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STYLE & SHOPPING.

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Felicia Pennant
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Hands up if you only watch the Super Bowl for the American national anthem and the halftime show? Us too, and also for an annual real life sighting of the supermodel Gisele as she supports her husband, the record-breaking star New England Patriots quarterback, Tom Brady with their family. Although this year the 5 time world champions didn’t retain their trophy in Super Bowl LII as the so-called ‘underdogs’ Philadelphia Eagles beat them 41-33, with Brandon Graham's incredible strip-sack knocking the ball out of Brady’s hands. That’s a very rough summary of the actual American football played because we were most excited to see Justin Timberlake in his comeback gig, to crown the release of his new album 'Man of the Woods.' P!nk had wowed belting out ’The Star-Spangled Banner’ with the flu earlier on.  


Timberlake had a tough task following Lady Gaga’s epic performance last year and Beyonce’s stunning politically-charged rendition of ‘Formation’ the year before, and the talented singer-dancer didn’t quite reach the same heights. His mandate seemed to be family friendly rather than forward-thinking and so Timberlake dutifully delivered: slickly dancing his way through a medley of his greatest hits including ‘Rock your Body’ (which he did at his 2003 Super Bowl show with Janet Jackson that lead to #nipplegate), ‘Señorita’, ‘My Love’, ‘Sexy Back’, 'Cry me a River', ‘Suit and Tie’, ‘End of Time’ at a piano and ‘Can’t Stop The Feeling’ to close. 

There were no NSYNC, Janet Jackson or ‘Filthy’ robot appearances but plenty of backing dancers, a live brass band and a few sound issues; and Timberlake did pay tribute to the late Prince, as the game was being staged in his hometown Minnesota, by covering ‘I Would Die 4 U’. The late legendary artist was projected next to him as a video rather than a ‘demonic’ hologram and his fans weren’t happy as Prince reportedly didn’t like Timberlake. Unlike longterm Timberlake’s fans from his NSYNC and ‘Justified' days who voiced their approval on social media, but the whole thing did little to inspire a new generation, as the young man who got a selfie with Timberlake hinted by his actions.

What Timberlake wore also sparked plenty of debate and memes. Fresh out of Stella McCartney’s AW18 menswear collection (so not in stores yet) and in line with his new ‘country with R’n’b roots’ sound, he sported a deer scene shirt with a cameo splatter print and Prince of Wales check suit, a red bandana around his neck, a fringed leather jacket and chunky white Nike sneakers which looked like custom Jordans. GQ has full details/sketches and it was the most progressive thing about the performance- a fresh way to pull off clashing prints for men.

So if you want to, or you’d like your boyfriend to dress like Timberlake, admire his instagram shots in the gallery above, watch the halftime show here and then shop our edit of similar styles below. 

Image credit: Instagram.

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Lina Psaila
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The Super Bowl has long been associated with being more than just a game. It's a US national holiday that celebrates everything truly American: football, TV and advertising. It's a super showcase that sets advertisers back $5 million per second. On football's biggest night, the New England Patriots faced off the Philadelphia Eagles on one of the coldest games in history. The Eagles were able to defeat the Patriots with a final score of 41-33 winning their first ever Super Bowl championship. 

During the much-anticipated halftime show, Pink sang the "Star Spangled Banner" before her favourite team, the Eagles, flooded the stage. Then Timberlake took to the stage for the first time after the controversial performance with Janet Jackson in 2004. He began in a basement of a nightclub which turned out to be the foundations of the stage. After making a few grimaces to his dancers he emerged off the ground with a medley of his 00's hits: Rock Your Body, Seniorita, SexyBack and many more. 

JT then covered "I Would Die 4 U" as a tribute to the Purple Rain singer alongside a video of the late singer. The visual wasn't exactly a hologram and for good reason. Back in 1998, Prince had compared the idea of him being presented on stage as a hologram "demonic". Sheila E. had confirmed via Twitter that Timberlake would avoid performing with a hologram. The projected image though of Prince performing in the back caused a Twitter uproar. From comments to jokes, it was a Twitter rampage. One user pointed out that they preferred "Odell Beckham and Eli Manning covering Dirty Dancing" to JT's performance. 

Watch the full Pepsi Super Bown LII Halftime Show. 

His outfit was head-to-toe Stella McCartney, in keeping with his latest Americana rebrand. And he's not the only one. The Western Americana styling has been making the rounds as one of the biggest trends of the season. Kendall Jenner, Bella Hadid and sister Gigi have been spotted many Americana items from pearl embellished denim jackets to western style boots, distressed jeans or leather biker jackets. 

Want to get in on the Western style trend? Shop the best items on the market now from our expert edit below! 

IMAGE CREDITS: CNN, Instagram  

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Sukhy Gill-Burnell
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Shopcade India
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Calling all party animals! 


The season of sparkle is upon, and we’re lusting after all things bold! 

We’ve got one word for you: metallics. 

Update your wardrobe with these spotlight-grabbing pieces now!

Photo Credit: Style(dot)com, Vogue(dot)com

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Tomi Otekunrin
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tomiotekunrin

We're all about ease when it comes to picking an outfit, especially in summer, when every precious minute in the sun gets us closer to that dream tan. Dresses and playsuits have been the one-piece go to for quite some time but for Summer 2015, co-ords are taking over!

Thanks to London-based label Karizma, co-ord sets have never been so cute and quirky. With as many different cuts, textures and prints as there are girls who love them, our co-ord picks below aims only to please!

Perfect for festival wear, head for the grounds in Karizma's cheery Sunflower two-piece or [spiked] Watermelon bandeau top & shorts set.

With time spent choosing what to wear now vanquished, get out there and enjoy the great outdoors!

Photo Credit: Instagram

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Beth Flowers
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bethflowers
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katie
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katie6

my gladiator block sandals are my fave💰👑💎 #sandals #ebay #summer #hologram #block #gladiator

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Katie
Katie
Emily Walters
Where did u get these ?? X
Rowena Crawford
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rowenacrawford

H&M #hologram #ootd

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Shopcade
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shopcade

The young eccentric fblogger Sabrina looks feminine with a street wear edge all thanks to the bomber. #Hologram& #pastel pink - Two key trends for #spring! #ootd

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