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Lina Psaila
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If you haven't been living under a rock recently you must have caught this trend of the ten step Korean skin care routine. We know that ten steps seem like a lot of work, but it's total exaggeration we hear! You don't have to barge in this ten step commitment straight away. Keep the basics and opt for a 5 step regimen to start with. If you want to follow this routine to a T and acquire the enviable skin of a Korean princess here are the ten steps you need to follow: 


Step 1: Oil Cleanser 

Apply this to dry skin in order to remove makeup and any other oil-based product remainders. You might need proper make up remover for heavy makeup though. 

Step 2: Foam Cleanser 

As you might have guessed an oil-cleanser is not enough. You need a foam water-based cleanser in order to remove impurities. Make sure you cleanse it twice for a squeaky clean skin surface. 

Step 3: Exfoliator 

Exfoliation is a vital part of the process as it thoroughly cleans clogged pores that you wouldn't be able to reach differently. It's also a great way to get rid of dead skin. This step is not recommended for daily use, especially if you have sensitive skin. But if you a have a tougher complexion you can try exfoliating up to 3 times per week. 

Step 4: Toner 

After you have cleansed and scrubbed the skin thoroughly it will be cleaner but quite fragile and in desperate need of ample hydration. The best way to prepare the skin before applying any sort of hydrating cream is to apply a toner so that it'll absorb it better. 

Step 5: Essence 

The essence is truly what the Korean skin care is all about. It's the element of the routine that really differentiates it from any other skin care routine. The inherently Korean essence is basically very similar to a serum, booster of ampoules but it contains a greater percentage of water and as such it looks and feels a lot like a toner. 

Step 6: Serums & Boosters 

These oil-based treatments are not necessary if you deal with brown spots or pigmentation often. If you have normal or dry skin you can try these methods for a bonus layer of hydration. Believe us, your skin will thank you for it! 

Step 7: Sheet Mask 

The great thing about masks is that there is no 'one mask fits all'. You can try a hydrating mask if you have dry skin or a Vitamin C packed one to brighten it. You don't need to do this step every night. It's actually more beneficial for you if you only do it twice a week. 

Step 8: Eye Cream 

Again with eye cream, you can target the areas that are most important to you. You could focus on fine lines or dark circles. 

Step 9: Face Cream 

This is one of the vital parts of the routine even if you leave out a couple of other steps. Skin hydration is the key to soft, younger looking skin at all times. Try to wear a lighter day cream and a full nourishing night cream. 

Step10: SPF 

The most important step of the Korean regimen is the SPF. You must have heard of women swearing by their SPF since the slightest exposure to sunlight can speed up the ageing process of the skin. SPF needs to be applied daily even if you don't live in a city that is necessarily sunny. 

There you have it! The Complete Guide to Korean Morning Routine. Need help with picking the right products? Have a look below at our top picks for every single step and say hello to brighter younger-looking skin!

Photo Credit: Instagram, Pinterest

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M.J Ortega
the korean skincare is high maintenance but it's worth it
Lina Psaila
linapsaila added a look via the mobile app

If you haven't been living under a rock recently you must have caught this trend of the ten step Korean skin care routine. We know that ten steps seem like a lot of work, but it's total exaggeration we hear! You don't have to barge in this ten step commitment straight away. Keep the basics and opt for a 5 step regimen to start with. If you want to follow this routine to a T and acquire the enviable skin of a Korean princess here are the ten steps you need to follow: 


Step 1: Oil Cleanser Apply this to dry skin in order to remove makeup and any other oil-based product remainders. You might need proper make up remover for heavy makeup though. 

Step 2: Foam Cleanser As you might have guessed an oil-cleanser is not enough. You need a foam water-based cleanser in order to remove impurities. Make sure you cleanse it twice for a squeaky clean skin surface. 

Step 3: Exfoliator Exfoliation is a vital part of the process as it thoroughly cleans clogged pores that you wouldn't be able to reach differently. It's also a great way to get rid of dead skin. This step is not recommended for daily use, especially if you have sensitive skin. But if you a have a tougher complexion you can try exfoliating up to 3 times per week. 

