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STYLE & SHOPPING.

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Emily Beeson
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The beauty gods have blessed us this summer and between new products and old favourites, we think we might just have perfected our skincare and make-up routines…  


Now, there are mainstays in every Beauty Editor’s line-up – think a creamy concealer, winning mascara and a cure-all lip color – but there are also seasonal essentials to consider, like a powerful SPF and super-pigment bronzers for sunnier months.  

We looked to the SHOPCADE team to name their must-have products, including the heroes they’ve added to their beauty hauls for summer.   

Browse and shop the edit below for our favourite skincare and make-up from the likes of NARS, Tom Ford and Aesop…   

Follow us on INSTAGRAM for more haircare and beauty inspiration 

IMAGE CREDITS: Pinterest  

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Federica Caiazzo
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We all want pink on our nails, don’t we? Check my pink selections in my lists here on Shopcade and shop now! #pink

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Emily Beeson
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Introducing the LOVE LIST – a round up of the pieces we’ve been crushing on, shopping for and wearing in the SHOPCADE office…  


Lately, we’ve been loving cool, minimalist trends with contemporary twists – see streamlined all-white looks with a little ruffle here and there. 

For this, we’ve looked to Nanushka for simple shirts, dresses and skirts in neutral tones and the Off-WhiteTM and Browns Fashion collection for breezy androgynous silhouettes.    

Our summer shoe line-up is composed of fresh white trainers, soft suede mules and statement pool slides. We’ve been wearing a mix of high-end and high street, with McQueen sneakers, block heels by Dear Frances and Mango mules making regular appearances for equal parts comfort and style.   

In our opinion a designer bag is what makes an outfit. Our summer heroes? Balenciaga and Cult Gaia of course. It’s all about those oversized totes, pop-bright shades and cool boho basket bags.   

Want to steal our summer style? Browse the edit below for our favourite pieces…  

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

It’s not often a brand manages to be beautiful, well made and affordable all at once, but People Tree seem to have nailed all three. The British brand has been creating gorgeous, ethical collections for years, leading the charge for sustainable fashion that looks, feels and does good.


Worn by celebs like Emma Watson and Alexa Chung and famed fashion bloggers like Susie Bubble, the brand offers up a blend of boho and tailored pieces with cool British twists. Collaborating with high-end fashion designers and iconic institutions like the V&A on exclusive capsule collections, People Tree is a brand loved by cool girls all over the UK. 

Now, you can shop the label’s SS18 collection on SHOPCADE. Discover soft ruffles, ditsy floral prints and classic white dresses with broderie detailing. Paying homage to vintage and romantic styles, there are also pieces for those that want to go bolder.

Make a statement in tropically-influenced prints and of course, hints of this season’s IT-colour: sunshine yellow. Cool cuts and silhouettes make it easy to to show off that tan and even flash your tummy in the brand’s simple white bralette  the perfect holiday piece created especially for summer.

All crafted from sustainable and organic materials, People Tree’s latest collection is the perfect way to step into the sunnier season looking and feeling your best.

In partnership with People Tree.


IMAGE CREDITS: Pinterest

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Federica Caiazzo
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federicacaiazzo

Have you checked my selection of raffia bags here on Shopcade? This one is from British brand Rae Feather but You will find lots more in my list! Go and check! #raffiabag #accessories

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Federica Caiazzo
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The point is that I just can’t help wearing it! I love this Frida t-shirt as much as I lovey pink satin boots. The good news? The whole outfit has been bought through Shopcade! Easy and stylish! #outfit #look

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Federica Caiazzo
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federicacaiazzo

Enjoying the garden life on my new black jumpsuit, found and bought thanks to Shopcade! #jumpsuit

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Emily Beeson
emilylavinia added a look via the mobile app

Dreaming of a designer bag but can’t afford the hefty price tag? We feel you. A gorgeous accessory with a high-end label is hard to find on a limited budget, but if you’d rather opt for box fresh than pre-loved, don’t fret. 


