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STYLE & SHOPPING.

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Lina Psaila
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Fighting the cold temperatures while still looking elegant and stylish is never an easy feat. However, there are a few brands out there that have nailed the winter edit, boosting this season’s most prominent trends like ruffle sleeves and berry red shades. Trilogy have an amazing selection of products featuring all the major AW17 trends. 


Velvet is undoubtedly one of the most decadent and seasonally appropriate fabric to keep you warm and chic this winter. Take your pick from a wide selection of #0000ff">velvet jeans, denim, jackets and blazers, and immerse yourself in the true holiday spirit! Find a generous selection of statement coats that will keep you in vogue and oh-so-warm all winter long. Puffer jackets, #800080">faux-fur coats, and leather outerwear, you can find them all here! 

Trilogy has a wide selection of premium denim that is both elegant and super comfortable. Go for a pair of dark wash jeans, skinny over straight, velvet over leather, whatever your choice may be, there’s a pair of jeans with your name on it. 

When it comes to party wear and seasonal dressing, Trilogy has also got you covered! From exquisite beading, to embroidery, sequins, velvet and faux-fur, you're bound to find a sequin top, dress, or a pair of velvet jeans that will give you more than a reason or two to celebrate! 

Head to our gallery for more inspiration and shop all or your favourite styles from our exclusive edit below!

In partnership with Trilogy

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Alya Barutoğlu
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alyabarutoglu

Seen on almost all corners, aviator jackets are probably the one item that everyone wears. This fall aviator jackets are the trendiest outerwear you can find so why not dip in on the trend? If you’d like to be different than everyone opt for the bold colours. Put the black one aside and go colourful to stand out! #aviator #jackets #coats #trend #aviatorjacket #style #winter #fall #autumn

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Alya Barutoğlu
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alyabarutoglu

Shearling is yet another outerwear trend for the season. You’ve probably seen the black leather and shearling jacket on the street literally on every person… If you think this trend is now too mainstream, scratch that because this season there are more colours you can imagine. From colour block to pastels, shearling jackets have got the best makeover yet. You can style this jacket with dresses and denim, with anything to anywhere. #shearling #jacket #outerwear #trend #shearlingjacket #winter #autumn

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Lina Psaila
linapsaila added a look via the mobile app

From Karl Lagerfeld's array of synthetics like plastic and PVC, to sequins and translucents at Acne Studios, future-forward fashion still donned the runways at the recent SS18 fashion weeks. Think Maison Margiela and Balenciaga! But the optimism and high shine of the Space Age emerged a while back on the Fall/Winter 2017 catwalks. Alessandro Michele's unisex Fall/Winter 2017 Gucci show was an extra-terrestrial amalgamation of human and crystal. 


Futuristic beauty trends also appeared, like glitter brows, chrome lips, and metallic hues, perfect for adding a dose of sparkle to your Instagram with the Kirakira+ app. Raf Simons' PVC-wrap fur coat for Calvin Klein is also a sensational example of fashion's growing obsession with Space Age Futurism reinterpreted from the '60s. With a shielding PVC overlay, the gold coat felt like an encapsulated treasure. Who wouldn’t want that? Sign us up, please! You know you're in a pure futuristic mode when tinfoil and Comme des Garçons get involved. We’re talking about a tinfoil hat, initially created in the ‘60s, an era ridden with conspiracy theories, to fend off government radio signals. 

Concurrently, the space race of the 1960’s and the first moon landings in ‘69 a year after Barbarella appeared on screen, inspired a whole new era of sci-fi glamour that is still relevant today. Fashion has since then always held a soft spot for the future! 

Eager to get in on the Space Age theme? SSENSE has a trendy selection of astro-chic, post-apocalyptic inspired outerwear, separates, and accessories. Shop the entire collection in our exclusive edit below!

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Lina Psaila
linapsaila added a look via the mobile app

If there's one trend that should never go out of style that is comfortable looks. It's essential to any outfit to feel that it moves along with the body and facilitates our lives instead of being constricting and well... a burden. Which is why when pyjamas became an official outerwear trend there must have been a universal sigh of relief heard across the world of women tired of their binding and uncomfortable clothing. 


Loungewear worn as everyday clothing became a massive trend in 2016 and 2017 including the very popular slip dress, the bralette and corset. But there's something innately brilliant about sporting pyjamas as an outfit because in a way it resembles a more relaxed version of a business suit. Inspired by the 20's and Coco Chanel this trend shows no signs of slowing down and we're completely on board. Opt for a cover-up or a kimono for starters as an outerwear and then don a full head-to-toe pyjama look taking cues from Olivia Palermo, Rihanna, and Gigi Hadid to name a few. 

Browse through our gallery for pyjama-specific inspiration and then shop your favourite looks in our exclusive edit below!

IMAGE CREDITS: Pinterest

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M.J Ortega
Love the pyjama trend for a comfortable look
Lina Psaila
linapsaila added a look via the mobile app

If there's one trend that should never go out of style that is comfortable looks. It's essential to any outfit to feel that it moves along with the body and facilitates our lives instead of being constricting and well... a burden. Which is why when pyjamas became an official outerwear trend there must have been a universal sigh of relief heard across the world of women tired of their binding and uncomfortable clothing. 


Loungewear worn as everyday clothing became a massive trend in 2016 and 2017 including the very popular slip dress, the bralette and corset. But there's something innately brilliant about sporting pyjamas as an outfit because in a way it resembles a more relaxed version of a business suit. Inspired by the 20's and Coco Chanel this trend shows no signs of slowing down and we're completely on board. Opt for a cover-up or a kimono for starters as an outerwear and then don a full head-to-toe pyjama look taking cues from Olivia Palermo, Rihanna, Selena Gomez and Gigi Hadid to name a few. 

