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STYLE & SHOPPING.

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Federica Caiazzo
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federicacaiazzo

Meghan Markle striped dress is a real must have. She made us all want it now! Shall we find one here on Shopcade? #stripes #dress

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Shopcade
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Every year we patiently await festival season, sure the music is great but it's the style that's set to flood our feeds that we're most excited about. The season starts with Coachella, kicking off this weekend from 13-15 April and returning for round two from 20-22 April. 

With headliners like the Weekend, Beyoncé and Eminem on the bill, this year is set to be the best yet and to celebrate, we're hosting a huge Festival Giveaway on our Instagram! 

We're giving you the chance to win a fantastic FESTIVAL SURVIVAL PACK featuring beauty treats to boost your festival look, fashion steals and gifts from some of our favourite brands 🦄🎶🌈✨

To enter, all you have to do is head to our Instagram account @shopcade and: 

1) Follow us 

2) Like the giveaway image

3) Tag 2 friends in the comments

The winner will receive £150 of goodies including:

- 1 “Life’s A Festival” Eye Shadow Palette by @toofaced

- 1 “Unicorn Tears” Holographic Bronzer by @toofaced 

- 1 Festival Refresh Spray by @toofaced

- 1 Yoga Waterproof Mascara by @eyeko 

- 1 Round Raffia Bag by @mango 

- Plus, other beautiful surprises (nails, eyelashes, nail polish, Mario Badescu facial spray to name a few...)

You have until Monday 23 April 2018 to enter and a winner will be chosen at random next week. Good luck! 

This competition is open to UK residents aged 18 or over. Employees of Shopvolution are not eligible to enter. Competition closes on 23 April at 23.59. If we are unable to make contact with you to arrange your prize within 72 hours, we reserve the right to draw an alternative winner. The prize cannot be exchanged for cash and is non-transferable. This promotion is in no way sponsored, endorsed or administered by Instagram.

IMAGE CREDIT: Instagram, HARPER'S BAZAAR

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Lina Psaila
linapsaila added a look via the mobile app

My guess is that in an age where it's best to create a job than to find it you're always looking for the next big opportunity to spread your wings and land in a position that you've always  dreamt of. Sure, it sounds daunting but you know better. You know that it will take hard work and dedication but  you're determined to see your passion come to life. Maybe you just want to quit your 9-5 because you simply want to work for yourself but you have no idea where to  start. Well, you came to the right place. 


"Be my own boss" is our new podcast and it  features exceptional women that followed their calling and created a business from scratch. We talk to them about proud moments and  pitfalls, motivational words that took them our of creative slumps and kept them focused. For our very first episode we couldn't help but call our CEO & Founder Nathalie Gaveau for a chat on the best advice for all aspiring entrepreneurs, the ideal interview outfit and a few laughs. 

Listen to the first episode of Be my Own Boss here:

Shop Nathalie's wishlist below! 

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Thiara Collorec
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Partez tout de suite en vacances avec River Island, la marque anglaise dont les londoniennes raffolent. Pour lancer leur nouvelle collection - irrésistiblement estivale, cool et colorée - River Island s'associe à Shopcade pour vous offrir - 20%* sur tout leur catalogue, du 13 au 15 avril. 



Si vous ne connaissez pas encore la marque, c'est le moment d'y jeter un œil. Ensembles en crochet, blouses bohèmes, maillots de bain sexy et imprimés ensoleillés... tous les essentiels d'une garde-robe estivale réussie sont là ! Sans oublier les accessoires, des lunettes de soleil funky aux sandales à franges. 


Une collection très mode donc, avec tout ce dont on a envie pour se prélasser au soleil en faisant des jalouses. De la plage à la ville, on se fait plaisir sans se prendre la tête, avec des robes légères et des combis qu'on enfile l'air de rien sur un maillot. 

Alors prenez de l'avance et mettez-vous à l'heure d'été sans vous ruiner, avec notre sélection d'incontournables River Island pour des vacances stylées mais pas à n'importe quel prix. Profitez-en vite, vous avez deux jours ! 

