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Jeannine Schulze
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jeannineschulze

Bank Holiday Weekend is finally here, so whether you're partying, pampering or packing for your short weekend get away, we've lined up all the beauty essentials you need to stay looking fresh.


Keep your hair looking fly with GHD's, your skin looking flawless with GlamGlow, your eyeliner looking 'on fleek' with Too Faced and your nails on point with Manucurist.

We've also added in a little surprise Look Fantastic Beauty Box for April (worth up to £45!) which you have the chance of winning with Shopcade - Just head over to our Instagram & Twitter on Good Friday for a chance to win! But for now, go get your beauty shopping on...

Instagram - @shopcade
Twitter - @shopcade

Photo Credit: Tumblr

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Hoon Kim
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For all you novice make-up artists, Illamasqua’s Precision Brow Gel is like a skeleton key for lock pickers. And for novice lock pickers, a skeleton key is like Illamasqua’s Precision Brow Gel for make-up artists. Make sense? Good.

Showing us how the latest brow beauty trends are really done, In this video, Fran from Channel 4's Made in Chelsea tries out three different brow styles using the same gel. With Illamasqua's very own Zoe Peplow showing us how, it won't be long before you start showing off your own mad skills in the brow beauty department!

The new brow gel from Illamasqua is so versatile that it’s going to make you want to lock your bedroom door and try everything from Cara Delevingne’s bushy browed look, to Kim Kardashian’s dark and defined look, to whatever - you get the point.

For the base, Fran used Illamasqua Hydra Veil, buffed the skin with Illamasqua Gleam in Aurora, then applied Illamasqua Skin Base Foundation in 10.5 and Illamasqua Skin Base Foundation in AU. On the eyes she used Illamasqua Masquara in Raven. Then for the three brow styles, here's what to use AND what to do:

1) Zoe used: Illamasqua Precision Brow Gel in Awe for the “Naturally Sculpted Look”.

Go easy on the product and be confident on the brow shape you want; there's nothing worse than channeling a set of weak, painted eyebrows! Just like Zoe's done for Fran here, use a fine lining brush to draw fine hairs through your natural brows.

2) Zoe used: Illamasqua Precision Brow Gel in Strike and Illamasqua Precision Brow Gel in Awe for the “Bushy Browed Look”.

To enhance the shape and colour of your brows with these bad babies, once again using the fine lining brush (and don't forget confident, steady hands!), apply the product to your brows only when your face is COMPLETELY relaxed. No raised eyebrow "make-up face" needed here! Unless you want colour in the wrong place. Keep as neutral a facial expression as possible.

3) Zoe used: Illamasqua Precision Brow Gel in Strike and Illamasqua Skin Base Lift in Medium 1 for the “Dark and Defined Look”.

Now, for the mother of all eyebrows, start to fill in colour from the CENTRE where the hairs are thicker and denser. Using light brush strokes in the direction of hair growth, work up then outwards to colour the eyebrows!

Camera: Mike Quyen
Direction & Edit: Hoon Kim
Music: “Honey’s Pie” by Wake
Makeup Artist: Zoe Peplow
Appearance by: Fran Newman Young

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krista morten
kristamorten added a look via the mobile app

To freckled faces everywhere- your time has come! Freckles are now this season's hottest new trend. 


With Topshop promoting their Freckle Pencil in Forever Young and how-to videos on creating your own freckled look popping up across the internet, it really is the cutest trend to embrace the summer sun-kissed skin. 

19-year old model, Kendall Jenner posted a selfie this weekend, seemingly joining in on the trend with cute freckles sprinkled across her cheeks. 

Unless you're lucky enough to have your own beautiful freckles, using a sharp pencil, warm the tip on the back on your hands and stick to dotting across the bridge of your nose rather than the tip. Then work on spreading them across your cheeks. 

Blot or slightly smudge freckles after to create a natural looking finish and use a blotting powder, translucent powder or fixative spray to set the dots into place. 

An eyebrow pencil, slighter lighter than your eyebrows can also work to create realistic looking dots. Go dot mad- but don't go overboard, you don't want them to look totally fake! 

Shop our beauty essentials below to get started and join Kendall for this on-point trend. 

Photo Credit: Pinterest / Instagram 

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Sarria Sambrook
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sarriasambrook

The bigger the better: thanks to the likes of Cara Delevingne, Lily Collins and Keira Knightley, thick eyebrows have never been more in vogue than they are right now.


