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STYLE & SHOPPING.

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M.J Ortega
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This makeup look on Rosie Huntington-Whiteley is beyond, BEYOND. We all know that she has a stunning face, to say the least, but I just love this work of makeup artist Hung Vanngo. The smoke out wing is a look that he does for most of the clients that work with him, but this looks really suits Rosie's eye shape and I really like how he keeps the lips very balmy and juicy but no glossy.  photo credit: @hungvanngo on twitter  #beauty #makeup #look #mua

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Federica Caiazzo
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What’s more incredible than a roses-inspired make up? This one created by mua Esantoinette makes me dream of beautiful pink shades that could match my brown eyes! #makeup

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Lea Petermeijer
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We’re becoming increasingly conscious of both our health and the environment, and this has produced a move towards more ethical products, whether it’s for food, clothes or even beauty products. 


Because let’s face it, there’s just something about putting organic products on our face that makes us feel cleaner, not to mention leaving us with a better conscience.

But next time you proudly purchase an ‘organic’ face cream or blush, don’t blindly trust the label. In the UK, there are no regulations for qualifying products as organic which means that many companies are labelling their cosmetics as natural or organic without containing the slightest organic ingredient.

Lobbyists are actively fight this, but in the meantime, if you aren’t sure whether you’re buying an organically made product, check its label and look out for Cosmos, NaTrue and NSF-ANSI certified products. They are independent companies that verify the whole process and can be trusted. 

And if you don't feel like waste time reading labels, we did the work for you so all you have to do is shop our list of truly organic beauty products below! You’re welcome.

Photo Credit: Pinterest

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Annie Walton Doyle
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@katiejanehughes

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Brogan Mackenzie
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Payal Shah
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Manny Gutierrez has been one of our go-to beauty gurus for a long time now, and he's finally getting the recognition he deserves! 


He has boldly and fiercely paved the way for fellow male makeup artists to get their share of the spotlight, and represents a very niche group in the beauty community. 

Maybelline has recently made Manny, along with fellow YouTuber MakeupShayla, the face of their new Big Shot campaign, making him the first male ambassador of the brand. We think this is a HUGE deal, and are so happy for him! 

Not only does this move put Manny on the map, it also is a big step forward in incorporating diversity into the beauty world. Congratulations, Manny! We think you're the bomb dot com, and totally deserve this incredible opportunity <3

Photo Credit: Bustle, Maybelline, Glamour(dot)com

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Shivani Joshi
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As much as we enjoy winter chills, we know how the weather can be harsh to the skin and dressing up can be a task (we know the struggle is real). And so we caught up with our fave influencers to help us look glam this winter with their list of essentials! Read on:


Shopcade Question: Name three essentials you don't leave your house without in winters. 

1) Sid Do (Insta handle: @sidkidsid)
Winter essentials: beanies, trench coats, hand moisturiser 

2) Karan Berry, apparel designer (Insta handle: @karleofashion)
Winter essentials: My Nivea men's lip balm, Fahrenheit by Dior and my eucalyptus and spearmint lotion by bath and body works. And the most important thing I don't leave home without is a cup of Americano in my flask 

3) Udaybir Sandhu, model and actor (Insta handle: @UDAYBIR_SANDHU
Winter essentials: Pair of gloves, Leather jacket, Moisturizer/Lip balm 

4) Sami Taha, Model (Insta handle: @SAMIFALKTAHA)
Winter essentials: Cap, scarf and a warm and long coat 

5) June Biswas, Blogger (Insta handle: @JUNEBISWAS)
Winter essentials: Lip balm, coconut oil, and scarf 

6) Shankey Bharadwaj, Stylist/ Blogger (Insta handle: @WHATSHEWORE__
Winter essentials: Lakme peach milk and Kohl Moroccan oil for my curls 

7) Aakriti Rana, Blogger, Youtube (Insta handle: @AAKRITIRANAGILL
Winter essentials: Hand cream from Victoria's secret, a leather jacket and tinted lip balm. 

