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STYLE & SHOPPING.

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Felicia Pennant
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Double winner Dua Lipa, Jorja Smith, Maya Jama and Kylie all looked amazing at last night's Brit Awards. But we're now totally on board with the feather trim trend after loving the white feather details of Holly Willoughby,  Rita Ora and Adwoa Aboah’s red carpet looks. Miles away from the feather boas you may have worn to your last 1920s fancy dress party; they function as a whimsical, decadent addition to any style you can think of, fluttering gorgeously with movement. Dress trims, on coat cuffs, flourishing on shoes and bags, even basic tank tops as Miuccia Prada has chicly proved with paintbox bright plumes. Consider them a welcome respite from faux fur as well, more unusual and way less likely to make you the target of a PETA protest (there isn’t the same furore over ostrich feathers). 

Obviously Willoughby, Ora and Aboah showcased how to dress these feather trims up, alongside white rose tributes that picked up where The Grammys left off. Add minimal or understated accessories and go is the key styling tip to note, to allow the feathers to be the focal point. The same thing works for during the day as these fancy details will instantly elevate an otherwise ordinary look. We’d also recommend sticking to one plumed piece at a time unless you want to veer into costume territory. 

Shop the short sleeved version of Willoughby’s David Koma dress and our edit of buy-now feather pieces below. 

Image credit: Instagram and Pinterest.

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Felicia Pennant
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If you’ve found yourself sweating in your winter coat recently or soaked through after a sudden downpour, it may be time to get a raincoat. Not an umbrella that’s easily lost on the tube and stands no chance in gale force winds; plus they’re also kind of annoying to hold when wet and sans bag to stash it in. Indeed, these lightweight saviours may be better associated with festival style but they really come into their own at this time of year when it’s still cold but slightly too warm for heavy outerwear. As lovely and cuddly as faux fur is, it definitely isn’t waterproof and can shed coloured hair all over your all-black look. 


These raincoats are thin, waterproof outer layers that sit on top of all of the others- statement knits, hoodies, thermals, even a leather jacket- to keep you dry rather than warm. And better yet, some of them can even fold into small bags that fit into your handbag. We see no reason not to wear a raincoat everywhere as we transition into Spring and how we’re doing it this season is outlined below. 

Shop our favourite raincoats for work, weekend and wedding below. 

Image credit: Pinterest.

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Lina Psaila
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Show-goers at NYFW had to bare the weather tantrums including pouring rain. And maybe under any other circumstances, this would be an obstacle but for street style stars this was their opportunity to show off their raining gear. Chanel's Spring 2018 collection, heavy in PVC and see-through elements was a favourite among the stylish editors and influencers including clear plastic footwear and bucket hats. 


Another NYFW street style treasure was belted outerwear. Show attendees braced the freezing temperatures by opting for stylish translations of the basic trench coat or by simply belting many different layers all, at once. One of their favourite trenches to wear was Calvin Klein's signature outerwear by Raf Simons. 

Others went for a plaid version, with plastic overlay, pastel colours like mint and blush pink or they scrapped the trench completely and opted for faux fur colourful coats but added plastic details like hats and boots. 

If you want to incorporate rain gear into your everyday attire go for a head-to-toe plaid look in a muted colour palette like grey, white and black. 

Go for a gelato chic approach by blending pastel colours and pastel details.

Finally, go for the colour clash and opt for bold colours juxtaposed with plastic ankle boots and bucket hats. Your world is your oyster! 

Head to our gallery for more inspiration, and shop your favourite looks from our expert edit below! 

IMAGE CREDITS: Instagram, VOGUE.com

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Lina Psaila
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There’s something very appealing about the backpack. It’s compact, practical and ultra chic! Kendall Jenner Emily Ratajkowski and Hayley Baldwin are only a few of the influencers that got behind the trend. It’s Kendall and Kylie after all who created backpacks with faux fur embellishments as part of their eponymous collection.


The popularity of the trend depends heavily on its versatility. More than any other season the backpack has exceeded our expectations. Yes, you can still fill it with all your athletic gear on your way to the gym. 

You can also wear a smart luxe backpack to the office or you can opt for a sleek backpack mini on a night out. We've seen Gigi Hadid sporting hers so now it's time to get your mitts on yours! From Luxury Saint Laurent and Givenchy fashion packs to practical Knomo office bags and roll top Herschel bags, we've got the edit for him, her, adult, teens and kids! 

