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STYLE & SHOPPING.

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Lina Psaila
linapsaila added a look via the mobile app

Vegan beauty is on the rise. If you avoid meat, dairy and animal fat why should you tolerate animal cruelty in the products you use on your face? The argument for employing vegan beauty products is quite compelling. Not only they contain no animal derivatives but also they cut all scope for animal testing. Veganism, is making a transition from nutrition to makeup and beauty. According to a study by the Vegan Society, the number of vegans across the globe has increased five fold. 


On top of the list for vegans is avoiding all meat, dairy, and animal wear such as wool and leather but they're also avoiding animal fat in cream blushers and eyeshadows as well as beeswax in lip balm. Animal testing sounds like a very retro concept, but in reality, it's unfortunately still rife, especially when it comes to Chinese products that by law have to be tested on animals. 

However, making the shift to all-natural products can be challenging. You may not be able to find the specific products you need in a mecca of chemical beauty products. So which brands so you be looking out for? Here are the ones that made our list: 

HOURGLASS 

This US brand offers quality vegan-friendly formulas that perform greatly. Try their powders and you'll see what we mean! 

URBAN DECAY

This is a make-up must have that you should carry on your kit. Invest in their eyeshadow palettes for maximum effect. 

KAT VON D 

If you need some makeup that performs very well then definitely try this vegan brand, especially if you're looking for a long lasting result. 

TARTE 

This brand is truly amazing and it's the go-to brand for anyone craving for some glow in their make-up routine. Try their foundation for a unifying and luminous skin! 

Head to our gallery and shop the best vegan brands from our expert edit below! 

IMAGE CREDITS: Instagram, Pinterest.

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M.J Ortega
i love most of vegan beauty brands
hollie gjoen
holliegjoen added a look via the mobile app
holliegjoen

Makeup of the day # 30 of my #100daysofmakeup challenge.. I used a pretty matte pink on top, a blue matte on my lower lash line and a dark, matte maroon for the crease. I used a shimmery champagne color for the highlight on my brow bone and the corners of my eyes. I used @limelightalcone Perfect Mascara and Perfect Eyeliner. And finished off the look with false lashes for a more dramatic look. I used my Limelight by Alcone custom, magnetic pallete for contouring and the @thekatvond liquid lipstick in shade Mother. #katvond #usewhattheprosuse #eyeshadow #makeuparistsworldwide #makeup #makeupartist  #bosschick #makeupobsessed #makeupaddict #bossbabes #makeupjunkie #boss #workfromhome  #womensempowerment #cosmetics #womenwithambition #instabeauty #picoftheday #instapic #instagood #instadaily #fempire #pretty #womenempoweringwomen #ilovemyjob #mybeautyaddiction #limelightbyalcone #holliewoodmua

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hollie gjoen
holliegjoen added a look via the mobile app
holliegjoen

My new makeup loves!! .. The @thekatvond Everlasting Mini Liquid Lipstick set that I absolutely love! Super long wearing and isn't drying.. The @beverlyhillsanastasia Cream Contour Kit. the @toofaced #TFnofilter Selfie Powders and the Too Faced 24 hr Bulletproof Shadow Liner. The @ibeauty eyeshadow brushes that are super soft and I love this new style of brushes. I love my bigger ones so I had to try the small ones. :) and last but not least the Sephora More Than Meets The Eye pallete that is super gorgeous! I'm loving the matte and shimmer colors! I definitely recommend all of these products!! 😍💖💋 #makeuphaul #eyeshadow #katvond #lipstick #contour #makeuparistsworldwide #makeup #makeupartist  #bosschick #makeupobsessed #makeupaddict #bossbabes #makeupjunkie #boss #workfromhome  #womensempowerment #cosmetics #womenwithambition #instabeauty #picoftheday #instapic #instagood #instadaily #usewhattheprosuse #womenempoweringwomen #ilovemyjob #mybeautyaddiction #holliewoodmua

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hollie gjoen
holliegjoen added a look via the mobile app
holliegjoen

Day #1 of my 100 days of makeup challenge!! Got the new @katvondbeauty pallete Serpentina and the tattoo eyeliner so I had to show the beautiful colors. (Unfortunately it was dark when I took the photos so the photos do not do the colors justice! I'll take more soon!) I used the color Medusa on my lids and Ankh in the crease and the gorgeous loose powder eyeshadow that comes in the pallete in Prophet to add some sparkle! I'm in love!!! Seriously living for these colors!! #katvond #serpintina #katvondbeauty #100daysofmakeup #makeupobsessed #makeuparistsworldwide #makeup #motd #makeupartist #bossbabe #makeupjunkie #women #workfromhome #beautyblogger #cosmetics #womenwithambition #instabeauty #picoftheday #instapic #instagood #instadaily #usewhattheprosuse #wakeupandmakeup #makeuplover #ilovemyjob #mybeautyaddiction #limelightbyalcone #beyoutifulyoubyhollie

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Charlotte Swead
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charlotteswead

can't wait for the #katvond makeup collection to arrive in the UK!

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Chloe Laws
chloelaws added a look via the mobile app

This is not a drill people, I repeat this is not a drill! Kat Von D beauty is finally arriving to the UK, after 8 years of waiting, the day has finally arrived. Make-up addicts rejoice! 


Now if you don't know who Kat Von D is, firstly, WTF, secondly here's the low down: Kat found fame on the American TV show 'Miami Ink' where she quickly got a fanbase for her tattooing skills. People loved her unique makeup, Sephora caught on and they collaborated on a makeup line. Which, 8 years on, is still one of their best selling brands. 

So what's all the fuss about? Well, Kat offers high coverage formulas and highly pigmented colours. Her lipstick Lolita is the best selling lipstick in the US, so yeah this is a big deal. 

The products launch in the UK on Debenhams.co.uk on the 13th of September 2016, and at Debenhams Oxford Street from the 5th of October. 

Photo Credit: Pinterest 

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Shopcade
shopcade-us added a look via the mobile app

Yes! Contouring has definitely become a beauty trick not only on your cheeks, but also your eyes! It's literally a beauty craze everyone seems to be trying! (We just read something about hair contouring too!).


Contouring is about creating depth, and highlighting the parts of your face that will give you that "oomph". That applies to eye contouring as well. Thanks to Sephora, the beauty team created a tutorial video on how to add dimension and enhance your eye's shape. The best tool to eye contouring? A neutral eyeshadow palette!

Watch the video and shop the tools below to get that perfect eye contour!

Photo Credit: Pinterest
Video Credit: Sephora Youtube

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aimee byrne
aimeebyrne2 added a look via the mobile app
aimeebyrne2

These lipsticks are perfect. #katvond #lipstick

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Monica Krugg
loving Motorhead #9
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