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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Lina Psaila
linapsaila added a look via the mobile app

This week we're treating you to a series of beauty finds from our favourite brands and spolier alert, the list is seriously impressive. 


First, we’re taking care of our summer skin with a series of products by ESPA.Leaving skin hydrated, smooth and oh-so-glowy,from scrubs, to fitness oils, tummy creams and self tan, all new customers can enjoy them 15% OFF ESPA’s luxurious products  using the code NEW15. 

Then it's on to hair. The key to shiny, healthy locks is treating the hair from the scalp downward. We absolutely love GROW GORGEOUS for their amazing shampoos, hair masks, and conditioners. If you're new to the brand you can find all products with 15% OFF Just enter the code 15NC when you check out. 

These offers won’t be around forever so browse our beauty picks below and fill your basket now... 

Follow us on INSTAGRAM for more beauty inspiration. 

IMAGE CREDITS: INSTAGRAM 

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Emily Beeson
emilylavinia added a look via the mobile app

Breaking a sweat shouldn’t mean compromising on style but all too often our choices for comfortable clothing to work out in are limited – a baggy T-shirt and a pair of old leggings might do the trick but they’re hardly inspiring. 

Luckily, brands everywhere have upped their activewear game, offering us a host of affordable and high-end options for every body type to help us look as good as that HIIT session or morning run makes us feel. 

With the likes of Sweaty Betty catering for all manner of activities and launching covetable designer collabs, and leading sneaker brands finally making fashion-forward trainers we can fall in love with, it’s easy to look our best while working on our bods. 

So, whether you favour gentle yoga stretches or full-on bootcamp vibes, we’ve rounded up some of the most gorgeous pieces to help you get your glow on. 

Browse our favourite workout looks above and scroll down for our Editors’ favourite activewear picks…


IMAGE CREDITS: Pinterest

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Shopcade
shopcade added a look via the mobile app

We all know that to feel your best every day, it’s important to take good care of both your body and your mind. A good workout is an easy way to bring forth your happy hormones but knowing how sweaty and tired you’ll feel afterwards can be off-putting at times. 


Sometimes, that rush of endorphins doesn’t seem worth the post-exercise soreness and dehydrated skin the morning after. Luckily, we have the low-down on a solution that celebs swear by before and after a gruelling workout. 

ESPA's Fitness Body Oil is a blend of natural ingredients and essential oils, specially formulated to help your muscles, and your mind, wind down and replenish. To counter the stress generated by our frenetic world, ESPA #18181f">connects beauty with wellness using a holistic approach, bringing balance to body and mind. Their moto? Natural Beauty Inner Calm. 
#18181f">
#18181f">Concocted especially to soothe the body and counteract the negative effects of an active lifestyle, ESPA Fitness Body Oil #18181f">contains Indian bay and clove bud oils to relax your muscles, lavender oil to calm the senses and sweet almond oil to deeply nourish your skin. 

Whether you’re into yoga, running, cross-fit or a standard trip to your local gym, Fitness Body Oil can be used before exercising, to hydrate your skin and warm the muscles while stretching, and afterwards to replace moisture lost through sweating and showering and soothe tense muscles and stiff joints. 

Transform your exercise routine into a luxurious ritual and add this restorative secret weapon to your post-workout line-up. Shop the Fitness Body Oil Collection below and try it for yourself…  
#18181f">
#18181f">In partnership with ESPA.

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Morgan Blanks
morganblanks added a look via the mobile app
morganblanks

Get your fitness on and shop for sportswear! #sport #leggings #fitness Credit: Vogue Collections

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Isabelle Herring
isabelleherring added a look via the mobile app
isabelleherring

YouTuber Danielle Peazer is a fitness guru. However, she is showing us that she also has great everyday style with this outfit choice. This camouflage printed shirt is the perfect choice for Spring - the layered jewellery and shades help to create a strong boho vibe, which I adore 😍 #ootd #daniellepeazer #youtuberstyle Photo Credit: @DaniellePeazer on Twitter

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Lina Psaila
linapsaila added a look via the mobile app

As temperatures rise and days become longer we crave a little more time outdoors - and that includes our workout routine. Thankfully for our mood and budget most classes from yoga, to Zumba, pilates even martial arts can be taught in an open-air park. 


Working out outdoors has amazing health benefits both physical but also mental that arise from spending time in nature. So whether you want to shed a few pounds, get toned then there or simply want to feel more healthy and happy, (Exercise releases all of those serotonins - the happy hormones after all!) there's definitely a class for you in the park. 

Discover your tribe and sign up for an open-air fitness class now! 

The Runner 

You may be a die-hard running fan. You like exercising outdoors exploring new sceneries and meeting new people whilst enjoying the exercise. 

Bouncing Bunny 

You prioritise any aerobic activity over anything else. You enjoy running too but you want the element of fun into it. You indulge in Zumba, typical aerobics classes, hula hoops, trampoline classes even a hip-hop class. 

The Static 

You enjoy working each muscle group at your own pace and you want a sense of slight rhythm to it without sweating your entire fluid intake on your mat. Exercise for you is also a time to reflect on your day meditate and relax. You will mostly benefit from yoga, pilates, barre and meditation. 

The Combat Heroine 

You want to seriously improve your overall fitness levels, get ripped and meet friends while doing it. Which is why you've signed up for boxing classes but HIIT and a innovative capoeira could also be your thing. Did you find your tribe? 

Time to shop all of your fitness essentials from our expert edit below and hit your next class! 

IMAGE CREDITS: Unsplash, Instagram.