8)Namah Shah, visual artist, MUA (Insta handle: @NUMMMZZZ)
Winter essentials: A notebook, mascara and lip balm. 

9)Neelam Virwani, model (Insta handle: @NEELAMBIRYANI
Winter essentials: lip balm and moisturiser, an oversized sweater/Jacket, Bottle of water as I tend to get very dehydrated during winters 

10) Hida Siddiqui, Model (Insta handle: @hidasiddiqui4ever
Winter essentials: perfume, lipstick and a handbag 

11) Niyanta Amrit Chopra, actor, blogger, Youtuber (Insta handle: @4466STYLEMILES)
Winter essentials: Even though Mumbai is not as big on winter (hence I miss all my winter layers that Delhi gave me) but there are 3 winter essentials My Dionis Peach Delight Lip balm for that dry chappyness taking over the lips during this season. My Favorite Blanket wrap up/ Cover up which I have been obsessed with as a child. It adds the volume and character to any simple outfit and it can be worn in multiple ways to create different styles and of course it is super cozy! A recent obsession, actually there are two and I can't decide which one I love more, but it has to be a trench coat and the over the knee boots that are chic essentials to have for that diva take over. 

12) Ketan Bhatia, fashion show director & Choreographer (Insta handle: K10BHATIA
Winter essentials: Lip balm (So you can smile effortlessly), moisture rich sunblock (Sunrays are still harmful in winter as much as we like to be out in the sun) and a Snood (that perfect accessory that ups your style quotient, keeps you warm and snuggly. Its a muffler/Hood/Scarf/Stole ......All rolled in one)

Photo Credit: Instagram

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Payal Shah
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Holiday season is finally here, and with it has arrived unlimited parties. Sparkly dresses, red lips, and glittery eyes are the staples of the season, but we're here to switch things up! 


We went on the hunt for makeup tutorials that tie in to current makeup trends, and we found some that fit the bill perfectly. 

Some of our favourite makeup YouTubers have been sharing the secret to their holiday glam for a long time, and we've collected some killer ones! Whether you want something colourful and smoky, or if you want something bright and simple, we have a plethora of options. So go on, scroll through our gallery above and find the perfect look for you!

Photo Credit: Cuote Cue Cuote, Mugeek vidalondon, Maria speaks prada, Pinterest
Video Credit: Kaushal Beauty, Anchal MUA, Carli Bybel, Teni Panosian, 

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Shivani Joshi
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The winter months mean a plummet in the heat and humidity which we are used to for the rest of the year, so they naturally warrant some change in skincare and beauty! So we decided to turn to our favourite influencers to share their favourite beauty products with us to maintain great skin. 


1. Tanima Khosla, stylist/consultant (Instagram: @tanimakhosla
“I'm not much of a beauty product user, and am very simple when it comes to them. Currently, I'm using this body lotion from the Victoria's Secret Pink Collection called 'Warm and Cozy'. It works amazingly on my skin, and smells great.” 

2. Sagarika Pillai, movie costume designer (Instagram: @sagarikaapillai
“L'Occitane Shea Body Butter or The Body Shop Cocoa Butter keeps my skin smooth.” 

3. Radhika Malhotra, actor/writer/poet (Instagram: @radhikatmalhotra)  
“The Good Genes Treatment by Sunday Riley mixed with a dab of Bio Oil. This keeps my skin moisturised and glowing.” 

4. Pooja Chaudhary, designer (Instagram: @kiltipooja
“The Insider face masks. I got the entire pack—got it in apple, kiwi, blackberry, pomegranate, and bamboo!” 

5. Himanshu Singh, model (Instagram: @humhu_
“I'm not much of a product person to be honest, I just use Vaseline Cocoa Butter Moisturiser in the winters.” 

