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Heat Magazine
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Ahh, the big debate of 17-year-old Kylie Jenner: Has her face changed due to cosmetic enhancement or is it down to magical make-up contouring/puberty kicking in?


She's one of the most copied beauty icons of 2015 so far, despite admitting what she spent months denying, that she did indeed have temporary lip fillers, but that's probably all she's ready to come clean about for now.

Scroll through our gallery above to see Kylie's full beauty evolution and check out our round-up of her fave products, so you can look as gorgeous as the lady herself....

Face: Kylie uses suncream to keep her skin in check and has fake tans done regularly to give her that healthy glow. She's been known to wear Charlotte Tilbury Filmstar Bronze & Glow to bronze and highlight as well. 

Eyes: Kylie's eyes always look well defined and she's a big fan of strip lashes. We love Bbrowbar's smokey strip lashes- perfect for creating the volume Kylie is so famous for. If this is too much for the day, opt for their classic set instead and top up with a few coats of Eyeko mascara- rumoured to be one of Kylie's faves. 

Lips: Kylie doesn't wear gloss, but she does like to mix it up with different lip liners and then fill in with a different pencil shade. Use Elizabeth Arden Eight Hour Cream Lip Moisturiser to soften up your lips first and then enhance your natural lip line to as big as you dare. Fill in with a different colour depending on your mood- Kylie's been known to opt for both a plum and nude lip in the past. 

And that's it!  Make sure you also snap up the amazing Nip + Fab Dragon's Blood Fix Plumping Serum and their Yoga Blend Body Scrub (the perfect pre-tanning product) as ambassador Kylie is a BIG fan of both. 

Photo Credits: Tumblr, Pinterest, Hawt Celebs
Video Credit: Grazia UK

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Daisy Allen
Alin Vilcane
Nars lip liner!!!
Katelyn Ackley
Eyeko mascara!
Danniella Clarke
Aisling O gorman
Lip venom :)
Laura Roberts
lauraroberts added a look via the mobile app

The witching hour is almost upon us and this Halloween is set to be the most frightful yet on Shopcade!


Whatever your particular poison, we have you covered with a range of features on how to look the part this scary season. 

If you're into Mean Girls you know that means wearing some form of animal ears and some sexy lingerie. If you're a child or officially classed as grown up then you know it's all about being as spooky and terrifying as possible. 

If, like us you're just really excited that it's October and you get to wear anything classed as 'gothic' with no judgement, then look no further than our Bad Witch picks below. 

From spooky slogan tees to skeleton dresses, cobweb tights, cat corsets, playsuits and more, we have EVERYTHING you need to get into the Halloween spirit early.

Photo Credits: Pinterest, Wildfox, Missguided 

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Fiona Jardine
this is awesome!
Shopcade
shopcade added a look via the mobile app

MASSIVE congratulations to @niamh_taylorx who's our #MaddieShopcade competition winner. We can't wait to see how you style your new marc b. bag! 

New season treats from marc b. have dropped and we couldn't be more excited to pick out which bags and accessories we'll be rocking for SS15!

Those of with a boatload of work to do will love our Boardroom to Bar Hop edit; packed with sleek yet practical bags, even the most uptight of bosses will appreciate your efforts with one of these bad babies.

Got time to kill or off somewhere fun? Check out Trendy Jetsetter and Nice Day For a Picnic ;) 

Lastly, night owls and party animals can get their fill of the best nightlife accessories under All Night Long!

Photo Credit: Shopcade

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Luis Lopes
Congratulations @tanika-jomorrison :)
Cindy Lyes
Awesome. Congrats Sweetie 👍
Nathalie Gaveau
Sahar Mahdavian
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After Apple revealed the launch of their newest venture 'Apple Music', a new streaming subscription service set to launch at the end of June, musicians gathered to allow a month free trial of their music to the public...all but one. Cue Miss Taylor Swift.


Releasing a letter to Apple via her Tumblr account, Taylor wrote:

'To Apple, Love Taylor

I write this to explain why I'll be holding back my album, 1989, from the new streaming service, Apple Music. I feel this deserves and explanation because Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans. I respect the company and truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries. 

I'm sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company. 

These are not the complaints of a spoiled petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are aftraid to speak up publicly because we admire and respect Apple so much.

Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with love, reverence, and admiration for everything else Apple has done.

But I say to Apple with all due respect, it's not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this.

We don't ask you for free iPhones. Please don't ask us to provide you with our music for no compensation'

To which Apple's vice president Eddy Cue responded via Twitter:

'We hear you @taylorswift13 and indie artists. Apple will always make sure that artist are paid. #AppleMusic will pay artist streaming, even during customer's free trial period'. 

and THAT is the power of the Swifty ladies and gents (and maybe her 59.2m Twitter followers had something to do with it too).