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Reebok still wants to be the fitness brand that put a focus on women, promoting the sport to inspire them to fight for their dreams. This time the brand has chosen Gal Gadot, the wonder woman actress to be the new image of the company.Credits: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

We are all glued (and most people will admit- addicted) to our phones, whether we like it or not most of use are dependant on our devices. Email, Facebook, Twitter, Snapchat or Instragram, we are constantly looking for a sense of gratification on social media. But why not try switching off now and again and trying some new hobbies.#000000"> Switch off and relax. Switching off from social media is a great way to relax stop our brains going into overdrive. Why not try things the old fashioned way and channel our energy into spending quality time with  friends and family, doing activities.


Meditation and relaxation can be a great way to really relax and spend time with your thoughts.Try a new hobby- there are plenty of new ways to enjoy time away from a screen. Madeline Shaw, the health and fitness author switched off from social media after having her first child to spend time with her newborn away from the pressures of posting. She found there were some great benefits and admitted she saved hours of time instead of wasting it searching through other peoples accounts. Pandora Sykes also switched off from the fans post fashion week to enjoy some relaxation after a hectic fashion month and quality time with her husband.#000000"> 

It's a challenge but try it for a day and see if you can resist the temptation- go for some meditation or treat yourself to your favourite activity! Here's what to do instead: Yoga, read a book, try a new sport, do something creative, go to the theatre, host a photo-free dinner party, its time to use our imaginations! Whether its for a day or weeks, go cold turkey and try switching off, its great for some headspace!

IMAGE CREDITS: Instagram


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Lina Psaila
linapsaila added a look via the mobile app

So you have just signed up for many workout classes that are located at a convenient distance from your flat or office. Thankfully, workouts have evolved into a fun experience far from the tedious repetition of the coventional gym. From a zumba class, to ballet and barrecore, HIIT training or Hot Yoga, there's definitely a class for you. 


If you're making the effort to join your nearest gym or dance class you may as well look stylish while breaking a sweat. After figuring out your special athletic gear, including your sports bra leggings and trainers it's time for gym bag research. In this case, you will want to invest in a bag that is both chic and practical. Focus on styles with different compartments for shoes, makeup kit, fresh change of clothes and valuables. Multiple straps are also great if you want to carry your bag on your shoulder or by hand. And a little tip before you sign up for every single workout class close to your apartment or office why not prioritise the workouts that actually make you happy and that you're more likely to follow all year long? 

Moving from office to the gym and bag means that you have to do it in style. And though a tiny bag might be appealing (thank you Kendall Jenner!) might not be practical for you. If you have a locker at the gym feel free to sport a fanny pack or tiny bag. It will actually save you the trouble of carrying your bag from the office or at least you can sport it to after gym drinks with ease. On the other hand, you can also go for a more classic choice of an oversized duffle bag where you can store your energy drink, protein bar, towels and a clean set of clothes. There, you're all workout ready! 

Have a look at our gallery for more #fitnessinspo, and shop the best gym bags from our expert edit below! 

IMAGE CREDIT: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

We're offered a wide range of cutting-edge workouts that come with their specific set of challenges, from the trampoline to soul cycle, hot yoga and Zumba; each fitness class requires high-performance gear that ticks all the boxes. Providing the right accoutrement for each workout can have a significant impact to our experience from a sartorial and practical perspective. Scroll down below and equip yourself only with the right stuff. 


SOUL CYCLE 

When it comes to a physically demanding class like soul cycle it’s important to opt for breathable separates. For example a quality sports bra paired with matching leggings can relieve some of the burden of excessive sweating. For socks, try sweat absorbing material which will motivate you to finish the class minus any unwelcome distractions. After the workout, wear a hoodie to allow the muscles to cool down gradually. 

MARATHON GIRL 

More than any other athletic leisure activity, running requires some deal of wardrobe preparation. As with any other outdoor workout you need to equip with an all-weather zip up that you can don over your tank top. Try a technical long-sleeve top that can easily be removed during cool down. For leggings, choose a pair with compression past the ankles for a speed run or a longer marathon. 

HOT YOGA 

In a class like hot yoga you know you’re going to sweat a ton so it’s important to wear breathable clothing like soul cycle but also loose enough that will allow you to strengthen, and unwind. Start with a tank and leggings and throw on a loose t-shirt on top that you can take off when it starts to get too hot for comfort. 

DANCE CLASS

Whether it’s Zumba, Barrecore or a fun hip-hop infused class weight-shifting movements that put the core to work demand a particular set of clothing. For example a leotard with built-in support and the sense of freedom to move as you please. For bottoms a pair of leggings, ballerina tights and sweats will do the trick. Remember to dance barefoot, with rubber soled socks or trainers to avoid slippery floors. 

Head to our gallery for more fitness inspo and shop the best styles from our expert edit below!

IMAGE CREDITS: Instagram.

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Felicia Pennant
feliciapennant added a look via the mobile app

Valentine’s day is very much geared towards women don’t you think? Flowers, chocolates and jewellery are typical gifts you’d probably like more than the men in your life, but that’s not an excuse not to treat them to something as well. After all, they deserve declarations of love and cool tokens of appreciation just as much as you do if they’re treating you right, and you don’t want them to feel like they’re being taken for granted. So think outside of the box about how you can really surprise him this year. 


Maybe it’s a statement shirt or classic knit they’ve had their eye on but haven’t bought yet or a much needed wallet upgrade; this is your chance to show you’ve been paying attention. And if you’d like to go down the novelty route with a heart motif or a pink and red colour palette, do in a tasteful way- say on socks or cult Converse or even rose gold cufflinks for special occasions. Toast your relationship with a bottle of his favourite tipple and he’s bound to be happy with some new headphones for his morning commute or a fitness tracker to monitor his progress in the gym. 

Shop our edit of gifts he’ll love below. 

Image credit: Pinterest.

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