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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Emily Beeson
emilylavinia added a look via the mobile app

There’s no doubt that sneakers have ruled the runway and the street for several seasons now – and thankfully, they’re not going anywhere. From the ‘dad’ sneaker trend kicked off by Balenciaga to minimalist styles and iconic ‘90s classics, every influencer has traded in their heels for a super comfy pair. 


Need proof? All you need to do is check Instagram. This year, sneakers dominated our feeds more than ever before: search for #yeezy350 or #airmax90 and you’ll be met with millions of posts. Here are the most popular sneakers to add to your collection. 

The throwbacks

If you prefer your sneakers with an old-school feel, the Nike Air Max 97 is your best bet. Loved by everyone from Bella Hadid to Drake, they’ll add a ‘90s edge to any look. The Adidas Superstar is another retro favorite that will only get cooler with time. 

Supersize soles

Balenciaga’s Speed sneakers took over the street style circuit last season, and now its chunky Triple S style is selling out fast. But don’t worry – almost every label has platform-soled sneakers to choose from.  

Skate icons

J.W. Anderson’s collaboration with Converse has reaffirmed everyone’s love for Chuck Taylors, and Vans Old Skools are still the go-to option for laid-back LA style. Trust us, you’ll wear them forever. 

Want to see more? Shop our edit below…

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Be an adidas lady! Do you like this brand's products? What is your favourite adidas clothes? #adidas #ootd #sporty

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Emily Beeson
emilylavinia added a look via the mobile app

Shopping for designer shoes isn’t always the most affordable pastime but when you’re looking to invest in a new pair, designer brands spell form, function and quality in equal measure.   


But what if we told you that not all designer shoes have to cost the earth? Enter our line-up of covetable styles, all for under $100…   

Whether you’re jetting off on vacation, looking for the perfect summer wedding shoe or simply looking for the perfect pair of sneakers for those relaxed off-duty afternoons, our edit features our favourite pieces from the likes of Kate Spade, Tory Burch, Sam Edelman and Michael Kors.   

Plus there are plenty of luxe sporty picks from the likes of Puma and Adidas, and of course, boho summer styles from Ancient Greek Sandals and Havaianas.   

Browse and shop the edit below and fill your wardrobe with designer shoes for a smaller spend. We won’t tell anyone if you don’t…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGES: Pinterest  

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

How do you like this sporty, but feminine daily look? I like that T-shirt. Photo credit @womens.look on #instagram #ootd #sporty #adidas

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Emily Beeson
emilylavinia added a look via the mobile app

We have it on good authority that the ninties never went out of style. In fact, everyone from Bella Hadid to our favourite fashion bloggers has rocked a classic pair of adidas trainers or an oversized sporty tee with mini frames of late.   


One of the easiest ‘90s trends to channel, the sports luxe look pays homage to the likes of TLC, sporty spice and the off-duty style of powerhouses like Kate Moss and Naomi Campbell. 

Enduringly cool, comfortable and surprisingly sleek, here’s how to work the look while still looking chic and polished…   

Balance it

Unless it’s freezing out and you’ve got a killer handbag, avoid the full tracksuit. Instead opt for a pair of relaxed joggers and a cropped T-shirt or a zip-down jacket with vintage-style logo detailing with cool shorts or a mini skirt.  

Accessorise   

This look is all about accessories so whether you go for tinted shades, hoop earrings or a statement belt bag, forget the less is more rule and layer up – otherwise you might be mistaken for somebody on their way to the gym.   

Outside the box

Make the trend your own by teaming sporty trainers with a logo tee and a denim jacket or team a cute sports bra with a blazer. Knot your T-shirt, opt for statement socks and have a little fun with mixing and matching.  

Ready to channel your inner ninties IT-girl? Shop our edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGES: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Summer’s hotting up and luckily for you, so are the sales. Here’s our weekly round-up of the best and most exclusive to check out, whatever your style, whatever your budget… 


ENDS 4 JUNE

Moss Bros is offering a cool 16% OFF everything online with code SAVE16. 

The Outnet is treating us to a extra 15% OFF their covetable hot list.

Size? will take 20% OFF kicks by Adidas Originals, Converse and more. Just use code SUMMER20 when you checkout.

ENDS 5 JUNE

Monsoon is making party season a little bit easier with 20% OFF wedding collections.

Accessorize has us dreaming of sunnier climes with 20% OFF beach collections.

Ann Summers is giving us an excuse to treat ourselves with 30% OFF everything.

Figleaves is offering their gorgeous styles with a 15% discount for students.

ENDS 8 JUNE

Topman is helping you prep your wardrobe for summer with up to 30% OFF.