Browse through our gallery for pyjama-specific inspiration and then shop your favourite looks in our exclusive edit below!

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Lina Psaila
linapsaila added a look via the mobile app

It's Thursdayyy! And you know what that means apart from #ThursdayMontivation? It means it's time for your weekly treat of deals & steals that you can find exclusively on Shopcade! 

We start with outerwear, and more specific leather outerwear, one of the most trending jackets of the season. We didn't want you to miss out which is why we're giving you 60% off at River Island. 

Next up we want to take care of the coolness factor and add a few edgy items in our wardrobes. Head to ASOS offering 70% off selected lines.  

Finally we want a few staple winter classics, so we head to Karen Millen offering 50% off! 

Check out our gallery for more inspiration and our top picks below. 

Hurry! Sales end soon! 

ASOS - Up to 70% off selected lines (10 Oct- 17 Oct) 

Karen Millen - Up to 50% off (10 Oct -17 Oct) 

River Island - Up to 60% off (10 Oct- 20 Oct)

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Léa Guillemier
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leaguillemier

Comfy Pastel Jakke Coat #freefromfur #jakke #outerwear #fauxfur #icecreamcolor 🎀 (Credit: @jakkeldn Instagram)

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Shopcade
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Rock your winter look with stunning puffer jackets and coats, and try something new with the shearling, camo and faux fur trends on the horizon. You'll be ready to fend off those winter chills in no time! 


Shopcade boasts a variety of millennial-focused brands offering strong pieces for winter, including ever-practical and trendy puffer jackets, camouflage coats, faux-furs, and shearling-lined leather jackets. 

Manière de Voir have upped their game with the perfect selection of outerwear including an elevated range of jackets and coats. Season after season, this brand never fails to impress! 

Each design has been carefully considered and perfectly developed by a skilled team to be both stylish and functional. These coats and jackets will leave you warm, cosy and fashionably-ready for the upcoming winter! 

Get a taste of luxury with a Satin Double Layer Puffer Jacket in khaki or burgundy. For a classic biker jacket, opt for the zip-detail shearling Biker in black. The camouflage Puffer jacket in silver and orange/black reversible Puffer jackets are bound to turn heads! 

We've got some amazing styles and view the full collection here. Watch MDV video here for inspiration!

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Shopcade
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Trilogy truly are the experts when it comes to denim. With careful research, they have found the best cuts and finishes for denim and selected iconic jeans brands you'll love. From long lasting colour to flattering shapes and styles, classic pieces and trend-led features: boot-leg, straight cut, skinnycropped... Trilogy have it all! 


We caught up with Trilogy and their expertise on how to style the latest collections for their Winter edit. They have some amazing tips on how to put things together to really update your look. The cold days are lingering and many festivities and holidays are fast approaching. 

Cashmere, velvet, and leather are must haves for this winter, as well as luxe knitwear and statement coats. The dressed up denim edit has tips on the best jeans to buy for the season, including glamorous velvet styles and party wear with a touch of shine. Find our tips for the latest trends below and look amazing this winter. 

DRESSED UP DENIM 

Trilogy host some of the best designers and trusted jeans brands such as J Brand, FRAME denim, and Re/Done. With careful research and consideration, they’ve nailed it in the denim department and found perfect solutions to wearing the new denim styles. 

A LUXURY FEEL 

This winter is all about velvet. Available in beautiful colors and textures velvet jeans will give your wardrobe an instant update and give your look a luxurious feel. Ideal for special occasions, nights out, they create an effortless touch of glamour! 

HOW TO STYLE LEATHER 

Invest in a pair of leather jeans. J Brand is leading the way with their introduction to the classic cropped boot Selena and new girl Maude cigarette cut jeans. Dress effortlessly and wear with trainers or knitwear. Dress up with heels, and a pretty blouse for contrasting textures. 

THE WINTER KNIT: LAYER IT 

Find some beautiful printed pieces by Rixo, Equipment and Rebecca Taylor. Look out for special pieces that will make you stand out, or more subtle everyday must-haves to update the winter wardrobe.

ALPINE CHIC 

Let your jumper do the talking and style effortlessly with jeans or cords. Ideal for skiwear or for the upcoming Christmas jumper day, everybody needs one of these for the winter festivities and holidays ahead. 

MAKE A STATEMENT: PRINTED VELVET & FAUX FUR 

Overcome the cold and layer up with coats, outerwear, and knitwear. Discover the key pieces to invest in for the season, keeping warm and staying stylish. For perfect party dressing, go for show-stopping styles from velvet to a faux-fur coat. 

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Lina Psaila
linapsaila added a look via the mobile app

In the path paved by bralettes, corsets and of course the slip dress being worn out of the bedroom and into broad daylight. This underwear as outerwear trend or more specifically this private-wear goes public fixation has been taking place for quite a while now. 


From Madonna's cone bras and corsets to Rihanna's robe or pyjama look. Since now the mere mortals have caught on this seductive trend more designers are producing robes meant both for indoors and at a glamorous party. 

From Etro to a plethora of vibrant prints and colours at Roberto Cavalli to botanical garden inspiration at Alberta Ferretti or pure Americana vibes at Elie Saab. Then again you can never go wrong with a Coachella staple: The kimono.

Whatever your style this season have a look at our exclusive edit below and you'll find the perfect cover-up for you!

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Lina Psaila
linapsaila added a look via the mobile app

It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this summer. 


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Comfy flats 

Especially for daytime, comfort is key to the laissez-faire nonchalant Parisian look. So invest in ballet flats, chic sandals, espadrilles and white trainers to elevate your everyday look. They can really romanticise an outfit instantly. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this summer!

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Nathalie Gaveau
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