En partenariat avec River Island. 

*Spring Clean : 20 % de réduction 
*Profitez de 20 % de réduction sur les collections femme, homme et enfant, hors articles soldés, avec le code SPRINGCLEAN18. Offre valable du 13 avril 2018 à 00h00 au 15 avril 2018 à 23h59. Les articles retournés seront remboursés au prix réduit. Offre non cumulable avec une autre offre ou promotion (hors offres spéciales sur la livraison). Ne s'applique pas aux cartes cadeaux. La réduction ne s'applique pas aux frais de livraison des commandes en ligne. 

Crédit Photo : River Island 
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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Rome has amazing locations and Mincio Square is one of these. The building behind of me is called Peter Pan’s House, definitely needed to take a pic! Here is my full outfit, everything bought through Shopcade. I love it!!! #orange #sneakers

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Spring has come, we need vitaminic colors! Don’t we?!?! Here is my orange pair of trousers, which I found thanks to Shopcade! Matched with navy blue for a very posh result! #orange #trousers

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

After a trip to Rome, I am back to my city! This time I am gonna show you all my outfits created using only my purchases through #Shopcade, just like this #jumper from Brave Soul that I found on #Asos! 💕

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

My new jumper is a Shopcade treat! Found it here and bought it from ASOS. Thought it was such a deep mystical color... I simply couldn’t resist! #loveit #jumper

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

And yes! This is me wearing my latest purchase from ASOS through Shopcade! My lovely pink biker jacket is the must-have all our wardrobes should feature! #pinkjacket

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Shopcade
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Living in as unpredictable a climate as we do in the UK, its hard to know how to dress for the weather. But one thing is for sure, the trench coat is an all year round winner when it comes to style! As far as cover ups go, the trench is excellent for rain or shine, layered in the winter or worn in the summer as a light cover up. 


Perfect bridge between winter and spring, the trench coat is undoubtedly a fashion favourite and has been ever since it was invented in 1850. Aquascutum claim to have been the first fashion house to design the classic coat, followed by the famous Burberry trench when Thomas Burberry used garbadine fabric and designed it as an army raincoat. 

This hardwearing raincoat has evolved into many different forms since the early 1900s. SS18 reinvented the classic transitional staple, when we thought we had seen it all. Layers, corsets, fringes, Céline, Christian Dior and Valentino amongst others proved that this must have was far from boring. From the classic beige garbadine coat to satin and leopard print, the evolution of the trench has exploded from corporate to casual. Shopcade has some excellent styles available, from a classic trench to a more rogue design. 

With Spring finally here, there is no better time to invest in a trench. We are all looking for that back to sunshine uniform and the ideal coat for milder months ahead. Find your perfect trench coat below, dress it up or down and wear it day in and day out. It will remain a pillar of your wardrobe forever.

Shop our trench coat edit below!

Photo Credit: Pinterest

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Shopcade
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Nanushka was born in Budapest, the capital of Hungary, more than a decade ago, but is finally getting under the spotlight. If you spend your days cruising on Instagram, you definitely saw the brand's design: maybe a dress, a coat... fashionistas love it! From Song of Style to NYC Bambi, without forgetting the French it-girl Caroline de Maigret, they all wear Nanushka.  

It's hard not to fall for its amazing outerwear, their famous lilac wrap dress. 

We had the chance to meet Sandra Sandor, the designer behind the brand, during Paris Fashion Week, for an exclusive interview, to chat about the story of the brand and what we should expect in the future. 


Shopcade: What brought you to fashion ? 

Sandra: Actually, it was a given way for me because my mother was a children's wear designer in the 70s prior to the fall of the Iron Curtain. Dressing was always a very important self-expression form for me. I wasn't sure that I wanted to become a designer until the age of 17. Then, I thought that I really want to try to study fashion design and it was very interesting because you know, in Hungary, there is no history in fashion and there aren't many fashion schools. I really wanted to study fashion somewhere where it was very relevant. 

