so can you! The first day of school is all about first impressions. 


You'll meet new people, new teachers, and of course- you will strut the halls in STYLE! Everyone will be looking at you whispering, "Who's THAT girl?" Emily's outfit is simple, yet fashionable and school-savvy. 

We're loving denim lately, and what better way to rock it than denim overalls?! Steal Emily's perfect 1st Day look below <3

Photo Credit: Emrata via Instagram, Daily Mail

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Shopcade
shopcade added a look via the mobile app

Sarenza's fabulous AW15 collection could not have come at a better time with the start of the new term just around the corner. 


First impressions count and looking good on the first day of term can always be daunting, however, with some on trend pieces from Sarenza there is no need to be worried! 

From classic L.K Bennett heels for an impromptu night out with your flatmates, to trendy Nike trainers for those long days of lectures you’ll be looking chic all term! 

Converse are HUGE right now, so whether you're going to the library or a night out, dress them up or down however you please- they aren't disappearing off our style radar anytime soon. 

Shop our edit below to see a selection of our faves! 

Photo Credit: Sarenza, Instagram

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Jivitesh Mazumdar
jiviteshmazumdar added a look via the mobile app
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Excited to get back to college? Fresher or no fresher we know exactly the pressure of always looking good. And we are here to help!


To get you started, we have put together a list of perfect college bags that would make you look oh-so-cool on your first day of college.

First impressions can definitely get you long way and these bags can totally add a statement to your otherwise subtle outfit.

Photo Credit: Pinterest 

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Camille Vazquez
camilleanne added a look via the mobile app

Ladies, ever wonder what to wear on a first date? First impressions are always the most important, so go in style! You've swiped right. They've swiped right, and eventually you realize your Tinder flame asks you on a date! Most likely, this first date is going to be casual, so keep it casual: casually cute, and classy of course!  There are endless possibilities to pulling off this first date look. 


Check out our hottest picks below and your Tinder flame will ask you on a second date in no time!

Photo Credit: Pinterest

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