You have to hand it to her- everything she touches right now seems to turn to gold! After being unveiled as the new Creative Director of Puma late last year, they have reported better than expected sales.
The news helped to lift shares 3%, as a marketing drive backed by insiders saw Puma try to regain ground from adidas and Nike in the past 12 months.
Plastering Rihanna all over their ads, focusing on that luxe demand for sportswear separates and recruiting Olympic legend Usain Bolt to front campaigns is clearly starting to pay off.
Seems having the right people being brand is key to success, with Gucci also reporting positive results this morning and Vogue putting it down to the 'the Alessandro effect'.
Taking the helm earlier this year, he presented a menswear and a RTW collection in quick succession to unanimous praise.
Rihanna still has a way to go with Puma however, with a second quarter loss to content with. Maybe she needs to hit the boardroom and crunch those numbers a bit more?!
Check out our top Puma picks below...
Photo Credit: Puma
Video Credit: Gossip Center
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