Head to our gallery for more backpack style inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Ice cream chic is a now thing and well before gelato season. Fashion's affinity for the pastel pile-up from the cones to the runway took the form of head-to-toe violet at Victoria Beckham, lemon sorbet at Hermés and pistachio hues at Sies Marjan. 


At Helmut Lang, Shayne Oliver took blushing pink and morphed it into its adversary: fetishwear, while Raf Simons at Calvin Klein took baby blue babydolls and turned them into a Rosemary's Baby sinister version. This playfulness aesthetic came about at a year that yearns for aggressive celebration. Winter's metallics, feathers, glitter, rainbows and all round sparkle surrounding a Buz Luhrmann movie set, is the perfect testament to the celebratory moto. 

Feel good fashion also was translated into pencil skirts and sheer layers that we can wiggle and shimmy in. Our staples like our trench coats, faux fur coats slip dresses and boots are receiving the joyful reincarnation of their own. Embellishments, diamonds, broaches, and lavish bandanas that would make any fashion girl sigh. 

Stockholm Fashion Editor and street style extraordinaire Jeanette Madsen is an ice cream hue aficionado. She has the engaging ability to effortlessly combine pastel shades and evading the baby connotations at the same time.  

Discover more ice cream coloured inspiration in our gallery above and shop all your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram, Pinterest.

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Lina Psaila
linapsaila added a look via the mobile app

Just before we welcome this season's London Fashion Week, we take a look at models with the most enviable off-duty style.The model-off-duty style emerged as a great power player in fashion. The focus expanded from the front-rows and catwalk to the streets shaping trends at the same time. Kendall Jenner has been offering with impressive street style moments for the past few years while It girl newcomer Kaia Gerber has really nailed understated cool. 


We are in awe of their accessible looks with a few items here and there that look effortless but are actually are the strategic work of hard-working celebrity stylists like Monica Rose and Maeve Reilly and Karla Welch. 

KENDAL JENNER AMERICANA

To incorporate her key style elements you may want to stock up on statement boots, fishnet touches, vinyl pants and many a pair of distressed jeans. Whether it's Kendal Jenner's tracksuit and Yeezy Season 4 stiletto boots, or her beloved sparkly CHANEL boots and jeans combo the oversized boot is a Kendall favourite. 

GIGI HADID ATHLEISURE 

No one wears athleisure like Gigi Hadid. Is has truly mastered the art of living elegantly in sweats, plain or bedazzled cashmere. Her favourite look comprises of leggings, a cropped sweatshirt and a hoodie tied around her waist to emphasize her toned abs. To elevate her basic sports look to athleisure status she opts for a tote instead of a gym bag and a faux fur coat instead of a parka.

KAIA GERBER PLAYFUL

Gerber's off-duty look is an interesting combination of minimal yet playful elements resulting in a unique street style approach. Her ensembles always catch our eye without being overly bold. After appearing in the premium denim brand's campaign of Hudson's she began sporting classic jeans with tops - often cropped and a range of hoodies. When it comes to footwear, she's obsessed with classic Chuck Taylor Converse high tops. 

Head to our gallery now for more off-duty street style moments and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: VOGUE.com, Instagram.

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Marianna Nagy
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mariannanagy

I'm in love with this pinkie beauty! Have you got a faux fur coat? 💜 Photo credit @stylegils on #instagram #fauxfurcoat #furcoat #coat #pearl #pretty #love #pinkie #womenslook

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Hattie Cotmore
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hattiecotmore

I didn't even know what to title this look - hence I have simply gone for the woman herself, Selena. Selena stunned us all in New York recently going out for dinner with some girl friends. I can't imagine anyone rocking up to supper looking quite so chic. Her silk dress whispers of the pyjama as evening wear trend but the leg slit adds even more drama. I love that Selena has paired such a delicate yet statement dress with a patchwork faux fur. The pink and almond hues blend surprisingly well with the dress' sheen. A totally dramatic dinner getup I can't get enough of. Image: Elle

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Lina Psaila
linapsaila added a look via the mobile app

One of the most challenging things during the winter months is finding the fine balance between remaining warm and looking chic. In most cases that equilibrium is difficult to maintain as excessive layering, chunky fabrics and multiple colours are thrown in together are rarely elegant. In the quest for the ultimate winter lifesaver, we've narrowed it down to the Jumpsuit. The reality is you don't need a whole lot to make it into an outfit. 


