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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Emily Beeson
emilylavinia added a look via the mobile app

Having the perfect outfit on hand for every occasion is something most of us only dream of. Let’s face it, most of the time it takes careful planning to nail the perfect look. But what if we told you that effortless dressing is easier than you might think?   


They key is having a line-up of all-purpose dresses in your wardrobe. Now, these styles would look just as at home at brunch or on vacation as they would on a night out with the girls or a wedding.   

Easy to style up or down, these pieces are guaranteed to become the backbone of your wardrobe, solving those ‘nothing to wear’ dilemmas in seconds.   

Our edit features simple styles, block colours, classic florals and asymmetric designs to suit every body type, and the best bit? Every piece is under $100.  

Shop the edit below and start building your all-purpose line-up. Dressing for day to night has never been simpler…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

The weekly sale edit is here and with it is a host of exclusive discounts and deals on anything from luxe jewelry to high-end homewares. No plans? The weekend just got a whole lot more exciting…   

EXCLUSIVES  

Oasis up to 70% OFF   

ENDS AUGUST 10 

Folli Follie up to 50% OFF and an extra 20% OFF  

Sundance Catalog extra 40% OFF  

W Concept up to 74% OFF everything plus an extra 10% OFF with code: SUMMERCLEARANCE  

ENDS AUGUST 17  

AlexandAlexa.com up to 40% OFF  

The Body Shop 20% OFF all bath and body   

River Island up to 60% OFF  

Baublebar up to 75%  

ENDS SEPTEMBER 1  

Radley up to 60% OFF  

Luisaviaroma up to 80% OFF and extra 20% OFF 

Shop our favourite pieces from this weekend’s sales below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest   

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Say goodbye to cellulites! Are you sick and tired of investing in creams and serums that promise you a cellulite-free look? If, yes, then opt in the dry body brush trend. Improving circulation in your body and your lymph system, this natural procedure will help you get toned without breaking a sweat! #brush #beauty #cellulite #trend

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Emily Beeson
emilylavinia added a look via the mobile app


We’ve rounded up the hottest deals, secret sales and exclusives from a line-up of our favourite brands so you can shop all weekend with none of the guilt…   

EXCLUSIVES  

Moda Operandi up to 80% OFF

Oasis up to 70% OFF  

ENDS JULY 30 

River Island 20% OFF shoes 

LN-CC extra 10% OFF with code: EXTRA10

Kohl’s extra 20% OFF with code: SUNRISE 

ENDS JULY 31

Gap up to 50% OFF and an extra 20% OFF with code: EVERYTHING

ENDS AUGUST 1

Roxy up to 50% OFF

BH Cosmetics 40% OFF

PACSUN buy one get one 50% OFF on denim  

The Body Shop 20% OFF  

ENDS AUGUST 2   

Dockers up to 30% OFF  

ENDS AUGUST 3   

BaubleBar up to 75% OFF 

Banana Republic up to 40% OFF denim and pants  

ENDS AUGUST 5   

Shoebuy.com 20% off with code: SUMMER18      

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGES: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Feeling tired, sluggish and not particularly summer ready? It could be your diet. We looked to our panel of health and beauty experts for a few simple hacks to help you feel healthier, happier and ready to get your glow on this summer…   


Hydrate daily

Staying hydrated during the warmer months is so essential but often, we forget that we should be drinking a little more. To make sure you’re getting your daily H2O, invest in a cool bottle or fill a jug with water and keep it on your desk.   

TIP: Add lemon slices for a refreshing alkaline, electrolyte boost and a sprinkle of cayenne pepper for better digestion and to stem your cravings for sugar.   

Boost yourself

Drink green tea to refresh your body – matcha is great but if that’s a little intense, try a caffeine-free detox tea to reset your body and help flush out nasties. 

Watch your portion sizes

Use small bowls and measure out your snacks too. Weighing bits and pieces out into little containers to eat on the go always makes life easier too, especially if you find yourself feeling hangry in the afternoons.

Cook with recipes

Follow health-giving recipes exactly, don’t add more or less of anything and invest in a few cookbooks with easy, filling and nourishing recipes you can come back to time and time again.   

Keep a journal

This isn’t an excuse to obsess over food so don’t be hard on yourself, just try being mindful and record what you’re eating, how you’re feeling and whether you’ve had much sleep, exercised that day and so on. This will help you to find a balance and set realistic goals for yourself. 

