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STYLE & SHOPPING.

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

i don't know what it's more eye catching on this image, the gorgeous red curly hair of the model, her perfect frecklers or the cute pijamas she's wearing. The pijamas are from the new J.Crew holiday collection. The Brand has team up with Sarah Zellweger the founder of SZ Blockprint. Each design is handprinted with the help of artisan block printers in jaipen, india. I love that the pijamas have a fresh and simple design, they seems perfect to scrull into your bed and have a very needed it off day o any season really not just party season Photo Credit: @whowhatwear on twitter #holidayseason #jcrew #pijamas #trend #fashion

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Payal Shah
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Every duo has that one moment in the spotlight, the one that makes it clear to the world that this love is here to stay. And since love is slowly seeping into the air these days with Valentine's just around the corner, we thought it's time to celebrate B-town's power couples who inspire millions of lovebirds! Read on to see who our favourite power couples are, as well as the moments where we thought they were a forever kind of thing! 


1) Deepika Padukone and Ranveer Singh: These two have been friends for years, and a rumoured couple for a while now. Either way, we knew that this duo was one to aspire to! Their solidifying moment was at the 2016 IIFA Awards, where Ranveer was absolutely mesmerised by Deepika's performance. He was blowing kisses at her, singing the song, and smiling throughout the performance, which we found absolutely adorable! 

2) Akshay Kumar and Twinkle Khanna: These two seem to be one of Bollywood's most seasoned couples, and clearly the love remains just as strong. Akshay was at his wife's side constantly as she promoted her book Mrs. Funnybones, and was all over her even on their couple debut on Koffee With Karan. That heartwarming serenade in particular had us moved to tears. Talk about a love for the ages! 

3) Shahid Kapoor and Mira Rajput: The two lovebirds usually keep things on the DL, but things were a little different on their recent Koffee with Karan debut. They were so cute and candid about taking their time to learn one another, and shared some hilarious details about each other's bad habits. Such comfort around each other is goals af! 

4) Kareena Kapoor and Saif Ali Khan: Speaking of Koffee with Karan, we think Kareena and Saif deserve a shoutout here too! There was a moment where Karan suggested that Saif was Kareena's first husband, and she was quick to respond and confirm that he's her "forever husband." Isn't that just adorable?

Photo Credit: Movified, India Today

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Payal Shah
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The Return of Xander Cage the new Hollywood action flick, starring Vin Diesel, Deepika Padukone, Nina Dobrev, and Ruby Rose. We've been awaiting this film for a long time now, and we're elated that it's finally being premiered! 


The cast has been promoting the film all over the world, including cities like London, Mexico City, and our very own Mumbai. Deepika and Vin made a stunning desi entrance into India (where the film is releasing before anywhere else), complete with some band baaja action! 

We thought it was the perfect way to show Vin a good time, and welcome him into the vibrancy of Mumbai. Scroll through our gallery for photos of this adorable scene, as well as snaps of the rest of the cast promoting the film. The camaraderie and chemistry between the cast is definitely present off screen, so we're sure it'll translate on-screen too!

Photo Credit: The Indian Express, Bollywood Pataka

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Payal Shah
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The January cover of any magazine is a big one, as it sets the tone for the rest of the year. And it seems like January 2017's crop of magazine covers are setting the tone to be classic and timeless beauty, which we love. Here's the ones we've loved so far: 


1) Vaani Kapoor for Elle India
Elle India's year is off to a bright and sprightly start with their yellow themed cover. Cover star Vaani Kapoor looks timeless and elegant, dressed in an understated yellow dress paired with statement earrings and glowy skin. Seems like she's gearing up for an amazing 2017 as Bollywood's next big thing! 

2) Shah Rukh Khan and Karisma Kapoor for Femina
Both SRK and Karisma have the perfect smolder on their respective covers, and show us the power of a good suit respectively. We thought that the cool tones of Shah Rukh's cover compliments the warm yellows of Karisma's cover perfectly! Femina is definitely letting us know that they're here to try all ends of the fashion spectrum this year. 

3) Hrithik, Rakesh, Hrehaan, and Hridaan Roshan for Hello 
The Roshan boys look absolutely adorable in their matching outfits, and are all smiles for the cover of this month's Hello Magazine. This casual and comfortable cover is giving us some serious warm fuzzier! 

