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Charlotte Bailly
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Fans de chaussures, vous allez revivre ! 

L’été est enfin là et on peut ranger les bottes de pluie et sortir nos chaussures colorées.

Escarpins, sandales, compensées, babies et salomés, on sort les talons pour les dîners en terrasse.

Découvrez notre sélection de designs uniques et originaux, que vous ne retrouverez définitivement pas aux pieds de tout le monde ;) 

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Chloe Laws
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Day 3 of LFW was the perfect way to end the weekend. From the Belstaff presentation with Liv Tyler, to backstage access at Fei Fei Cicada at the V&A, it was truly a sartorial dream. 

10.30 am - 12.30 pm: Roberts Wood time! Charlotte from team Shopcade said it was her favourite show thus far because the erie music and white runway really made the clothes stand out, which were inspired by 19th century working class clothing. The clothes transformed throughout the show to reflect the changes in social class, and the pieces became more feminine with ruffled details. 

11:30 am: Charlotte from the content teams makes her way to the Apu Jan show. "The show started with a photographer screaming at a front row guest to move her leg with 'enormous heels' from the catwalk. Apu Jan's 'An Ancient Summer Night's Dream' was everything you'd expect from the designer: flowy dresses, feminine prints, and a mixture of conventional and not so conventional shapes. One word to describe the collection would be delicacy. The models were supported by a live duet mixing Slow Shudders vocals with a flute and electronic mix". 

12:30 pm - 1:00 pm: Charlotte from our team heads on over to The Felicities x Mastered Exclusive LFW Experience."It took place in the Hoxton Hotel in Holborn, which is a great space, plus it was amazing to see a smaller designers showcase their work" The stand out for her was Linnie Mclarty and her jewellery which aimed to empower women rather than make them look pretty. 

3:30 pm - 4:00 pm: I'm off to the Phoebe English presentation at the Institute of Contemporary Arts. The venue is a beautiful town house, which is why it was such a shame that the atmosphere felt rushed. We waited for 15 minuets, which for a presentation isn't very common, and then once we entered the building we were rushed through the room, meaning that it was hard to take in the beautiful creations. The Phoebe English designs were minimal, structural and very on trend- just next time it would be nice to see them for more than a few minuets!

5:30 pm - 7:30 pm: Belstaff Across The Wilderness + Belstaff and Liv Tyler presentation begins, and our team spot a number of famous faces- Olivia Palermo, Mollie King and Liv Tyler. The rustic decor, with hay and wild flowers contrasted perfectly with the modern pieces, but felt cohesive due to the earthy palette used. 

6:30 pm - 8:30 pm: The show I've been looking forward to all day is here - Fei Fei Cicada at the V&A. I arrive early to head backstage, where the dresses are hanging on mannequins as the models get touch ups done, and press review the pieces. The designer is very hands on, I even spot her helping to dress a model at one point. We then head on through to the catwalk, and the setting is beautiful- right in the middle of the V&A entrance, all marble and plush interiors. The show itself is magical, the models walk in a regal and slow manner, which suits the pieces perfectly- the dresses wouldn't seem out of place in an exhibition here. Once the show ends, the designer leads us through to a separate room where the models stand (amongst artefacts) and the guests can view the designs from close up. We leave in awe, and in disbelief that this is the first collection post her graduate one. 

7:30 pm - 8:00 pm: Whilst we're at Fei Fei Cicada, Shopcade's Salome heads over to the Malan Breton show. The show was majestic, with rich fabrics and attention to detail, what made it so special was that the menswear pieces which were as focal as the womenswear. Salome spoke to the designer after the show, the designer said that the inspiration for the collection was "new beginnings and a light sensibility of possibility", Malan Breton expanded stating that the "women wearing my collection come from all walks of life, from Ariana Grande to business women in New York".

See our snaps from the shows above....

Follow us on Instagram HERE for bite size style inspo! 

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Lily Niu
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10.30 am: We start our day in a strip club - Soho's "Sunset Strip" on Dean Steet - to catch Dilara Findikoglu's SS17 presentation, discovering it's never too early to descend a narrow metal staircase lit by neon lights. Models don the Turkish designer's new collection and pose up a storm between two stripper poles on a candle adorned stage. We're plopped down in cinema-like seating before the stage, taking in a visual feast consisting of smudged lipstick, fishnet tights, corsetry, puffed sleeve metallic tops, and thigh high PVC boots. 