After studying in the London College of Fashion, I went back to Budapest were Nanushka began, back in 2006. 


How do you define Nanushka's style? 

S: We usually think of ourselves as a bridge between intuitive and functional design. The clothes that we will keep loving and will become our wardrobe staples are those in which we really feel comfortable in as well. So, we try to execute this also in the design from the choice of fabric. We try to make everything washable. Nothing gets very wrinkly. It's comfortable wear for every season and good for both seasons. Of course, we do have fur coats for winter, but it has a soft feel.  

I don't think trends are ad-hoc things they reflect our surroundings and the people around us. Nanushka, from a design perspective is trying to be relevant for the era we live in. 


Where did you draw your inspiration from?  

S: My main source of inspiration as a designer it to try to create harmony, while mixing very distant cultural references, like Western with Oriental or Far Eastern. Actually, these two have been permeating through our collections. Sometimes even for three seasons, we kind of have a theme that carries over and we maybe add an extra inspiration. As a designer, I don't want to jump in too quickly. The next season is already coming, but I like to keep the inspiration flowing for longer. Mixing the Wild Western boots with Far Eastern culture has been going since Resort 18, carried over to our SS18. For Pre-Fall 18/19, we added 90s Berlin colors and silhouettes, as well as vegan leathers. 

Also, as a general inspiration, the traveling state of mind really inspires me. When you travel, you're very receptive, very open and almost like a child state of mind, and comfort becomes essential. 


How do you want women to feel when they wear your clothes?  

S: I really want them to feel confident, easy, effortless


Called the label to watch by fashionistas, how do you feel about social media ?  

S: Social media really helped us grow. We kind of think of ourselves as a lifestyle brand. We try to make our social media platform a moodboard of our brand and also a source of inspiration. Influencers is our secret in a way. We never pay for partnerships, but we work with influencers who represent our brand values. I think it's important for a brand to give to the right people, no with the biggest followers, because their followers are similar to ours. 


What's your favorite piece of the current collection ? 

S: From the SS18, our tiger-inspired print made with watercolor painting, and digitally printed on fabric fabric is my favorite. We made a pair of long pants from it called Nevada pants, inspired by pyjama pants from Coco Chanel in the 30s or 40s. She was the first woman to wear pyjama pants as a daily wear I think. 


What should we expect for the future collections ?  

S: The values and clashing cultures as a source of inspiration will definitely remain, I think it's important to highlight where I come from. Hungary has always been an intersection of East and West. The German Empire had a big effect on us, as well as Turkish culture and the Parisian Belle Epoque. At the turn of the century, travel was open for everyone. Hungarians and artists came to Paris to get some inspiration and change their values etc. So, when you come to Budapest, you'll find a Turkish bath on one side of the street, next to Brutalist buildings on the other side. So it's a mix of cultures. 

But going back to how I imagine my future collections, I think we're going to develop, while our core brand values and sources of inspiration remain. And spice it up with the season's trends. A good balance. 


If you had to pick only one piece you created, which one would it be? 

S: Hard question! But I love outerwear and our brand is really known for that. So I would probably pick a coat, specifically a robe coat. 


What are your do's and don'ts when it comes to fashion ?  

S: I don't really believe in do's and don'ts. I think you can get away with anything if you put it in the right context. 


What is the must-have of every outfit?  

S: The right pair of shoes, they define the whole outfit in the end. But I could also say that a good pair of jeans is a must. 


Interview was edited and condensed for clarity purposes. 

Shop our edit of Nanushka's designs below. 

Photo Credit: Instagram 
Follow us on Instagram HERE for bite size style inspo!

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Shopcade
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Spring is in bloom which means there's a perfect excuse to invest in some SS18 sunglasses! The season's biggest eyewear trend is tinted shades. Think 90s hip-hop artists meet futuristic space cadets. 