6. Ashima Gandhi, fashion blogger (Instagram: @straystylecat
“I'm very into natural and homemade remedies, so I'd say honey and aloe vera for dry skin. It's the best!” 

7. Gopalika Virmani, Stylist and brand consultant (Instagram: @gopalikavirmani
"One Favorite winter beauty product would definitely be the Elizabeth Arden Eight Hour Cream"

8. Ann JC, Hairstylist and MUA, (Instagram: @ann.dubai
"Bobbi brown hydrating eye cream is my current winter essential"

9. Aakash Jaiswal, Model (Instagram: @aakashjaiswal7
"I m loving Clinique dramatically different moisturiser this winter"

10. Natasha Bissau, Hairstylist and entrepreneur at tangerine boutique salon, (Instagram: @tangerinetheboutiquesalon
"My winter essentials would be, avenue moisturiser and pahadi local oil"

Tell us about your winter essentials in comments.

Also, don't miss out on our list of winter skincare products below. Happy Shopping!

Photo Credit: Instagram 

Follow us on Instagram #ff0000">HERE for bite size style inspo!

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Shopcade India
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Fall is officially here, and so are all the beautiful trends this season brings with it! And who better to ask about their favourite trends than our favourite beauty and fashion influencers? Here are their favourite fall trends. 


1. Tanima Khosla, stylist/consultant (Instagram: @tanimakhosla
“Boxer braids have to be my current hairstyle! Also, the colour marsala.” 

2. Sagarika Pillai, movie costume designer (Instagram: @sagarikaapillai
“I’m in love with velvet and bringing it back! I always loved it and am happy that it’s not weird anymore.” 

3. Radhika Malhotra, actor/writer/poet (Instagram: @radhikatmalhotra) 
“Deep hair colours like shades of burgundy, maroon, and red.” 

4. Pooja Chaudhary, designer (Instagram: @kiltipooja) 
“Basically layers in Yohji Yamamoto’s style. It’s the season to flaunt black like it’s the only colour!” 

5. Himanshu Singh, model (Instagram: @humhu_
“Pyjamas, and velvet!” 

6. Ashima Gandhi, fashion blogger (Instagram: @straystylecat) 
“Honestly, I am not a trend follower. I curate my wardrobe as per my mood and personal style. However, the new trend for fall, a white tee under an evening dress, is something I consider easy yet elegant street wear.”

7. Gopalika Virmani, Stylist and brand consultant (Instagram: @gopalikavirmani)
"The trend that works for me this winter is definitely everything with that Velvet coating on it. Its not only on point for winter but it also makes everything you put on look edgy and glam."

8. Ann JC, Hairstylist and MUA, (Instagram: @ann.dubai)
"Deep lip colors like wine, marsala, burgundy. Also, loving thigh-high boots at the moment."

9. Aakash Jaiswal, Model (Instagram: @aakashjaiswal7)
"The trend i'm looking forward to try is cashmere trench"

10. Natasha Bissau, Hairstylist and entrepreneur at tangerine boutique salon, (Instagram: @tangerinetheboutiquesalon)
"Loving the red, fuchsia and vibrancy of colors this fall. And a staple I love is the denim jacket for light winters never goes out of fashion."

Photo Credit: Instagram

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Payal Shah
payalshah14 added a look via the mobile app

There has been a recent uproar in the makeup world, where the perfectly shaped and filled in eyebrow is an absolute must for any makeup look. These bad boys can frame any dramatic eye look, but can provide structure to a natural eye look as well! But where does one start with the technique, and what products does one need for it? 


Well, don't worry, because we're here with some answers! Some of our favourite YouTubers have been very forthcoming with their brow routines and the products that they use. Not only this, but they share their tips and tricks for how to make your routine less time consuming as well. 

Browse through our gallery above for some killer brow tutorials and hacks videos, and shop our edit below for the products you need!