11.00 am: Shopcade's Salome is viewing the Paula Knorr presentation at the ICA. The exhibit, All of Me, is immersive and guests mill about a screen showing interviews from Knorr's time studying at the RCA. The collection itself features flared silk trousers, skintight long-sleeve tops, and plenty of illustrated prints.

11.30 am: Editorial maven Chloe Law heads over to the Topshop Showspace at Old Spitalfields Market for Faustine Steinmetz's "Blue Denim." The collection is the result of an exploration and experimentation of denim in which Steinmetz revisits once garish finishings such as crystal embellishment, over washing, and logo monograms.  

12.30 pm: Our French content team and I are seated at Freemasons' Hall for the SABINNA runway show. This is the first LFW show we've been to this season without a full house (the third and fourth rows remain relatively empty) and I think how disappointing it is that the collection, probably one of the most translatable we've seen so far, doesn't receive the welcome it deserves from press and buyers. 

1.00 pm: Chloe arrives at the Markus Lupfer SS17 presentation and wanders amidst a garden themed maze throughout which models toting the new collection are scattered. Eschewing the signature Markus Lupfer lip print - save for the monochrome tote as part of its goodie bag! - in favour of flowers and fruit, the collection boasts hand-drawn artistry, beaded embroidery, dark denim, and plenty of stripes.

1.30 pm: We enter the On|Off LFW venue's alternate entrance at Phonica Records on Poland Street for Milo Maria and Asli Polat. Milo Maria's static presentation takes us on a space odyssey with looks featuring loose tailoring with an athleisure twist. Asli Polat is down the hall and is also a static presentation in which models flaunting the new collection stand before a silver wall hanging. The collection itself could be easily worn straight from the rails and feature all the usual spring/summer crowd pleasers; an off-the-shoulder peasant top, floral dresses, satin finish pastel blouses etc.

3.00 pm: Ianthe Rose takes over our Instagram and Snapchat to capture the goings on of the Ashley Isham show backstage before the collection's debut. Models are still in hair and make-up by the time we're backstage at Freemasons' Hall. A small Chihuahua is resting on the lap of one of the model's mums (we later see the well behaved dog starring in the catwalk show). Male models are stripping left, right, and centre as they get oiled up for looks in which a shirt is not required and as we leave the room, rails with the clothing for the show are being wheeled out into the hallway where a stylist shouts desperately for the "pool party boys" to come forward pronto.

The collection itself is comprehensive indeed and with the show set to a soundtrack of '70s disco hits - think Earth Wind & Fire's September and Boogie Wonderland, Donna Summer's I Feel Love etc. - the crowd excitedly snaps each and every look as it comes down the runway. The new season signature Ashley Isham floral print is set on a yellow backdrop which graces looks for both men and women. There's swimwear, casual wear, occasion wear, and even a bridal dress which emits gasps from the bloggers, celebutantes, press, buyers, and photograpers.

Post-show, our social media editor Sahar is approached by the designer himself who asks what her favourite part of the show is. In her excitement, she panics and responds "the music." #awkward

4.30 pm: Chloe and I head back to On|Off to meet Judy Wu at her SS17 presentation while Salome and Sirina take in Han Wen at Freemasons' Hall. Her collection, Curve, boasts a crisp, clean palette of perforated skirts and dresses with a structural emphasis on, you've guessed it, curves. Standout materials from the collection are sheer organza, neoprene, and twill jersey.

At Freemason's Hall, our summer intern Sirina grabs a backstage interview with Han Wen, the SS17 Merit Award winner. (Watch this space!)

5.00 pm: Ianthe continues with the Shopcade Snapchat takeover at palmer//harding over at Mary Ward House. The collection's neutral colour scheme and exploration of modern day power dressing is an immediate win for the CSM design duo Levi Palmer and Matthew Harding.

6.00 pm: Back at Freemason's Hall for our last shows of the day, Salome and France Editor Charlotte Bailly take in Portuguese designer Morecco's Turkish inspired SS17 collection.

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Photo Credit: Shopcade

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