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STYLE & SHOPPING.

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Shopcade India
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It's always inspiring to talk to like-minded, creative people who are constantly trying to make a difference in this industry! 


Creative visualiser, stylist, model and blogger Monalisha Mahapatra of The Greyhalfway spoke to Shopcade recently about her personal style and nuances of the blogging world, and as fans of her work, we asked her for a few tips so as to help every budding blogger out there. 

Shopcade Headquarter (SHQ): What is the story behind the title "The Greyhalfway" 
The Grey Halfway (TGH): "There is no story as such, though i was just researching at my workstation with few of my friends on cable knit sweaters on Pinterest and somehow got connected to bright colours and muted colours and that's how this name came into the picture." 

SHQ: Describe your sense of style in one sentence 
TGH:  "My style is easily adaptable" 

SHQ: What is your current favourite brand on the block? 
TGH: "It has to be Zara, Oh i am in love with the new Zara Patched denim jackets!" 

SHQ: How hard is it to sustain in the blogger industry? 
TGH: "I believe that content is the king and i keep on creating a lot of editorials on my blog TheGreyhalfway now and then. We work on a lot of pet projects as well, which includes styling and playing with light and shadows where photography plays the most important role. Creating content is where everyone struggles so i think that's about it." 

SHQ: 3 Tips for Newbie Bloggers 
TGH: 
TIP 1: "Just work on the content you create and stay truthful to your own self." 
TIP 2: "Style according to new trends." 
TIP 3:  "Instagram is one of the most socially active applications, make your Instagram as attractive as you can. Instagram posts don't necessarily have to be HD, but try creating good frames with your phone camera and post process it to make the pictures look attractive My secret editing software is VSCO and its a free app and I always use hashtags, Instagram permits 30 hashtags for one single post, so make full worth of it." 

Inspired enough? Shop her style below.

Photo Credit: The Grey Halfway

Follow us on Instagram #ff0000">HERE for bite size style inspo!

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Lily Niu
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Ugly Betty celebrates is celebrating its ten year anniversary! Scroll through our gallery to see some of the show's best moments and reminisce about late noughties fashion at the height of the flip phone era. 

These are but a few of the gems seen in the four season long saga that shows Betty's transformation from fashion newbie to fashion maven so comment and let us know which moments you'd like to see in the post! 

Photo Credit: Pinterest
Video Credit: Aniket1003, abcuglybetty, IM AWESOME!, timandnorah, deezgata

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Amanda P
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Actress Riley Keough, who you know from Mad Max: Fury Road (and don't even tell me you haven't seen it, because it won NINE awards!), stars on the front cover of Nylon magazine. 


Riley isn't a newbie to the modeling or entertainment world... She's Lisa Marie Presley and Danny Keough's daughter, and she's definitely got some great genes from her grandfather Elvis Presley.

In one of her looks in the magazine feature, Riley absolutely rocks her new look, in a sheer black and pink polka-dot top, black studded jacket, fierce chunky jewelry, and heavy black eyeliner. For an edgy look, get her silver cross earrings and thick o-ring necklace.

Get edgy like Riley with our edit below!

Photo Credit: Nylon Magazine

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Hasna Haidar
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hasnahaidar

Think you’re a make-up expert? Find out whether you’re committing make-up faux pas with Carli Bybel’s tutorial on make-up mistakes to avoid.


If you’re a make-up newbie, Carli’s tutorial also shows you how to apply your make-up the right way, helping you make sure you always look your best! 

Watch the video above for Carli’s tips and advice.

Photo Credit: Carli Bybel
Video Credit: Carli Bybel

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Lily Niu
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The battle of the Christmas ads is well and truly on! Fresh from yesterday's release of Mulberry's twist on the nativity story, today we're treated to images from this year's Burberry Christmas ad.


Starring Rosie Huntington-Whiteley, her younger brother and newbie model Toby Huntington-Whiteley, Naomi Campbell, James Corden, Romeo Beckham and more famous faces, the campaign is a recreation of the opening scene from Billy Elliot!

Burberry CEO and chief creative Christopher Bailey tells Vogue: "Billy Elliot is an incredible film full of so much joy and energy, so it was a real thrill and a great honour to be able to celebrate its 15 year anniversary through our festive campaign.

"It was also a huge privilege to work with such amazing and iconic British talent - the cast are quite simply one of the biggest names in film, music and fashion and it was so much fun working with them all to make this special film."

Photo Credit: Daily Mail

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Jivitesh Mazumdar
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Sooraj Pancholi is just one film old, and already bagging the glossy covers. 


Then, would it be safe to say that he has become one of our FAVEs too? 

