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STYLE & SHOPPING.

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M.J Ortega
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moxbeauty

I have a soft spot for editorial makeup. I see this photoshoot as an interpretation of winter. With the pale skin and dark raven hair of the model, the makeup artist use a white mascara on her lashes to make them look as they were cover by tiny snow flakes. This is not the first time i seen this tecnique for winter ice inspired looks. Celebrity Makeup Artist, Ariel Tejada also use white mascara and iridiscent glitter on the lashes of Kylie Jenner for her Snow Angel Costume on Halloween Night. I love white mascara for special effects, but would you wear it on a daily basis? Photo Credit: Pinterest #makeuplook #beauty #winter #snowangel #editorialmakeup #trend #AW17

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M.J Ortega
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moxbeauty

This editorial makeup gives wing eyeliner a new meaning. I love how the silver liner contrast with the beautiful deep skin of the model Photo Credit. byrdiebeauty.com #eyeliner #makeup #beauty #eyelook #byrdie #trend

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Shopcade
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CALVIN KLEIN's new collection has arrived, and now with Raf Simons at the helm, be prepared to invest in some iconic pieces from the legendary 1990s designers. Only a few days ago, we saw American beauty Kaia Gerber walking the Calvin SS18 catwalk in New York, and coincidentally the CALVIN KLEIN 205W39NYC first pieces have landed on ShopcadeWhen Raf Simons took over CALVIN KLEIN for Fall 2017, he was commended by the fashion scene. 


The show garnered a star-studded front row including A$AP Rocky, Sarah Jessica Parker, Gwyneth Paltrow and Sofia Coppola. With a cinematic feel to the collection, David Bowie's lyrics “This is not America” opened the first show, and models graced the runway in Western shirts, cowboy boots, and Quaker-style oversized parkas. The Bowie lyrics from the show have been used to inspire SSENSE’s editorial shoot for the brand. The “wet” Editorial, shot and styled by Ana and Dank Steiner, also explains that the designer’s debut collection “does not ask to be defined. It is an alloy of work-wear, decadence, and functionality.

”The critically acclaimed Belgian designer has reinvented the all-American label and reinterpreted it to the modern America we know today, getting to the heart of the brand’s DNA. The new ready-to-wear line celebrates the diversity of America, cohabiting cross cultures, and reflects the environments and the coming together of different characters and cultures. Renamed CALVIN KLEIN 05W39NYC, the clothes stick to the original CALVIN KLEIN aesthetic, are simple and minimal, with classic underwear and denim. 

Raf Simons mixes workwear with tailoring, western wear, and marching band uniforms, forming a parade and cross-section of America’s uniqueness. Innovative pieces include coats with plastic coated protection and varsity rib-knit sleeves severed from their sweaters. Following SSENSE’s editorial, the Canadian retailer has launched a capsule collection of CALVIN KLEIN 205W39NYC pieces including purple knit sleeves, a grey & pink cropped colour block sweater, and a cool black leather biker jacket

Available on Shopcade selected below, or see the full collection here.

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Lina Psaila
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It seems that there was an unspoken consensus amongst fashion editors of most major fashion glossies out there on the must-have item that should be featured on the cover: Fuzzy Headwear. Miuccia Prada was the source of this fixation who created feathered and fuzzy headgear for both Miu Miu and Prada's Fall 2017 runway shows. 


You can opt for an ostrich feather hood of an oversized fur coat or faux fur hats in a bold and impressive variety of shocking hues. Five covers including American Vogue, Vogue Spain (featuring this year's September cover Queen Bella Hadid) Paris Vogue and L'Officiel while LOVE's fall edition took it a step further by putting the hats on Sesame street characters such as Miss Piggy posing with Hailey Baldwin for the cover - Kermit and Animal grace the editorial pages. 