Our Editors delved into the SHOPCADE inventory and selected a range of designer totes, cross-body bags and shoppers from iconic designers, perfect for elevating any look to new heights. The best bit? They’re all under £100. 

Whether you prefer a classic black tote or a statement basket bag, browse our edit of sleek office-ready styles and cool boho bags and find a design you love… 


IMAGE CREDITS: Pinterest

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Thiara Collorec
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Comment dégoter son sac CULT GAIA sans dépenser un rond ? Avec Shopcade bien sûr ! Parce qu'on veut vous gâter cet été, on vous fait gagner le it-bag dont tout le monde rêve. 


Comment ? Grâce à notre profil Instagram ! 

Il vous suffit de: 

1) Nous suivre sur Instagram 
2) Liker ce post 
3) Commenter et tagger 2 personnes 

Le gagnant sera tiré au sort et annoncé par une story le 1er juin, avant 18h. 

Conditions: Vous devez avoir plus de 18 ans et résider en France Métropolitaine. Concours valable jusqu'au 1er juin à 9h. Si nous n'arrivons pas à joindre le gagnant dans les 72h suivant la fin du concours, nous nous réservons le droit de tirer au sort une autre personne. Non échangeable, non remboursable. Ce concours n'est pas sponsorisé par Instagram. Bonne chance !! 

Vous aimez ce post ? Cliquez sur le coeur pour l'ajouter sur votre profil

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Lina Psaila
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Finally, the wait is over. After months of excitement, this Saturday May 19, the most talked about couple of the year will tie the knot at St George's Chapel in the grounds of Windsor Castle. As far as we know, they've chosen a carriage and arranged luxurious catering for 600 guests including Sir Elton John and the Spice Girls. Meghan Markle will have no adult bridesmaids as she's unable to choose between her friends and will instead be surrounded page boys, bridesmaids and flower girls. 


However, just like the rest of the world, what the team at SHOPCADE is mostly excited about is the dress. All bets are off when it comes to the designer though Ralph & Russo and Erdem are among the rumoured but whoever it is, the designer will go down in history.  

Our Editors have a few ideas for the perfect royal wedding guest outfit, so you can join in on the fun, even if your invite got lost in the mail. 

A polka dot dress would definitely make the cut, it's classic and elegant. Pair it with strappy heels and a simple clutch for a play-it-safe look. Next up, an edgier look with flats and a long-sleeved silk dress. And finally, a statement look by way of a Victorian-inspired ruffled top with flattering pants and mules. Chic and royal-wedding ready. 

Scroll down below to shop all the best royal wedding guest outfits selected by our editors... 

Follow us on INSTAGRAM for more style inspo! 

IMAGE CREDITS: Instagram 

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Federica Caiazzo
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federicacaiazzo

Check my selection of raffia bags here on Shopcade! This is the one and only accessory you will need to get through the whole season from daily routine to holiday attire! #raffia

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Federica Caiazzo
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federicacaiazzo

White dresses are back in town. White is a timeless color that comes back every season to empower us! Get the trend now and check my white lace dresses selection list here on Shopcade! #whitedress

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Emily Beeson
emilylavinia added a look via the mobile app

Finally, the time for pretty dresses has come. Whether you wear yours with cool trainers and a leather biker jacket or sleek mules and a classic tote, having a line-up of go-to dresses in your wardrobe is a must for the warmer seasons.


We’ve put together a list of the best sales to browse on SHOPCADE for your fix of boho day dresses, elegant shift styles and easy spring designs in brighter tones.

Bag up to 50% off and refresh your wardrobe with pieces by our favourite high end and high street brands. Can’t find what you’re looking for? Shop our Editors’ favourites below and find something you love… 

ENDS 7 MAY

Nastygal up to 50% OFF

ENDS 8 MAY

Phase Eight 50% OFF


ENDS 9 MAY


ENDS 11 MAY


ENDS 14 MAY

Luisaviaroma 15% OFF – use code MDY


IMAGE CREDITS: Pinterest

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Shopcade
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Every year we patiently await festival season, sure the music is great but it's the style that's set to flood our feeds that we're most excited about. The season starts with Coachella, kicking off this weekend from 13-15 April and returning for round two from 20-22 April. 