OH YES! Be it his toned abs (shirtless Sooraj..yayay!!) or a smashing dapper look, he is no more a boy-next- door. 

Sooraj is here for the long haul, so all of you out there, beware! Scroll through the album for al the look. You're welcome!

Photo Credit: Instagram

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Shopcade India
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If there's one Indian actress that uses social media like an absolute pro, that's Sonakshi also known as AsliSona. The #CurvyActress recently joined Snapchat and is absolutley winning our hearts. 


From Throwback videos to make-up selfies, from grumpy early mornings to beautiful sun sets, she's putting the app to right use. 

She's also giving us closet envy at the same time! Here's how? The Dabbang actress was spotted wearing this oh-so-cool printed bomber that we WANT NOW! 

If you feel the same here's a list of bombers (and other cool printed things) that every girl needs to own. Thank us later!. 

Photo Credit: Snapchat / Sonakshi Sinha

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Shopcade
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The lovely sunkissed Hailey Baldwin hits the runway for the first time as she joined sisters Bella and Gigi Hadid at the Tommy Hilfiger SS 2016 collection show at NYFW!


Good genes run in her family - as the daughter of actor and director Stephen Baldwin, Hailey is becoming one of the faces to watch out on the modeling world. Hailey is no newbie to this, with her BFF's Kendall and Gigi there's no surprise that she will be soon dominating the runway as well!

Take a peek on Hailey's first catwalk moment onstage and behind the scenes!

Photo Credit: Vogue Runway, Tumblr, Harper's Bazaar

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Hariti Chhatwal
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Athiya has entered Bolly town with a Big Style Bang!! Glamorous? Check. Chic? Check. Blazing style fumes? Check.Check.check. 


Be it casual or a full fledged power-dressing, this newbie has got it covered left, right and centre (literally). You can't help but nod, when we tell you that she's flipped the coin on celeb style with her fashion forward approach. 

Making memorable appearances for her promotions, she is keeping the bolly-fam pride intact! Do you think she is following Sonam for a grandly fashionable entrance? Or is this her way of telling us that she in it for the long haul? 

Whatever be the reason, we're putting our money on this long-legged lass as her film is released today. Book a ticket if you haven't already. Why? Because Athiya !!

Scroll right on the image for her 5 stupendous looks that prove she is totally worth obsessing over and shop the same below! 

P.S. Sonam if you're listening, you've got some serious competition here honey!

Photo Credit: Athiya Instagram

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Shopcade
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A #tbt treat if we ever saw one, today's launch of Topshop's Archive Collection sees well-loved designs from decades past light up our screens as we shop the brand's cult classics, reborn.

Featuring the '70s smock dress, eye-catching cord flares, the charming retro striped tee and many more fashion staples of yesteryear, there's no time like the present to define our own style, taking inspo from across the decades!

Modelled by fashion newbie Ella Richards (granddaughter of The Rolling Stones' Keith Richards), see how to pull off pieces from the Archive collection with help from our gallery.

Ready to go retro? Shop below for our top picks from the Archive collection as well as similar items...

Photo Credit: Style.com

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Ann marie Prawl
Now that is vile!
Sarah Fletcher
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sarahfletcher5

You're going to be wishing for April showers to come like a monsoon, when you check out the VS Angels and their latest ad. 

Taking her fellow Angels through their paces, Candice Swanepoel guided Elsa Hosk (newbie alert!) and Jasmine Tookes in showing off the brand's new Dream Angels range of underwear. 

The hot candy striped umbrella aside, we're loving the plastic macs here. Granted, we'd probably wear more than just underwear if we were heading out in public, but they are shaping up to be a must-have for the unpredictable summer festival weather.

Expect this flirty and feminine range of underwear in blush pink tones and classic, crisp whites to be a hit this season too! 

Photo Credit: Got Celeb
Video Credit: Victoria's Secret

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Shopcade
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We're amassing quite a collection of cult beauty brands for you to buy direct on Shopcade and this week we've got a newbie to add to the ranks; the awesome vegan range by Riad of Aromas.


Want to turn back the clock on ageing, keep your skin glowing and help stamp out spots? Then this is the brand for you. 

Inspired by Moroccan traditions and free from irritating chemicals, Riad of Aromas create the cleanest all natural skincare products and a range for people with sensitive skin. Every ingredient has a role to play, so you don't clog your pores with anything unnecessary. 

Fuss-free beauty? We could definitely get on board with that! Shop all our fave products below, including the divine Neroli & Rose Maroc Hydrating Bio Mist Toner- perfect for the weather we've been experiencing recently!

Photo Credit: Pinterest

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