A throwback to the era of Audrey Hepburn and Elizabeth Taylor, thick brows give you a strong, sexy look and steal the show when paired with smokey eyes and a nude lip.

However, for those of us who weren't blessed with such genes, this is where the problem starts. But thanks to the magic of make up, you can fake it till you make it!  

There are plenty of 'How To' videos out there, but we love Alexis Kaymor's step by step tutorial in the video above. Be warned though, she will give you SERIOUS brow envy! 

Photo Credit: Tumblr 

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Li Tian Zhang
Jealous of her brows...
Rachel Cadman
rachelcadman1992 added a look via the mobile app

Gone are the basic days of MSN snaking, replaced with Tinder swipes & TubeCrush stalking! If you're lucky enough to find a potential soul mate, we have the Shopcade Do's & Dont's of dating...


1. Don't do granny pants. Unless you have the charm of Bridget Jones, which i'm guessing you don't, leave them untouched in your draw for about 50 years. They're not cute and they're not sexy - but they do show MAJOR VPL.

2. Do throw him a compliment or two. A major misconception is that this makes you look desperate. Wrong! It makes you look confident & interested!

3. Don't check your phone. There's nothing more annoying and rude than sitting on your phone on a date; it makes you look ignorant and totally boring. Zzzzzzzzz...

4. Do at least offer to pay your half of the bill. Before you start raising those fleek eyebrows of yours, we said OFFER - not insist. By offering, you look independent and non golddigger-ish (is that a word?!). Insisting may make him feel 'Less of a man'. 

5. Don't talk about yourself the whole time. Unless you have stories as crazy as Johnny Depp saving a Kangeroo from punching a T-rex, obvs. No-one wants to know everything right away, leave a bit of mystery for the next date! Keep him guessing.

6. Do give him eye contact. This is actually where the attraction starts! A scientific experiment once proved that two people can fall in love by sitting opposite each other and rapidly revealing 20 facts about themselves, before staring into each other eyes for 4 minutes. 70% of those who took part 'fell in love' and 40% of those duos actually got married! 

7. Don't go to the cinema on a first date. Not even the back row will save you in this one! You spend the whole time in darkness with no eye contact and no conversation. What a way to start a fairy tale...not. 

8. Do be positive. He doesn't want to hear that your goldfish died choking on a piece of seaweed and he certainly doesn't want to hear about all your past relationship problems...best save that for Ben & Jerry.

9. Don't turn up looking like you're a contestant in RuPaul's Drag Race. Yeah we love RuPaul BUT come on; a nice dewy semi-natural look is perfect for a date. You want to show off your best self and not your best contour.

10. Do be genuine! Be yourself, if you're high maintenance, that's totes fine - but let him know what he's letting himself in for! If you're a bit dorky, own it! If you are shy don't worry about it, put it all out there, there's nothing worse than someone who is a completely different person after they've 'got you'.

Ps. Footsy isn't cute, it's just a bit creepy. 

So now we've set you on the straight & narrow. We give you our best first date picks for the top 3 occasions...

Photo Credit: Instagram

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Rachel Cadman
@evan glad you find it amusing haha
Evan Adelman
hahaha - "Johnny Depp saving a Kangeroo from punching a T-rex"
Shukri Abdi
Jennifer Warren
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jenniferwarren

Whaaaaaaaat on earth is going on here?! Rita Ora looks almost unrecognisable in her shoot for Clash Magazine!

Having bleached her dark brows and traded in her signature red lip beauty look for a slick of nude lip gloss, the singer channels completely new look that actually, is really pretty swish. 

To get her sexy LBD look, check out our edit below!

Photo Credit: Daily Mail

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krista morten
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kristamorten

Remember when computer screens around the world exploded with pics of Kanye & Lorde posing moodily alongside each other for Dior's AW15 showing?

Well, turns out they have become the poster boys and girls for 'Goth Prom'. Yes, really. 

West dressed in all black, with Yeezy Boost adidas boots, black skinny jeans and a Vetements sweatshirt, whilst Lorde- also dressed in black wore a layered Dior dress. 

Both styled their looks with a less-than-happy expression that Kanye has built a reputation on- the cool kids everyone wants to be.

And now Olivia Wilde has got in on the action, wearing the same Dior dress to an event with her husband, although it's somehow less 'Goth Prom' on her!

The duo's style set people off across the internet wanting a collab- their style is good, so surely their music would be amazing?

Anyone else have a desire to attend the 'goth prom' of the edgy twosome? We do- scroll below and shop our style edit.