Fuzzy and fury hats make a big statement but also a great investment. You can start big with a hooded coat or infuse it gradually with furry footwear, fur detailed bags or even a keychain. We have included in our edit an array of furry inspired products that will actually make you look forward to Winter!


Watch Miu Miu Fall/ Winter 17 Campaign here!

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Alpay Tutu
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Lina Psaila
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Nail art-is trending on Instagram and these influencers are the reason why: From your typical mani- pedis to whimsical designs, editorial looks and red carpet showstoppers nail art bloggers are ruling currently. So whether you're looking for some newfound inspiration for tonight's outfit, researching the new nail art trends or simply gaining a first look into nail artistry, we have you covered. Find out below who are the best nail influencers right now! 


Poole is an editorial manicurist with credits that include Refinery29, Vogue.com, V Magazine, American Vogue and InStyle. Not an easy feat but quite an accomplishment for Sally Hanson's former Global Colour Ambassador! 


Real name Kelly Marissa made a blog out of her passion for nail polish. Even though she doesn't blog anymore she's dedicated her YouTube channel on providing tutorials for nail-art with DIY products and beauty product reviews. 


Lisa is an accountant living in San Fransisco with her boyfriend and son. She's also the blogger behind Cosmetic Sanctuary. An online destination covering cosmetics and hair care and a very dedicated section on nail polish. 


Although an LA engineer by day, Janelle Estep is a very successful self-taught nail artist and vlogger. She's also the author of the book Awesome Nails that features prints for nail decals and nail-stickers. If you're looking for freebies, DIY's and reviews head to her channel now! 


Chelsea King is a nail art superstar. She has tended to the nails of celebrities like Katy Perry and Jessie J, while she was named Global Nail Artist for Revlon last year. She started her career initially as a hobby, and her blog became her launching vehicle that led to tutorial and design gigs for the likes of MTV and Refinery29! 


According to enthusiast Kylie Jenner, Jessica Washick "uses color and negative space like no one else". Apart from being a celebrity and session nail tech, and a contributor to NAILPRO she's also a Color Designer for Nike and the creator of the U Don't A Man, U Need A Manicure Tumblr, where you can find her work. 


Although you can find her tutorials and howtos on her YouTube, this nail art insider showcases her craft on Facebook. Her niche artwork is intricate gradients and complex marbling. The impressive thing about Collete is that she's self-taught and encourages her followers to keep learning with her. Go Colette! 

For your ultimate nail art inspo look through our gallery and grab all of your nail essentials from our curated edit below!

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Lina Psaila
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These talented influencers know more than a thing or two about the art of nail polish: From your typical mani- pedis to whimsical designs, editorial looks and red carpet showstoppers you'll find it in their Insta accounts. So whether you're looking for some newfound inspiration for tonight's outfit, researching the new nail art trends or simply gaining a first look into nail artistry, we have you covered. 


Find out below who are the best nail influencers right now! 


Poole is an editorial manicurist with credits that include Refinery29, Vogue.com, V Magazine, American Vogue and InStyle. Not an easy feat but quite an accomplishment for Sally Hanson's former Global Colour Ambassador! 


Real name Kelly Marissa made a blog out of her passion for nail polish. Even though she doesn't blog anymore she's dedicated her YouTube channel on providing tutorials for nail-art with DIY products and beauty product reviews. 


Lisa is an accountant living in San Fransisco with her boyfriend and son. She's also the blogger behind Cosmetic Sanctuary. An online destination covering cosmetics and hair care and a very dedicated section on nail polish. 


Although an LA engineer by day, Janelle Estep is a very successful self-taught nail artist and vlogger. She's also the author of the book Awesome Nails that features prints for nail decals and nail-stickers. If you're looking for freebies, DIY's and reviews head to her channel now! 


Chelsea King is a nail art superstar. She has tended to the nails of celebrities like Katy Perry and Jessie J, while she was named Global Nail Artist for Revlon last year. She started her career initially as a hobby, and her blog became her launching vehicle that led to tutorial and design gigs for the likes of MTV and Refinery29! 