Photo Credit: Youtube, Laura Lee Blog, 
Video Credit: Aanchal MUA, Kaushal beauty, Manny MUA, Laura Lee

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Shopcade India
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We talked to Satyarth Shaurya Singh, who is an independent filmmaker and the founder of LightsonFilms, a film studio based out of Mumbai that does a monthly screening of independent cinema under the banner of Peepshow @antiSocial. The other half of the duo, Namah Shah is a self taught MUA and a visual artist and has worked on projects like corporate murals, luxury branding and packaging. Together they have worked on an award winning short film and independent music video as well as a few travelogues and a film for Kargil tourism. Their work has really been the highlight of our mornings today. 


Shopcade HQ (S): What's the inspiration behind doing a video series for halloween
Satyarth (ST): So me being a film maker/visual artist and Namah also being a visual artist and a make-up enthusiast we really wanted to create some interesting content this Halloween. Around the same time homegrown contacted Namah and we decided to do twisty the clown and the Black dahlia as our looks. We wanted to keep the film also not very make up based but present it like a short story to instigate a thought or a feeling in the viewers mind. And that's exactly what happened. 

S: 5 couple inspirations for halloween 
ST: Undoubtedly the following: 
- Dr. Jekyll and Mr. Hyde. 
- Frankenstein and bride of Frankenstein 
- Red Riding Hood and the Wolf 
- Vampire & its prey
- Mr White & Jesse Pinkman 

S: if Namah was a witch, her heart would be ... 
ST: ...in a perspicuous object like a crystal

S: Which is the horror movie/ character that still gives you the chills every time you watch it? 
ST: Emily Rose from Exorcism of Emily Rose 
Namah: Lady from the Mirror in "Mirrors" 

S: DIY costume that satyarth can easily pull out out of his wardrobe. 
Namah: Vampire; he wears a lot of black. Black pants with a black T-shirt and hoodie (from his closet) maybe some hair products, fangs and blood (from mine) 

Inspired? View their work in the gallery above because you must.

Photo Credit: Pinterest, LightsOnFilms
Video Credit: LightsOnFilms

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Chloe Laws
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Victoria Beckham has teamed up with Estee Lauder to create an edit of make-up products. This may seem less inline with her brand, which is centred around fashion rather than beauty, but she has hit the nail on the head. The pieces are timeless, elegant and perfect for day-to-night. 


VB has spoken about the collection stating "I want to make women feel empowered, to feel sexy and confident. This make-up does that. I love to make women feel like the best version of themselves". Continuing "I have been collecting make-up for many years. I am always mixing colours to get what I want. With this collection, I believe I have created many of the key pieces that you really need in your make-up kit. As a woman who likes to wear make-up, this is exactly what I want. Now I am excited to share it with women everywhere". 

This isn't your classic celeb and brand collaboration, rather it is more the fusion of two brands. The logo on the packaging is that of her eponymous label, whilst the products are seeped in Estee Launder history- the ribbed lipstick case, the highly pigmented formulas, and the reluctance to follow beauty fads. 

Vouge, following this launch, asked VB what she keeps in her handbag. And you'd be surprised. While she obviously has sunglasses, makeup and her phone in there, she also has a children's book and a crystal. Yup, you heard me right, a crystal. For positivity. Apparently VB has given all the members of her team crystals to pass on this positivity. Righto....

See the vid above...

Photo Credit: British Vogue
Video Credit: British Vogue

Follow us on Instagram HERE for bite size style inspo! 

