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STYLE & SHOPPING.

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Hattie Cotmore
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hattiecotmore

Jamie Mizrahi has newly been appointed Creative Director of Juicy Couture - yes that brand that bedazzled your butt. Having always been a big believer and buyer of the brand Mizrahi was was the obvious choice to take on the task of rebranding Juicy. No longer will it be known for its regular cameo on The Simple Life. Mizrahi aims to get people talking about Juicy Couture again but for the right reasons. Their ready to wear collection is definitely that. It's still fairly colourful, save a few navy and metallic pieces and their is a definite athleisure influence but it's just a bit more... mature. There aren't rhinestones all over the shop (or the sweater), fondly missed but understood. Is Juicy Couture about to make a comeback? Image: Vogue

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Lina Psaila
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Just before we welcome this season's London Fashion Week, we take a look at models with the most enviable off-duty style.The model-off-duty style emerged as a great power player in fashion. The focus expanded from the front-rows and catwalk to the streets shaping trends at the same time. Kendall Jenner has been offering with impressive street style moments for the past few years while It girl newcomer Kaia Gerber has really nailed understated cool. 


We are in awe of their accessible looks with a few items here and there that look effortless but are actually are the strategic work of hard-working celebrity stylists like Monica Rose and Maeve Reilly and Karla Welch. 

KENDAL JENNER AMERICANA

To incorporate her key style elements you may want to stock up on statement boots, fishnet touches, vinyl pants and many a pair of distressed jeans. Whether it's Kendal Jenner's tracksuit and Yeezy Season 4 stiletto boots, or her beloved sparkly CHANEL boots and jeans combo the oversized boot is a Kendall favourite. 

GIGI HADID ATHLEISURE 

No one wears athleisure like Gigi Hadid. Is has truly mastered the art of living elegantly in sweats, plain or bedazzled cashmere. Her favourite look comprises of leggings, a cropped sweatshirt and a hoodie tied around her waist to emphasize her toned abs. To elevate her basic sports look to athleisure status she opts for a tote instead of a gym bag and a faux fur coat instead of a parka.

KAIA GERBER PLAYFUL

Gerber's off-duty look is an interesting combination of minimal yet playful elements resulting in a unique street style approach. Her ensembles always catch our eye without being overly bold. After appearing in the premium denim brand's campaign of Hudson's she began sporting classic jeans with tops - often cropped and a range of hoodies. When it comes to footwear, she's obsessed with classic Chuck Taylor Converse high tops. 

Head to our gallery now for more off-duty street style moments and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: VOGUE.com, Instagram.

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Lina Psaila
linapsaila added a look via the mobile app

This winter season has been one of our best yet simply because it has defied the normality of winter clothing: such as the dab colour palette of the normcore of yesteryear and instead it's invested in optimism, celebration, sparkles and bold colours. Take the floral bomber jacket for example that shows no signs of going away. Actually, it's one of the biggest trends this winter and one of the best pieces for Spring so believe us when we say it will be a great investment! 


That silky, embroidered bomber jacket has been extremely popular mainly due to its versatility. It can be incorporated into any athleisure or sports attire, you can wear it with jeans on your morning commute or with your cute party dress on Saturday night. The fashion pack agrees. From eccentric styles at Gucci to high street offerings that would make any girl jealous. 

Just head to our gallery for more inspiration and shop your favourite styles from our expert edit below. 

IMAGE CREDIT: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

The past season jewelry trends have been less ladylike and funkier. Take the mismatched earring trend of last fall or the insect trend of last year - there's nothing securely elegant about it. This season designers are turning back time and are opting for gold primitive tribal jewelry that is very often handmade. Think of silhouettes that are not clearly defined and are rarely the same because they have been crafted by hand. The result is a more precious version of your basic jewellery and is much defined by the 'one of a kind' aesthetic. 


Designers Annie Costello Brown and Natasha Schweitzer are well-versed in this technique. Sport a pair of primitive earrings with your athleisure outfit or with a bodycon dress for a night out. Just remember to keep your hair pulled back in a bun and make the earring the main focus. Opt for a gold necklace with a precious blue stone in a primitive shape.

Have a look at our gallery for more inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Alya Barutoğlu
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We already know fashion’s major throwback to the seventies and eighties… I can’t remember the eighties because I was born in the nineties but I’m pretty sure 80’s was about the whole gym craze. Shiny sportswear, metallic gymwear… Yep that is what I’m talking about! But for 2018, we’re not wearing these to the gym only! We’re wearing them all day everyday and everywhere! #athleisure #sportswear #sports #gym #eighties #seventies #trend #style #streetstyle

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Felicia Pennant
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If you’re starting 2018 on a health kick or simply picking up where you left off after the holidays, some new workout wear and accessories will help you get into your groove. Brands who offer activewear continue to step up their game by fusing fashion and fitness in exciting ways. The resulting styles are designed to perform well inside and outside of the gym as athleisure is still a thing. When picking your new gear, consider what you plan to do in it as different activities demand different things of your body and your clothing.  