Moda Operandi will have you going all in on your favourite high-end labels with up to 60% OFF.

Navabi UK have stepped up their game with up to 60% OFF when you shop online.

Browse the edit below for our favourite pieces from this weekend's hottest sales...


IMAGE CREDITS: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

Take a look at the world’s coolest brands and they're all parading their own version of the clog down the runway. From Nike and Adidas to Chloé and Céline, our favorite labels are making their contribution.. 


Want to rock the look for yourself? Here's how to wear clogs for every occasion...

Poolside 

This season is all about patterned swimsuits which incidentally team perfectly with a pair of boho-inspired clogs. Add an XXL basket bag to store your towel, SPF and sunnies while sporting a kimono for your trips to the bar. 

Day to day 

Go for your high-rise denim with a white shirt and your XXL bag. The clogs will infuse your look with that summer-inspired vibe without compromising your style. Plus they’ll add a few extra inches of height. 

Drinks all day 

Embrace the cool, retro aesthetic of the clogs by pairing them with a long flowy dress in a desert-inspired hue - think mustard, tan or off white or patterned to complement your sun-kissed skin. Finish your look with a saddle bag and minimal make-up. 

BBQ time 

Amp up your weekend look by throwing on a jumpsuit, a bralette and a pair of understated clogs. The shoes will do a great job of elongating your silhouette without looking too formal. 

Ready to add clogs to your wardrobe? Discover more ways to wear in our gallery and shop the best styles from our exclusive edit below... 

Follow us on INSTAGRAM for more style inspiration... 

IMAGE CREDITS: INSTAGRAM 

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corina bello
mcorik17 added a look via the mobile app
mcorik17

The Adidas tracksuit is a Most. With these three distinctive lines and a sporty but chic silhouette, we are not surprised that everyone is using it. These pants are super comfortable and super trendy. credits: Pinterest

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Hattie Cotmore
hattiecotmore added a look via the mobile app
hattiecotmore

I never used to be a trainers kind of girl. I would take a heel over a flat any day. But recently I am becoming more and more drawn to trainers and I'm loving mixing them with more structured and formal pieces. I can't totally decide when it comes to this Adidas pair. I feel like I shouldn't like them but I cannot stop staring. The pink of course is a total win for me but I also quite like the netting covering them. I think these could look great with jeans or a simple white or pink summer dress. Image: ASOS

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Oriane Pierrès
orianepierres added a look via the mobile app

Full into spring clean, it’s time to invest in some classic staples, this one piece you will keep for years to come...  


Maybe it’s finally time to ditch your overworn sneakers for the timeless Adidas Stan Smiths or Honey Lo at JD Sports with a special 20% off all full-prices Adidas (some being even more discounted!). And what would be a good pair of shoes without a statement bag? 

Shoeaholics offers up to 50% off bags, from classic croc saddle to blue mermaid sequins, treat yourself to some Kurt Geiger (and if you want the matching boots, enjoy 30% off at the same time).

Combine that to a great outfit to wear both at work or on a night-out, for more mix-and-match that will last, with Mishap and Wallis. 
And to finalise your look, head to look fantastic for a 15% off to renew your makeup routine, for a fresh start. 

ENDING TOMORROW 
JD Sports: 20% off pull priced Adidas. Code: 20ADI 
Shoeaholics: Extra 25% off. Code: CL25 

ENDING FRIDAY 
Wallis: Up to 30% off  
Lookfantastic: 15% off. Code: BEAUTY 
Miss Selfridge: Extra 20% off. Code: EXTRA20
Shoeaholics: Up to 50% off bags 
IKRUSH: Up to 75% off 
Misspap: Up to 50% off everything

Photo Credit: Pinterest 

Follow us on Instagram HERE for bite size style inspo!

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Hattie Cotmore
hattiecotmore added a look via the mobile app
hattiecotmore

I'm not the most avid gym-goer, my motivation comes in waves. That said I always get excited by new sportswear brands and collaborations. The recent Adidas and Selena Gomez ballet inspired range was fabulous. The most recent sportswear partnership I am loving is Bodyism and Emilia Wickstead. Bodyism's James Duigan and Wickstead have supported each other for years. From the beginning of their fashion careers they would share ideas and test products which is why they say this collab was a no brained. The collection is just 13 pieces, ranging from hoodies to leggings and it is insanely cute. Duigan knows the technical necessities and what fabric will get is moving whilst Emilia sprinkled feminine florals through the line and a turtleneck here and there. A sports line we're going to look great in and feel great working out in too. Image: Vogue/brand

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