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hollie gjoen
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Use our LimeLight Enduring Lip colors in Cupcake and Sugar Plum to create this gorgeous ombre effect. Get yours today! Click the link in my bio to order 24/7 and learn more about LimeLight by Alcone's amazing products and business opportunity! Contact mw anything if you have questions or need help finding your perfect color matches! 😍💋💄 #lips #lipstick #ombre #mua #makeuparistsworldwide #makeup #makeupartist  #bosschick #makeupobsessed #makeupaddict #bossbabes #makeupjunkie #boss #workfromhome  #womensempowerment #cosmetics #womenwithambition #instabeauty #picoftheday #instapic #instagood #instadaily #fempire #usewhattheprosuse #womenempoweringwomen #ilovemyjob #mybeautyaddiction #limelightbyalcone #holliewoodmua

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hollie gjoen
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LimeLight by Alcone at New York's Fashion Week!! 💖💖💖💖 Are you a Pro Makeup Artist already using RCMA, IL Makiage (MAC) and many more pro makeup brands in your kit? Does an exclusive eyeshadow and lip collection with Lottie aka @ lotstar on instagram, make your heart jump? Would you like to offer vegan skin care to your clients to perfectly prep their skin before the big event and get paid for it! Have you thought about making residual income in the industry you are already connected to? Are you earning extra money retailing makeup, getting an exclusive discount from Alcone? We need to talk! Click the link in my bio for more info! 👆💖💋 #crueltyfree #vegan #promakeup #mua #makeuparistsworldwide #makeup #makeupartist  #bosschick #makeupobsessed #makeupaddict #bossbabes #makeupjunkie #boss #workfromhome  #womensempowerment #cosmetics #womenwithambition #instabeauty #picoftheday #instapic #instagood #instadaily #fempire #usewhattheprosuse #womenempoweringwomen #ilovemyjob #mybeautyaddiction #limelightbyalcone #holliewoodmua

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hollie gjoen
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Day # 14 in my #100daysofmakeup challenge! I love this yellow and pink combo! Think I'll try this look with a cut crease next 😊 Hope everyone has a great weekend!!! 💋 all products used can be found on my online store! 👆Click the link in my bio to see all the beautiful pro makeup and natural/vegan skin care! All products are also leaping bunny approved meaning no animal testing! 🐰 #makeupoftheday #motd #mua #makeuparistsworldwide #makeup #makeupartist  #bosschick #makeupobsessed #makeupaddict #bossbabes #makeupjunkie #boss #workfromhome  #womensempowerment #cosmetics #womenwithambition #instabeauty #picoftheday #instapic #instagood #instadaily #fempire #usewhattheprosuse #womenempoweringwomen #ilovemyjob #mybeautyaddiction #limelightbyalcone #holliewoodmua

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hollie gjoen
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Makeup of the day # 12 in my #100daysofmakeup challenge! Sorry I missed a few days due to being sick but I'm back! 😘 I used my new Too Faced Natural Matte Eye Shadow Collection in Heaven under my brow and the corners of my eyes then swept it over my lids where I used the colors Lace Teddy then Sexspresso in the crease. I used my LimeLight by Alcone Perfect Eyeliner and Perfect Mascara and my LimeLight Concealer in # 1 over the Pix! By Petra Eye Bright Kit No. 1 Fair/Medium to correct the dark circles and the Pix! By Petra Skintreats 24K Eye Elixer for the puffiness. I finished off my look with my LimeLight by Alcone Lip liner in nude 01 and then my LimeLight Lipstick that all fit in my awesome magnetic Sephora palette in # 4. You can get all the LimeLight by Alcone products mentioned by clicking the link.in my bio! Stay Beautiful! 💖💋💋 #eyes #eyeshadow #eyeliner #mua #makeuparistsworldwide #makeup #makeupartist  #bosschick #makeupobsessed #makeupaddict #bossbabes #makeupjunkie #boss #workfromhome  #womensempowerment #cosmetics #womenwithambition #instabeauty #picoftheday #instapic #instagood #instadaily #fempire #usewhattheprosuse #womenempoweringwomen #ilovemyjob #mybeautyaddiction #limelightbyalcone #holliewoodmua