The ski-inspired googles and the flat-top visors will be a perfect match when the snow begins to fall. And if you're more into retro-style, just picture yourself with cat-eye sunglasses or beautiful embellished shapes under the sun of the French Riviera. 

From Saint Laurent to Asos there's a price point and style for every fashion lover. Shopcade has sifted through the best statement sunnies on the market to find the best out there! 

Shop statement sunnies for SS18 below...

Photo Credit: Pinterest

Follow us on Instagram HERE for bite size style inspo! 

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Lina Psaila
linapsaila added a look via the mobile app

It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this Spring?


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this Spring!

IMAGE CREDITS: Instagram

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Nathalie Gaveau
Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

So this week I want to take your attention on interiors inspiration! Have you checked my black chairs list here on Shopcade? Go and check #black #chair #interiors

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Lina Psaila
linapsaila added a look via the mobile app

This week our Instacrush was inspired by NYFW street style. The first days of New York Fashion week were compromised by weather tantrums including heavy rain. The fashion glitterati wasn't fazed as they sported mish-mash of couture and high street pieces as they pleased. Fortunately, there were many outfits to admire on Saturday during Alexander Wang's last NYFW show and Christian Siriano. Many micro trends emerged in the streets of New York and also a few remained solid from last season: Check patterns, vinyl details, stripes, pastel colours, ugly trainers and polka dots were a few of the big contenders. 


As far as accessories go, there was an omnipresent need for the top handle handbag. This "It" purse was spotted in different shapes and sizes from Danse Lente's (a previous Shopcade Instacrush) to Meghan Markle's favourite the Strathberry. Other top bags included Loewe’s basket bag interpretation, and the Fendi Shopper bag, Longchamp foldable bags as well as CHLOE's Drew Bijou

No matter the style, silhouette and budget you decide to invest the bag will prove very practical for daywear and smart casual occasions. Pair it with your trench coat for a classic look or a polka dot dress for a date. 

Have a look at our gallery and shop the best styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

New York Fashion Week runs from today until next Wednesday, February 14th following the Men's collections February 5th- 8th. However, this New York Fashion Week is different than the rest. It's following on a wave of changes that was initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo also joined the pack of designers leaving New York for Paris. While the controversial collaboration of Rihanna's Fenty x Puma received many accolades and the quintessential American spirit brand of Ralph Lauren hosted his show in his Bedford garage. This season more designers are striking on their own accord while two are coming out of town. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the New York edgy and youthful sensibility. Esteban Cortazar - the boy wonder from Paris, formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule there are more designers evading the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before moving with his plans. Marchesa's Georgina Chapman after filing for divorce from Harvey Weinstein and Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London, Tome traded New York for Paris while there will be no Fenty x Puma show. Many others Public School and Baja East switched to straight-to-consumer, Burberry and Mansur Gavriel wanted to a see-now-buy-now model while Rebecca Minkoff and Lela Rose opted for Instagram shows instead of IRL ones.

FASHION WEEK STAPLES 

But still, it's New York fashion week Marc Jacobs whose latest collection was featured on the cover of American Vogue is closing the show. While Raf Simons is presenting both his third collection for Calvin Kein and also showcasing his own menswear brand. Tom Ford is showing two separate collections Women's and Men's. We're anticipating Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott! We're also expecting a breath of fresh air from newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and the American - Australian Matthew Adams Dolan, a denim aficionado and Rihanna favourite. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. 

Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT


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Lina Psaila
linapsaila added a look via the mobile app

New York Fashion Week starts today and will run until next Wednesday 14th February (aka Valentine’s Day) following the Men's collections held between the 5th and 8th of February. However, there are a host of changes, initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo crossed over to the French capital as well, and even more, designers are shaking up the fashion system. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the city’s urban edge and youthful sensibility. Esteban Cortazar, the boy wonder from Paris and formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule, more designers have followed suit and evaded the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before executing his plans. After filing for divorce from disgraced film mogul Harvey Weinstein, Marchesa's Georgina Chapman and her co-founder Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London ( the former this season, the latter next), and there will be no Fenty x Puma show (making a Rihanna a little less likely). Others like Public School and Baja East have switched to a straight-to-consumer format, Burberry and Mansur Gavriel’s collections will be see-now-buy-now, while Rebecca Minkoff and Lela Rose have opted for Instagram shows instead of IRL ones. 

