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STYLE & SHOPPING.

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Lina Psaila
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This may be the year of the Scrunchie return. In addition to the recent scrunchie craze, there's an equal craving for over-the-top headbands in bold colours like red and royal blue. Those kindergarten hair-accessories are inspired by a need to return to a more naive era but in all honesty, they're just a fun way to accessorise. 


Fashion followers have welcomed back one of the most polarising accessories of the past few decades. In the 90s and naughties, there was a common consensus that scrunchies are dated even kitsch. They led a life as a definitive faux pas by the mainstream culture but were also considered hipster material by labels like American Apparel or Retro Vintage. 

But recently, scrunchies have been resurfacing as a bonified trend, a runoff effect of the 80s  revival. The renaissance trend of the 80s is about to become fully adopted by popping up to various collections. For example, Urban Outfitters has offered a wide display of different types of scrunchies varying from velvet to satin. Over at Balenciaga, their chouchou versions are made from lambskin and priced at almost $200. 

Amidst the emerging scrunchies craze, a new luxe scrunchie brand was introduced. Comfort Objects is an accessories label based in Denmark that transforms vintage Hermès scarves into silk scarves, priced at $112. Insta - favourite Ganni adored for the rainbow stripes jumper, white cowboy boots and polka dot pieces presented his own scrunchie offering. Just this week, blogger Camille Charriere snapped a mirror selfie sporting a red floral scrunchie from the Copenhagen brand costing no more than $20. 

Match the scrunchie pattern with your dress for maximum effect or opt for a red accessory to tie in the outfit. These accessories are best employed with a muted outfit like a creme coloured victorian blouse jeans and flats.

Head to our gallery for more scrunchie inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Dressing up for Saint Patrick's Day is no easy feat. You could do something as easy as throwing on a few necklaces and a rainbow shirt, but it's difficult to feel chic in that apparel. This year we want to scrap everything that says Saint Patrick's Day holiday overboard and instead try something we could actually wear on any day of the year. 

Here are a few of our favourite Saint Patricks Day Style Tips: 

1. HAT ADDICTION 

Since no Saint Patricks' Day celebration can evade the green hat, why not make it a fashionable one? Simply sport one of the season's favourites - the velvet beret- in a very fitting forest green hue. Now, you're ready to celebrate with elegance. 

2. STRIPE ENVY 

If you want to channel the party mood without looking like a green clown, go bananas for stripes. A unique blend of different sized stripes in green can infuse the right amount of celebratory mood. No need to go overboard. 

3. GREEN NEUTRAL 

If you feel hesitant about the deep greens why not go for a more natural shade? For example, try a neutral or khaki green hue and strategically organise the outfit around your main colour choice. 

4. NEON GREEN 

Go to the other side of the spectrum and opt for a neon shade of green which is a real head-turner. Don't go over-the-top, instead, add it in small details like your ankle boots or handbag. 

5. MATCH IT

Stick to one shade of green and match it head-to-toe. Then, add a cool accessory like a leopard pair of heels or bag to spice up the outfit. 

6. BLEND TRENDS 

Throw on your perfect blanket scarf, or puffer jacket and give a fresh perspective to your basic Saint Patrick's Day green outfit. Add some athleisure for maximum effect. The combination of trend and celebratory items will result in a much more comprehensive outfit that you can wear anywhere. 

7. ADD SOME TEXTURE 

Experiment by adding some interesting materials that will give depth to your outfit like leather, velvet or corduroy. As a result, the look will be more relevant and less costumey. 

Ready to rock your Saint Patrick's Day outfits with more confidence? Head to our gallery for more inspiration and shop our edit below!

IMAGE CREDIT: Instagram Follow us on Instagram #ed1844">HERE for bite size style inspo! 

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Lina Psaila
linapsaila added a look via the mobile app

Emma Watson, Stella McCartney and Olivia Wilde don't have to convince you about the benefits of embracing ethical fashion. Sustainable fashion means making ethical decisions throughout the entire production process.  


This is an issue gaining global attention especially after the Rana Plaza factory in 2013 injuring at least 2,500 workers. Now there's a deeper demand for transparency and more sustainable options have become available as a result. This expansion in product offerings includes athletic wear. #000000">For example brands like Alternative Apparel and YOOXYGEN brands like Studio 189 and PRABAL GURUNG. 

Super-cosy hoodies, slacks and leggings that you can sport confidently knowing that they are made ethically. Make sure the brand that you support is committed to a traceable supply chain, ethical trade and sustainable materials, and that all garments are made in eco-label approved factories. 

Many brands ethos means using natural resources responsibly by reusing and recycling materials even coffee. Yes, there are leggings made of recycled coffee waste mesh fabric that you would never think twice about the origin of the material. The odour can give it away but after a few washes, you'll never even know that your perfect pair of workout leggings were made from coffee. 
#fcfbfb">
#fcfbfb">So, if you want to make a contribution to an ethical and sustainable future while enjoying your workout, head to our expert edit below and shop your favourite styles! 

