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Charlotte Bailly
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Une large pyramide argentée au milieu de couloirs vitrés, illuminés par des néons multicolores: voilà qui révèle l’inspiration d’Alessandro Michele - l’alchimie - un art ancien entre sciences et magie qui transforme des matériaux banals en or. 


Cette nouvelle collection Gucci est à l’image des précédentes - un chaos coloré - qui empreinte ses imprimés à la faune et la flore mais aussi à la culture, si affectionnée par Michele.

Ce défilé composé de 119 looks, regroupant men et womenswear, nous a encore ébloui avec son côté Geek Chic déjanté. Bandeaux imprimés Gucci, collants pailletés, chaussures à perles, cette saison les sacs se portent par trois et les t-shirts gribouillés. 

On adore particulièrement l’omniprésence du papillon de nuit qui vient se poser sur les pulls comme sur les robes et ceintures. L’accessoire phare ? Le bijoux dans le nez, taille XXL.

Les looks de Michele sont à leur habitude gender neutral, les filles portant des costumes 3 pièces et les hommes une multitude de bijoux, dans le choker, rattaché à une laisse en chaîne.

Encore une fois nous ne sommes pas déçus par cette collection Gucci qu’on ne tardera pas à voir sur tous les fashionistas et fanas de la marque comme Jared Leto et Florence Welsh.

Crédit Photo: Vogue
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Charlotte Bailly
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Après une période à vide, les mannequins peuvent à nouveau prétendre au statut de célébrité avec des milliers de fans à l’affût de tous leurs faits et gestes sur les réseaux sociaux (on parle évidemment des Gigi, Cara ou encore Lucky Blue). 


Mais pour assurer une retombée médiatique au top, les marques n’hésitent pas à recourir à encore plus fort: les stars du cinéma et de la musique ! 

Alors quelles sont les apparitions les plus surprenantes des catwalks ? 

Dita Von Teese
Muse de Jean-Paul Gauthier, danseuse burlesque, costumière, entrepreneur et occasionnelle actrice, la femme fatale a défilé dans une robe papillon, parfaitement à l ‘aise dans ses stilettos.

Katy Perry
La chanteuse est apparue au côté de l’anglaise Rita Ora au défilé de Jeremy Scott pour Moschino. Tout en noir et finitions en chaînes dorées, l’américaine semblait avoir du mal à garder son sérieux !

Ben Stiller et Owen Wilson 
Les deux acteurs ont défilé pour Valentino afin de promouvoir leur film Zoolander 2. Dans leur élément, ils ont répliqué à la perfection la célèbre moue du film.

Alexa Chung
Notre It Girl préférée a accepté de défiler mais pas pour n’importe qui… C’est sous la griffe Chanel que l’anglaise a foulé le podium, presque méconnaissable sous sa perruque.

Lady Gaga
Telle une apparition fantasmagorique, Lady Gaga a défilé sur le catwalk de Thierry Mugler vêtue de blanc. Fidèle à sa reputation d’excentrique, la chanteuse a fait sensation.

Chloe Sevigny
Si l’actrice a depuis longtemps abandonné sa carrière de mannequin, elle reprend du service pour soutenir ses amis, nommés directeurs artistiques de la marque Kenzo.

Rihanna
Riri a défilé dans une robe (nuisette ?) noire lors du défilé Dsquared à Milan. Une premiere pour la chanteuse qui a ensuite chanté au défilé Victoria’s Secret. 

Crédit Photo: Pinterest
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Chloe Laws
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London Fashion Week well and truly kicked off yesterday! The Shopcade Editors headed over to the Freemasons and BFC spaces for a jam-packed day of shows/presentations. 


First up we headed to Angus Chiang for an eclectic show of vibrant and abstract menswear pieces. Next we dashed over to the RSA to see two gush-worth presentations from Minki and Judy Wu, where the beauty looks stole the show (wet-look hair and bleached eyebrows). 