FASHION WEEK MAINSTAYS 

But one of NYFW’s biggest names Marc Jacobs, whose latest collection was featured on the cover of American Vogue, is closing the week as usual. Raf Simons is presenting both his third collection for Calvin Klein and his own menswear brand; while Tom Ford is eschewing co-ed shows by showing his new menswear and womenswear separately a few days apart. We're looking forward to seeing what Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott have come up with! And keeping a close eye on Monse, newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and Rihanna’s favourite denim aficionado Matthew Adams Dolan. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

This outfit was made possible thanks to my shopping through Shopcade! Finding this bright pink scarf on ASOS and black backpack from Claudia Canova was easy thanks to my Shopcade shopping experience! #shopping #ootd #scarf #backpack

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Lina Psaila
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This week Shopcade turns to influencer and author of the blog 'Ninety Percent Stardust' Rachel Reaney, for an instant fashion and beauty boost. Her blog chronicles her daily life, trends, travels and enviable skin beauty treatments. We caught up with the busy blogger, influencer and Communications professional to talk about creativity, morning routines and exotic destinations. 


What compelled you to start your own blog and Instagram account? 

I've always chosen photography and fashion as a medium to express myself and Instagram provides the perfect visual platform to do that. Multiple accounts on the platform have not only inspired me personally but have inspired me to start creating and sharing my own content and things that I love.  

What do you enjoy most about the creative process? 

For me, I really enjoy and find it relaxing to edit photos. I use VSCO to add the final touches to my photos such as adding a vintage grain or warmer tones using a filter. I use an app called Mosaico to plan the layout of my content. 

What are the challenges and also the benefits of being a freelance content creator and influencer? 

Luckily, I already work in social media so I feel the combination of working with brands as both a consultant and an influencer is very useful, as you can really understand both sides of the equation and how they can partner together in a collaborative way. 

What are your non-negotiables regarding your wellness routine? 

I'm a skincare junkie and for me feeling good about myself extends to how my skin is behaving. I try to eat lots of vegetables and drink as much water as I can but once a week I'll set aside some time to have some me-only pamper time. I'm currently a fan of beauty brands including Le Labo, The Ouai, Glossier, Nuxe and Rodin. 

How would you describe your personal style? Do you have any favourite brands? 

For me, I aspire to look low-key yet effortlessly put together. When it comes to my wardrobe I like to mix pieces from high-end designers on Yoox Netaporter such as Acne Studios, Staud and Nanuska with high street staples from Topshop, H&M or the occasional vintage find. 

Which are your staples when it comes to dressing up in the morning? It's important to me to be comfortable in whatever I put on. 

I tend to favour a good pair of jeans paired with a nude top or ruffled sleeved blouse. I'll then dress this up with gold jewellery and a statement bag. 

You're always travelling. Which one of your recent destinations was the most memorable to you and why? 

It sounds like a cliche but Oia in Santorini is one of the most beautiful and photogenic places I've ever been to. My next bucket-list destination is a hot air balloon ride over Cappadocia. 

What are you working on at the moment? Do you have any specific goals for 2018? 

Keep on improving! I've recently upgraded my camera and am excited to take my photos to the next level. On a personal note, my goal is also to enjoy the little moments and joys that life brings - most often or not these aren't planned!

IMAGE CREDITS: Instagram @rachlondon. 

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Lina Psaila
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This week Shopcade turns to influencer and author of the blog 'Ninety Percent Stardust' Rachel Reaney, for an instant fashion and beauty boost. Her blog chronicles her daily life, trends, travels and enviable skin beauty treatments. We caught up with the busy blogger, influencer and Communications professional to talk about creativity, morning routines and exotic destinations. 