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Day # 11 in my #100daysofmakeup I used a gorgeous mineral eyeshadows in Pink Glitz and Pixie Dust by Jesse's Girl. I used @limelightalcone Perfect Eyeliner and Perfect Mascara and then contured using my magnetic contouring palette that I customized myself from LimeLight by Alcone and finished my look with a nude lip. You can get all the LimeLight products mentioned by clicking the link in my bio! 😊💋 #makeupoftheday #follow4follow #makeupaddict #mua #makeupobsessed #makeuparistsworldwide #makeup #makeupartist #bosschick #bossbabes #makeupjunkie #boss #workfromhome #womensempowerment #cosmetics #womenwithambition #instabeauty #picoftheday #instapic #instagood #instadaily #fempire #usewhattheprosuse #womenempoweringwomen #ilovemyjob #mybeautyaddiction #limelightbyalcone #holliewoodmua

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Makeup of the day # 10 of my 100 days of makeup. I used a gold all over my lids, black liner and gold glitter liner above that and under my lower lash line. I used @limelightalcone Perfect Eyeliner and LimeLight's Perfect Mascara for my long, full lashes and my lip color is LimeLight's Enduring Lip Color in "Cherry Pie", these colors are smudge and smooch proof! Get yours by clicking the link in my bio! 😊💋 #eyes #eyeshadow #birds #makeupaddict #mua #makeupobsessed #makeuparistsworldwide #makeup #makeupartist #bosschick #bossbabes #makeupjunkie #boss #workfromhome #womensempowerment #cosmetics #womenwithambition #instabeauty #picoftheday #instapic #instagood #instadaily #fempire #usewhattheprosuse #womenempoweringwomen #biz #ilovemyjob #mybeautyaddiction #limelightbyalcone #holliewoodmua

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Chloe Laws
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Want dewy skin? Of course you do. Well, face mists might be the product for you. Arguably they are the most underrated beauty innovation- because there are so many, for every skin type and problem, but they haven't become a staple yet. 


The new wave of face mists are where it's at, not the former generation, like the Evian one. Not sure what they thought they knew about skincare but okaaaaay. Clinique's moisture surge face spray has active aloe in it, which means it's the perfect product to hydrate your skin. This product is multipurpose and therefore works whether you've got makeup on, or not. 

How To Use

1. If you use a thermal or mineral water mist then you don't just spray it on, you hold it 5 inches away from the face and spritz. Then leave it to soak for a minuet before blotting any excess product off. However, most mists are now hydrating so no need for this step- just spritz on. 

2. Alternatively, use face mists under your moisturiser. Why? Because it's a proven fact that damp skin locks in moisture better, hence why we moisturise after showering. Do the same with your face. 

3. You can use facial mists as a makeup products rather than just skincare. Want plump skin? For every layer of makeup you apply add a spritz off facial mist, just a little bit though, you want a dewy glow not to end up looking like you've just been on a run. 

4. Cake face is the worst. Powder can often leave us looking dry, so a great way to use face mists is to get rid of this. Try spraying the face mist and walking into it, rather than applying directly on to the face, you don't want your makeup to smudge! 

So there you have it, face mists do work. Considering every makeup artist carries one, we think they should become a staple in our beauty routine! Shop our top picks below...

Photo Credit: Pinterest
Video Credit: Mixed Makeup 

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Get beautiful contouring with LimeLight by Alcone! Create your own custom magnetic palette! Choose one of 7 Perfect Blushes and pair it with our Perfect Bronzer and Highlighter in #6 "Glowing". I'm in love with this magnetic trio pallete! Get yours today and find out more info about @limelightalcone by 👆Clicking the link in my bio!👆😘💖 #contour #pallete #makeupaddict #mua #makeupobsessed #makeuparistsworldwide #makeup #makeupartist #bosschick #bossbabes #makeupjunkie #boss #workfromhome #womensempowerment #cosmetics #womenwithambition #instabeauty #picoftheday #instapic #instagood #instadaily #fempire #usewhattheprosuse #womenempoweringwomen #biz #ilovemyjob #mybeautyaddiction #limelightbyalcone #holliewoodmua

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