Now early afternoon we ambled over to the BFC space, where we saw Marta Jakubowski's presentation (neon puffa jackets FTW). 

It was definitely time for a coffee-pit stop, social media update and natter before heading to the Ekaterina K. and Steven Tiu presentations. The stark contrast between them made for a pleasurable viewing, one overtly feminine and romantic, the other androgynous and minimalist. 

Early evening rolled around and we were excited for the highlight of day one- Ashely Williams. Perched on the front row, across from the likes of Pixie Geldof and Daisy Lowe, we saw an array of politically-driven, sports-luxe pieces. From cowgirl-chic to plush tracksuits, it was nothing short of inspiring.

19:30 hit and we made a final dash to the Rocky Star catwalk. From bridal pieces, to heavily embellished a-line skirts, old school glamour was definitely the order of the day from this designer.

Scroll the gallery above for the highlights, and shop what we wore on day 1 below...

Photo Credit: The Upcoming

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Lea Petermeijer
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Remember the “hot felon” who’s mugshot went viral two years ago? Well, he just made his catwalk debut at New York Fashion Week for designer Philipp Plein. 


Following the release of his mugshot in 2014, a ton of modelling agencies lined up to sign him and he started modeling immediately after his release in March last year. He since bought a mansion and a Maserati and now has hundreds of thousands of followers on Instagram. 

This prompted many to question the ethics of the fashion industry. Should we really be glamourizing a felon who was arrested and imprisoned on weapon charges? But, as one of his fans wisely put it, “every saint has a past, and every sinner has a future”. 

Besides, Jeremy seems to be sticking to his core values despite his recent fame. He regularly posts pictures of his children and wife of 8 years so he might not be the bad boy we thought he was after all…

Photo Credit: Cosmo, Pinterest

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Chloe Laws
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Vogue promises us a "diversity issue", they give us Karlie Kloss dressed as a Geisha. Karlie isn't Japanese. She also isn't under represented, considering she's one of the highest earning supermodels in the world. Just this week Karlie confused Destiny's Child and TLC. We didn't think it could get worse, but it did. 


In the shoot her face appears to be whitened, and her hair is done in the traditional Shimada style. Did we get stuck in a time warp? Or is this actually happening? In 2017!

Karlie knows better, Vogue knows better, yet here we are again. Vogue have culturally appropriated a hundred times, and this isn't Karlie's first time at the rodeo. Remember in 2012 when she strutted down the catwalk in a Native American headdress? Stay classy, guys. 

She has set up a coding school, she's is a vocal feminist and has all the makings of a role model. She's smart as hell, yet continues to make such stupid mistakes. Why? She's in a position to say 'no' and turn down shoots that aren't right for her, but does she? No. 

Vogue is a bible for us fashion-lovers, but that doesn't mean they should get a haul pass when it comes to cultural appropriation. There are hundreds of beautiful Japanese models, and Vogue could have had their pick- do better. Please, just do better. 

Photo Credit: Twitter

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Nainika Agrawal
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While the first couple of days are great to check out the work of lesser-known talent, LFW brings out the big guns by Day 3! 


On this day, we saw some big names (designers and actresses alike), and their exciting resort collections left us on a high. Here are our top 5. 

Payal Singhal 
This designer's collection gave us major 1930s vibes! We were dazzled by her use of fringes and beads, which, combined with a liberal use of gold accents, gave us a luxe vibe. Plus, we couldn't take our eyes off Diana Penty's old world glam that fit in perfectly with this collection.  

Label by Ritu Kumar  
Ritu Kumar's Maharaja Pop collection gave us major royalty vibes, along with a hint of military chic. We fell in love with the dazzling motifs, and splashes of colour on neutral bases. Her showstopper, Vaani Kapoor, looked gorgeous in a black outfit that combined appliqué with net. 