Step 4: Toner After you have cleansed and scrubbed the skin thoroughly it will be cleaner but quite fragile and in desperate need of ample hydration. The best way to prepare the skin before applying any sort of hydrating cream is to apply a toner so that it'll absorb it better. 

Step 5: Essence The essence is truly what the Korean skin care is all about. It's the element of the routine that really differentiates it from any other skin care routine. The inherently Korean essence is basically very similar to a serum, booster of ampoules but it contains a greater percentage of water and as such it looks and feels a lot like a toner. 

Step 6: Serums & Boosters These oil-based treatments are not necessary if you deal with brown spots or pigmentation often. If you have normal or dry skin you can try these methods for a bonus layer of hydration. Believe us, your skin will thank you for it! 

Step 7: Sheet Mask The great thing about masks is that there is no 'one mask fits all'. You can try a hydrating mask if you have dry skin or a Vitamin C packed one to brighten it. You don't need to do this step every night. It's actually more beneficial for you if you only do it twice a week. 

Step 8: Eye Cream Again with eye cream, you can target the areas that are most important to you. You could focus on fine lines or dark circles. 

Step 9: Face Cream This is one of the vital parts of the routine even if you leave out a couple of other steps. Skin hydration is the key to soft, younger looking skin at all times. Try to wear a lighter day cream and a full nourishing night cream. 

Step10: SPF The most important step of the Korean regimen is the SPF. You must have heard of women swearing by their SPF since the slightest exposure to sunlight can speed up the ageing process of the skin. SPF needs to be applied daily even if you don't live in a city that is necessarily sunny. 

There you have it! The Complete Guide to Korean Morning Routine. Need help with picking the right products? Have a look below at our top picks for every single step and say hello to brighter younger-looking skin! 

Photo Credit: Instagram, Pinterest

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Alya Barutoğlu
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First Model of Albinism to Become the Face of a Beauty Campaign. This is major news! This is so inspiring that I had goosebumps when I saw it. Diandra Forrest along with 4 other inspirational woman, became the face of Wet n Wild's "Breaking Beauty" Campaign. Look out for the products as they are suitable for any skin colour! Creating various diverse product Wet n Wild is leading the beauty market.

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Marianna Nagy
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Lina Psaila
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Zoe Kravitz is as multi-faceted as they get, which is actually unsurprising considering her genes. She's the daughter of musician/ rockstar Lenny Kravitz and 80's bombshell actress Lisa Bonet. She began dabbling into music as early as 16, and in 2009 joined the Elevator Fight band as front woman while nowadays you'll find her as the lead of Lolawolf. 


Obviously someone thought her rocker style would have massive appeal as she appeared in 17 episodes on Californication as -surprise- a girl in a rock band. Soon she starred in X Men: First Class and well as HBO's mini-series Big Little Lies. 

As a true music/ film ingenue her fashion sense was quickly noticed by the fashion scene. Kravitz was named the face of Vera Wang's Princess in 2009 and starred in the campaign in 2010. She truly cemented herself as a fashion icon this October by landing the very coveted VOGUE cover. We salute you Zoe! 

Browse through our gallery for more Zoe Kravitz style inspiration and see how you can sport her most stylish looks by scrolling down! 

IMAGE CREDITS: VOGUE.com, WMagazine.com 

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Lina Psaila
linapsaila added a look via the mobile app

Zoe Kravitz is as multi-faceted as they get, which is actually unsurprising considering her genes. She's the daughter of musician/ rockstar Lenny Kravitz and 80's bombshell actress Lisa Bonet. She began dabbling into music as early as 16, and in 2009 joined the Elevator Fight band as front woman while nowadays you'll find her as the lead of Lolawolf. 


Obviously someone thought her rocker style would have massive appeal as she appeared in 17 episodes on Californication as -surprise- a girl in a rock band. Soon she starred in X Men: First Class and well as HBO's mini-series Big Little Lies. 

As a true music/ film ingenue her fashion sense was quickly noticed by the fashion scene. Kravitz was named the face of Vera Wang's Princess in 2009 and starred in the campaign in 2010. She truly cemented herself as a fashion icon this October by landing the very coveted VOGUE cover. We salute you Zoe! 