What compelled you to start your own blog and Instagram account? 

I've always chosen photography and fashion as a medium to express myself and Instagram provides the perfect visual platform to do that. Multiple accounts on the platform have not only inspired me personally but have inspired me to start creating and sharing my own content and things that I love.  

What do you enjoy most about the creative process? 

For me, I really enjoy and find it relaxing to edit photos. I use VSCO to add the final touches to my photos such as adding a vintage grain or warmer tones using a filter. I use an app called Mosaico to plan the layout of my content. 

What are the challenges and also the benefits of being a freelance content creator and influencer? 

Luckily, I already work in social media so I feel the combination of working with brands as both a consultant and an influencer is very useful, as you can really understand both sides of the equation and how they can partner together in a collaborative way. 

What are your non-negotiables regarding your wellness routine? 

I'm a skincare junkie and for me feeling good about myself extends to how my skin is behaving. I try to eat lots of vegetables and drink as much water as I can but once a week I'll set aside some time to have some me-only pamper time. I'm currently a fan of beauty brands including Le Labo, The Ouai, Glossier, Nuxe and Rodin. 

How would you describe your personal style? Do you have any favourite brands? 

For me, I aspire to look low-key yet effortlessly put together. When it comes to my wardrobe I like to mix pieces from high-end designers on Yoox Netaporter such as Acne Studios, Staud and Nanuska with high street staples from Topshop, H&M or the occasional vintage find. 

Which are your staples when it comes to dressing up in the morning? It's important to me to be comfortable in whatever I put on. 

I tend to favour a good pair of jeans paired with a nude top or ruffled sleeved blouse. I'll then dress this up with gold jewellery and a statement bag. 

You're always travelling. Which one of your recent destinations was the most memorable to you and why? 

It sounds like a cliche but Oia in Santorini is one of the most beautiful and photogenic places I've ever been to. My next bucket-list destination is a hot air balloon ride over Cappadocia. 

What are you working on at the moment? Do you have any specific goals for 2018? 

Keep on improving! I've recently upgraded my camera and am excited to take my photos to the next level. On a personal note, my goal is also to enjoy the little moments and joys that life brings - most often or not these aren't planned!

IMAGE CREDITS: Instagram @rachlondon. 

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Thiara Collorec
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Adidas ou Doc Martens ? Ugg ou Timberland ? Que vous soyez sportive, branchée, casual ou tout cela à la fois, inutile de chercher vos chaussures ailleurs : les meilleures marques et les meilleurs deals sont sur PriceMinister


Avec leur catalogue impressionnant, PriceMinister réunit toutes les grandes marques et leurs modèles les plus iconiques, toujours à des prix imbattables. Et pendant les soldes, c'est encore mieux. Vous ne serez vraiment pas déçue ! 

Des belles remises y compris sur les best sellers, les intemporels et les hits de la saison - et ce toujours sur vos marques préférées. Et comme si cela ne suffisait pas, des réductions supplémentaires vous attendent avec les codes OPEN10* et OPEN30**

Pour vous choyer jusqu'au bout, on a sélectionné pour vous les 50 paires de chaussures à ne pas rater chez PriceMinister. 

*10€ offerts pour toute commande de 59€ minimum. Coupon utilisable sur une seule et unique commande, limité aux 1500 premières utilisations. Offre non cumulable avec tout autre coupon. Frais de port non inclus. Offre valable jusqu’au 31 janvier 2018 à 23h59. 

** 30€ offerts pour toute commande de 300€ minimum. Coupon utilisable sur une seule et unique commande, limité aux 1150 premières utilisations. Offre non cumulable avec tout autre coupon. Frais de port non inclus. Offre valable jusqu’au 31 janvier 2018 à 23h59

Découvrez vite notre sélection et trouvez enfin chaussure à votre pieds !  