IMAGE CREDITS: VOGUE Follow us on Instagram #e4af0a">HERE for bite size style inspo! 

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Morgan Blanks
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morganblanks

Pat McGrath has always been renowned for make-up, but now @PatMcGrathReal has launched a limited edition fashion collection. Behold the Pat McGrath Apparel 001, which features unisex t-shirts and sweatshirts. Available from 7th December to 13th December. #FashionWeek Credit: fashion_week Instagram

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Alya Barutoğlu
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alyabarutoglu

Glitters, sequins and sparkles are not only on apparel, its a beauty trend too! Fashion just can’t help itself of doing it over the top right? If the trend is glitter, it is just on everything! But ofcourse I’m not complaining because more sparkle more glamour! Who doesn’t want to shine like a Christmas tree during holiday season. As decoration are catching everyones attention, glitter makeup is just perfect to divert eyes on you again! All jokes aside… This trend is major in fashion right now! Try it for your New Years or Christmas party. It just suits the holiday vibes perfectly. Put some shimmer on your lids and you’re party ready! #glitter #eyemakeup #beauty #trend #glittereyes #sparkle #shimmer #glamour

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Shopcade
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Loungewear is the ultimate comfort apparel. Ideal for staying at home and cosying up on the sofa or jet setting on holiday, loungewear has been glammed up given a luxurious feel to it, so you can look and feel glamourous even when chilling at home. 


Leave your old tracksuit bottoms behind and embrace the new lounge luxe! We’ve seen everyone including Cara Delevingne, Victoria Beckham, Kendall Jenner and Gigi Hadid sporting their best tracksuits, from Vetements, Gucci and Chloé hoodie and track pants. It's the clothing of choice for travelling as well as curling up to your favourite Netflix series. 

We’ve found some awesome styles for you, for the best wear including long sleeve jersey top and track pants. Available in neutral colours, we love the Ted Baker collection "Ted says relax". The full collection can be found  here

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Ranya Elb
Awesome!
Shopcade
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Tempted by cheap flights to Europe, we are quick to ignore country villages, hills  and coastlines on our own doorstep. So why not do a weekend break in the Uk? There are perks to country getaway: beautiful landscapes, historic sites and a good excuse to get some country air, eat a hearty pub roast and have an outdoor stroll. 

The autumn is a ideal time to visit as peak tourist season has passed and the weather is milder, the autumn leaves are getting colourful, reds, oranges and deep greens are starting to show and a beautiful light shines through the trees. 

If you are thinking of booking a country retreat, here are three beautiful places we recommend visiting: Devon  is home to breathtaking coastlines and Dartmoor, well worth a visit. Wiltshire is famous for its picturesque villages and gardens and historic houses. The Highlands hosts some of the most specular landscapes of them all, with rolling hills, romantic castles and lochs. 

Wherever you decide to go on holiday, don’t forget to pack the perfect apparel for true quintessential country gear. From trench coats to tweed, cashmere jumpers and hunter wellies. Enjoy a country break and our selections of outfits for a weekend in the outdoors! 

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Shopcade
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Word on the street: Superdry have launched their holiday campaign. With the emergence of subculture and streetwear, their new collection comes in bold colours, with an urban edge and mostly attitude!


"The night is young" campaign has hints of LA and Malibu with printed sunsets, palms and and varsity sweatshirts. From day to night, wear these easy pieces from the beach to the party! The casual sporty apparel can be worn for a carefree, energetic and active lifestyle- the perfect clothes to wear for the summer, in the city or by the sea. 

The daring video features rebellious late night antics in downtown LA of clubbing, partying, night swimming and roaming the streets after hours- " The night is over? Nah. The night is ours, the night is young."

Shop the collection and watch the video here. Available exclusively at Superdry.

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Shivani Joshi
shivanijoshi1 added a look via the mobile app

As much as we enjoy winter chills, we know how the weather can be harsh to the skin and dressing up can be a task (we know the struggle is real). And so we caught up with our fave influencers to help us look glam this winter with their list of essentials! Read on:


Shopcade Question: Name three essentials you don't leave your house without in winters. 