With headliners like the Weekend, Beyoncé and Eminem on the bill, this year is set to be the best yet and to celebrate, we're hosting a huge Festival Giveaway on our Instagram! 

We're giving you the chance to win a fantastic FESTIVAL SURVIVAL PACK featuring beauty treats to boost your festival look, fashion steals and gifts from some of our favourite brands 🦄🎶🌈✨

To enter, all you have to do is head to our Instagram account @shopcade and: 

1) Follow us 

2) Like the giveaway image

3) Tag 2 friends in the comments

The winner will receive £150 of goodies including:

- 1 “Life’s A Festival” Eye Shadow Palette by @toofaced

- 1 “Unicorn Tears” Holographic Bronzer by @toofaced 

- 1 Festival Refresh Spray by @toofaced

- 1 Yoga Waterproof Mascara by @eyeko 

- 1 Round Raffia Bag by @mango 

- Plus, other beautiful surprises (nails, eyelashes, nail polish, Mario Badescu facial spray to name a few...)

You have until Monday 23 April 2018 to enter and a winner will be chosen at random next week. Good luck! 

This competition is open to UK residents aged 18 or over. Employees of Shopvolution are not eligible to enter. Competition closes on 23 April at 23.59. If we are unable to make contact with you to arrange your prize within 72 hours, we reserve the right to draw an alternative winner. The prize cannot be exchanged for cash and is non-transferable. This promotion is in no way sponsored, endorsed or administered by Instagram.

IMAGE CREDIT: Instagram, HARPER'S BAZAAR

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Shorts are always the must-have when Summer holidays approach, but which ones to buy this season? Here on Shopcade there are so many that I’d buy them all 😍

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Have you checked my roses inspired list here on Shopcade!?!?! Check it now! A whole selection of roses themed items will amaze you! #roses #trend

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Meghan Markle striped dress is a real must have. She made us all want it now! Shall we find one here on Shopcade? #stripes #dress

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Rome has amazing locations and Mincio Square is one of these. The building behind of me is called Peter Pan’s House, definitely needed to take a pic! Here is my full outfit, everything bought through Shopcade. I love it!!! #orange #sneakers

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Federica Caiazzo
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federicacaiazzo

Spring has come, we need vitaminic colors! Don’t we?!?! Here is my orange pair of trousers, which I found thanks to Shopcade! Matched with navy blue for a very posh result! #orange #trousers

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

After a trip to Rome, I am back to my city! This time I am gonna show you all my outfits created using only my purchases through #Shopcade, just like this #jumper from Brave Soul that I found on #Asos! 💕

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

My new jumper is a Shopcade treat! Found it here and bought it from ASOS. Thought it was such a deep mystical color... I simply couldn’t resist! #loveit #jumper

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

And yes! This is me wearing my latest purchase from ASOS through Shopcade! My lovely pink biker jacket is the must-have all our wardrobes should feature! #pinkjacket

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Shopcade
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Living in as unpredictable a climate as we do in the UK, its hard to know how to dress for the weather. But one thing is for sure, the trench coat is an all year round winner when it comes to style! As far as cover ups go, the trench is excellent for rain or shine, layered in the winter or worn in the summer as a light cover up. 


Perfect bridge between winter and spring, the trench coat is undoubtedly a fashion favourite and has been ever since it was invented in 1850. Aquascutum claim to have been the first fashion house to design the classic coat, followed by the famous Burberry trench when Thomas Burberry used garbadine fabric and designed it as an army raincoat. 

This hardwearing raincoat has evolved into many different forms since the early 1900s. SS18 reinvented the classic transitional staple, when we thought we had seen it all. Layers, corsets, fringes, Céline, Christian Dior and Valentino amongst others proved that this must have was far from boring. 

