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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.


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Emily Beeson
emilylavinia added a look via the mobile app

Our weekly round up of the very best sales to shop is back. We’ve selected a host of offers and exclusives that will make your summer sale shopping that little bit sweeter so browse them all right here, fill your basket and treat yourself to a deal…  


Moda Operandi is offering the following deals on top of their summer sale...

£522 OFF when you spend £1900 with code: STYLE700

£190 OFF when you spend £760 with code: STYLE250 

£76 OFF when you spend £380 with code: STYLE100  

Mytheresa.com extra 20% OFF shoes   


Very.co.uk 20% OFF fashion and footwear  

Gap up to 70% OFF   


AllSaints up to 50% OFF plus an extra 20% OFF some sale   

House of Fraser up to 70% OFF and an extra 10% OFF   

Feelunique up to 60% OFF selected products   

Topman up to 70% OFF plus an extra 20% OFF  

Misspap up to 70% OFF summer   

Karen Millen offering an extra 20% OFF sale with code: GOGOGO  


Laura Ashley up to 60% OFF           

Follow us on INSTAGRAM for more style and shopping inspiration  

IMAGE CREDITS: Pinterest   

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Lina Psaila
linapsaila added a look via the mobile app

The weekend and pay day have arrived and that means time for sale shopping. This week we're taking care of business by selecting the best high street finds from the likes of GAP and River Island, indulging in designer items from YOOX, and enjoying Lord & Taylor dresses and statement Henri Bendel clutches. 

And for beauty? We’ ve got you covered with deals from the Body Shop and Kohl's. Looks like a busy weekend of shopping is on the cards. Discover the best steals from our sales below and shop your favourites from our exclusive edit… 


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Lina Psaila
linapsaila added a look via the mobile app

It's a rare that bad lighting, the odd pimple or an eye make up mishap will keep us from uploading a selfie to Instagram. Thanks to an ever-evolving array of transformative filters and photo-editing apps. we’re able to creating perfect images in an instant. The latest craze in makeup is attempting to bridge the gap between the edit and reality. Your fave beauty bloggers are creating natural, luminous looks that can definitely get away with the #nofilter hashtag. 

Here's how to create that Face Tune result minus the photo-editing app… 

Customise your base 

In order to create a natural base all you need is to add a little moisturiser to your foundation. For an even dewier result add a cream with a lighter, luminescent tone and enjoy the glowing finish. 

Hold back on the concealer

It might be tempting to go crazy on the concealer considering you will not be applying much make up, but this will probably not help with your desired result. Avoid ashy under eyes and apply concealer sparingly. 

Go for natural shades 

Build up an army of neutral shades with alternative uses. Employ your eye shadow as a bronzer and smudge a glossy lip balm to give your cheeks a healthy glow. 

Enjoy the natural look 

Invest in low-key lashes and frame your face with bushy, boyish brows a lá Cara. 

Fluff your lipstick 

Matte lipstick in a natural shade is a huge trend. For a softer finish dampen a small fluffy makeup brush into your powder and use it to create a long lasting matte lip. 

Ready to rock your selfie sans filter? 

Head to our gallery for more inspiration and shop all the #nofilter essentials from our exclusive edit below... 


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Lina Psaila
linapsaila added a look via the mobile app

The weekend is near and what better way to celebrate than with a little discount shopping? This week we’ve gathered an array of Deals & Steals to jumpstart your weekend and give you something to look forward to. 

First, we’re taking care of your spring wardobe needs with a range of deals from Macy's, Banana Republic and Urban Outfitters. Then it's on to skincare and make up; creams, lotions, eyeliners and yummy lip balms from The Body Shop and Lookfantastic will see to that glowing complexion. Finally, must-have accessories from Nic + Zoe – we know you'll adore them too... 

Take a look at our Deals & Steals of the week below… 


Macy's Extra 20% off 

Gap Extra 30% off 

Banana Republic 50% off selected shirts & blouses using the code: BOGOFREE 


6pm Up to 50% off 


Lookfantastic 20% off Christophe Robin with code: ROBINX5 


The Body Shop Buy 3 get 3 free 

Head to our gallery for more and shop your favourite steals from our edit now…


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Lina Psaila
linapsaila added a look via the mobile app

Even though we're well into Spring, tweed is still hailing as a grand trend. A few brands have embellished the fabric in lighter hues making it warm-weather appropriate. The rough fabric us especially relevant today April 3rd, as we're celebrating National Tweed Day. 