Photo Credit: instagram.com/taylorwift

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Hoon Kim
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For all you novice make-up artists, Illamasqua’s Precision Brow Gel is like a skeleton key for lock pickers. And for novice lock pickers, a skeleton key is like Illamasqua’s Precision Brow Gel for make-up artists. Make sense? Good.

Showing us how the latest brow beauty trends are really done, In this video, Fran from Channel 4's Made in Chelsea tries out three different brow styles using the same gel. With Illamasqua's very own Zoe Peplow showing us how, it won't be long before you start showing off your own mad skills in the brow beauty department!

The new brow gel from Illamasqua is so versatile that it’s going to make you want to lock your bedroom door and try everything from Cara Delevingne’s bushy browed look, to Kim Kardashian’s dark and defined look, to whatever - you get the point.

For the base, Fran used Illamasqua Hydra Veil, buffed the skin with Illamasqua Gleam in Aurora, then applied Illamasqua Skin Base Foundation in 10.5 and Illamasqua Skin Base Foundation in AU. On the eyes she used Illamasqua Masquara in Raven. Then for the three brow styles, here's what to use AND what to do:

1) Zoe used: Illamasqua Precision Brow Gel in Awe for the “Naturally Sculpted Look”.

Go easy on the product and be confident on the brow shape you want; there's nothing worse than channeling a set of weak, painted eyebrows! Just like Zoe's done for Fran here, use a fine lining brush to draw fine hairs through your natural brows.

2) Zoe used: Illamasqua Precision Brow Gel in Strike and Illamasqua Precision Brow Gel in Awe for the “Bushy Browed Look”.

To enhance the shape and colour of your brows with these bad babies, once again using the fine lining brush (and don't forget confident, steady hands!), apply the product to your brows only when your face is COMPLETELY relaxed. No raised eyebrow "make-up face" needed here! Unless you want colour in the wrong place. Keep as neutral a facial expression as possible.

3) Zoe used: Illamasqua Precision Brow Gel in Strike and Illamasqua Skin Base Lift in Medium 1 for the “Dark and Defined Look”.

Now, for the mother of all eyebrows, start to fill in colour from the CENTRE where the hairs are thicker and denser. Using light brush strokes in the direction of hair growth, work up then outwards to colour the eyebrows!

Camera: Mike Quyen
Direction & Edit: Hoon Kim
Music: “Honey’s Pie” by Wake
Makeup Artist: Zoe Peplow
Appearance by: Fran Newman Young

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Mishika Saluja
mishikasaluja added a look via the mobile app
mishikasaluja

Is it just us or are the Bollywood fashionistas taking their airport style very seriously (Check out here & here


The 'Queen' actress was spotted in grey skater dress and ox blood lip colour with perfectly matching nude accessories.

We were pretty impressed by her comfy PJs + Camo Shirt outfit in her last airport stye post, but now we are totally floored!!

Shop her style with this list.

Photo Credit: Viral Biyani

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Caroli Ravioli
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caroliravioli

We have selected four of this season's must-have items to give your end of summer look an on-trend boost!

Our first pick is a total style steal- Nip+Fab's awesome Dragons Blood Fix Serum in at under £20! 

Kylie Jenner's a fan, so what more convincing do you need?! You'd better be quick, however because it won't be in stock for long!

If you're looking for the perfect LBD to see you into the new season, then this HOT cut out number from Over My Body should be at the top of your wish list- plus, it's on SALE!

Love a fresh pair of jeans? Then sharpen up your end of summer style with a pair of ripped boyfriend jeans from Boohoo. Team with your Nike Air Force 1s and you are good to go with the perfect off duty look. 

These amazing deals will not last long so get in there quick- we only regret the things we don't buy, after all...

Photo Credit: Shopcade
 
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Rhonda Nichols
Lily Niu
lilyniu added a look via the mobile app

Ever wondered what it'd be like to star in your own Quentin Tarantino or Robert Rodriguez style film? Taylor clearly has - except she's actually made it happen with her latest music video, Bad Blood.

Teasing fans for almost a month now, Taylor finally unveiled the video at last night's Billboard Music Awards from which she took home a whopping 8 awards...

With Bad Blood's Kendrick Lamar (Welvin Da Great) contributing two never before heard verses to the remixed version of the song, this is no ordinary single from Taylor's 1989 album! 

Let's talk about the fact Taylor's hinted that this song is all about her feud with Katy Perry: isn't it a bit mean she's recruited all her girl gang muchachas as butt kicking fighter chicks to make a statement about their fall out? 

With Taylor starring as Catastrophe, Selena Gomez as Arsyn, models Cara Delevingne and Karlie Kloss as Mother Chucker and Knockout (respectively), there are plenty more celebs showing off their tough side - including Lena Dunham as Lucky Fiori!