According to enthusiast Kylie Jenner, Jessica Washick "uses color and negative space like no one else". Apart from being a celebrity and session nail tech, and a contributor to NAILPRO she's also a Color Designer for Nike and the creator of the U Don't A Man, U Need A Manicure Tumblr, where you can find her work. 


Although you can find her tutorials and howtos on her YouTube, this nail art insider showcases her craft on Facebook. Her niche artwork is intricate gradients and complex marbling. The impressive thing about Collete is that she's self-taught and encourages her followers to keep learning with her. Go Colette! 

For your ultimate nail art inspo look through our gallery and grab all of your nail essentials from our curated edit below!

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Chloe Laws
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Vogue's March 2017 cover has landed, entitled "Modern American Woman", featuring an eclectic group of models: Adwoa Aboah, Liu Wen, Ashley Graham, Vittoria Ceretti, Imaan Hammam, Gigi Hadid and Kendall Jenner. 


Vogue spoke about the editorial stating "each of these cover girls proudly inhabits her own particular gorgeousness in her own particular way. Together they represent a seismic social shift: The new beauty norm is no norm. And fashion, the industry that-yes-has historically done much to enforce beauty codes, is joining the movement". 

Adding "In a climate of immigration bans and building walls, the biggest names in 2017 make the case that there isn't just one type of American girl- nor has there ever been". 

However, some people aren't happy with the cover, accusing Vogue of photoshopping Gigi's arm to cover Ashley's waist, and making Ashley pose to cover her thigh. 

Ashely has taken to Instagram to banish these rumours stating "I chose to pose like that..no one told me to do anything". 

The cover isn't fully inclusive, nor is it leaping that far from beauty standards the industry continually enforces, but it is progress. Calling it a "beauty revolution" may be a little farfetched, but it's a step in the right direction. Baby steps people, baby steps. 

Photo Credit: Vogue
Video Credit: Vogue

Follow us on Instagram HERE for bite size style inspo! 

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shivani joshi
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Our influencer for the week is the well-known stylist Prayag Menon (Insta handle: @prayagm_v). Prayag’s foray into the industry was incidental when he began styling shoots on his own at home, as an outlet for creative exploration. Completely self-taught and with no formal training, Prayag draws inspiration from his perspective on lifestyle, aspiration and the people he interacts with. His work resonates a sense of minimalism and timelessness. Read on to know more about him. 


1) Being a commercial pilot, how did you get into styling? 
A) I was always interested in fashion. Though the leap from pilot to stylist was a happy accident! My partner (photographer Porus Vimadalal) who’d recently entered the industry at the time was to collaborate on a test shoot with a stylist, but she had to cancel a day prior due to unforeseen circumstances; and I offered to jump in to style the shoot. I remember everyone really liked the shoot when it was out, and subsequent to that Porus encouraged me to start styling. I also started getting offers to work on other shoots and there was no looking back since. I am completely self-taught and have learnt consistently from each shoot I’ve worked on. 

2) What’s your personal style all about? 
A) Clean and restrained mostly. I like incorporating a sense of balance in terms of colours and silhouette. 

3) Do you remember your first fashion shoot? Tell us more about it. 
A) It was in the summer of 2013. We worked with some beautiful Roberto Cavalli gowns that a friend had recently acquired. The model was the beautiful Rasika Navare; now one of my closest friends. We shot a series of pictures in a studio and I still have that shoot in my portfolio; it's classic and beautiful. 

4) Who are the photographers you love working with and why? 
A) My partner Porus Vimadalal is definitely someone I love working with the most. I have learnt a great deal from him ever since I got into fashion. We have grown together in the industry and our aesthetics are completely aligned, which makes every shoot experience with him seamless and wonderful. 