Discover #fitnessinspo above and our essential edits for five of the best workouts below. 

Image credit: Pinterest.

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corina bello
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mcorik17

Can you consider a sweatshirt as a basic? Perhaps a couple of seasons ago it was unthinkable, but now it has become a wardrobe background article. We see it even on the web pages of our favourite online stores, a section dedicated only to sweatshirts. Credits: Pinterest

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Shopcade
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As we move closer towards winter months and brace ourselves for chilly weather, less daylight and more time indoors sipping a hot cup of coffee or wine - our wardrobes also transition. During this time of changing seasons we want to feel comfortable, yet elegant and stylish - oversized sweaters and all of that hygge feeling! 

Winter is really about individual style, as more materials require greater stylistic flair. The good thing is you can find the best selection of premium quality products all under one roof. YOOX, provides without fail a wide choice of hard-to-find clothing and accessories from the most prestigious designers. 


From beautifully crafted mules and cross-body bags at Prada, to party dresses at CELINE, to a plethora of bold patterns at Emilio Pucci, to severe diva vibes at Balmain and all your athleisure essentials at Rick Owens and Stella McCartney. 

PARTY LOOK 

You can pair a sleek Alaia dress with a faux fur leopard print coat, high stilleto heels and a bold lip for a night out with the girls. 

COMFY LUXE 

Cashmere, velvet and leather as well as luxe chunky knitwear are very on trend for this winter. You can dress them down with a classic pair of denim jeans and ankle boots or pair a chunky knit with a leather skirt and thigh high boots for party look that is both chic yet relaxed. 

STATEMENT COATS 

This season it's all about statement coats that keep us warm and are utterly chic at the same time. Think a long streamlined brown CELINE coat for a trenchcoat alternative, a cool bomber jacket from Emilio Pucci or go for a romantic cape from CHLOE. 

SUITED UP 

From Stella McCartney to Victoria Beckham the suiting trend is inspired by power women especially Hillary Rodham Clinton and has made a serious comeback. From checks, to white sleek suits from Moschino and Jil Sander to buttoned-ups with tie at Roberto Cavalli, there's no way you can go wrong with the 2017's version of the power working girl. 

Winter is all about spending quality time with loved ones and we think it's time to treat them to a little gift. We're pleased to announce that from Sunday October 29th through Tuesday October 31st, YOOX is offering up to 25% off your favorite designer styles.



IMAGE CREDITS: YOOX.com

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Sweatpants have escaped the gym and Saturday afternoons lying at home doing nothing. Now it is a pledge that does not intend us to do sports with it. Instead, we look at our outfits more casual and athleisure. Celebrities like Gigi, Bella, Kendall or Rihanna wear it up with heels. It has rediscovered his reef in catwalks and street style, even in haute couture! We cannot resist, we better take note of how to make it with style. Credits : Pinterest

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Lina Psaila
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As much as we hate to admit the early 00's era of Paris Hilton in pink Juicy track suits, double denim x2 Justin and Britney, Christina Aguilera's dirty braided locks, oversized hoops and motorcross gear loving songstress Pink are all trending for 2017. Even though some of those trends especially worn in the early 00's period make us cringe slightly, incorporating a few items here with a 2017  approach will work wonders for your wardrobe this season!


Read on for the latest throwback staples of the season! 

1. Velour Track Suit Ensemble 

Before the rise of athleisure the velour tracksuit was a no-fail staple. Combined with an oversized bag, a Starbucks venti Latte and a miniature dog it was the celebrity uniform adorned by most starlets of the time. Many years after it's inevitable demise the velour tracksuit is having a come back. Vetement's collaboration with Juicy Couture for SS17 should have given us a hint. Kanye's YEEZY and Chloe are also adding this naughts staple into their collections. You can probably thank or cringe at Rihanna and Kylie Jenner for putting it back on the Insta Fash pack radar. 