Crédit Photo : Pinterest
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Lina Psaila
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As we’re move closer to February, Christmas holidays seem like a distant memory. It’s only natural that we start getting that escapist feeling in order to recharge and reboot. The perfect way to relax without breaking the bank is by organising a short weekend getaway on US soil. With Valentine’s Day coming up you may want to organise a romantic weekend away with your beau or conversely a fun weekend with your  best mates. So get your travel essentials, and prep your carry on we here at Shopcade have prepared a small travel guide with the best cities to visit this winter! 


Napa Valley 

For your ultimate wine tasting getaway book a room near a vineyard and fully indulge yourself in what the city has to offer:  olive groves, and the Mayacamas Mountains. 

Calistoga, California 

Looking for a romantic getaway with your significant other? How about a secluded ranch in the middle of California offering plenty of activities outdoors and impressive wooden interiors of a classically crafted lodge. 

Connecticut 

If you think that romance is dead then how about going to a place where Victorian romanticism and architecture thrive? Yes, we're talking about Connecticut and its offering of 19th century fairytails in the charming seaport village of Mystic, Connecticut. 

Twin Farms, Barnard, Vermont 

For a truly romantic weekend of yesteryear aesthetic look no further than Vermont. There between the maple and pine trees of Barnard, lies a 18th century  farmhouse that once belonged to Nobel Prize-winning writer Sinclair Lewis. Literary getaway check! 

Tennesee 

To experience the true farmhouse adventure head to the Great Smoky Mountains of eastern Tennessee. You'll be surprised to find amazing farms with a few sparse bucolic hill cottages and grand, multi-bedroom homes. Fill your days  with pursuits like horseback riding, fly-fishing, and canoeing and enjoy indulgent dinners at the hotel. 

Ready to pack your bags? Scroll below for the ultimate weekend getaway looks! 

PHOTO CREDIT: Pinterest

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COMFORT SARFO
is very nice how can I get one to buy
Lina Psaila
linapsaila added a look via the mobile app

For the past few seasons, the trainer has elevated to omnipresent status. It's almost a street style prerequisite to sport haute couture with a pair of sneakers. But more than even the contrast has been more evident with the rise of the "ugly" dad trainer and more specifically the Balenciaga's designer version. But the expensive option is luckily not the only one. Usually, the trainer trend doesn't exceed the $100 mark making it quite easy for us. 


Here are a few of our best Shopcade finds: 

VANS 

Those classic black Vans slip ons have been one of the most popular options to pair with frilly dresses, colourful pantsuits even a basic jeans and shirt combo. 

NIKES 

There's something about Nikes with jeans. a long coat and a chunky knit that says 80s elegance. Although denim goes perfectly with Nikes you can try it with dresses as a tennis shoe alternative.

REEBOKS 

Apart from the highly anticipated Victoria Beckham collaboration in 2018, we love Reeboks because of their slight pump making them an ideal pairing for dresses and joggers alike. Take your pick for an uber cool street style look. 

ASICS

Turn back time to the naughties in the Kill Bill era that made this pair Hollywood level popular. Try them with a midi denim skirt or denim overalls. 

Head to our gallery for more trainer inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Lina Psaila
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Kate Moss turned 44 today, and for more than 20 years she has been infusing the fashion industry with her unique sense of grunge and boho style, her edge and her overall completely effortlessly elegant aesthetic. The truth is that she has had an excellent training of top designers, stylists and fellow models that have worked with her. So she has developed her unique formula of Kate Moss style that relies on a few simple style rules. Shopcade investigates.


1. Go for an edgy denim 

We 've always associated denim with Kate Moss but she's always gone for the denim underdog - the styles that weren't on trend at the time. From low-cut skinny jeans to wide -legged jeans and animal print she's worn all kind of styles and it has always been ahead of their time. Kudos! 

2. Quality 

Moss is not a fan of the high street. Even though she has launched many successful fashion lines with Topshop she always goes for quality. One of her favourite past times is discovering second-hand clothing from Portobello market. 