Use coconut oil 

Not only great for your skin, this is a healthy fat that’s great for cooking with. Swap your vegetable oil for a dollop of coconut when you cook.    

Get your greens 

If this is a challenge for you try adding a sprinkle of spirulina to your foods, make green smoothies and juices to enjoy in the mornings or at lunchtime. You can also take supplements to keep your body balanced and stave off cravings.  

Ready to get your summer glow on with a cleaner, greener diet? Shop our edit below for all the essentials you’ll need to get started…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

We all want to follow a luxe skincare routine, buy the latest haircare products and indulge in an array of make-up goodies, but sometimes the cost can be off-putting…    


After all, going for affordable beauty buys can be risky as you never really know what you're going to get. A higher price tag doesn't necessarily mean better quality so we asked our panel of beauty specialists on the best beauty steals. Here's their verdict...  

For your skin

Never make the mistake of opting for something that could do your skin more harm than good because it’s affordable. Instead, look out for natural, spa-grade products at a reasonable price point. There are plenty on offer from brands like ESPA who specialise in simple skincare and wellness products without the hefty pricetag.  

For your hair

Taking care of your hair from the root is important so don’t just buy an expensive shampoo and conditioner from the salon and be done with it. Invest in a collection of affordable products from a mid-range brand – we like Grow Gorgeous for this – and build a solid routine including scalp exfoliation, weekly masks, heat protector before styling and nourishing oil to finish.  

For make-up  

Buying make-up from the drugstore can be hit and miss. On the one hand you can end up with some great products that work just as well as those offered by high-end brands. On the other, some cheaper products tend not to work so well and are packed with ingredients that aren’t great for your skin.   

For affordable make-up that’s comprised of natural or non-harmful synthetic ingredients our beauty panel agreed the place to go is The Body Shop. Their make-up and skincare range has expanded for all skin types in recent years and is perfect if you’re on a budget.   Ready to try our affordable beauty picks? Shop our exclusive edit below...  

Follow us on INSTAGRAM for more beauty and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Thiara Collorec
thiaracollorec added a look via the mobile app

Pour le commun des mortels, les défilés haute-couture c'est surtout l'occasion de s'inspirer des looks vus dans la rue. Et si vous croyez que cela suppose un budget tout aussi haute-couture, vous faites fausse route. Voici 5 astuces simples, surprenantes et abordables pour être ultra stylée : il suffisait d'y penser ! 


Le pantalon mega oversize : laissez le boyfriend aux petites joueuses. Voyez les choses en grand et pariez sur un pantalon vraiment, mais vraiment oversize. Avec un body près du corps, pour laisser clair qu'il s'agit d'un choix de style plutôt que d'un manque de choix. 

Le chemisier transparent : sexy l'air de rien, uni de préférence, mais pas forcément. À associer avec une jupe imprimée rien-à-voir pour un effet mix & match parfaitement maîtrisé. 

Les tongs en plastique : oui, vous avez bien lu. Depuis que Pernille Teisbaek a porté des havaianas avec sa robe longue léopard, on comprend que la tong a toute sa place dans le premier rang. 

La robe djellaba : la flemme de vous habiller ? Pas de problème, enfilez donc une longue robe en coton, façon djellaba, et le tour est joué. Avec des chaussures plates et un chignon saut-du-lit, vous voilà prête pour les défilés. 

Le collier coquillage : sur une robe colorée, c'est l'allure "retour d'Ibiza" assurée. Mais on reste chic avec des lunettes oversize et des bijoux dorés. Autrement dit, on évite les imprimés trop bohèmes, les franges et autres pièces trop ethniques : c'est la Fashion Week, pas Coachella. 

Découvrez notre sélection et shoppez votre look street style ambiance Couture !

Crédit Photo : ELLE
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Emily Beeson
emilylavinia added a look via the mobile app

Some girls always look polished – dress freshly pressed, make-up perfect and not a hair out of place – these girls are often early birds. Then there are those in an ‘it’s complicated’ relationship with the snooze button. 


