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STYLE & SHOPPING.

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Lily Niu
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Having showed at Soho's Brewer Street Car Park for only three seasons, the British Fashion Council (BFC) has announced that in February, London Fashion Week (LFW) will be moving to a new home- The Store Studios at 180 The Strand!

This is the same venue where London Fashion Week Men's currently takes place and given it wasn't too long ago that LFW was based at Somerset House, it looks like the BFC were only too keen to move the event back onto The Strand where they'll be "creating a fashion and cultural hub in the heart of London."

The BFC have also said this morning: "The Store Studios holds a strategic location at the intersection of north, south, east, and west London and has easy access to the river as well as to main central areas such as Covent Garden and Southbank."

Additionally, London Fashion Weekend will be rebranded into London Fashion Week Festival. 

The deputy mayor for the cultural and creative industries, Justine Simons, said, "London is a top fashion capital - we have brilliant fashion colleges, leading designers and established brands, and Londoners of course have a great sense of style."

"London Fashion Week and London Fashion Week Men's have been blazing a trail on the world stage," she continued. "The brand new London Fashion Week Festival will up the game even more - cementing The Store Studios as the coolest new creative quarter in London and offering a fantastic opportunity for the public."

Photo Credit: Standard

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Amanda P
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Fashion creative Raf Simons has just been named the new Chief Creative Officer of Calvin Klein, to nobody's surprise. Although many favored Raf for the position, it was not officially announced until this week, because of Raf's non-compete clause with Dior. 


Raf's first stylistic choices will appear in the 2017 lines, so we'll have to wait to see what direction he takes the brand! For now, sate your appetite with these classic Calvin Klein faves!

Photo Credit: Tumblr
Video Credit: wochit Business

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Shannon Jennings
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The claws are well and truly out for Victoria Beckham it would seem, after her NYFW show was criticised for using 'skeleton models'! 

Yes, that age old fashion debate has reared its ugly head once again, with VB taking the flack for something every designer does. 

Fans took to Twitter to express their disappointment in the former Spice Girl with comments saying she should "be ashamed for promoting skinny models" and "real women wear clothes" too. Ouch.

So what do you think? Is it a case of haters gonna hate or is there is a valid point here? Tell us what you think below. 

Photo Credit: Instagram
Video Credit: Victoria Beckham YouTube

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Shannon Jennings
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You'll never guess who the newest VS model is....and no it's not Britney Spears (there was some chatter!) no, she's from the family with the most shockingly amazing genes... it's only bloomin' Bella Hadid!


Following in her big sister Gigi's footsteps, she will star alongside her in Victoria's Secret Pink campaigns. 

Sharing the news through a ‘Naughty and Nice’ Christmas VS Instagram post to her followers, it looks like little Bella is catching up with Gigi, with the brand endorsements starting to roll in!

With the duo rising from kid stars to highly rated campaign models, we’ve got to wonder- could Victoria’s Secret be looking to recruit a pair of sisters to don Angel wings this year?

Our money is on Gigi and Kendall Jenner over Bella at the moment, but you never know- she's definitely our one to watch!

Swipe right to see images of new VS model Bella Hadid!

Photo Credit: Instagram & Fashion Gone Rogue 
Video Credit: I-D

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Shannon Jennings
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One Direction are giving us sleepless nights as news spreads from new hits to out-of-this-world music videos. YET this news will come of as a shock. So if you are a hardcore fan, it’s time to grab them tissues...


The boy band - comprising of Niall Horan, Harry Styles, Liam Payne and Louis Tomlinson - have reportedly decided to take a year out to focus on solo projects. Unfortunately we all know how this plays-out, so its goodbye One D!

Apparently there is no bad blood between the X Factor stars who have been together five years and just recorded their fifth album. Although we do wonder how long this cute friendship will last. 

...Or more importantly who will be crowned the title of 'Best Solo Artist'? As we all know from pervious band splits only one be granted such title.

Will it be Styles? Zayn? Nail? Liam or Louis? Tell us who you think will be the Beyonce of their new direction. Swipe right to see One D's latest music video!

Photo Credit:Daily Mail 
Video Credit: OneDirectionVEVO

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Shannon Jennings
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Oh Emma Watson. Actress, model and a crusader for gender equality- when this Hollywood star and UN Ambassador talks, others stop and listen.  


The Harry Potter star has quickly become an inspirational figure to women and men (she quite rightly and importantly includes) since becoming a UN Women Goodwill Ambassador and proudly promoting the #HeForShe campaign earlier this year. 

Proving herself a worthy candidate when she made a keynote speech, it received over 7 million views and was arguably one of the most powerful speeches for gender equality ever made.

Now Watson has teamed up with Vogue, not only as their September cover girl (a huge deal in itself) to ask 'what gender equality means to the fashion industry leaders'.

Watch her latest thought provoking video above, as Emma tries to understand how the fashion industry impacts on how women and men view themselves. It's an interesting topic and one well worth commenting on! 

Photo Credit: Fashion Gone Rouge & My Celebrity Fashion
Video Credit: British Vogue

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Shannon Jennings
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When two of Hollywood's biggest stars engage in a girl fight it ain’t pretty. Miley and Taylor who are neck-to-neck in the charts or also taking personal digs into their musical competition. 


Ever since Miley’s MTV VMAs performance, Taylor Swift was publicly reported laughing at the star on stage and dissing her for being “grotesque” backstage! Miley has taken a strong disliking to the pop-star sweetheart, claiming she hates nothing more than girls being bitchy to one another. 

Miley has decided to put the star back in her place by calling Taylor ‘sexless’, ‘stuck-up’ and even has criticised her new bad blood video for bringing out the big guns, as Taylor swamps the music video with fellow celebrities.