1) Sid Do (Insta handle: @sidkidsid)
Winter essentials: beanies, trench coats, hand moisturiser 

2) Karan Berry, apparel designer (Insta handle: @karleofashion)
Winter essentials: My Nivea men's lip balm, Fahrenheit by Dior and my eucalyptus and spearmint lotion by bath and body works. And the most important thing I don't leave home without is a cup of Americano in my flask 

3) Udaybir Sandhu, model and actor (Insta handle: @UDAYBIR_SANDHU
Winter essentials: Pair of gloves, Leather jacket, Moisturizer/Lip balm 

4) Sami Taha, Model (Insta handle: @SAMIFALKTAHA)
Winter essentials: Cap, scarf and a warm and long coat 

5) June Biswas, Blogger (Insta handle: @JUNEBISWAS)
Winter essentials: Lip balm, coconut oil, and scarf 

6) Shankey Bharadwaj, Stylist/ Blogger (Insta handle: @WHATSHEWORE__
Winter essentials: Lakme peach milk and Kohl Moroccan oil for my curls 

7) Aakriti Rana, Blogger, Youtube (Insta handle: @AAKRITIRANAGILL
Winter essentials: Hand cream from Victoria's secret, a leather jacket and tinted lip balm. 

8)Namah Shah, visual artist, MUA (Insta handle: @NUMMMZZZ)
Winter essentials: A notebook, mascara and lip balm. 

9)Neelam Virwani, model (Insta handle: @NEELAMBIRYANI
Winter essentials: lip balm and moisturiser, an oversized sweater/Jacket, Bottle of water as I tend to get very dehydrated during winters 

10) Hida Siddiqui, Model (Insta handle: @hidasiddiqui4ever
Winter essentials: perfume, lipstick and a handbag 

11) Niyanta Amrit Chopra, actor, blogger, Youtuber (Insta handle: @4466STYLEMILES)
Winter essentials: Even though Mumbai is not as big on winter (hence I miss all my winter layers that Delhi gave me) but there are 3 winter essentials My Dionis Peach Delight Lip balm for that dry chappyness taking over the lips during this season. My Favorite Blanket wrap up/ Cover up which I have been obsessed with as a child. It adds the volume and character to any simple outfit and it can be worn in multiple ways to create different styles and of course it is super cozy! A recent obsession, actually there are two and I can't decide which one I love more, but it has to be a trench coat and the over the knee boots that are chic essentials to have for that diva take over. 

12) Ketan Bhatia, fashion show director & Choreographer (Insta handle: K10BHATIA
Winter essentials: Lip balm (So you can smile effortlessly), moisture rich sunblock (Sunrays are still harmful in winter as much as we like to be out in the sun) and a Snood (that perfect accessory that ups your style quotient, keeps you warm and snuggly. Its a muffler/Hood/Scarf/Stole ......All rolled in one)

Photo Credit: Instagram

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Shopcade
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This season is all about going out and expressing your personality in the way you look… Browse Topshop's "The London Girl" party wear edit and find everything you need including grungy tailoring, contemporary sportswear or metallic mini skirts!


Wanting to look feminine and sexy? Make sure to get your hands on the Plisse Star Mesh Skater Dress and to do your hair in a unique style... Shop NOW!

Photo Credit: Topshop

Follow us on Instagram HERE for bite size style inspo! 

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Chloe Laws
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After the success of Yeezy Season 3 everyone had high hopes for his AW16 show, however those in attendance were left disappointed after the show dominated their day (one of the busiest days of the year for the industry). The show was postponed by an hour, guests had to take an hour and a half bus ride to the venue, and there was no shade despite the heat. 


The collection wasn't a breath of fresh air, more like deja vu. Oversized hoodies, parkas, sports bra esqu tops, knit tank dresses all in pale, muted colours worn with the same boots we've seen for the last 4 Yeezy seasons. Don't get us wrong, it's a good look, and flattering. But it's what we've seen the Kardashian girls wear a hundred times. He's a designer, that means having a definitive style which incorporates and leads the new season's trends. Yes it's a wearable collection, and very Instagramable, but it would fit in more on the rails of American Apparel than on the catwalk. 

The biggest controversy wasn't the clothes, it was the crew's treatment of the models. When models fainted due to the heat (some were wearing black hoodies) they received no medical attention or help from staff. Some of the shoes fitted so badly that the models hobbled, and in some cases, took them off, like Amina Blue, Tyga's ex.

There were highlights, mainly in the form of Teyana Taylor who is the star of Kanye's new music video faded. But all in all, it was a sh*t show. Do better, Ye, we know you can.

Photo Credit: fashionista.com, Instagram, Twitter.
Video Credit: Complex News

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Shopcade France
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Le concept ? Une collection de t-shirts et de sweats créés en collaboration avec une armada d’artistes internationaux aux idées plus créatives les unes que autres.


Chaque pièce raconte donc une histoire unique à s’approprier en fonction de son style.

Pourquoi le nom Colorblind ? Traduction anglaise de “daltonien”, ce terme reflète le côté paradoxale et multiculturel de cette marque originale.

Colorblind Appareil vous offre 15% de réduction sur toute sa collection ! Entrez le code COLORBLIND15 lors du paiement pour profiter de cette offre exclusive + Livraison Offerte !

Et retrouvez la collection ci-dessous. 

Crédit Photo: Colorblind Apparel
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