4) Shraddha Kapoor and Aditya Roy Kapur for Filmfare 
The two costars cozied up for an adorable black and white photoshoot for this month's cover of Filmfare magazine. We think their chemistry jumps right off the page, as we hope is the case with their upcoming film, OK Jaanu! 

5) Lisa Haydon and Hrithik Roshan for Vogue India
These two cover stars are absolute body goals on the cover of this month's Vogue, and look amazing in their black figure flaunting clothes. The red accents on the cover add a sexy pop of colour to the otherwise dark and smoky aesthetic. We love it!

Photo Credit: Vogue India, Elle India, Filmfare, Hello, femina

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shivani joshi
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Our influencer for the week is the well-known stylist Prayag Menon (Insta handle: @prayagm_v). Prayag’s foray into the industry was incidental when he began styling shoots on his own at home, as an outlet for creative exploration. Completely self-taught and with no formal training, Prayag draws inspiration from his perspective on lifestyle, aspiration and the people he interacts with. His work resonates a sense of minimalism and timelessness. Read on to know more about him. 


1) Being a commercial pilot, how did you get into styling? 
A) I was always interested in fashion. Though the leap from pilot to stylist was a happy accident! My partner (photographer Porus Vimadalal) who’d recently entered the industry at the time was to collaborate on a test shoot with a stylist, but she had to cancel a day prior due to unforeseen circumstances; and I offered to jump in to style the shoot. I remember everyone really liked the shoot when it was out, and subsequent to that Porus encouraged me to start styling. I also started getting offers to work on other shoots and there was no looking back since. I am completely self-taught and have learnt consistently from each shoot I’ve worked on. 

2) What’s your personal style all about? 
A) Clean and restrained mostly. I like incorporating a sense of balance in terms of colours and silhouette. 

3) Do you remember your first fashion shoot? Tell us more about it. 
A) It was in the summer of 2013. We worked with some beautiful Roberto Cavalli gowns that a friend had recently acquired. The model was the beautiful Rasika Navare; now one of my closest friends. We shot a series of pictures in a studio and I still have that shoot in my portfolio; it's classic and beautiful. 

4) Who are the photographers you love working with and why? 
A) My partner Porus Vimadalal is definitely someone I love working with the most. I have learnt a great deal from him ever since I got into fashion. We have grown together in the industry and our aesthetics are completely aligned, which makes every shoot experience with him seamless and wonderful. 

5) What are some of the biggest challenges that you face as a stylist? 
A) One of the biggest challenges is dealing with commercial clients and a set brief which is not always familiar to your aesthetic. I have learnt from experience that it is necessary to stand by your opinion and choose how much you want to budge. It's fine to meet someone half way, but provided its mutual. 

6) What are some of the things you do to get inspired for a concept shoot? 
A) My work is straightforward in terms of fashion being the focal point. Inspiration arrives via many mediums; it could be a story I read somewhere, or someone I meet, or just my imagination. I then pick a trend which appeals to me and add it to connect the story. Conceptualisation and ideation are an organic process for me, I don't spend time consciously researching/studying or following a particular method. 

7) What are you currently working on? 
A) To name a few projects; I have a fashion editorial that is out in this month’s issue of ELLE India. I have also styled Verve Magazine's February cover story, and then I've worked on Miuniku's SS17 lookbook along with some more exciting projects releasing over the next few months. 

8) What would be a dream collaboration for you? 
A) I'd like to work with Marion Cotillard. 

9) What or who has greatly influenced your work and how? 
A) The women I've met in my life have played a huge role in the development of my work. These aren't necessarily women who are in the fashion industry; they come from diverse backgrounds. My relationships with them influenced and heightened my love for understated elegance, the idea of a lifestyle that is more cultivated and refined, not ostentatious. Through my work, I like depicting women as assertive and effortless; attributes inspired from the women in my life - independent and fearless, who live/have lived life on their own terms, and who make their own life choices. 

10) What’s the best thing about being a stylist? 
A) For me; the best thing is how work doesn't feel like work. It is something I truly enjoy, and never tire of. 