Whether you’re a self-identifying lazy girl or not these four fail-safe looks are guaranteed to raise your on-duty game to new heights so you can enjoy an extra ten minutes under the covers…   

Monochrome  

Everyone looks chic in monochrome no matter what they put on. Opt for sleek lines and oversized basics to mix and match so you’ll always have a few options to throw on. We love pieces by COS paired with a smart tote, mules and oversized sunnies.   

Layers

Cool linen and cotton layers are ideal during the summer months so don’t be afraid to rock the look at work. Team a cool mini skirt with a pared-down camisole and a loose-fitting unbuttoned shirt for effortless polish in an instant.   

Statement  

A simple silhouette in a bright color or bold print is always a winner. Opt for something easy to wear and just add a cross-body bag, heels and a pair of frames to match your dress – this will instantly make you look more put together.   

Suited

When has power dressing ever failed us? Team tailored pants with a cool blouse and blazer and complete the look with statement loafers and vintage-inspired shades. Nothing says ‘big deal coming through’ like a woman who puts a killer twist on a pant suit.    

Shop our favourite pieces from the edit below and nail your on-duty look this summer…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Shopcade
shopcade added a look via the mobile app

No girl should be without a decent line-up of cross-body bags in the summertime. The perfect size for all your essentials but small and chic enough to elevate your outfit, a classic cross body is simply a must when exploring a new city or some exotic location.   


We’ve picked out the best cross-body bags for every budget and occasion so you can enjoy the hot weather hands free…   

For the beach to the bar  

Go for a bright, colorful piece for a touch of statement flair. Pair it with a simple outfit with distressed denim or a cute white dress to make that bag pop.   

For a city break  

Time to raise your game – those snaps for your Insta should feature your best side and your best bag, obviously. Invest in something sturdy with a strong clasp and unique detailing. We love silver-toned hardware and embroidered embellishments.  

For weekend brunches   

Keep things breezy with a boho twist and rock a basket bag or leather saddle bag. Don’t be afraid to amp it up with a printed day dress and oversized sunnies either.   

For those luxe events  

A chain-strap cross-body bag is the perfect addition to a party dress or sleek tailoring. Slip into a pair of heels and finish the look with a bold red lip.   

Browse our pick of the best 20 cross-body bags for every occasion below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

It’s no secret that we’re experts when it comes to curating covetable edits, it’s what we do best. However, sometimes we love sharing the edits you make too. This month, we looked to style blogger Sam Hwang for her tips on how to rock neutrals this summer…  


Sam styled things up in all white, toughening her look with black biker boots and a black belt – super striking with her perfect black waves and dewy make-up. 

Opting for a gray cross-body bag from See by Chloé to complete the ensemble, Sam’s easy breezy look is perfect for anything from brunch with friends to an afternoon of shopping in the city.   

Want to steal her style? Sam picked out her favourite pieces from the YOOX sale so you can recreate your own pared-down summer look for less. Simply browse and shop the edit below...

Read Sam's blog for more fashion and lifestyle goodness.

Follow us on INSTAGRAM for more style and shopping tips. 

IMAGE CREDITS: Sam Hwang 

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Emily Beeson
emilylavinia added a look via the mobile app

It’s great when things start to hot up outside, but when your summer holiday seems a million miles away and you have your day job to contend with, looking office-appropriate and remaining cool in the heat can pose a conundrum.


We know this feeling all too well, so we looked into the best ways to stay cool, look cool and feel cool when it’s too hot to think... 

Classic 

Go for a pair of flared pants and balance your silhouette with a short boxy camisole, a pussy-bow blouse or a luxe silk tee. Opt for light breathable fabrics and team with simple gold jewelry and a cool oversized tote. 

Romantic  

Opt for a floor-skimming summer dress in a unique print. Jazz it up with a pair of mules and keep your accessories sleek and pared down. Tidy hair and minimal make-up will ensure you still look office appropriate while feeling breezy. 

The jumpsuit

The summer wardrobe hero – a lightweight jumpsuit in black, navy or white always looks sleek. For a vintage-inspired look, opt for a wide-leg style and for a modern twist, seek out a tailored number to pair with barely-there sandals.

The skirt  

A midi skirt will raise your on-duty game to new levels when paired with the right ensemble. Invest in a statement piece – think print, metallic, tulle and pleats – and team it with a simple white shirt or blouse. Finish the look with a mini cross-body bag and nail summer dressing.

Ready to try these fail-safe looks for yourself? Find everything you need in our edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest 

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