Browse through our gallery for more Zoe Kravitz style inspiration and see how you can sport her most stylish looks by scrolling down! 

IMAGE CREDITS: VOGUE.com, WMagazine.com 

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Marianna Nagy
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Autumn is here — wear the colours of this season on your face. I recommend you the nude, pink, blanch orange, dark green and brown colours from your eye palette. You can try to use these colours from darker to lighter on your eyelids. Don’t forget to put your matte orange, or dark red lipstick on your mouth. Virtually, you’re ready! Just do it, try it and you will be the natural beauty of autumn!

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Charlotte Bailly
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Est-il encore possible de se faire une place dans le monde du mannequinat en 2017, sans avoir un nom de famille célèbre ?


Ces dernières années, les mannequins “célébrités” ont dominé l’industrie de la mode. Mais qu’est-ce qui les distingue des autres models bénis par un physique tout aussi avantageux ? Leur influence sur les réseaux sociaux évidemment.

Alors que les marques avaient l’habitude de nous présenter les nouveaux mannequins en vogue, c’est maintenant les mannequins qui présentent les marques via leur page Instagram.

Mais la question se pose, ces célébrités méritent-elles leur succès ?

De Kendall Jenner à Kaia Gerber en passant par Jaden Smith et Lily-Rose Depp, ils ont tous vécu sous les feux des projecteurs dès leur plus jeune âge, pour ensuite le tourner à leur avantage et se créer leur propre succès. Doit-on leur refuser la moindre opportunité et nier leurs talents, juste parce que leur père, leur soeur ou leur cousine est célèbre et jugé “injuste”?

Gigi Hadid s’est exprimée sur le sujet “Vous pouvez inventer toutes les raisons que vous voulez qui font que j’en suis la, mais je travaille dur et j’ai confiance en moi… S’ils me veulent à leurs défilés, alors j’y suis; s’ils ne me veulent pas, je n’y suis pas”. 

Face à deux mannequins toutes aussi jolies l’une que l’autre, il est évident que les marques vont privilégier celle qui amène avec elle, un joli minois, mais aussi, toute une armée de fans. 

Et on doit avouer qu’on est d’accord avec la blonde pulpeuse: personne n’oblige Marc Jacobs et Karl Lagerfeld à faire défiler les “filles et fils de”.

À notre époque, il est tellement facile de devenir “célèbre” grâce aux réseaux-sociaux, on ne pourra donc pas blamer le manque d’opportunités dans l’industrie: une dose de créativité et une page youtube et vous voilà propulsé égérie de marque.

Évidemment le problème de népotisme se pose plus lorsque les “élus” ne sont pas vraiment à la hauteur de la tâche qui leur est assignée. 

Brooklyn Beckham, 19 ans, méritait-il vraiment de devenir le photographe officiel de la nouvelle campagne Burberry, face à des professionnels avec des années d’expérience ? Ou ceux qui crient au népotisme sont-ils tout simplement jaloux ? 

Toujours est-il qu’on ne peut pas nier l’existence du népotisme, certes, injuste, mais la célébrité d’aujourd’hui ne se gagne plus au mérite, mais au talent sur les réseaux sociaux, "fille et fils de" ou pas.

Faites défiler la galerie pour découvrir les mannequins aux familles célèbres.

Crédit Photo: Pinterest
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Shopcade
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Its peak festival season, and time to sparkle! A festival is a lawless place where there are absolutely no rules, except one: you must wear glitter or a face tattoo. 


 Festival makeup should be worn loud and proud and as bold and bright as you like. There are different techniques on the scene. The first, is for the more minimalistic reveller, one colour around the eyes or a few stickers. Another method is stencilling a face tattoo, just be careful to keep it straight! And lastly, layering different sizes and colours for the ultimate effect. 

 Don’t forget to party without your glitter face on! Find our range of glitter dust and face tattoos below.