Falguni Shane 
Peacock The excitement was palpable for FSP's first LFW show in 6 years! The theme of their collection, titled "The Rebel", was an explosion of cool tones like silver and blue, paired with warmer tones like champagne. All pieces were finished off with a sheer robe, which added a unique touch to them. Bipasha Basu was an eye-grabbing showstopper in a nude, embellished outfit and a snatched ponytail. 

SVA Couture 
SVA's collection was all about chic neutrals and pastels. Think wide-legged pants and flared tops with cinched waists. We loved how the closing outfit totally popped, though—Nimrat Kaur brought the gorgeous red-and-gold lehenga to life alright! 

Farah Sanjana 
This collection perfectly channeled our inner little girls who loved to wear flared skirts and twirl around all day! We loved the gorgeous matching co-ord sets with flowy floral skirts and crop tops, combined with soft neutrals. And Kiara Advani was the cutest showstopper ever!

Photo Credit: Lakme Fashion week, Vogue India

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Chloe Laws
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W Mag's new shoot, entitled 'Salute To 5 Powerful Women' includes JLO, Donatella Versace, Kate Moss, Taraji P. Henson and Jessica Chastain. And it's everything. See the incredible images above and read below for the interview highlights... 


JLO: Women Get More Confident As They Get Older 

"I have no patience for anything that's not real, just no bulls*t"

"I think living and pushing outside your comfort zone is the only way to be happy, ultimately."

"I've gotten comfortable knowing what I am good at, and how to do it" 

"Men in their 20s are very confident and cocky, and women are super insecure. And then it flips: men get super insecure, and women get comfortable in their own skin, in a way that makes them more beautiful....I just appreciate myself in a way I didn't when I was that age. And it's not about perfection. I like the scars I have". 

Kate Moss is Proudly Naked at 42 

"From the beginning, photographers always got me to take my clothes off, even though I don't like my body at all. I just had to get comfortable with being naked". 

"Fashion can be cutthroat, but we love it" "I want to please the person behind the camera. I'm a hard worker. And I like the process of creating an image". 

Taraji On Success in Her Forties 

"It's supposed to be over for me at 46, but here I am. I'm a late bloomer, and I'm okay with that. Know why? Late bloomers last loooong" 

"Growing up, math and science was for boys. I wasn't allowed to have that dream. I don't want another little girl believing she can't be a rocket scientist. Fuck that!" 

Donatella On the Power of Fashion 

"The power to keep on going forward. I have to succeed in showing women that we can do more, that we are stronger than men." 

"I cast different models on my catwalk because there is not just one kind of woman. You can't make a revolution for just one woman!" 

Jessica Chastain is the Heroine Women Deserve

"In our society, women are valued for their sexual attraction. I'd like to get away from the sex symbol idea of what beauty is. Actually, that's probably the farthest thing form beauty, because it's makeup and hair, it's pouty lips- it's not real" 

"We're not supposed to be ambitious, we're not supposed to be 'over prepared'" 

Photo Credit: W Mag

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Charlotte Bailly
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Chanel a dévoilé sa dernière collection de 2016 au Ritz. L’hôtel a attiré des stars qui ne pouvaient pas briller aussi fort que la collection elle-même ! 


Sur le podium on retrouvait Cara Delevingne qui faisait son grand retour, Lily Rose Depp, Willow Smith, Sofia Richie, Georgia May Jagger ou encore Lottie Moss (merci le népotisme). 

Côté front row, Vanessa Paradis, Jaden Smith, Pharrell Williams et Caroline de Maigret étaient venus applaudir les dernières créations du kaiser. 

“Karl Lagerfeld adore travailler avec la nouvelle génération. Mais on n’a pas besoin de les supplier de venir, ils veulent en être” raconte Bruno Pavlovsky, le président de la branche Mode de la marque.

La collection Métiers d’Art a pour but de démontrer le savoir-fair hors pair des couturiers, brodeuses, et de toutes les petites mains qui se cachent derrière la production des looks. Beaucoup d’or, de crème et du pur Chanel en tweed et broderies.