11) Favorite fall trend you can’t seem to get over? 
A) Velvet! 

12) What advice would you give to a young stylist who is just starting out? 
A) Start easy, explore different sensibilities before you settle into what your comfort zone is. It's totally okay to make mistakes and learn from them. It’s important to constantly seek inspiration in what’s around you. The most important pearl of wisdom I was imparted with, and that I'd like to share is: Do not seek approval from others. Take constructive advice but in the end just do what you really believe in. Your style should be an extension of who you are as a person.

Photo Credit: prayagmenon(dot)com

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Shivani Joshi
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Masoom Minawala is one of the leading fashion and beauty bloggers on the block. Her blog, ‘Style Fiesta’ is a portal to her personal outfits, inspirations and trend reports. She believes that style doesn’t belong solely in clothes and bags- but also in one’s opinions and inspirations. she’s addicted to the online fashion space and designed her first website when she was 16 and started this blog in 2010. ‘Style Fiesta’ not only talks about fashion but is also an online store for jewelry, sunglasses and phone accessories. Masoom’s style speaks all things pretty and feminine. Check out our exclusive interview with her. 


Shopcade (SHQ): Blogger, entrepreneur. What's next? 
Masoom (M): Right now a Bride-To-Be. Haha 

SHQ: 5 hairstyles to try this fall. 
M: Low pony, victorian braid, infinite waves, messy curls, side swept hair 

SHQ: We spotted you at global citizen India concert and totally loved your look. How did you put it together? 
M: All of my last minute decisions are backed with just one rule. Layer. I knew I wanted it to be grunge but still be comfortable. 

SHQ: Who is your favorite style icon and why? 
M: Olivia Palermo. She tells us a story with every outfit. 

SHQ: What's your go-to winter outfit? 
M: Oversized knit, tights and knee high boots

SHQ: 3 makeup products on your fall wish list. 
M: Benefit’s Precisely My Brow, Kylie Lipkit, NARS Sheer Glow Foundation 

SHQ: 7)What do you think is a big accessory trend this fall? 
M: Statement scarves! 

SHQ: Your favorite fashion quote. “Clothes aren’t going to change the world, the women who wear them will.” 

SHQ: What's the biggest tip you have for anyone who wants to start a fashion blog? 
M: Be yourself. Your blog has to be about you. Get inspired but make sure whatever content you create is original. And be consistent. 

Photo Credit: Style Fiesta 

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Payal Shah
payalshah14 added a look via the mobile app

Kareena Kapoor gave birth to her baby boy today, whom she and her husband Saif Ali Khan have named Taimur Ali Khan Pataudi. We are so incredibly happy for the pair, and wish our new little friend health and happiness! 


The only downside to this occasion, however, is our new lack of maternity fashion inspiration. It has been no surprise that Kareena was style goals throughout her pregnancy, with all kinds of easygoing as well as high fashion feathers in her cap. We have collected some of our favourite ones, and are here to share. Scroll through our gallery above, and find her best maternity looks. 

Maybe you'll find something for when you are going to have your own kids, or for the moms-to-be in your life!

Photo Credit: Grazia, harpers bride, india style diaries, the india express, india today

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Payal Shah
payalshah14 added a look via the mobile app

There is nothing more ravishing than a desi girl in a sari, and Bollywood's brightest know it all too well! Over the decades, we have seen the sari turn into a timeless classic, making the actresses wearing them seem just a little more magical than usual. To celebrate throwback Thursday this week, we have rounded up some of the most iconic sari looks in Bollywood. Check it out! 


a) Sridevi in Mr. India 
The chiffon sari holds an eternal place in all Bollywood fans' hearts, as does Sridevi. In the 1987 classic film Mr. India, she looked incredible in an electric blue chiffon sari, paired with a matching bindi and the trademark glossy lip. We've loved it then, and we love it now! 

b) Kajol in Kuch Kuch Hota Hai 
No Bollywood list is complete without a Kajol mention, amirite? Her iconic transformation from a headband wearing tomboy to a sari clad desi diva was absolutely incredible, and we must admit, that red sari made her look all kinds of stunning! 