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Sirina Lebreton
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Le Body Shaming, c'est quoi ? Le Body Shaming c’est la critique des aspects physiques de l’autre. Il est beaucoup plus courant que l’on ne pense et se manifeste sous forme d’attaques. On le retrouve principalement sur internet avec des commentaires qui peuvent être extrêmement agressifs, malveillants et pas du tout justifiés.


Le body shaming peut être verbale, énormément de femmes sont victimes d’insultes dans des lieux publiques à cause de leur apparence physique. Effectivement, une femme ronde peut être traitée de “grosse vache”, ou une poitrine généreuse est parfois estimée comme “fausse”. Evidemment ce genre de comportement n’est absolument pas approprié mais cela n'empêche pas qu'il soit répandu et commun. 

Hommes, femmes, jeunes ou moins jeunes, peu importe le profil : pour certain(e)s, afficher sur internet un bikini sans avoir la silhouette des mannequin Victoria Secret ou un crop top après une grossesse est une agression visuelle qui se traduit sous forme d’harcèlement. Que ce soit dans le métro, sur Facebook, chez le boulanger, au travail, ou dans la rue, le body shaming est partout et il n’est jamais acceptable. 

C’est en partie à cause de l’industrie de la mode que nous en sommes ici, pour avoir crée un idéal beauté qui n’est absolument pas réaliste. Photoshop maigri constamment les mannequins le plus possible et ainsi nous dictent des critères de beauté que personne ne peut atteindre. 

En résulte une idéologie qui voit la femme "normale" jamais assez maigre, incitant malheureusement à la critique du corps, un sujet très sensible qui pousse les femmes à se sentir “trop grosse”, “trop moche”, “trop petite”, mais surtout “loin d’être parfaite”. Forcément le moral en prend un coup, et les femmes sont sous constante pression à la quête d’une perfection imaginaire.

Internet qui a également poussé certaines personnes à devenir agressives. Dès que l’on a une présence sur les réseaux sociaux, les attaques sur les (faux) défauts de notre corps deviennent presque systématiques. Certaines personnes se sentent fortes cachées derrière leur ordinateur et ne mesurent pas du tout à quel point ce genre de critiques peut être nocifs et dangereux.

Il existe dorénavant des catégories de body shaming. Le fat shaming qui vise les rondes, le slut shaming qui cible les filles censément « faciles », le skinny shaming pour pointer du doigt les maigres, et beaucoup, beaucoup trop d’autres formes pour humilier les autres… Le coup de grâce ? Un site américain machiste, sexiste et homophobe, a lancé la « fat shaming week », ou la semaine d’humiliation des rondes. Et la semaine des idiots, c'est pour quand ?

C’est pour cela que l’on a un devoir personnel d’apprendre à s’aimer, vite et bien. Il est tout aussi primordial de se rendre compte que la beauté tient de l’imperfection, et pas à l’image soit-disant “parfaite” du papier glacé ou à une photo retouchée en trois clics. C’est aussi important de se rappeler que la meilleure réponse à la bêtise reste de l’ignorer, et parce que s’assumer, à l’ère du body shaming généralisé, est le plus bel acte de rébellion ! 

Voici les plus belles réponses des stars du web face au body shaming ! 

Kim Kardashian:
"D'abord, ils me trouvent trop mince et donc que je dois tricher, ensuite ils disent que je suis trop grosse et que je dois tricher aussi... C'est n'importe quoi !" 

Lily Allen: 
"Oui, après avoir tragiquement fait une fausse couche tardive, j’ai peut être pris quelques kilos. Je fais partie de ceux qui trouvent du réconfort dans la nourriture. Les deux grossesses qui ont suivi étaient terrifiantes à cause de ce qu’il s’était passé, je suis restée au lit pratiquement pendant vingt mois. Je ne faisais pas de sport car je ne voulais prendre aucun risque, et c’est marrant, mais la survie de mes enfants me semblait plus importante que d’être mince." 

Adele: 
"Je représente la majorité des femmes et j’en suis très fière." 

Rebel Wilson: 
"Je ne me préoccupe pas de mon apparence, et je pense que les femmes devraient être fières de leur corps. Elles ne devraient pas essayer d’entrer dans des cases stéréotypées. Soyez simplement heureuses et, je l’espère en bonne santé." 

