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The Psychology Book
All the big ideas, simply explained; an innovative and accessible guide to the study of human nature, The Psychology Book clearly explains more than 100 ground-breaking ideas in this fascinating field of science. How does the brain remember faces? What makes us choose one decision over another? Where does language come from? With the use of powerful and easy-to-follow images, quotations from all the major thinkers and explanations that are easily understandable, this book demystifies hard-to-grasp concepts and shows how these have shaped our knowledge of the human mind. All the schools of psychology are covered from cognitive to behavioural psychology making this ideal for students or for anyone with a general interest in this popular area. If youre fascinated by the human mind then The Psychology Book will get you thinking. THINGS TO KNOW:- Hardback- 352 pages- Author: Catherine Collin- Publisher: Dorling Kindersley- Size: 20cm (W) x 24cm (H) x 3cm (D)
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The Fault in Our Stars
The multi-million #1 bestseller, now a major motion picture starring Shailene Woodley and Ansel Elgort. "I fell in love the way you fall asleep: slowly, then all at once." Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters suddenly appears at Cancer Kid Support Group, Hazel's story is about to be completely rewritten. Insightful, bold, irreverent, and raw, The Fault in Our Stars is award-winning author John Green's most ambitious and heartbreaking work yet, brilliantly exploring the funny, thrilling, and tragic business of being alive and in love. ** A thought-provoking love story from the New York Times bestselling author of Looking for Alaska, An Abundance of Katherines, Paper Towns and - with David Levithan - Will Grayson, Will Grayson. ** John Green has over 2.6 million Twitter followers, and over 2.1 million subscribers to Vlogbrothers, the YouTube channel he created with his brother, Hank. ** 'Electric ...Filled with staccato bursts of humor and tragedy' - Jodi Picoult ** 'A novel of life and death and the people caught in between, The Fault in Our Stars is John Green at his best. You laugh, you cry, and then you come back for more' - Markus Zusak, author of The Book Thief
£5.99 £7.99 (- 25%)
Les Petits Macarons
Macarons, the stuff of bakers' candy-coated dreams, have taken the world by storm and are demystified here for the home baker, With dozens of flavor combinations, recipes are structured with three basic shell methods-French, Swiss, and Italian-plus one never-before-seen Easiest French Macaron Method. Pick one that works for you, and go on to create French-inspired pastry magic with nothing more than a mixer, an oven, and a piping bag. Try shells flavored with pistachio, blackberry, coconut, and red velvet, filled with the likes of sesame buttercream, strawberry guava pate de fruit, crunchy dark chocolate ganache, and lemon curd. Or go savory with shells like saffron, parsley, and ancho chile paired with fillings like hummus, foie gras with black currant, and duck confit with port and fig. The options for customization are endless, and the careful, detailed instruction is like a private baking class in your very own kitchen! All recipes have been tested by students and teachers alike and are guaranteed to bring the flavors of France right to your door.
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. "Buyology" shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
What Would Google Do?
What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google -- the fastest-growing company in the history of the world -- then you're not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls 'the new Google century,' including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ! and More He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it.The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.
Collins Complete Photography Course
A practical, affordable and accessible home photography tutor. This inspiring project-based course book covers everything from basic composition to the latest digital darkroom techniques. Learn at your own pace as this practical, comprehensive course helps you develop your key photographic techniques. Contents include: step-by-step projects on exposure, aperture, lenses, light, filters, colour, black and white and image enhancement; plus professional secrets and stunning shots from around the world. The fully interactive and project-based approach of Collins Complete Photography Course will help you to raise both your camera confidence and your level of photography.
Mastering Digital Photography
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The Art of Photography
This is an updated and newly revised edition of the classic book The Art of Photography (originally published in 1994), which has often been described as the most readable, understandable, and complete textbook on photography. With well over 100 beautiful photographic illustrations in both black-and-white and color, as well as numerous charts, graphs, and tables, this book presents the world of photography to beginner, intermediate, and advanced photographers seeking to make a personal statement through the medium of photography. Without talking down to anyone, or talking over anyone's head, Barnbaum presents "how to" techniques for both traditional and digital approaches. Yet he goes well beyond the technical, as he delves deeply into the philosophical, expressive, and creative aspects of photography so often avoided in other books. Bruce Barnbaum is recognized as one of the world's finest landscape and architectural photographers, and for decades has been considered one of the best instructors in the field of photography. This latest incarnation of his textbook, which has evolved, grown, and been refined over the past 35 years, will prove to be an ongoing, invaluable photographic reference for years to come. It is truly the resource of choice for the thinking photographer.
Chronologically arranged, each chapter focuses on a particular work or idea that changed modern art as we know it. Presented in beautiful spreads and with informative text, readers will discover how a painting such as Edouard Manet's Le Dejeuner sur l'Herbe shocked the art establishment with its depiction of nude women alongside fully clothed men. The author explains how the work's striking visual quality and easy brush strokes helped give birth to the Impressionist movement. This book features a number of similarly pioneering works such as Monet's Impression Sunrise, Cezanne's Mon Sainte-Victoire, van Gogh's Wheatfield with Crows, Rodin's Monument to Balzac, Matisse's Woman with a Hat, Picasso's Les Demoiselles d'Avignon, Duchamp's Bicycle Wheel, Ernst's Aquis Submersus, Rivera's La Creacion, Calder's Lobster Trap and Fish Tail, Pollock's Full Fathom Five, Nam June Paik's TV Cello, Smithson's Spiral Jetty, and Chuck Close's Bob. Perfect for perusing or reading from cover to cover, this book illustrates how the world's greatest artists are geniuses at synthesizing the accomplishments of those before them in order to create groundbreaking works for others to follow.
Street Photography Now
This title is now available in paperback. Get up close and personal with the world's best street photographers as they capture the drama of everyday life at 1 125 of a second. Prowl pavements and back alleys, encountering comic absurdities, small acts of kindness and scenes of unexpected beauty; let your eye be caught by a witty billboard, a woman dressed as an angel, a businessman sprinting through the crowd: the human carnival is in town and the streets are alive. "Street Photography Now" presents 46 contemporary image-makers noted for their candid depictions of everyday life. Included are Magnum masters such as Bruce Gilden, Martin Parr and Alex Webb, along with an international cast of emerging photographers whose individual biographies illuminate the stories behind their pictures of New York, Tokyo, Delhi or Dakar. Four thought-provoking essays and a global conversation between leading street photographers explore the compelling and often controversial issues in the genre. A select bibliography and a resource section for aspiring street photographers complete the book.