Yet the pair who both run parallel to each other in clocking up hits on their music could have to meet on stage with Miley hosting this years MTV VMA’s and Taylor’s increasing amount of nominations. We hope there isn’t a fight on stage - or do we? - OMG Girl fight!

Photo Credit: Got Celeb
Video Credit: Hollywood Life

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Shannon Jennings
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We all know painful break-ups can lead to killer brides…


After Zayn sending a breakup text, ending the relationship of four years. Little Mix star, Perrie Edwards is fighting off heart-break allegations, showing off her amazing toned body and stylish outfit choices. While rumours spread of Zayn's fast recovery already known to be texting Disney star Zendaya, favouring Kylie Jenner's pictures and attending Kylie's 18th birthday bash!
 
Both Perrie and Zayn battle out the quickly terminated relationship using social media as a main source of revenge. Yet Perrie is making some serious moves by deleting all cute couple snaps of her and ex-lover Zayn off her 2.2 million Instagram account. Perrie is not afraid to make a statement, but has she gone to far with her new floor-length gown?

Stepping out in a couture bridal gown by Lesley De Frets, Perrie shows the ex-One Direction star what he’s missing out on! Rounding up over 200,000 likes on Instagram, the backless scallop styled dress with flower patterned lace and a white bodysuit underneath is classy yet has a high level of sex appeal! 

Perrie looks amazing… as if she was getting married! The dress which is from the SS16 bridal collection is definitely a step too far! We here at Shopcade love a little bit of glammed up revenge yet Perrie takes it to the next level! 

It’s like going to a first date in a wedding dress? 

Zayn tweeted "WTF" soon after the post was shared on Instagram, I'd say the star was just slightly freaked out. Looks like No “I-Do’s" ‘for Perrie - Revenge has never looked so scary!


Photo Credit: Daily Mail
Video Credit: Clevver News

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Shannon Jennings
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Elle allows us to get up close and badass with Kristen Stewart! The photographer Kai Z Feng captures Kirsten Stewart in her young but fearless nature! 


The deep Smokey eye and statement clothing summarise perfectly the actresses attitude to her celebrity status life; she doesn’t care what people think.

Revealing to interviewer/ friend Juliette Lewis how she tells autograph hunters to ‘f-off’’ and admitting how she dreams she could ‘tear sh*t up on the dance floor’.

Kristen who has undergone pervious criticism about her resting bitchy face but has decided to embrace who she is a true badass and we just love it - you keeping on pouting KStew! 

Watch the steps to becoming a badass by swiping right...

Photo Credit: Got Celeb
Video Credit: ElleUkTV

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Shannon Jennings
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Can Pinterest create a fashion campaign? Looks like it just did! The Paige Denim Fall 2015 campaign reportedly was created by Rosie Huntington-Whitely (supermodel/actress) and Paige Adams-Geller (designer) bringing together their Pinterest boards in the initial meeting and sharing their visions.


Both agreed on their love for the iconic Kate Moss, off-duty model looks and the feel of an industrial location.

Looks like Pinterest may be the next thing for fashion campaigns. The A/W photo-shoot is incredible just to look at; Rosie looks smoking hot as she reveals a slightly edgier collection for Paige with an '80s rock 'n' roll vibe! 

It takes a lot for winter to excite us but Rosie and Paige’s Fall campaign, did just that! - Hello winter! 

Photo Credit: Telegraph

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Shannon Jennings
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Happy 25th Birthday @officialjdunn - to celebrate, we’ve put together the best of the British supermodel's Instagram photos. She is just amazing! 


The supermodel, who was discovered in hammersmith Primark in 2006, has made her mark in the world of fashion and beauty pretty fast! 

From walking as the first black model in 2008 for Prada, to attending events with Kendall Jenner and Olivier Rousteing (Creative Director of Balmain Pairs) to owning the Moschino runway, Jourdan has established quite the name in the world of fashion. 

Alongside maintaining one of the fashion industry's coolest Instagram accounts with 1.3 Million followers, we couldn’t help but compose a list of our favourite moments:

#1 Rise and Shine - Jourdan Dunn is a natural ‘no make up selfie’ beauty queen

#2 Cannes Beauty Queen - the dress we will never forget by Vera Wang!

#3 Coachella Queen - the supermodel became rock star CHIC!!

#4 Sharing the Love- Jourdan and her adorable son, Riley! 

#5 The Moschino Bra - Moschino loves Jourdan Dunn, and we love her too!

Photo Credit: Instagram
Video Credit: Bikini Broadcast

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Shannon Jennings
shannonjennings added a look via the mobile app

Victoria Beckham (VB), her brand, which debuted in 2008 is still an organic based, family run business with profits doubling over the last few years - could an expansion be on the cards?


Rumour has it that one of fashion's biggest players, LVMH, is preparing to invest in Victoria Beckham’s brand. Although Pierre-Yves Roussel, chief executive of LVMH Fashion Group, was quick to deny these claims; “No, we haven’t”. Yet this doesn’t mean they won’t in the future. 

The VB store is at tipping point where potential for exponential growth is high. Yet for successful expansion, highly rated investments from LVMH or Kering, via inorganic growth could be the only solution.

If the acquisition does go ahead it would place Victoria Beckham next to highly regarded players within the luxury fashion industry, such as Christian Dior and Givenchy.

One can only imagine the possible lines and product categories. With three adorable children, maybe kidswear (VB) could be next? The Harper Beckham Collection!

Photo Credit: Harper's Bazaar
Video Credits: Breaking News Daily 

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