Tweed is naturally waterproof and woollen perfect for that country house attire. But it's much more than traditional countryside style staples, it has evolved into an item of everyday attire. Blended with long paisley dresses or chunky knits, tweed is your go-to item that combines British heritage and modern flair.

The Harris Tweed coat by Adam Lippes referencing Scotland is having a major moment. He crafted a series of beautiful grey tweed finished with an overlay of lace. 

It was tweed in general that made its way across New York Fashion Week. Alexander Wang utilised a blush pink teddy bear material. Raf Simons at  Calvin Klein focused on oversized dreary old man tweed coats worn over floor-skimming dresses. The Olsen twins referenced a school-girl look cut in long pleated skirts and matching long jackets. 

Tweed is not meant solely for the Autumn/ Winter period. The tweed jacket is the perfect transitional piece for Spring. The season that bridges the gap between two temperatures presents some sartorial challenges especially when it comes to outerwear. Pair your tweed jacket with equally adept to traditional weather clothing such as a leather skirt, leather boots, or a cardigan knit. Wear your tweed coat with a long flowy dress and a pair of boots. The breathable material allows you to stay as warm or breezy as you like according to the weather's tantrums. 

Finally, sport your tweed trousers with a cropped top and a leather jacket to keep the warm/ chilly equilibrium to the desired status. Are you ready to incorporate tweed into your everyday attire?

Head to our gallery for more inspiration and shop your favourite styles from our expert edit below! 


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Lina Psaila
linapsaila added a look via the mobile app

You didn't think we would leave you to start the weekend without a little treat now did you? We assume that you have already booked a well-deserved getaway for  Easter or at least have planned a great staycation with friends. Both occasions require a celebratory wardrobe, makes things a bit better doesn't it? 

Indulge in an array of high street finds at ASOS, Gap and Missguided at prices that would equate to your lunch money. You have to save a few bucks after all of the designer items at YOOX. Then, head to the BODY SHOP for some all your pampering and R&R essentials whether it's infusing your skin from the inside or choosing the perfect makeup for your nights out you're bound to find a bargain here this week! Finally, head to Nine West for your shoe and accessory update. 

Need more inspiration? Go to our gallery. and shop your favourite bargains from our expert edit below!

Hurry! Sales end soon! 



Gap 50% OFF 

THE BODY SHOP 40% OFF selected items 


YOOX extra 35%off 


Forever21 Extra 20% off 

Stylebop Extra 15% off

AlexaandAlexa up to 30% off 


Missguided Buy 4  items get 50% off code: BABASPREE 

FORZIERI Up to 70% off + extra 20% off code: XTR20 

Nine West Buy 2 get 50% off on sandals 


Romwe Up to 85% off 


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Oriane Pierrès
orianepierres added a look via the mobile app

If you're a bit lost in your wardrobe with the ever changing weather, we are here to give you some ideas. From rain to snow, sunshine to storm, it's getting trickier and trickier to find your way in your closet.

Head to Tommy Hilfiger to shop your mid-season must have, think oversized leather jacket for a third of the price off. Switch your slim jeans for its flare version, for a trendy classic look with New Look special offer of buy one, get one 50% off. Complete your look with a cross-body bag for more than 70% at Forzieri and thigh high boots from boohoo and its 25% off offer.  

Boohoo.com: 25% off tops, jackets & shoes. Code: BUYIT
Gap: 25% off. Code: GETGAP
IKRUSH: 15% off everything. Code: OMG15
Misspap: 20% off everything. Code: GET20
New look: Buy 1, get 1 50% off jeans.

Nasty Gal: 25% off new arrivals. Code: NEW25 
very.co.uk: Up to 50% off 

Yoox: extra 35% off 
Forzieri: Up to 70% off + extra 20% off. Code: XTR20

John Lewis: Up to 50% off womenswear 
Lookfantastic: 15% off. Code: FIRST 
Tommy Hilfiger: Up to 30% off 
Forzieri: 20% off Furla. Code: FURLA

Photo Credit: Pinterest 

Follow us on Instagram HERE for bite size style inspo!