From the classic beige garbadine coat to satin and leopard print, the evolution of the trench has exploded from corporate to casual. Shopcade has some excellent styles available, from a classic trench to a more rogue design. 

With Spring finally here, there is no better time to invest in a trench. We are all looking for that back to sunshine uniform and the ideal coat for milder months ahead. Find your perfect trench coat below, dress it up or down and wear it day in and day out. It will remain a pillar of your wardrobe forever.

Shop our trench coat edit below...

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IMAGE CREDITS: Pinterest

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Shopcade
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Nanushka was born in Budapest, the capital of Hungary, more than a decade ago, but is finally getting under the spotlight. If you spend your days cruising on Instagram, you definitely saw the brand's design: maybe a dress, a coat... fashionistas love it! From Song of Style to NYC Bambi, without forgetting the French it-girl Caroline de Maigret, they all wear Nanushka.  

It's hard not to fall for its amazing outerwear, their famous lilac wrap dress. 

We had the chance to meet Sandra Sandor, the designer behind the brand, during Paris Fashion Week, for an exclusive interview, to chat about the story of the brand and what we should expect in the future. 

Shopcade: What brought you to fashion ? 

Sandra: Actually, it was a given way for me because my mother was a children's wear designer in the 70s prior to the fall of the Iron Curtain. Dressing was always a very important self-expression form for me. I wasn't sure that I wanted to become a designer until the age of 17. Then, I thought that I really want to try to study fashion design and it was very interesting because you know, in Hungary, there is no history in fashion and there aren't many fashion schools. I really wanted to study fashion somewhere where it was very relevant. 

After studying in the London College of Fashion, I went back to Budapest were Nanushka began, back in 2006. 

How do you define Nanushka's style? 

S: We usually think of ourselves as a bridge between intuitive and functional design. The clothes that we will keep loving and will become our wardrobe staples are those in which we really feel comfortable in as well. So, we try to execute this also in the design from the choice of fabric. We try to make everything washable. Nothing gets very wrinkly. It's comfortable wear for every season and good for both seasons. Of course, we do have fur coats for winter, but it has a soft feel.  

I don't think trends are ad-hoc things they reflect our surroundings and the people around us. Nanushka, from a design perspective is trying to be relevant for the era we live in. 

Where do you draw inspiration from?  

S: My main source of inspiration as a designer it to try to create harmony, while mixing very distant cultural references, like Western with Oriental or Far Eastern. Actually, these two have been permeating through our collections. Sometimes even for three seasons, we kind of have a theme that carries over and we maybe add an extra inspiration. As a designer, I don't want to jump in too quickly. 

The next season is already coming, but I like to keep the inspiration flowing for longer. Mixing the Wild Western boots with Far Eastern culture has been going since Resort 18, carried over to our SS18. For Pre-Fall 18/19, we added 90s Berlin colors and silhouettes, as well as vegan leathers. 

Also, as a general inspiration, the traveling state of mind really inspires me. When you travel, you're very receptive, very open and almost like a child state of mind, and comfort becomes essential. 

How do you want women to feel when they wear your clothes?  

S: I really want them to feel confident, easy, effortless. 

Called the label to watch by fashionistas, how do you feel about social media ?  

S: Social media really helped us grow. We kind of think of ourselves as a lifestyle brand. We try to make our social media platform a moodboard of our brand and also a source of inspiration. Influencers is our secret in a way. We never pay for partnerships, but we work with influencers who represent our brand values. I think it's important for a brand to give to the right people, no with the biggest followers, because their followers are similar to ours. 

What's your favorite piece from the current collection ? 

S: From the SS18, our tiger-inspired print made with watercolor painting, and digitally printed on fabric fabric is my favorite. We made a pair of long pants from it called Nevada pants, inspired by pyjama pants from Coco Chanel in the 30s or 40s. She was the first woman to wear pyjama pants as a daily wear I think. 

What should we expect for the future collections ?  