5) What are some of the biggest challenges that you face as a stylist? 
A) One of the biggest challenges is dealing with commercial clients and a set brief which is not always familiar to your aesthetic. I have learnt from experience that it is necessary to stand by your opinion and choose how much you want to budge. It's fine to meet someone half way, but provided its mutual. 

6) What are some of the things you do to get inspired for a concept shoot? 
A) My work is straightforward in terms of fashion being the focal point. Inspiration arrives via many mediums; it could be a story I read somewhere, or someone I meet, or just my imagination. I then pick a trend which appeals to me and add it to connect the story. Conceptualisation and ideation are an organic process for me, I don't spend time consciously researching/studying or following a particular method. 

7) What are you currently working on? 
A) To name a few projects; I have a fashion editorial that is out in this month’s issue of ELLE India. I have also styled Verve Magazine's February cover story, and then I've worked on Miuniku's SS17 lookbook along with some more exciting projects releasing over the next few months. 

8) What would be a dream collaboration for you? 
A) I'd like to work with Marion Cotillard. 

9) What or who has greatly influenced your work and how? 
A) The women I've met in my life have played a huge role in the development of my work. These aren't necessarily women who are in the fashion industry; they come from diverse backgrounds. My relationships with them influenced and heightened my love for understated elegance, the idea of a lifestyle that is more cultivated and refined, not ostentatious. Through my work, I like depicting women as assertive and effortless; attributes inspired from the women in my life - independent and fearless, who live/have lived life on their own terms, and who make their own life choices. 

10) What’s the best thing about being a stylist? 
A) For me; the best thing is how work doesn't feel like work. It is something I truly enjoy, and never tire of. 

11) Favorite fall trend you can’t seem to get over? 
A) Velvet! 

12) What advice would you give to a young stylist who is just starting out? 
A) Start easy, explore different sensibilities before you settle into what your comfort zone is. It's totally okay to make mistakes and learn from them. It’s important to constantly seek inspiration in what’s around you. The most important pearl of wisdom I was imparted with, and that I'd like to share is: Do not seek approval from others. Take constructive advice but in the end just do what you really believe in. Your style should be an extension of who you are as a person.

Photo Credit: prayagmenon(dot)com

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Nainika Agrawal
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Angelina Jolie and Brad Pitt caused a media whirlwind back in 2005, when they started dating on the sets of Mr. & Mrs. Smith, while Brad was still married to Jennifer Aniston. 


Over the years, Brangelina became a well-loved Hollywood couple, becoming one of the longest lasting relationships in an industry where marriages are known to last as little as 72 hours. After 9 years of dating, they finally tied the knot in 2014. 

However, it has been announced that as of 20th September 2016, Angelina has filed for a divorce from Brad. Although there are various rumours circulating about the reason behind the split, there has been no official confirmation of any of them. 

As for us at Shopcade, we're shocked to learn about this sad news. We hope things end well for both the actors! Our way of coping was to put together a gallery of the couple's sweetest public moments (you can tell how truly in love they were!), which you can view above and grieve for the star couple.

Photo Credit: Huffiest, PopSugar, zodiac advice, fashion editorial large

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Lily Niu
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10.30 am: We start our day in a strip club - Soho's "Sunset Strip" on Dean Steet - to catch Dilara Findikoglu's SS17 presentation, discovering it's never too early to descend a narrow metal staircase lit by neon lights. Models don the Turkish designer's new collection and pose up a storm between two stripper poles on a candle adorned stage. We're plopped down in cinema-like seating before the stage, taking in a visual feast consisting of smudged lipstick, fishnet tights, corsetry, puffed sleeve metallic tops, and thigh high PVC boots. 

11.00 am: Shopcade's Salome is viewing the Paula Knorr presentation at the ICA. The exhibit, All of Me, is immersive and guests mill about a screen showing interviews from Knorr's time studying at the RCA. The collection itself features flared silk trousers, skintight long-sleeve tops, and plenty of illustrated prints.