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app

Designer and actress Sarah Jessica Parker is working on a new project. Collaborating with GAP Kids for a Spring collection, Parker is bringing her aesthetic to childrenwear! Inspired by love, luck and magic, the collection is filled with ginghams, florals and stripes. Just in time for Easter, the collection is to bring good fortune to kids. Available in stores and online on March 1st, each piece in the collection has labels for kids to write their own name. This personal collection was also inspired by Parker’s childhood traditions and the actress hopes these clothes will be passed on to generations with lots of memories. #sarahjessicaparker #sjp #collection #gap #children #kids #childrenwear #kidswear #spring #easter

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Felicia Pennant
feliciapennant added a look via the mobile app

Love is most definitely in the air as you can score some incredible Valentine’s day deals this week. It’s seems your favourite brands and retailers are doing their upmost to ensure you rise the the occasion and look your best however you’re celebrating. Moda Operandi, AX Paris and Missguided are just three offering dream date dresses and standout separates for less, while Lookfantastic has brilliant products to enhance your natural beauty and Shoeaholics will ensure you’ll walk through the season in stylish shoes. Then go to the Gap if you want to get something lovely for your kids in your life. Enjoy! 

Scroll down to shop our top picks!  

Paul’s Boutique: 20% off full price. Code: LOVEPB. 

AX Paris: 14% off everything. Code: LOVE. 
Psyche: 10% off accessories. Code: LOVE10. 
Macy’s: Extra 20% off. Code: LOVE. 
Moda Operandi: 10% off Valentine’s Day. Code: NEWTOMO. 
Lavish Alice: 20% off everything full price. Code: VDAY20. 
Banana Republic: 25% off. 

Gap: Up to 40% off kids & babies. 
Shoeaholics: 10% off all boots. Code: 10OFF. 
Missguided: 40% off selected lines. Code: LOVE40. 
Lookfantastic: 15% off. Code: BRIGHT. 
The Idle Man: 30% off Farah. 
Misspap: 20% off new in. Code: NEW20. 

Image credit: Instagram.

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Lina Psaila
linapsaila added a look via the mobile app

Did you think we were going to leave you hanging just a week before Valentine's Day? We know you may have extra costs this week: From gifts to booking a fancy restaurant for your beau to maybe some me-time pampering. Whatever the case we thought that you deserve a little treat! From Reiss, to designer looks at Stylebop, Henri Bendel and Yoox, we definitely have something that will give you an instant mood lift without breaking the bank.

Take a look at our fave Deals below: 


YOOX Extra 20% off 

Banana Republic Up to $75 off

Old Navy 25%o off 


GAP up to 50% off 

The Body Shop 30% off Select items 


Macy's up to 60% Off

Henri Bendel Up to 60% Off 


Luisaviaroma Up to 60% off 

Stylebop Up to 70% off  

Hurry! Sales end soon! 

Have a look at our gallery for more inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram, Luisaviaroma, YOOX.

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Felicia Pennant
feliciapennant added a look via the mobile app

Make sure you check out our deals of the week before you make any pay-day purchases to get set for a fabulous February. You’re bound to find something you love/need for him and her; maybe a wardrobe update is in order due to the changeable weather (mild, freezing, rainy, repeat) or you’re prepping outfits for Valentine’s Day or a weekend away. And don’t forget about beauty as you’ll be able to stock up on well-known brands for less like Bare Minerals and Benefit from feelunique.com, and replace the almost finished products in your makeup bag. Race you to the checkout! 

You’ll regret not shopping the deals and our must-buys below as some offers end today. 

Route One: extra 15% off. Code: EXTRA15. 
Warehouse: 20% off everything. 
La Redoute: extra 10% off. Code: EXTRA10. 

IKRUSH: 20% off everything. Code: TREAT20. 
Misspap: 40% off everything. Code: GET40. 

Nasty Gal: 20% off everything + free next day delivery. Code: SCORE. 
Feelunique.com: Up to 20% Bare Minerals and Benefit. 
Miss Selfridge: 20% off student discount.  

Shoeaholics: Extra 20% off flats and trainers edit. Code: C20. 

Lookfantastic: 15% off. Code: LF15. 
F&F: 20% off tailoring. 
Gap: Up to 35% off. Code: SHOPGAP. 
Wallis: 20% off select styles. 
Iwantoneofthose.com: 15% off gadget box. Code: GADGET15.

Image credit: Instagram.

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