Scroll through our gallery to see the stars in Bad Blood and shop below for how to steal Tay Tay's girl gang style!

Photo Credit: Get Music, Fashion Gone Rogue, That Grape Juice, Daily Mail, NY Daily News
Video Credit: Hollywood Life

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Lily Niu
lilyniu added a look via the mobile app

If only we all had the confidence to saunter over to someone and plant a big fat mushy one. Unfortunately for Madonna, it didn't look as if Drake - her victim of choice - enjoyed being on the receiving end very much! 

Performing at Coachella last night, the kiss (lasting for approximately 3 seconds) took Drake completely by surprise. Though he seemed to enjoy Madonna's impromptu makeout session at first, she quickly pushed his hand away when he tried to run his fingers through her hair. Things went from bad to worse when perhaps Madonna got a little too aggressive and Drake's arms began to flail! 

We're sure Drake wouldn't want to hurt Madge's feelings but there's no hiding the fact he looked repulsed when the kiss was over - going so far as to wipe his mouth with the back of his hand! WATCH the video above to see the kiss in action.

In other news, model Emily Ratajowski rocked a hot green number to the MTV Movie Awards in LA last night. Designed by Fausto Puglisi, what would've been a simple green cami dress is transformed into a deep plunge dress with one side featuring a gladiator style bra. Other hot to trot looks from the ceremony were worn by J Lo, Bella Thorne and Cara Delevingne.

Lastly, it looks like Nicole Scherzinger cut quite a figure at Olivier Awards in a beautiful strapless black gown. Nominated for Best Supporting Actress in a Musical for her role as Grizabella in Cats, Nicole may not have gone home with an award but has nevertheless gained brownie points for her style.

To steal these celeb styles, take a look below...

Photo Credit: Daily Mail, Express

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Monifa Browne
she just can't help herself can she
Lily Niu
lilyniu added a look via the mobile app

Game of Thrones is back! Waiting a year at a time for each new season is simply too long but with so many characters to keep up with, a chance to re-watch back episodes never hurt!

Season five premieres on Sky Atlantic at 9pm tonight and we just can't help but squeal with excitement. Here are three dark horses from Game of Thrones whom we expect some juicy viewing this season...

Daenerys Targaryen: She's been rid of her petulant brother for quite some time and overcame even tougher hurdles to get where she is now. As much as we love her and cheer her on, she can at times be a little petulant herself..."I am Daenerys Stormborn and I will take what is mine with fire and blood!"

Sansa Stark: From seasons 1 - 3, it was hard to even catch a glimpse of Sansa without chucking the remote at the TV and screaming "GET A GRIP!". She has however, unexpectantly grown a pair last season and started behaving more like the rest of the men in her family (her father excluded - bless his soul). Take from that what you will...

Margaery Tyrell: This lady has big dreams and to achieve them, she's gonna need to kiss some serious arse. Becoming THE queen isn't an easy feat but luckily, Margaery's got no qualms in sucking up reaaaaaaal good. Now that Joffrey is no longer, she's already started putting the moves on his kid brother...

For how you can channel a bit of Dany, Sansa and Margaery this SS15, check out the edit below...

Photo Credit: Popsugar, Fanpop

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Shopcade
shopcade added a look via the mobile app

Hello Autumn, we have missed your gorgeous colour combinations and lush knitwear! 


No offence Summer, but we’re ready for some new season goodies and PrettyLittleThing have outdone themselves with their new AW15 offering- we would hand-on-heart shop it all!

From bold ‘70s inspired outfits which are set to be huge to oversized knits that can be cute and casual or glammed up with a pair of knee high boots - they have catered for every possible occasion. 

Gone are the days when coats were just here to keep you warm, with their gorgeous selection of duster coats, trench coats and bad girl leather jackets you will want to wear them all year round!

We've put a few of our hot picks together for some additional style inspo, so start shopping your staples now- Autumn is officially on it’s way…

Photo Credit: PrettyLittleThing 
Video Credit: PrettyLittleThing

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Betty Krugg
The SHOES
Shopcade India
shopcadeindia added a look via the mobile app

Airport style has become major in this past year. Celebrities are paying more and more attention towards it. 


Sri Lankan hottie and Bollywood superstar, Jacqueline was spotted jet-setting to a dreamy location (Ok! Maybe we are making this up), in the coolest outfit EVER! 

The 'ROY' actress wore the perfect pair of distressed denims (cuffed right at the ankle), a nautical T-shirt (oversized obviously), black sunnies and a baseball cap. Brownie points for the thick, black belt (and the ox-blood nail colour). 

Steal her style here! 

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Navin Kumar
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