If you want to go for the simple version put it on with a pair of sneakers a drawstring bag and a cool teddy bear faux fur jacket. But the most stylish women try to experiment when it comes to styling the jumpsuit and making it look fresh each time they wear it. 

For example, go for a pussy bow blouse, or a slogan tee to wear under the jumpsuit. Add a blazer for an office-appropriate look, or a chunky knit for an off-duty look. Let your accessories do the talking when you opt for a classic black look or pair your camel coloured suit with a fuzzy coat just like Jeanne Dammas. 

Lay a checked pattern number over a black rollneck just like Fashion Director Lisa Aiken or pair a black jumpsuit with strappy heels for a fun night out! There are numerous ways you can style one simple jumpsuit and wear it from the office to the club.  

Head to our gallery for more inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram


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Lina Psaila
linapsaila added a look via the mobile app

We're always in a rush as soon as the first images of Haute Couture Fashion Week come in, as the perfect inspiration for the months to come. As well as admiring the creations on the runways this is also where the most elaborate styles come alive in the streets of Paris. It's the best place to witness the early 2018 trends into action from luxe designer bags to decorative coats and prom-like tulle dresses. 


There are a few items that we absolutely loved that came up from the streets of Paris. Cat Eye Sunnies Just ask Kaia Gerber and Bella Hadid. Kaia appeared on Friday, January 19th with an uber cool model-off-duty look, encompassing a pair of cat-eye glasses, jeans, and a white rollneck. A few days later, Bella appeared in a similar style of sunnies that completed her head-to-toe black leather ensemble. 

Colourful Faux Fur 

An array of fashion influencers appeared in a beautifully cosy faux fur coats in an impressive variety of colours like deep blues, greens, and ultraviolet including Olivia Palermo's choice.

Tailoring 

Male-like androgynous dressing is the uniform of the empowered female. Just like Winnie Harlow as the model did in her tapered black trousers, crisp white blouse and a long cape at the Christian Dior Haute Couture SS18, on Monday, January 22nd. 

Floral Embroidered Bombers 

These jackets have been appearing everywhere lately so it's no surprise they were front and centre at PFW. Olivia Palermo sported a heart embroidered bomber jacket on her way to the Schiaparelli Haute Couture SS18 show on Monday, January 22nd. 

Berets 

It wouldn't be Paris Fashion Week without berets. Just ask Cindy Crawford and Naomi Campbell as they embellished their headgear with black leather berets. 

Shop the PFW must-have items from our expert edit below! 

IMAGE CREDITS: VOGUE.com

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Lina Psaila
linapsaila added a look via the mobile app

Stockholm Fashion week just ended Tuesday offering us a glimpse of that all promising Scandi aesthetic both on the catwalks as well as the streets of the Swedish capital. With Stockholm Fashion Week underway we're truly getting into polar dressing boot camp more. There's something about those Scandis that can turn winter dressing into an effortless affair that's enviable. This time natives and visitors alike showed up in their best outerwear including bright pink cocoon coats and teddy bear faux fur creations. So ditch the high heel parade and opt for thick-soled shoes whether they're trainers, platforms or even brogue hybrids. 


Even though Scandi fashion has long been associated with minimalism, and practicality locals took a different approach this year. We're almost missing those grey black and white tightly edited looks. This time it was mostly about maximalism. 

Want to emulate the Scandi 2.0. look? Have a look at our edit below and shop your fave styles!

IMAGE CREDITS: VOGUE.com

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Lina Psaila
linapsaila added a look via the mobile app

Stockholm Fashion week just ended Tuesday offering us a glimpse of that all promising Scandi aesthetic both on the catwalks as well as the streets of the Swedish capital.Stockholm Fashion Week is underway showing us how polar dressing is impeccably executed. Without a doubt, Scandis can turn winter dressing into an effortless affair with enviable flair. 


As Stockholm Fashion week came to a close, natives and visitors alike showed up in their best outerwear including bright pink cocoon coats and teddy bear faux fur creations. Their practical and minimal nature was presented in footwear where the Scandis were all about comfort. So ditch the high heel extravaganza and opt for thick-soled shoes whether their trainers, platforms or even brogue hybrids. 

Even though Scandi fashion has long been associated with minimalism, and practicality locals took a different approach this year. We're almost missing those grey black and white tightly edited looks. This time it was mostly about maximalism. 

Want to emulate the Scandi 2.0. look? Have a look at our edit below and shop your fave styles! 

IMAGE CREDITS: VOGUE.com

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