The move caused controversy and Tory Burch was immediately accused of cultural appropriation. Critics found it shocking that the clip used a song by two black artists without featuring any models of colour. Others however, found nothing wrong with it (aside from the awkward dancing, of course).
This isn’t the first time the fashion industry is accused of cultural appropriation. Many similar episodes have been seen, like Marc Jacob sending white models wearing faux wool dreadlocks down the runway or Karlie Kloss dressing like a Japanese Geisha for a shoot.
Nevertheless, Tory Burch did not contest the accusations. She took the video down and immediately apologised, saying: “The video was intended to celebrate music that we love with our spring collection. It was never meant to be insensitive in any way. I personally feel badly if this hurt anyone, and I'm truly sorry”.
Photo Credit: Vogue.
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