S: The values and clashing cultures as a source of inspiration will definitely remain, I think it's important to highlight where I come from. Hungary has always been an intersection of East and West. The German Empire had a big effect on us, as well as Turkish culture and the Parisian Belle Epoque. 

At the turn of the century, travel was open for everyone. Hungarians and artists came to Paris to get some inspiration and change their values etc. So, when you come to Budapest, you'll find a Turkish bath on one side of the street, next to Brutalist buildings on the other side. So it's a mix of cultures. 

But going back to how I imagine my future collections, I think we're going to develop, while our core brand values and sources of inspiration remain. And spice it up with the season's trends. A good balance. 

If you had to pick only one piece you created, which one would it be? 

S: Hard question! But I love outerwear and our brand is really known for that. So I would probably pick a coat, specifically a robe coat. 

What are your do's and don'ts when it comes to fashion ?  

S: I don't really believe in do's and don'ts. I think you can get away with anything if you put it in the right context. 

What is the must-have of every outfit?  

S: The right pair of shoes, they define the whole outfit in the end. But I could also say that a good pair of jeans is a must. 

Shop our edit of Nanushka's gorgeous designs below...

Follow us on INSTAGRAM for more designer insights and inspiration.

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Lina Psaila
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Happy Mother's Day! To celebrate the day, we recently caught up with new mummy and fashion blogger Vaida. She is the author of the blog Fashion Addicted and the Instagram account @fashionbyvaida, where she documents her adventures in fashion, beauty travelling and of course parenting. Read her interview below and find out the best Mother's Day gifts she suggests on her exclusive list below. 


What compelled you to start your own fashion & lifestyle blog? 

I started my fashion career as a model but it just wasn’t for me.  Despite that I still was into fashion very much. After constantly being approached by girls and asked where I bought one or another item I decided to create fashion blog and share all my outfit details there. 

What do you enjoy most about the creative process? 

Even it’s hard work I enjoy every bit of it. From creating an outfit to posting it on the blog/Instagram and all the bits in between: looking for beautiful spots to shoot, posing or creating a flatlay, taking pictures, editing them. And the most enjoyable thing is to get positive reactions from my readers. 

What are the challenges and also the benefits of being a freelance content creator and influencer especially being a new mum? 

I love being independent, I can work cosily on my sofa watching my baby playing around. I think that’s the best thing. However being a mum and freelancing has cons too. I am limited to attend various events and sometimes plans can be changed because of my babies needs. 

What are your non-negotiables regarding your wellness routine? 

Having a bath with lot’s of bubbles, candles and relaxing music on Sundays is my best wellness time. 

How would you describe your personal style? Can you give us an example by styling your go-to outfit featuring your favourite brands? 

In one word I would say it’s elegant. I usually choose classic pieces. Mango white suit with Gucci handbag and Zara heels. 

What are your new mum lifesaver products that you can't live without? 

Mama Mio products are wonderful for both mums to be and new mums. 

You're always travelling. Which one of your recent destinations was the most memorable to you and why? 

Probably the best memories are from Mauritius (we got married there) and Thailand. Everything is so different there, nature is mesmerising, people are relaxed and the food is super delicious. 

What are you working on at the moment? Do you have any specific goals for this year? 

I have Build a Bear project coming up. I am going with my boy to Build a Bear workshop to create Easter bunny. I am sure we will have a lot of fun. I have also few beauty and fashion projects coming up soon so keep your eyes peeled and follow my blog Fashion Addicted and Instagram account @fashionbyvaida

IMAGE CREDITS: @fashionbyvaida


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Lina Psaila
linapsaila added a look via the mobile app

It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this Spring?


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this Spring!