Photo Credit: NY mag

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Sahar Mahdavian
saharmahdavian1 added a look via the mobile app

Our beauty bundle giveaway is back with a bang! This time we've teamed up with our favourites at Elegant Touch & Eylure to hook you up with the ultimate nail/eyelash combo.


For a chance to win a 50 piece set each full of goodies from Elegant Touch & Eylure for you and your best friend, follow us on Instagram & Twitter and follow us on Social to enter! UK entries only.

In the meantime, give your nails, eyebrows & lashes some tender lovin' care this week with our favourite picks below...Happy shopping!

Photo Credit: Elegant Touch & Eylure.

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Laura Roberts
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lauraroberts

There's a reason Cara Delevingne is so powerful and it has nothing to do with her girl next door charm or goofy nature, it is all down to THOSE BROWS.


You know the ones that could start nuclear wars if needed, the kind of brows you used to pluck into obscurity in the late 90s/00s to be replaced with pencil thin lines, yes, those brows are definitely the key to her success.

So it seemed only fitting to use the above quote to describe our feelings right now, because a simple arch of our eyebrow and you know exactly how we feel. It's brilliant really...

Anyway, if you want to keep those brows in fine communication shape then check out our M&S edit of brow beauties. 

Trust us when we say they are finally going to be recognised for their beauty lines this year, because it is awesome, so get in there quick before everyone cottons on!

Photo Credit: Betches

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Laura Roberts
Sahar Mahdavian
amen sista amen
Look Magazine
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Let's be honest, Kylie Jenner's make-up routine was never going to be simple. The 18-year-old is known for her love of glamming herself with contouring, wigs, strobing and (of course) THOSE lips.


Now she's shown us exactly how many cosmetics she uses before leaving the house. And if possible, it's even more than we originally thought.

Kylie uploaded a new make-up tutorial to her website yesterday. The clip was shot two months ago, just before she stepped out at the launch of the Bellami Beauty Bar with gorge mermaid-style blue hair. 

It shows make-up artist Hrush Achemyan working her magic, with Kylie saying: 'The more time to get ready the better, in my opinion, cause I never get tired of glamming.' 

Hrush works on Kylie's strobing before moving on to contouring - and it's all about the nose. He advises: 'The wider you put your darker lines, the wider you make your nose look.'

Hrush then draws dark rims around around the Keeping Up With The Kardashians lady's lips with a cream contour. She also adds a line down the centre, in order to 'get the Angelina Jolie' look. Ooh.

Surprisingly, this was actually a ploy to make Kylie's smile less plumped than usual. She tells the camera: 'I decided I don't want my lips to look that big today.' REALLY?! That's quite a shocker.

Photo Credit: Look

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Sahar Mahdavian
saharmahdavian1 added a look via the mobile app

Go shawty, it's ya birthday! The cute little pocket sized pop starlet turns 22 (ONLY 22!?) today so naturally we're celebrating Ariana Grande's birth by playing her album My Everything at Shopcade HQ (we have a feeling Big Sean won't be doing the same..). 


We take a look back at 5 of our favourite Ariana Instagram moments, scroll through our gallery to see the countdown!

1. The fact she gets to walk around 24/7 with her signature cat/rabbit ears and it looks totally cool - but when WE do it we look like we're in Halloween fancy dress? Not cool.

2. Pictured with a legend, who wouldn't want to meet Stevie Wonder?! 

3. A girl after our own hearts, don't worry Ari - we don't have any tits either!

4. BFF WITH TAYLOR SWIFT, THAT IS ALL

5. We have serious bubblegum envy right now, bubbles on 'fleek'.

Scroll right to WATCH Ariana Grande and Jimmy Fallon on "Ew"!

Photo Credit: Instagram
Video Credit: The Tonight Show Starring Jimmy Fallon

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srishti marwaha
srishtimarwaha added a look via the mobile app

Anushka Sharma's subtle style choices are definitely ON FLEEK! 


She believes in drama-free clothing and her accessible yet super-chic fashion choices have slowly earned her the style-icon title. 

So, when it came to promoting Bombay Velvet, she and Ranbir Kapoor, definitely made for a super stylish duo—channeling their boy/girl-next-door vibes! At a recent promotion (for the movie), the 27-year-old actress wore a strutting checkered top with trousers—that definitely caught our eye. She managed to look cheeky and confident—a combination that is DEFINITELY not an easy feat to achieve! 

Did anyone say STYLE FOR LESS?! Browse through our edit to see the products you need to replicate her look. 

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