c) Kareena Kapoor in Chameli 
Kareena Kapoor is carefree and breathtaking in the 2004 classic film Chameli. Even in a mismatched red and blue sari, she is all smiles and sass as she dances around a skeptical Rahul Bose. We don't know about him, but we were certainly floored! 

d) Sushmita Shetty in Main Hoon Na 
Even though Sush turns heads in her everyday life too, Main Hoon Na has to have been the reason we have violins playing in our hearts every time we think of her character, Chandni. Sporting colourful and billowing saris throughout the film, she is nothing short of graceful across the board. Definitely one for the Bollywood history books! 

e) Priyanka Chopra in Dustan 
Didn't think we forgot the desi girl trademark, did you? And how could we, with her being everywhere across the world right now? Priyanka Chopra gave the demure sari a sexy makeover in Dostana, and had us all feeling like the sexiest desi girls in any room! That beige sari paired with a smoky eye look is outfit goals even 8 years after the movie came out. Talk about making a mark! If you are inspired by these bombshells to get on the sari train yourself, then we have you covered. Shop the edit below for some amazing sari style options!

Photo Credit: Instagram

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Nainika Agrawal
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Twinkle Khanna, wife of Akshay Kumar and popularly known as Mrs. Funnybones, is famous for her witty column in the Times of India, her hilarious tweets, and her first published book (titled Mrs. Funnybones) which made her India's largest selling female author of 2015. 


But Twinkle is showing no signs of slowing down just yet! Just a year after her first book, she launched her second book, titled The Legend of Lakshmi Prasad in a star-studded launch event.

The book launch was graced by the likes of Karan Johar, Alia Bhatt, Ranbir Kapoor, Shabana Azmi, Sonali Bendre, Sussanne Khan, and of course Twinkle's family—husband Akshay Kumar and mother Dimple Kapadia. 

While talking about her book, Twinkle gave a special shoutout to Akshay. "This book is dedicated to him," she said. "He is my biggest cheerleader, my greatest support. He is a man who takes more pride in my work than anyone ever has, including my mother." Twinkle then went on to jokingly talk about how her mother's reaction was "This junglee?!" when someone told her that her daughter is a good writer. She also mentioned how, as a kid, she was a "plump nerd", and when KJo asked her how it felt to go from that to a successful writer, questioned why plump nerds can't go on to become successful authors. 

You tell 'em, girl!

Photo Credit: Viral Bhayani

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Nainika Agrawal
nainikaagrawal added a look via the mobile app

These days, with the abundance of YouTube tutorials and new makeup brands launching in India, pretty much every girl is into makeup to some extent. But what sets a regular makeup lover apart from a full-blown addict? Read on to see our list of makeup addiction symptoms, and decide if you qualify as a makeup addict or not! 

You spend a majority of your free time watching makeup tutorials
Jaclyn Hill, Zoella, KathleenLights, Michelle Phan—you're a die-hard fan of them all, and rush to watch every single new video sooner than one can say "I'm so hooked to makeup tutorials!"

Relatives coming from the US = a long list of makeup demands from you 
Because the best part of relatives coming from the US is obviously being able to ask them to get you makeup from Anastasia Beverly Hills, Kat Von D, and Urban Decay. 

You're the friend whom everyone comes to for makeup advice 
You are your friends' go-to person for when they need tips on makeup, to borrow something, or need someone to do their eyeliner flawlessly. 

Spontaneous outings? No way! 
When your friend calls you and asks you to go out with them impromptu, they've learnt to understand that your definition of "impromptu" is 30 minutes so that you can do your makeup first! 

You're constantly running out of space for your makeup collection 
Um, mom, there's no way my 2371283 lipsticks are fitting in this tiny little drawer you've given me...

Photo Credit: Pinterest

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Shopcade India
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Shopcade HQ recently spoke to Mukul Bhatia, who is an internationally published and exhibited visual artist. He uses photography, fashion and film to narrate stories about human diversity, and focuses on sub-sections that don’t necessarily confine to stereotypical society. He is known to be the visual creative behind MATTER Prints, Singapore, and has recently returned from 24-country tour across the world for his project Nomadic Origins, a visual anthropology of Modern Nomads, in which he lived with diverse strangers and documented their life. He is also the founder of fashion and art label, Rati Collective. 