IMAGE CREDITS: Instagram

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Nathalie Gaveau
Federica Caiazzo
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federicacaiazzo

So this week I want to take your attention on interiors inspiration! Have you checked my black chairs list here on Shopcade? Go and check #black #chair #interiors

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Lina Psaila
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This week our Instacrush was inspired by NYFW street style. The first days of New York Fashion week were compromised by weather tantrums including heavy rain. The fashion glitterati wasn't fazed as they sported mish-mash of couture and high street pieces as they pleased. Fortunately, there were many outfits to admire on Saturday during Alexander Wang's last NYFW show and Christian Siriano. Many micro trends emerged in the streets of New York and also a few remained solid from last season: Check patterns, vinyl details, stripes, pastel colours, ugly trainers and polka dots were a few of the big contenders. 


As far as accessories go, there was an omnipresent need for the top handle handbag. This "It" purse was spotted in different shapes and sizes from Danse Lente's (a previous Shopcade Instacrush) to Meghan Markle's favourite the Strathberry. Other top bags included Loewe’s basket bag interpretation, and the Fendi Shopper bag, Longchamp foldable bags as well as CHLOE's Drew Bijou

No matter the style, silhouette and budget you decide to invest the bag will prove very practical for daywear and smart casual occasions. Pair it with your trench coat for a classic look or a polka dot dress for a date. 

Have a look at our gallery and shop the best styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Lina Psaila
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New York Fashion Week runs from today until next Wednesday, February 14th following the Men's collections February 5th- 8th. However, this New York Fashion Week is different than the rest. It's following on a wave of changes that was initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo also joined the pack of designers leaving New York for Paris. While the controversial collaboration of Rihanna's Fenty x Puma received many accolades and the quintessential American spirit brand of Ralph Lauren hosted his show in his Bedford garage. This season more designers are striking on their own accord while two are coming out of town. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the New York edgy and youthful sensibility. Esteban Cortazar - the boy wonder from Paris, formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule there are more designers evading the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before moving with his plans. Marchesa's Georgina Chapman after filing for divorce from Harvey Weinstein and Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London, Tome traded New York for Paris while there will be no Fenty x Puma show. Many others Public School and Baja East switched to straight-to-consumer, Burberry and Mansur Gavriel wanted to a see-now-buy-now model while Rebecca Minkoff and Lela Rose opted for Instagram shows instead of IRL ones.

FASHION WEEK STAPLES 

But still, it's New York fashion week Marc Jacobs whose latest collection was featured on the cover of American Vogue is closing the show. While Raf Simons is presenting both his third collection for Calvin Kein and also showcasing his own menswear brand. Tom Ford is showing two separate collections Women's and Men's. We're anticipating Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott! We're also expecting a breath of fresh air from newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and the American - Australian Matthew Adams Dolan, a denim aficionado and Rihanna favourite. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. 

Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT


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New York Fashion Week starts today and will run until next Wednesday 14th February (aka Valentine’s Day) following the Men's collections held between the 5th and 8th of February. However, there are a host of changes, initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo crossed over to the French capital as well, and even more, designers are shaking up the fashion system. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the city’s urban edge and youthful sensibility. Esteban Cortazar, the boy wonder from Paris and formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule, more designers have followed suit and evaded the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before executing his plans. After filing for divorce from disgraced film mogul Harvey Weinstein, Marchesa's Georgina Chapman and her co-founder Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London ( the former this season, the latter next), and there will be no Fenty x Puma show (making a Rihanna a little less likely). Others like Public School and Baja East have switched to a straight-to-consumer format, Burberry and Mansur Gavriel’s collections will be see-now-buy-now, while Rebecca Minkoff and Lela Rose have opted for Instagram shows instead of IRL ones. 

FASHION WEEK MAINSTAYS 

But one of NYFW’s biggest names Marc Jacobs, whose latest collection was featured on the cover of American Vogue, is closing the week as usual. Raf Simons is presenting both his third collection for Calvin Klein and his own menswear brand; while Tom Ford is eschewing co-ed shows by showing his new menswear and womenswear separately a few days apart. We're looking forward to seeing what Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott have come up with! And keeping a close eye on Monse, newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and Rihanna’s favourite denim aficionado Matthew Adams Dolan. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT

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