3. Timeless Prints 

 You could say that Moss is a print queen. She loves her leopard print, polka dots and a few 70s funky patterns. But she always goes for the ones with classic appeal. She would never go too crazy which explains her effortless yet edgy look.

4. Jewellery 

When she wants to draw attention from the clothes she turns to jewellery and diamonds to be exact. From 19th-century drop earrings to sapphire and ruby bangles she knows how to make any dab outfit spark. 

 Head to our gallery for Kate Moss best style moments and shop her essentials from our expert edit below!

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Lina Psaila
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New Year means new shows and a new opportunity to discover what twisting plots, haunting performances and amazing sceneries that tv has to offer. We here at Shopcade have rounded up the best shows you need to binge on this year:   


THE CHI (SHOWTIME, JAN 7) 

The series follows a group of residents of the South Side of Chicago wanting to better their lives featuring an amazing cast headlined by emerging star Jason Mitchell director Rick Famuyiwa and star of last year's best Oscar film "Moonlight". 

THE ASSASSINATION OF GIANNI VERSACE: AMERICAN CRIME STORY (FX, JAN 17TH) 

Following on the very successful real-life crime anthology of The People v O.J. Simpson, season two exposes the murder of fashion designer Gianni Versace - shot at his home in Miami in 1997. The series features an A star cast including Penelope Cruz as Donatella Versace, Ricky Martin and Darren Criss. 

THE ALIENIST (TNT, JAN 22) 

One of the most talked about series of the new season produced by Cary Fukunaga (if say True Detective - the first season rings a bell!) while Jacob Verbruggen (who has worked on London Spy and Black Mirror) was employed as a showrunner and director. It tells the story of Teddy Roosevelt before he came into office when he was serving as New York Police commissioner and he got the help of a criminal psychologist (Daniel Bruhl), a newspaper illustrator (Luke Evans) and secretary (Dakota Fanning) to catch a deadly serial killer of the time. 

WACO (PARAMOUNT NETWORK, JAN 24TH) These miniseries tell the story of Waco 1993 Texas siege that lasted 51 days and left 76 people dead. Expect mesmerizing performances by Taylor Kitch as Branch Davidian leader David Koresh and Michael Shannon as FBI negotiator Gary Noesner. Keep your eye out for unsettling mullets!  

UNSOLVED - THE MURDERS OF TUPAC & THE NOTORIOUS B.I.G. (USA, 2018) 

As the title suggests, the series tells the stories of murder mysteries of the deaths of rapper megastars Biggie Smalls and Tupac Shakur. They were gunned down at an early age and at the height of their careers as they were representing a coastal feud as well. The series chronicles the two extensive investigations that revolved around the heinous murders. 

Ready to binge on your favourite TV series? Shop some cosy wear essentials from our expert edit below, it's time to hibernate! 

IMAGE CREDITS: IMDB

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Federica Caiazzo
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federicacaiazzo

Have you checked Claudia Canova bags here on Shopcade? Here is the one I got using the app and I can’t live without this bag now! Very big and comfortable, ready to attend all my business meetings! #handbag #bag #accessory

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Isabelle Herring
Federica Caiazzo
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federicacaiazzo

Always on the go working from my iPhone! Make sure you have comfortable shoes without giving up in heels. Mine are from Zara! And don’t forget a big bag! This one is Claudia Canova, bought through Shopcade! #zara #boots #bag #streetstyle

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Shopcade
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shopcade

Have a great January 1st from everyone at Shopcade!

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Thiara Collorec
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thiaracollorec

Toute l'équipe Shopcade vous souhaite une Bonne et Heureuse Année !


On sera là pour vous en 2018, avec toujours plus d'idées, de conseils et de pièces géniales pour que votre année soit encore plus belle.

À très vite !

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Lina Psaila
linapsaila added a look via the mobile app
linapsaila

From all of us at Shopcade we wish you all the best for 2018!

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