Découvrez les photos en faisant défiler la galerie ! 

Crédit Photo: Vogue 
Crédit Vidéo: Elle Germany
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Chloe Laws
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Irina Shayk, the Russian model, may have just confirmed her pregnancy with Bradley Cooper's baby. On the VS catwalk. No biggie. 


She wore two looks, both of which clenched in around the stomach, but we still spied a teeny-tiny baby bump! and we FREAKED OUT. Neither Irina or Bradley have confirmed, but Irina's rep did give a "no comment" statement, which kinda says it all...

Imagine how genetically blessed this baby is going to be, congrats to the pair, we can't wait! 

Photo Credit: Just Jarred, Wire Image

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Chloe Laws
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chloelaws

The Victoria's Secret Show is an event I put in my calendar every year, like so many other women around the globe, I'm fascinated. And to a degree, I get this intense interest- I love seeing beautiful women, owning their sexuality and strutting their stuff in jewel incrusted underwear. But, what I don't understand, is why it's Victoria's Secret that have this coveted affair.


Think about it, what is the big deal with VS? The actual underwear they sell is high-street, basic and kind of 'meh'. If a brand like Agent Provocateur put on a show of a similar ilk, it would make far more sense- because they are a high-end, catwalk worthy brand. Plus, you can't actually buy any of the really amazing bras from the VS show- their actual stores don't stock such creative masterpieces, instead you'll find what looks like a 16 year old's brain fart. Why and when did wearing hot pink underwear become a thing? 

On top of this, Victoria's Secret has had a pretty sordid past. There was the whole getting prisoners to sew their lingerie f*ck up. Yup, you read that right- it's not just a plot line in Orange is the New Black. 

However, many critiques of the show find it sexist, and I've got to disagree. Because the VS show is not made for the male gaze or male pleasure, it's made for teenage girls. Think about it- if it was a purely sexist pursuit of objectifying the female form, then wouldn't it be a little more *sexy*? Don't get me wrong, these models ooze sex appeal, but the show isn't sexual. It's full of disney princess poses, fun and light hearted energy and upbeat pop music. 

But since this is the case, it makes it even more confusing- it's not a fashion show, it's not couture, it's not a sex show. It's not even a very good commercial marketing ploy, because the brand has been on a downwards spiral- maybe because no one wants pink, sparkly push up bras anymore? Just a thought. It's some weird medley that wouldn't seem out of place in a parallel universe, black mirror style. 

And yet, despite the latter reasoning, I'm still obsessed. I still care. My heart burst at Bella walking past Abel, and I cooed at Jasmine in the 'Fantasy Bra', and cheered at Irina strutting her stuff while pregnant. I love that it's extravagant, and that the models seem like genuine friends. 

So, maybe that's why we are all so engrossed, because it's nice to see women fulfil their life long dreams, be amazing friends and champion each other...

Photo Credit: Pinterest, Tumblr 

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Chloe Laws
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The Victoria's Secret show happens tomorrow, and we cannot contain our excitement! To celebrate we thought we'd introduce you to all the new faces walking this year's catwalk.


There are 18 new girls modelling, and they're an eclectic mix- some are typical Angels and have that all-American look, others have an edge and cool-girl vibe about them.

Scroll the gallery above to see all the new models! 

Photo Credit: Pinterest, Tumblr, Instagram

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Shopcade
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Say hello to AJ Voyage, your new must-have brand. They bring the latest trends inspired by celebs, social media influencers and the catwalk into your life for the lowest price tags. PLUS, order now and get free delivery on EVERYTHING until Sunday!


From fitted dresses, AW faux fur pieces, on-trend booties and lust-worthy lounge wear, AJ Voyage is a one-stop destination for everything fashion related. The best part? You can shop their pieces directly from Shopcade in just 1 click. 

Get ready to want EVERYTHING. Disclaimer: we take no responsibility for you spending all your money on these pieces...

Photo Credit: AJ Voyage

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