11.30 am: Editorial maven Chloe Law heads over to the Topshop Showspace at Old Spitalfields Market for Faustine Steinmetz's "Blue Denim." The collection is the result of an exploration and experimentation of denim in which Steinmetz revisits once garish finishings such as crystal embellishment, over washing, and logo monograms.  

12.30 pm: Our French content team and I are seated at Freemasons' Hall for the SABINNA runway show. This is the first LFW show we've been to this season without a full house (the third and fourth rows remain relatively empty) and I think how disappointing it is that the collection, probably one of the most translatable we've seen so far, doesn't receive the welcome it deserves from press and buyers. 

1.00 pm: Chloe arrives at the Markus Lupfer SS17 presentation and wanders amidst a garden themed maze throughout which models toting the new collection are scattered. Eschewing the signature Markus Lupfer lip print - save for the monochrome tote as part of its goodie bag! - in favour of flowers and fruit, the collection boasts hand-drawn artistry, beaded embroidery, dark denim, and plenty of stripes.

1.30 pm: We enter the On|Off LFW venue's alternate entrance at Phonica Records on Poland Street for Milo Maria and Asli Polat. Milo Maria's static presentation takes us on a space odyssey with looks featuring loose tailoring with an athleisure twist. Asli Polat is down the hall and is also a static presentation in which models flaunting the new collection stand before a silver wall hanging. The collection itself could be easily worn straight from the rails and feature all the usual spring/summer crowd pleasers; an off-the-shoulder peasant top, floral dresses, satin finish pastel blouses etc.

3.00 pm: Ianthe Rose takes over our Instagram and Snapchat to capture the goings on of the Ashley Isham show backstage before the collection's debut. Models are still in hair and make-up by the time we're backstage at Freemasons' Hall. A small Chihuahua is resting on the lap of one of the model's mums (we later see the well behaved dog starring in the catwalk show). Male models are stripping left, right, and centre as they get oiled up for looks in which a shirt is not required and as we leave the room, rails with the clothing for the show are being wheeled out into the hallway where a stylist shouts desperately for the "pool party boys" to come forward pronto.

The collection itself is comprehensive indeed and with the show set to a soundtrack of '70s disco hits - think Earth Wind & Fire's September and Boogie Wonderland, Donna Summer's I Feel Love etc. - the crowd excitedly snaps each and every look as it comes down the runway. The new season signature Ashley Isham floral print is set on a yellow backdrop which graces looks for both men and women. There's swimwear, casual wear, occasion wear, and even a bridal dress which emits gasps from the bloggers, celebutantes, press, buyers, and photograpers.

Post-show, our social media editor Sahar is approached by the designer himself who asks what her favourite part of the show is. In her excitement, she panics and responds "the music." #awkward

4.30 pm: Chloe and I head back to On|Off to meet Judy Wu at her SS17 presentation while Salome and Sirina take in Han Wen at Freemasons' Hall. Her collection, Curve, boasts a crisp, clean palette of perforated skirts and dresses with a structural emphasis on, you've guessed it, curves. Standout materials from the collection are sheer organza, neoprene, and twill jersey.

At Freemason's Hall, our summer intern Sirina grabs a backstage interview with Han Wen, the SS17 Merit Award winner. (Watch this space!)

5.00 pm: Ianthe continues with the Shopcade Snapchat takeover at palmer//harding over at Mary Ward House. The collection's neutral colour scheme and exploration of modern day power dressing is an immediate win for the CSM design duo Levi Palmer and Matthew Harding.

6.00 pm: Back at Freemason's Hall for our last shows of the day, Salome and France Editor Charlotte Bailly take in Portuguese designer Morecco's Turkish inspired SS17 collection.

Follow us on Snapchat @Shopcade

Photo Credit: Shopcade

Follow us on Instagram HERE for bite size style inspo!

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Alpay Tutu
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Betty Krugg
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