Demi Lovato:
"Vous savez quoi, je suis en bonne santé et heureuse, et si vous critiquez mon poids, c’est que vous ne l’êtes clairement pas." 

Liam Payne: 
"Est-ce mal d’être normal ? Ou faut-il que je ressemble à un nageur olympique pour pouvoir faire partie des gens cool ?" 

Gabourey Sidibe: 
"À ceux qui font des commentaires méchants sur mes photos, ça m’a vraiment beaucoup fait pleurer dans mon jet privé en route vers le boulot de mes rêves !" 


Crédit Photo: Pinterest 
Crédit Vidéo: Florence Porcel 

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Lina Psaila
linapsaila added a look via the mobile app

Summer is about taking things slow, enjoying life some well deserved stress-free time. This nonchalance translates into hair upkeep. From sexy tousled hair, to easy buns, straight pony tails, and braids, we have the quickest and easiest hairdo's that you can rock this summer! 

Double Buns 

If you're off to a summer festival the double buns (or Sailor moon version) is the hairstyle for you. Simply separate your hair equally into two big strands and wrap them in an invisible diagonal line across your ears as high (hey samurai!) or low (hi prima ballerina!) as you want! Add a floral glitter head band and now that you've secured your perfect look you're ready for some head banging at your favourite summer festival! 

High Ponytail with Braid 

If you're more into showing off your face in a high ponytail but you want to upgrade the look, you can easily add a few braids for effect. For example, a few random one- inch plaits are perfect to frame your face just like Ariana Grande. Once you have set your tail. wrap a strand of hair around the hair elastic, so it's completely covered. 

Half up Bun

This hairstyle looks as great on a short bob as it does with mermaid -long hair. After you separate the top part of the hair, simply pick two strands of hair and loosely put them in a bun. If you want extra hold, add a few bobby pins, and a mild hair spray. This model off-duty look is adored from Kendall, to Gigi and Bella Hadid, it's super chic and easy to do. 

Sexy Tousled Hair 

If you're looking for a very laissez-faire just got out of bed look all you need is some hairspray a brush and some styling wax. Make sure to warm the wax between your fingers and then twist and form your hair the way you want them to look like. We suggest the Shu Uemura Art of Hair Shape Paste. 

Look through our gallery for more #hairinspiration and scroll down for all your holiday hair essentials!

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Lina Psaila
linapsaila added a look via the mobile app

Summer is about taking things slow, enjoying life and relishing a few moments of pure serenity and stress-free time. This includes hair upkeep. Sexy tousled hair, easy buns, straight pony tails, and braids, are a few of the quick and chic hairstyles you can rock this summer in 4 minutes. Yes we've timed them! 


Sexy Tousled Hair 

If you're looking for a very laissez-faire just got out of bed look all you need is some hairspray a brush and some styling wax. Make sure to warm the wax between your fingers and then twist and form your hair the way you want them to look like. We suggest the Shu Uemura Art of Hair Shape Paste. 

High Ponytail with Braid

If you're more into showing off your face in a high ponytail but you want to upgrade the look, you can easily add a few braids for effect. For example, a few random one- inch plaits are perfect to frame your face just like Ariana Grande. Once you have set your tail. wrap a strand of hair around the hair elastic, so it's completely covered. 

Half up half down 

This hairstyle looks as great on a short bob as it does with mermaid -long hair. After you separate the top part of the hair, simply pick two strands of hair and loosely put them in a bun. If you want extra hold, add a few bobby pins, and a mild hair spray. This model off-duty look is adored from Kendall, to Gigi and Bella Hadid, it's super chic and easy to do. 

Double Buns 

If you're off to a summer festival but are still hesitant about pulling yet another braid -do then the double buns (or Sailor moon version) is the hairstyle for you. As with the previous do, simply separate your hair equally into two big strands and wrap them in an invisible diagonal line across your ears as high (hey samurai!) or low (hi prima ballerina!) as you want! Add a floral glitter head band and now that you've secured your perfect look you're ready for some head banging at your favourite summer festival!



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