Originally pencilled in to debut his AW16 womenswear line at NYFW, Tom Ford has announced the presentation's cancellation and explains he will be pushing the show back to September, taking on a "see now, buy now" strategy.
"In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to customers is an antiquated idea and no longer makes sense," Ford said in a statement. "We have been living with a fashion calendar and system that is from another era."
Continuing on, the designer said: "...Showing the collection as it arrives in stores will remedy this. And allow the excitement that is created by a show or event to drive sales and satisfy our customers increasing desire to have their clothes as they are ready to wear."
+ WATCH Tom Ford's SS16 womenswear show featuring music by Lady Gaga above!
Video Credit: TOM FORD
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