Shopcade (S): what first drew you to photography? 
Mukul (M): My ex-girlfriend. She loved facing the camera and I loved the idea of documenting our relation and thus, I discovered the visual language of the camera, and it’s a process/discovery/love affair with the camera that is constantly growing. 

S: What do you think is more important for making a good picture? Content or composition? 
M: The intention. 

S: Black & white or colour? Your personal favourite. 
M: Very hard question. I’d have to chose Black & White. Its funny how my work is associated with rich colors, while it’s the essays shot on monochrome film that I’ve spent most of my life and soul to, especially with my long-term project about the war in Kashmir and the transgender sex-workers in Pune. 

S: Who are some of your favourite photographers and how did they influence you? 
M: Antoine D’ Agata and Ren Hang. Both of them are rebellious underdogs who do their thing no matter what. I like that kind of non-conformism in artists, the idea of not giving in to mediocrity of the industry and having your way anyway; until you succeed. 

S: You like to be in front of the camera as much as you like to be behind. How did that come to you? 
M: After working in the war zone as a journalist, I saw way too much for a 22 year old boy. I suffered from clinical depression, followed by a break up from a 6 year relation and everything was simply pear-shaped. As someone who has always been the giver, I almost forgot myself and couldn’t see any beauty left in me. It would’ve been hypocritical to keep photographing beautiful things while I was unable to find it in myself, so I started taking self-portraits, and discovered how being photographed could be supremely therapeutic. It gave me a sense of self discovery, and I wanted to make sure I keep documenting myself as much as the world around me. 

S: How did you turn into the psychedelic sheep that you are today? 
M: Haha, I love that expression. Well, I consider myself a collector of rare experiences of some sorts. I view my life cinematically, with all its twists, and I live it passionately and make sure it’s bright and shiny. Dreamy childhood, passionate love affairs, travelling 24 countries in an year for my book Nomadic Origins, to living with migrants and war orphans, I like seeing and living it all, on both sides of the fence. I want to have a zillion grand, colourful stories to tell my grandchildren, and am simply collecting these diverse, crazy experiences. I guess the psychedelic-ness is simply the byproduct of my life. 

S: You’ve been all over the globe capturing people. Where do you think you've found the best-dressed people on the streets? 
M: Shibuya, Tokyo. It was almost hectic to see that space with so many theatrically diverse Asians who wore their personalities fearlessly, unapologetically and with all the panache. Simply taking a walk there was more inspiring than the Paris Fashion Week. 

S: What is it about your style that makes and lets you blend in wherever you go? 
M: Sharing stories, compassion, and openness. I think your body language and life experience speaks more than your words or clothes. 

S: You are always on the run. what are the five things one can always find in your bag? 
M: My camera, phone, a book, my glasses, and my iPod. 

S: Men’s fashion trends that you are currently in love with. 
M: Androgyny. Why should girls have all the fun?! 

S: Brand/ designer in India that you think is breaking the stereotypes when it comes to men's fashion. 
M: I liked the initial works of Nor Black Nor White and the trench coats from Anuj Bhutani. Huemn is currently making great waves in the scene and I love where its going right now. 

S: Brand/ designer that you would like to do a campaign shoot for and why? 
M: I’d LOVE to shoot Yohji Yamamoto’s designs in Mongolian landscapes. I love how each of his designs are literal artworks, and don’t confine to ephemeral fashion trends. He is probably the best thing to happen to fashion, and I truly adore his aesthetical integrity and philosophy. 

This interview has left us in awe, what about you?

Photo Credit: Mukul Bhatia

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Nainika Agrawal
nainikaagrawal added a look via the mobile app

Our favourite part of the festive season every year? That's an easy one: the amazing online sales! 


This is the best time of the year to shop for clothes, because the discounts are absolutely impossible to resist. 

So, if you're looking to do some shopping over this long weekend, you've come to the right place. 

Simply scroll below to see our edit and pick your favourite discounted pieces (we've got everything: pants, skirts, dresses, shoes) on Jabong, and click on what you like to go to the site and see the discount. 

Happy shopping!

Photo Credit: Vogue India, Bazaar Bride India, Pinterest

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