2. Trucker Cap 

In the heyday of paparazzi and celebrity culture which was the early naughts they had to be accompanied by some much needed streetwear and paparazzi-proof attire. Black sunnies have always been favourable but headgear is also quite integral. For the early 00's that attire included the trucker cap. The ubiquitous accessory for every 20-something celebrity from Pharrell to Ashton Kutcher or Britney Spears. It was Hedi Slimane who resurfaced the the polarizing accessory for Saint Lauren's SS16 show. Nowadays, Gigi Hadid and Kylie and Kendall Jenner have all been spotted with the infamous cap.#2e2e2e"> 

3. Hot Pink 

As fashion recycles every 20 years the early naughts adopted the early 80's trend of pastel pink. When it came to the early naughts Paris Hilton not only brought the flirty colour back but basically built her brand by sporting bold non apologetic fuchia-pink. Around the same time that Legally Blonde premiered by the way. And even though we have been drowning in pastel pink for the past few seasons you can attribute the rise of bold pink to Ballenciaga's SS17 collection. Just wondering when Paris Hilton's come back is due? 

4. Motorcross Gear 

The rise of early aughties hip-hop is undeniable and it quickly infused the fashion runways too. From Pharell Williams, to Pink, EVE, or Christina Aguilera's Dirrty video and most rappers of the time donning heavy leather tracksuits and jackets usually styled with braided hair and lots of 'bling' or 'bling-bling' if you're truly old - school. Nowadays, labels like Maison Margiela, Alyx Studio, Supreme and of course Rihanna's Fenty x Puma SS18 collection at NYFW are completely in racing-inspired gear mode. 

5. Candy Coloured Sunglasses 

Colorful sunglasses were everywhere in early 00's and adored by women and men equally. From Sisqo to Justin Timberlake Eve and the Olsen Twins (they've gone a long way we know), all 00's stars were sporting this trend. Nowadays you'll find the likes of Gigi Hadid and her entourage in similar rose coloured glasses. 


6. Oversized Hoops 

The oversized hoops are a symbol of RnB and Hip Hop music. From Lauren Hill, to Missy Elliot, and EVE it's the accessory that goes hand in hand with a bandana, baseball cap or sleek back pony tail. In the aughts the trend went more mainstream and was adored by many including Victoria Beckham.These days, you can see anyone from Kendall Jenner, to the Hadid sisters or Rihanna rocking those giant gold hoops from designers like Area or minimal ones from Lombardi and Nandi Naya. 

7. Fishnets 

We're not saying you should go full-on Avril Lavigne and "Hollaback Girl"-era Gwen Stefani, necessarily, but there's definitely something about this pop version of post punk fashion that us bubbling back up all over social media. Usually worn underneath low rise wide legged ripped jeans and peaking from the waist and calves. And of course, the fishnet top is a great way to add some interest under a slip dress—or just over a bandeau bra, for a fun flirty look.

8. Pointy slingback pumps 

You can pinpoint this trend to the late 90's who resurfaced the super pointy kitten heel. It was in the early 00's though that the silhouette became more relaxed and transformed into a more elegant and feminine slingback pump with a mid-height lift. Doesn't Sophia Coppola's outfit look truly timeless? 

There you have it! The eight 00's trends that are coming back in a major way. Which ones will you be sporting this season? Check out our exclusive edit of all the items that will give you that extra aughts edge!

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Shopcade
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September is one of those times in the year when we refresh! Summer is over and It kickstarts a new mood for getting fit! While some of you may not mind exercising outdoors all year round, the other half head indoors and join a gym or fitness classes to stay healthy over the winter months. 


HIT, yoga, running, spin…Which is your fitness class of choice? Whatever your motivation, Shopcade has some amazing sportswear from the classics like Nike and Adidas, or some fantastic new and exclusive athleisure by Sweaty Betty and Superdry. 

Feeling fit yet? You might not be Kyla Itsiness, the superstar fitness blogger, but we all have days where we need to get our sweat on and head to the gym!

Gigi and Bella Hadid are big fans of the athleisure trend. The celebrities can be seen wearing sportswear inside and outside the gym. Get the full look and wear leggings, trainers and a hoodie for the ultimate street style! 

Superdry have a new collection of amazing sports clothes, see the full collection here to kit youself out for the autumn/winter months! Alternatively, see our selection of the best athleisare below. 

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Lea Petermeijer
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Summer is getting closer and that only means one thing: it’s time to get fit. And what better motivation than a cute new outfit to workout in? 


Lucky for you, we made a brand new selection of all the best workout gear, which mixes both style and leisure.

So from the classic Fila cropped tops for those of you looking for an edgy outfit that’ll get you noticed to Ted Baker’s chic scallop edge matching set, you’ll be sure to find something for you.

Warning, you might be spending a lot more time in the gym!

Scroll down and shop your favourites...

Photo Credits: Urban Outfitters, Puma, Ted Baker.

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